Sky Sports

Sky Sports is a group of British subscription sports channels operated by the satellite pay television company Sky Group (a division of Comcast), and is the dominant subscription television sports brand in the United Kingdom and Ireland. It has played a major role in the increased commercialisation of British sport since 1991, and has sometimes played a large role inducing organisational changes in the sports it broadcasts, most notably when it encouraged the Premier League to break away from the Football League in 1992.

Sky Sports Main Event, Premier League, Football, Cricket, Golf, F1, Action and Arena are available as a premium package on top of the basic Sky package. These services are also available as premium channels on nearly every satellite, cable and IPTV broadcasting system in the United Kingdom and Ireland. Sky Sports News, Sky Sports Racing and Sky Sports Mix are all provided as part of basic packages. The Sky Sports network is managed by Jonathan Licht.

History

1989–1991: Predecessors

British Satellite Broadcasting operated The Sports Channel, which launched on 27 March 1990. In the BSB years, it shared the same frequency with its underpromoted sister station, The Computer Channel, which broadcast in the early mornings when it was off-air. That same year (2 November), BSB merged with Sky Television to form British Sky Broadcasting.

In 1989, Sky Television had co-founded another sports network, Eurosport, with the European Broadcasting Union. However, in 1991, Eurosport was the subject of a complaint by the competitor Screensport, who argued the effect of restricting and distorting competition in the sports market and Sky pulled out of the venture. Also in the same year, it was sold to the TF1 Group and merged with Screensport two years later.

1991–1998: Beginnings

The Sports Channel was renamed Sky Sports on 20 April 1991 and began broadcasting to Sky viewers via the newly launched Astra 1B satellite on that date, alongside its existing transmissions on BSB's Marcopolo satellite. The channel was sold as one of the major draws of the Sky system and initially aired sports such as rugby and golf before acquiring rights to German and Italian league football (both previously carried over from the Sports Channel). The channel was initially encrypted but broadcast free-to-view requiring an analogue VideoCrypt decoder, but no paid subscription to be viewed. Since VideoCrypt decoders were only officially available within the United Kingdom, this measure was intended to prevent viewing of the service outside the United Kingdom and Ireland.

However, it was following the formation of the Premier League for the 1992/93 football season, believed to have been assisted by the promise of higher television payments that Sky Sports became well known. By bidding £304 million, BSkyB beat the BBC
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