New Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's major sports footwear and apparel manufacturers. Based in Boston, Massachusetts, the

multinational corporation A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, i ...

was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their popular models. New Balance claims to differentiate their products with technical features, such as blended

gel A gel is a semi-solid that can have properties ranging from soft and weak to hard and tough. Gels are defined as a substantially dilute cross-linked system, which exhibits no flow when in the steady-state, although the liquid phase may still dif ...

inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. The company is privately held and totaled $4.4 billion in revenue in 2021.

History

In 1906, William J. Riley, an

Irish Irish may refer to: Common meanings * Someone or something of, from, or related to: ** Ireland, an island situated off the north-western coast of continental Europe ***Éire, Irish language name for the isle ** Northern Ireland, a constituent unit ...

immigrant, founded the New Balance Arch Support Company in the Boston area, manufacturing arch supports and other accessories designed to improve shoe fit. His first product, a flexible arch support, was designed with three support points to provide greater balance and comfort in the shoe. It is believed that Riley came up with the name "New Balance" by observing chickens in his yard and demonstrated the way his arch supports worked by keeping a chicken foot on his office desk. He explained to customers that the chicken's three-pronged foot resulted in perfect balance. In 1927, Riley hired Arthur Hall to be a salesman. In 1934, Hall became a business partner. The company later did business under the name New Balance Athletic Shoe Company. As New Balance slowly established itself as a niche business in the 1930s, baseball players and track and field athletes sought the company out for its specialty footwear. In 1956, Hall sold the business to his daughter Eleanor and her husband Paul Kidd. Eleanor and Paul Kidd continued to sell mainly arch supports until 1960, when they designed and manufactured the "Trackster", the first

running shoe Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used fo ...

to come in varying widths. The Trackster gained popularity through

YMCA YMCA, sometimes regionally called the Y, is a worldwide youth organization based in Geneva, Switzerland, with more than 64 million beneficiaries in 120 countries. It was founded on 6 June 1844 by George Williams in London, originally ...

programs in which it became the unofficial shoe. College track teams such as

Massachusetts Institute of Technology The Massachusetts Institute of Technology (MIT) is a private land-grant research university in Cambridge, Massachusetts. Established in 1861, MIT has played a key role in the development of modern technology and science, and is one of the ...

(MIT),

Tufts University Tufts University is a private research university on the border of Medford and Somerville, Massachusetts. It was founded in 1852 as Tufts College by Christian universalists who sought to provide a nonsectarian institution of higher learning. ...

and

Boston University Boston University (BU) is a private research university in Boston, Massachusetts. The university is nonsectarian, but has a historical affiliation with the United Methodist Church. It was founded in 1839 by Methodists with its original campu ...

adopted the Trackster for their cross-country teams, soon to be followed by other colleges and private high schools around the country. Marketing was mostly word-of-mouth or through local sports fairs. Sales languished until 1972, when 28-year-old Jim Davis bought the company, feeling that "leisure-time products would be a high-growth market." At the time, the company consisted of six people making 30 pairs of shoes daily and selling products primarily through mail-order with a few U.S. retailers. The Boston area became a center for the

running boom of the 1970s The running boom of the 1970s occurred in high- and middle-income countries. It was particularly pronounced in the United States and occurred in other countries including the United Kingdom, Australia, New Zealand and in Europe. The boom was primar ...

, and the product line expanded and sales grew rapidly. New Balance Fuel Core Nitrel trail

In 2001, New Balance purchased canvas sneaker company

PF Flyers PF Flyers is an American brand of Shoe, lifestyle shoes owned by Kassia Designs, LLC. Founded in 1937 by Goodrich Corporation, B.F. Goodrich, it is one of the original American sneaker brands. History In 1933, inventor Hyman L. Witman and rubb ...

and re-launched the brand in 2003. In February 2004, the company purchased

Warren, Michigan Warren is a city in Macomb County in the U.S. state of Michigan. The 2020 Census places the city's population at 139,387, making Warren the largest city in Macomb County, the third largest city in Michigan, and Metro Detroit's largest suburb. T ...

-based Warrier Lacrosse, now

Warrior Sports Warrior Sports is an American sports equipment manufacturer based in Warren, Michigan. The company currently focuses on ice hockey and lacrosse, producing sticks, helmets, gloves, goalie masks, and protective gear for both sports. Warrior enter ...

. In 2011 New Balance placed its Aravon, Cobb Hill, and Dunham brands under its Drydock Footwear affiliate. In 2015, New Balance's parent, together with

Berkshire Partners Berkshire Partners is an American private equity firm based in Boston. It has invested in over 100 middle market companies since 1986 through nine investment funds with aggregate capital commitments of more than $16 billion. Berkshire has develo ...

, bought the Rockport shoe company from the

Adidas Group Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufactur ...

and combined it with Drydock Footwear under the name The Rockport Group, now with the Aravon, Cobb Hill, Dunham, and Rockport brands. In 2018, The Rockport Group went into bankruptcy and was sold. In February 2015, New Balance announced its entry into the global

soccer Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is ...

(association football) market. The company had started its soccer business through its subsidiary Warrior Sports in 2012, punctuated by a $40-million-a-year sponsorship deal with

Liverpool Liverpool is a city and metropolitan borough in Merseyside, England. With a population of in 2019, it is the 10th largest English district by population and its metropolitan area is the fifth largest in the United Kingdom, with a popul ...

, but made the move to rebrand based on the global reach of the parent brand. Later on, the

UK High Court The High Court of Justice in London, known properly as His Majesty's High Court of Justice in England, together with the Court of Appeal of England and Wales, Court of Appeal and the Crown Court, are the Courts of England and Wales, Senior Cou ...

rejected the legal filling of New Balance against the Liverpool's UK£70 million+ kit deal with

Nike Nike often refers to: * Nike (mythology), a Greek goddess who personifies victory * Nike, Inc., a major American producer of athletic shoes, apparel, and sports equipment Nike may also refer to: People * Nike (name), a surname and feminine give ...

, which come into force in January 2020 and staggered the Manchester United deal with Adidas for £75 million annually. During 2016, New Balance opposed the

Trans Pacific Partnership The Trans-Pacific Partnership (TPP), or Trans-Pacific Partnership Agreement, was a highly contested proposed trade agreement between 12 Pacific Rim economies, Australia, Brunei, Canada, Chile, Japan, Malaysia, Mexico, New Zealand, Peru, Singa ...

and condemned the Obama administration's support for it, arguing that it would hurt their domestic shoe manufacturing (while Nike, which does not manufacture in the US, supported the TPP). Matt Lebretton, the company's Vice President of public affairs said in April 2016 "I would say that when Hillary Clinton, Bernie Sanders and Donald Trump all agree on something, then it has to be given a closer look; and they all agree that TPP is not the right policy." After Donald Trump won the 2016 U.S. presidential election, Lebretton told a reporter, "The Obama administration turned a deaf ear to us bout tradeand frankly, with President-elect Trump, we feel things are going to move in the right direction." Some news outlets reported that an ad hoc boycott campaign was created out of an interpretation of Lebretton's remarks as supportive of Trump. Owner and Chairman

Davis Davis may refer to: Places Antarctica * Mount Davis (Antarctica) * Davis Island (Palmer Archipelago) * Davis Valley, Queen Elizabeth Land Canada * Davis, Saskatchewan, an unincorporated community * Davis Strait, between Nunavut and Gre ...

donated almost $400,000 to the

Trump Victory Committee The Trump Victory Committee was a joint fundraising committee for Donald J. Trump for President (the Donald Trump presidential campaign organization), the Republican National Committee (RNC), and 11 state Republican committees. Overview The ...

in September 2016. In February 2018, the company signed a sponsorship deal with the

New York Mets The New York Mets are an American professional baseball team based in the New York City borough of Queens. The Mets compete in Major League Baseball (MLB) as a member of the National League (NL) East division. They are one of two major league ...

baseball team. In November, New Balance signed NBA star

Kawhi Leonard Kawhi Anthony Leonard ( ; born June 29, 1991) is an American professional basketball player for the Los Angeles Clippers of the National Basketball Association (NBA). A two-time NBA champion, he is a five-time All-Star with three All-NBA ...

to an exclusive basketball shoe contract. In December, Chief Commercial Officer Joe Preston succeeded Rob DeMartini as New Balance's president. In February 2020, the company announced a multi-year sponsorship deal with the NBA, and launched its new line of Kawhi Leonard-signature sneakers, named "Kawhi". Also in February, the company launched a FuelCell branded shoe with a carbon plate, after new running guidelines allowing the plates in competitive races were approved. In March 2020, the company announced that it would be converting some of its manufacturing facilities in New England to produce face masks in response to the

COVID-19 pandemic The COVID-19 pandemic, also known as the coronavirus pandemic, is an ongoing global pandemic of coronavirus disease 2019 (COVID-19) caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2). The novel virus was first identif ...

Products

New Balance manufactures a range of shoes and apparel for runners, other athletes and non-athletes.

Running shoes

New Balance's running shoes include its Fresh Foam and FuelCell lines, named for the type of foam in their soles.

Basketball shoes

The company markets a line of Kawhi Leonard-branded signature basketball shoes. The first version was called "Omn1s", and the second version was named "Kawhi".

Baseball shoes

New Balance manufactures a line of baseball shoes that are described as a runner's shoe with spikes. The underfoot is designed to relieve spike pressure.

Skateboarding shoes

New Balance Numeric is the company's skateboarding shoe brand, which is distributed by Black Box Distribution, a company founded by professional skateboarder

Jamie Thomas Jamie Thomas (born October 11, 1974) is an American professional skateboarder and skateboard industry entrepreneur. Thomas is the owner and founder of Zero Skateboards and Fallen Footwear, until he announced its closure in January 2017. Thomas ...

. The brand also consists of a sponsored team that is coordinated by professional skateboarder John Rattray. The team includes professional skateboarders

PJ Ladd Patrick John Ladd (born January 11, 1983), professionally known as PJ Ladd, is an American professional skateboarder whose stance is ''regular''. Ladd was labelled an "east coast legend" by fellow professional skateboarder and team manager John R ...

Tiago Lemos Tiago Nuno Amaral Da Silva Lemos or Tiago Lemos is a Portuguese footballer. Tiago Lemos was born on 26 September 1977 in Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 wit ...

Arto Saari Arto Saari (born November 9, 1981) is a Finnish professional skateboarder and photographer. Early life Saari was born in Seinäjoki, Finland. His mother was supportive of his skateboarding and his first skateboard was a Vision Gator model. Ska ...

Brandon Westgate Brandon Westgate (born February 15, 1989) is a professional skateboarder. Early life Westgate was born in Wareham, Massachusetts, United States (US). When he was young, Westgate skated in his hometown and at Skater Island skate park in Rhode Isla ...

and

Jamie Foy Jamie Foy (born June 14, 1996) is a regular-footed American skateboarder. Foy was crowned 2017 Skater of the Year by ''Thrasher'' magazine. He is part of the New Balance Numeric skateboarding team. Career Foy was born and grew up in Deerfiel ...

Everyday sneakers

The company manufactures the Made in USA line of everyday sneakers known for being manufactured in the United States. It also manufacturers a line called Made by Women, created by women who work at New Balance's design and manufacturing facilities in Massachusetts.

Apparel

New Balance's athletic apparel includes running caps, athletic socks and water bottles. The company also manufactures a line of everyday apparel including snap button shirt-jackets, windbreakers, long-sleeved shirts and track pants, as well as hoodies, sweaters and sweatpants.

Operations

New Balance maintains a manufacturing presence in the United States, as well as in the United Kingdom for the European market, where they produce some of their most popular models such as the 990—in contrast to its competitors, which often manufacture exclusively outside the United States and Europe. As a result, New Balance shoes tend to be more expensive than those of many other manufacturers. To offset this pricing difference, New Balance claims to differentiate their products with technical features, such as blended

inserts, heel counters and a greater selection of sizes, particularly for very narrow or very wide widths. Between 1992 and 2019, the company made approximately $69 billion in profit. In 2017, New Balance's facility in

Flimby Flimby is an English coastal village and former civil parish in the Allerdale district in Cumbria. It was Historic counties of England, historically in Cumberland. It currently forms part of the parish of Maryport and the Flimby ward of Allerdal ...

, England was producing 28,000 pairs of shoes a week, 5 percent of the New Balance shoes sold in the European market.

Sponsorships and collaborations

New Balance sponsors a variety of sports teams, leagues and individuals. Sponsorships include the

New York Road Runners New York Road Runners (NYRR) is a non-profit running organization based in New York City whose mission is to help and inspire people through running. It was founded in 1958 by Ted Corbitt with 47 members and has since grown to a membership of more ...

, which organizes the

New York City Marathon The New York City Marathon (currently branded TCS New York City Marathon after its headline sponsor) is an annual marathon () that courses through the five boroughs of New York City. It is the largest marathon in the world, with 53,627 finishe ...

, the

National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...

, major league baseball teams the

and the

Boston Red Sox The Boston Red Sox are an American professional baseball team based in Boston. The Red Sox compete in Major League Baseball (MLB) as a member club of the American League (AL) East division. Founded in as one of the American League's eight ...

, and the Olympic teams of Ireland and Chile at the

Rio 2016 Olympics The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...

. It has sponsored football national and club teams worldwide, US and European athletics teams, and individual athletes in basketball, cricket, cycling, tennis, rugby, lacrosse, motorsports, and skateboarding. The company has launched products in collaboration with apparel company

Aimé Leon Dore Aimé Leon Dore (pronounced ''ah-mey lee-on door'') is a fashion and lifestyle brand founded in March 2014 by Teddy Santis. Based in Queens, Queens, New York, the brand's flagship store is located on Mulberry Street (Manhattan), Mulberry Street i ...

, NBA star Kawhi Leonard, and British fashion designer Paul Smith. The company's brand ambassadors include Boston Red Sox Shortstop

Xander Bogaerts Xander Jan Bogaerts (born October 1, 1992; ), nicknamed "the X-Man" and "Bogey" or "Bogie", is an Aruban professional baseball shortstop for the San Diego Padres of Major League Baseball (MLB). He has previously played in MLB for the Boston Red ...

, entertainer

Jaden Smith Jaden Christopher Syre Smith (born July 8, 1998), also known mononymously as Jaden, is an American rapper, singer, and actor. He has received various accolades, including a Teen Choice Award, an MTV Movie Award, a BET Award and a Young Artist ...

and US Olympic sprinter

Sydney McLaughlin Sydney McLaughlin-Levrone (, born August 7, 1999) is an American hurdler and sprinter who competes in the 400 meters hurdles. She is the 2020 Tokyo Olympic champion with the Games record, and 2022 World champion with a world record time of 50 ...

. In July 2021, it was announced that South Korean superstar IU will be partnering with New Balance as a brand ambassador for its "We Got Now" campaign. In February 2022, during

NBA All-Star Weekend The National Basketball Association All-Star Weekend is a weekend festival held every February during the middle of the NBA regular season that consists of a variety of basketball events, exhibitions, and performances culminating in the NBA All-Star ...

, New Balance signed rapper

Jack Harlow Jackman Thomas Harlow (born March 13, 1998) is an American rapper from Louisville, Kentucky. He started his career in 2015 and released several EPs and mixtapes before he was signed to Don Cannon and DJ Drama's record label Generation Now in 201 ...

as a brand ambassador. Harlow is known for frequently wearing New Balance and mentioning the brand in songs.

Olympic Committees

The company debut on the

Olympics The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a var ...

stage, dressing the

Olympic Council of Ireland The Olympic Federation of Ireland or OFI ( ga, Cónaidhm Oilimpeach na hÉireann) (called the Irish Olympic Council until 1952 and the Olympic Council of Ireland until 2018) is the National Olympic Committee (NOC) of the island of Ireland. At ...

and the Chilean Olympic Committee at

Rio 2016 The 2016 Summer Olympics ( pt, Jogos Olímpicos de Verão de 2016), officially the Games of the XXXI Olympiad ( pt, Jogos da XXXI Olimpíada) and also known as Rio 2016, was an international multi-sport event held from 5 to 21 August 20 ...

Football national teams

CONCACAF

* (Until December 2022) * (Until 2023)

Football club teams

Asia

Brisbane Roar Brisbane Roar Football Club is an Australian professional soccer club based in Brisbane, Queensland and has won the domestic title on three occasions, as well as holding the longest unbeaten record of 36 league matches without defeat. Brisba ...

Campbelltown City SC Campbelltown City Soccer Club is an Australian association football, association football club based in Adelaide, South Australia. Campbelltown competes in Australia's second-tier, National Premier Leagues South Australia, NPL South Australia, p ...

North Eastern MetroStars SC North Eastern MetroStars Soccer Club, commonly known as MetroStars, is an Australian semi-professional soccer club based in Adelaide, South Australia. Founded in 1994, the club currently competes in the National Premier Leagues South Australi ...

West Adelaide SC West Adelaide Soccer Club is an Australian soccer club currently playing in the South Australian State League 1. Traditionally named Hellas, the club was founded by members of the Greek community of Adelaide. West Adelaide became a founding memb ...

FC Tokyo Football Club Tokyo, commonly known as , is a Japanese professional football club based in Chōfu, Tokyo. The club plays in the J1 League, which is the top tier of football in the country. The team is one of only four in the J.League to be si ...

Sagan Tosu is a Japanese professional football club, currently playing in the J1 League. The team is located in Tosu, Saga Prefecture. ''Sagan'' is a coined word with a couple of meanings behind it. One of its homophones is in Japanese. This symbolises ...

Seoul E-Land FC Seoul E-Land FC ( ko, 서울 이랜드 FC) is a South Korean professional football club based in Seoul which plays in the K League 2. Seoul E-Land was announced as the league's second football club based in Seoul on 14 April 2014. The club is ow ...

Al Sadd SC Al Sadd Sports Club ( ar, نادي السد الرياضي, lit=Dam Sports Club) is a Qatari sports club based in the Al Sadd district of the city of Doha. It is best known for its association football team, which competes in the ...

Europe

Harrogate Town Harrogate Town A.F.C. is a professional association football club in Harrogate, North Yorkshire, England, which competes in League Two, the fourth tier of the English football league system. The club is nicknamed the Sulphurites, due to the ...

Lille OSC Lille Olympique Sporting Club (), commonly referred to as LOSC, LOSC Lille or simply Lille, is a French professional football club based in Lille, Hauts-de-France that competes in Ligue 1, the top flight of French football. Lille has played its ...

Modena Modena (, , ; egl, label=Emilian language#Dialects, Modenese, Mòdna ; ett, Mutna; la, Mutina) is a city and ''comune'' (municipality) on the south side of the Po Valley, in the Province of Modena in the Emilia-Romagna region of northern I ...

A.S. Roma ' (''Rome Sport Association''), commonly referred to as Roma (), is a professional football club based in Rome, Italy. Founded by a merger in 1927, Roma has participated in the top tier of Italian football for all of its existence, except for ...

(Until 2022-23 season) *

FC Porto Futebol Clube do Porto, MHIH, OM (), commonly known as FC Porto or simply Porto, is a Portuguese professional sports club based in Porto. It is best known for the professional football team playing in the Primeira Liga, the top flight of Portu ...

Athletic Bilbao Athletic Club ( eu, Bilboko Athletic Kluba; es, Athletic Club de Bilbao), commonly known as Athletic Bilbao or just Athletic, is a professional Association football, football club based in the city of Bilbao in the Basque Country (autonomous com ...

(Until 2022-23 season) *

Dynamo Kyiv Football Club Dynamo Kyiv (, ) is a Ukrainian professional Association football, football club based in Kyiv. Founded in 1927 as a Kyivan football team of republican branch of the bigger Soviet Union, Soviet Dynamo Sports Club, Dynamo Sports Soc ...

Konyaspor Konyaspor Kulübü (, Konya Sports Club) is a Turkish professional football club based in Konya. They are better known as Konyaspor. In 1922 Konyaspor were founded with the name Konya Gençlerbirliği and have played at their current home stadium ...

* Cardiff City

North America

DeKalb County United Dekalb County United is a semi-professional men's soccer club based out of DeKalb, Illinois. The team currently competes in the Midwest Premier League, and plays home games at the NIU Soccer and Track & Field Complex. History DeKalb County Unit ...

* Muskegon Risers SC

South America

Red Bull Bragantino Red Bull Bragantino, commonly known as Bragantino, is a Brazilian football club based in Bragança Paulista, São Paulo. It competes in the Série A, the top tier of the Brazilian football league system, as well as in the Campeonato Paulista S ...

Players

* Bukayo Saka * Eberechi Eze *

Harvey Elliott Harvey Daniel James Elliott (born 4 April 2003) is an English professional footballer who plays as a central midfielder for club Liverpool. Having come up through Fulham's academy, Elliott made his first-team debut for Fulham in September 2 ...

Raheem Sterling Raheem Shaquille Sterling (born 8 December 1994) is a professional footballer who plays as a winger and attacking midfielder for club Chelsea. Born in Jamaica, he represents the England national team. Born in Jamaica to Jamaican parents, St ...

* Tim Weah * Sadio Mane * Toni Martinez *

Yeferson Soteldo Yeferson Julio Soteldo Martínez (; born 30 June 1997) is a Venezuelan professional footballer who plays for Brazilian club Santos and the Venezuela national team. Mainly a left winger, he can also play as an attacking midfielder. Club career ...

Athletics

From 2013, New Balance has considerably increased the number of athletes it sponsors. Noticeable athletes signed by the company include

and since 2015, they have sponsored the young rising star

Trayvon Bromell Trayvon Jaquez Bromell (born July 10, 1995) is an American professional track and field athlete specializing in sprinting events. He was the first junior to break the 10-second barrier in the 100 meters with a time of 9.97 seconds, the former jun ...

. New Balance also sponsors athletics teams such as New Zealand and the Antigua and Barbuda national team. * Rose Davies * Nana Owusu-Afriyie * Celeste Mucci *

Harry Aikines-Aryeetey Harry Leslie Aikines-Aryeetey (pronounced ''Ay-yee-tey'', born 29 August 1988) is an English sprinter. A prodigious junior runner, in 2005 he was named as the BBC Young Sports Personality of the Year and the IAAF's Rising Star of the Year after ...

Callum Hawkins Callum Robert Hawkins (born 22 June 1992) is a British distance runner, who competed in the marathon at the 2016 Summer Olympics. He is the Scottish record holder in the marathon and the British all-time number three at that distance behind Mo F ...

Zoe Hobbs Zoe Hobbs (born 11 September 1997 in Stratford) is a New Zealand athlete. She is the current Oceania area record holder for the 100 metres. Biography Hobbs set the current NZ under 19 and under-20 100m record of 11.53 s (+1.7) on 20 Jul 20 ...

* Lisanne de Witte * Richard Douma *

Jenny Simpson Jennifer Simpson (née Barringer; born August 23, 1986) is an American middle distance runner and steeplechaser. She represented the United States at the 2008 Beijing Olympics, 2012 London Olympics and 2016 Rio Olympics. She is a former Americ ...

Emma Coburn Emma Jane Coburn (born October 19, 1990) is an American middle-distance runner who specializes in the 3000-meters steeplechase. She holds the distinction of being a world champion, world silver medalist, Olympic bronze medalist, three-time Olym ...

Gabrielle Thomas Gabrielle Lisa Thomas (born December 7, 1996) is an American track-and-field athlete, who specializes in the 100 and 200 meters sprint. She won an individual bronze medal and a team silver medal at the 2020 Summer Olympics in Tokyo. Career Th ...

Australian rules football

Since 2011, New Balance have supplied the official uniforms of the

Melbourne Football Club The Melbourne Football Club, nicknamed the Demons, is a professional Australian rules football club that competes in the Australian Football League (AFL), the sport's elite competition. It is based in Melbourne, Victoria (Australia), Victoria, ...

in the

AFL AFL may refer to: Sports * American Football League (AFL), a name shared by several separate and unrelated professional American football leagues: ** American Football League (1926) (a.k.a. "AFL I"), first rival of the National Football Leagu ...

, the top league of Australian rules football. The company's other official involvement in the game has also included supplying uniforms for both the

St Kilda Football Club The St Kilda Football Club, nicknamed the Saints, is a professional Australian rules football club based in Melbourne, Victoria, Australia, Victoria. The club plays in the Australian Football League (AFL), the sport's premier league. The club ...

and

Gold Coast Suns The Gold Coast Suns is a professional Australian rules football club that competes in the Australian Football League (AFL). The club is based on Queensland's Gold Coast in the suburb of Carrara. The club has been playing in the AFL since th ...

since 2021 while providing supplies for lower level competitions including the VFL and

SANFL The South Australian National Football League, or SANFL ( or ''S-A-N-F-L''), is an Australian rules football league based in the Australian state of South Australia. It is also the state's governing body for the sport. Originally formed as the ...

. *

Casey Demons The Casey Football Club, nicknamed the "Demons" and formerly the "Scorpions", is an Australian rules football club based in Cranbourne East, Victoria. The club, which was known until 2005 as the Springvale Football Club and the Casey Scorpions ( ...

Sandringham Football Club The Sandringham Football Club, nicknamed The Zebras, is an Australian rules football club based in Melbourne which was formed in 1929 and plays in the Victorian Football League (VFL) which was formerly called the Victorian Football Association ...

Southern Saints The Southern Saints are an Australian rules football club playing in the VFL Women's, the major state-level women's Australian rules football league in Victoria. It is affiliated with the Sandringham Football Club, which competes in the Victorian ...

* Frankston Football Club *

Central District Football Club Central District Football Club is an Australian rules football club which plays in the South Australian National Football League. Based at Elizabeth in the City of Playford about 25 km to the north of Adelaide, South Australia the club's ...

West Adelaide Football Club West Adelaide Football Club is an Australian rules football club in the South Australian National Football League (SANFL). Commonly known as The Bloods and Westies, the club's home base is Richmond Oval (South Australia), Richmond Oval (current ...

Baseball club teams

kt wiz KT Wiz ( ko, KT 위즈) are a South Korean professional baseball team based in Suwon. They are a member of the KBO League. Their home stadium is Suwon Baseball Stadium in Suwon. History On 11 January 2013, the Korea Baseball Organization off ...

Perth Heat The Perth Heat is a baseball team in the current Australian Baseball League and a foundation member of the Australian Baseball League. It is now the most successful team in ABL, winning 15 Claxton Shields. Australian Baseball League (1989–19 ...

Basketball

The company previously partnered with

Matt Bonner Matthew Robert Bonner (born April 5, 1980), also known as the Red Rocket or Red Mamba, is an American former professional basketball player. Bonner played college basketball for the University of Florida before being selected by the Chicago Bu ...

of the

(NBA)'s

San Antonio Spurs The San Antonio Spurs are an American professional basketball team based in San Antonio. The Spurs compete in the National Basketball Association (NBA) as a member of the league's Western Conference (NBA), Western Conference Southwest Division ( ...

, providing him with shoes over a period of several years.

James Worthy James Ager Worthy (born February 27, 1961) is an American sports commentator, television host, analyst, and former professional basketball player. Nicknamed "Big Game James", he played his entire professional career with the Los Angeles Lakers ...

from the

Los Angeles Lakers The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers compete in the National Basketball Association (NBA) as a member of the league's Western Conference Pacific Division. The Lakers play their ...

also used New Balance shoes. During the

2010–11 NBA season The 2010–11 NBA season was the 65th season of the National Basketball Association (NBA). The 2011 NBA All-Star Game was played on February 20, 2011, at Staples Center in Los Angeles. The season concluded with the Dallas Mavericks defeating the M ...

, Bonner was sent a prototype for a signature shoe that he was developing with the brand, but the shoes fell apart at the beginning of the game that he first wore them in. After Bonner was informed that the prototype shoes were not meant to be worn, a representative informed him that New Balance was ceasing its sponsorship of basketball. In 2018, New Balance signed then

Toronto Raptors The Toronto Raptors are a Canadian professional basketball team based in Toronto. The Raptors compete in the National Basketball Association (NBA) as a member of the league's Eastern Conference Atlantic Division. They play their home games a ...

small forward The small forward (SF), also known as the three or swingman, is one of the five positions in a regulation basketball game. Small forwards are typically shorter, quicker, and leaner than power forwards and centers but taller, larger, and stronger t ...

. ;Sponsorship *

Dejounte Murray Dejounte Dashaun Murray ( ; born September 19, 1996) is an American professional basketball player for the Atlanta Hawks of the National Basketball Association (NBA). He played one season of college basketball for the Washington Huskies, where he ...

Jamal Murray Jamal Murray (born February 23, 1997) is a Canadian professional basketball player for the Denver Nuggets of the National Basketball Association (NBA). He also represents the Canadian national team. He played one season of college basketball for ...

Darius Bazley Darius Denayr Bazley (born June 12, 2000) is an American professional basketball player for the Oklahoma City Thunder of the National Basketball Association (NBA). Bazley attended Princeton High School in Sharonville, Ohio after playing his fir ...

Zach LaVine Zachary Thomas LaVine ( ; born March 10, 1995) is an American professional basketball player for the Chicago Bulls of the National Basketball Association (NBA). He was selected in the first round of the 2014 NBA draft with the 13th overall pick ...

;Formerly *

Cricket

From 2017, New Balance signed a 5 year deal with the

England & Wales Cricket Board The England and Wales Cricket Board (ECB) is the Sports governing body, national governing body of cricket in England and Wales. It was formed on 1 January 1997 as a single governing body to combine the roles formerly fulfilled by the Test and ...

, to become kit supplier to the England team till 2022. New Balance also sponsors the following international cricketers.

Cricket Domestic and Local Teams

ACT Meteors The Australian Capital Territory Women cricket team, also known as the Abode Hotels ACT Meteors, is the women's representative cricket team for the Australian Capital Territory. They play most of their home games at Manuka Oval, Canberra and the ...

Melbourne Cricket Club The Melbourne Cricket Club (MCC) is a sports club based in Melbourne, Australia. It was founded in 1838 and is one of the oldest sports clubs in Australia. The MCC is responsible for management and development of the Melbourne Cricket Ground ...

* NSW Blues * NSW Breakers *

Queensland Bulls The Queensland cricket team or the Queensland Bulls is the Brisbane-based Queensland representative cricket side in Australia's domestic cricket tournaments: *Sheffield Shield: four-day matches with first-class status, since the 1926–27 sea ...

Queensland Fire The Queensland Women cricket team, also known as the Konica Minolta Queensland Fire, is the women's representative cricket team for the Australian State of Queensland. They play most of their home games at Allan Border Field, Brisbane and they ...

* South Australian Redbacks *

South Australian Scorpions The South Australia Women cricket team, also known as the Statewide Super South Australian Scorpions, is the women's representative cricket team for the Australian State of South Australia. They play their home games at Karen Rolton Oval, Adel ...

Tasmanian Tigers The Tasmanian cricket team, nicknamed the Tigers, represents the Australian state of Tasmania in cricket. They compete annually in the Australian domestic senior men's cricket season, which consists of the first-class Sheffield Shield and the ...

Victoria Victoria most commonly refers to: * Victoria (Australia), a state of the Commonwealth of Australia * Victoria, British Columbia, provincial capital of British Columbia, Canada * Victoria (mythology), Roman goddess of Victory * Victoria, Seychelle ...

Western Australia Western Australia (commonly abbreviated as WA) is a state of Australia occupying the western percent of the land area of Australia excluding external territories. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to th ...

Birmingham Phoenix Birmingham Phoenix are a franchise 100-ball cricket side based in the city of Birmingham. The team represents the historic counties of Warwickshire and Worcestershire in the newly founded The Hundred competition, which began its inaugural se ...

Gloucestershire Gloucestershire ( abbreviated Glos) is a county in South West England. The county comprises part of the Cotswold Hills, part of the flat fertile valley of the River Severn and the entire Forest of Dean. The county town is the city of Gl ...

Hampshire Hampshire (, ; abbreviated to Hants) is a ceremonial county, ceremonial and non-metropolitan county, non-metropolitan counties of England, county in western South East England on the coast of the English Channel. Home to two major English citi ...

London Spirit London Spirit are a franchise 100-ball cricket side based in North London. The team represents the historic counties of Middlesex, Essex and Northamptonshire in The Hundred, which took place for the first time during the 2021 English and Wel ...

* Manchester Originals *

Northern Superchargers Northern Superchargers are a franchise 100-ball cricket side based in the city of Leeds. The team represents the traditional areas of North East and Yorkshire in The Hundred competition, which first took place during the 2021 English and Wel ...

Southern Brave Southern Brave is a franchise 100-ball cricket side based in the city of Southampton. The team represents the historic counties of Hampshire and Sussex in the newly founded The Hundred competition, which took place for the first time during ...

Southern Vipers The Southern Vipers are a women's cricket team that represent the South of England. The Vipers wear an orange and black kit and play their home matches at the Ageas Bowl and the County Cricket Ground, Hove. They are currently coached by former ...

Trent Rockets Trent Rockets are a franchise 100-ball cricket side based in the city of Nottingham. The team represents the Historic counties of England, historic counties of Nottinghamshire, Derbyshire and Leicestershire in the newly founded The Hundred (cri ...

Welsh Fire Welsh Fire ( cy, Tân Cymreig) are a franchise 100-ball cricket side based in the city of Cardiff. The team represents the Historic counties of England, historic counties of Glamorgan, Gloucestershire and Somerset in the newly founded competiti ...

Cricket Players

Steve Smith Stephen, Steve, Stevie, or Steven Smith may refer to: Academics * Steve Smith (political scientist) (born 1952), British international relations theorist and senior university manager * Stephen Smith (journalist) (born 1956), American journalist, ...

Matthew Wade Matthew Scott Wade (born 26 December 1987) is an Australian cricketer. He has represented the Australian national team as wicket-keeper and batsman in all three forms of international cricket. He plays domestic cricket for the Tasmanian cricket ...

Pat Cummins Patrick James Cummins (born 8 May 1993) is an Australian international cricketer who captains the Australian cricket team in Test and ODI cricket. He is a fast bowler and right-handed batsman. He plays domestically for New South Wales. Cummi ...

Meg Lanning Meghann Moira Lanning (born 25 March 1992) is an Australian cricketer who currently Captain (cricket), captains the Australia national women's cricket team, national women's team. She has been a member of six successful world championship camp ...

Sophie Molineux Sophie Grace Molineux (born 17 January 1998) is an Australian cricketer from Bairnsdale, Victoria. A left-arm orthodox bowling all-rounder, Molineux has been a member of the national women's team since 2018. At domestic level, she currently pl ...

Joe Root Joseph Edward Root, (born 30 December 1990) is an English international cricketer, who plays for the England Test and One Day International (ODI) teams, and formerly captained the Test team. He also represents Yorkshire in English domestic ...

* Matt Parkinson * Liam Plunkett * Mark Wood *

Kate Cross Kathryn Laura Cross (born 3 October 1991) is an English international cricketer. She also co-hosts a podcast with Alex Hartley named "No Balls: The Cricket Podcast". Career Cross plays domestic cricket for Lancashire, North West Thunder an ...

Charlotte Edwards Charlotte Marie Edwards (born 17 December 1979) is an English former cricketer and current cricket coach and commentator. She played primarily as a right-handed batter. She appeared in 23 Test matches, 191 One Day Internationals and 95 Twenty2 ...

James Anderson James Anderson may refer to: Arts *James Anderson (American actor) (1921–1969), American actor *James Anderson (author) (1936–2007), British mystery writer *James Anderson (English actor) (born 1980), British actor * James Anderson (filmmaker) ...

Jos Buttler Joseph Charles Buttler (born 8 September 1990) is an English cricketer who captains the England cricket team in limited overs cricket, and plays for the England Test team. In domestic cricket he represents Lancashire, having previously played ...

Babar Hayat Babar Hayat (born 5 January 1992) is a Pakistani-born Hong Kong cricketer, who plays for the Hong Kong cricket team. He is a right-handed batsman and a former captain of the national team. International career Babar made his T20I cricket comple ...

Nizakat Khan Nizakat Khan (born 8 July 1992) is a Pakistani-born Hong Kong cricketer. Khan is a right-handed batsman (cricket), batsman who bowls leg break. In August 2021, he was appointed as the captain of the Hong Kong national cricket team, Hong Kong cri ...

Tanwir Afzal Tanwir Afzal (born 12 June 1988) is a Hong Kong cricketer. He played for Hong Kong in the 2014 ICC World Twenty20 tournament. He made his One Day International debut against Afghanistan in the 2014 ACC Premier League on 1 May 2014. In May 2015 ...

Anshuman Rath Anshuman Rath (born 5 November 1997) is an Hong Kong-born Indian cricketer who previously played and led the Hong Kong national cricket team. In September 2019, he retired from Hong Kong national team to pursue a career in India. In August 2021, ...

Taniya Bhatia Taniya Bhatia (born 28 November 1997) is an Indian cricketer. She is primarily a wicket-keeper. She plays for Punjab and India. She is currently trained under coach RP Singh. The International Cricket Council (ICC) named Bhatia as one of the five ...

* Glenn Phillips *

Mitchell Santner Mitchell Josef Santner (born 5 February 1992) is a New Zealand international cricketer who plays all forms of the game. Domestically, he plays for Northern Districts cricket team. He is a bowling all-rounder who bats left-handed, and bowls slow ...

Ish Sodhi Inderbir Singh "Ish" Sodhi (born 31 October 1992) is a New Zealand cricketer born in Punjab, India who represents the New Zealand national cricket team in all formats, and Canterbury in domestic cricket. He bowls right-arm leg spin, and bats righ ...

Trent Boult Trent Alexander Boult (born 22 July 1989) is a New Zealand international cricketer who has played for New Zealand national cricket team, New Zealand cricket team. He currently plays in various T20 leagues around the globe as a Fast bowling, fas ...

Mitchell McClenaghan Mitchell John McClenaghan (born 11 June 1986) is a New Zealand international cricketer who plays limited over internationals for New Zealand national cricket team, New Zealand. Domestically, he plays for Otago cricket team, Otago in New Zealan ...

Grant Elliott Grant David Elliott (born 21 March 1979) is a former New Zealand cricketer, who played all formats of the game. Primarily a batting all-rounder, Elliott contributed a man of the match performance to provide entrance to New Zealand's first ever ...

Suzie Bates Suzannah Wilson Bates (born 16 September 1987) is a New Zealand cricketer and former captain of national women cricket team. Born at Dunedin, she plays domestic cricket for the Otago Sparks, as well as playing for the White Ferns. She currently ...

Dale Steyn Dale Willem Steyn (; born 27 June 1983) is a South African former professional cricketer who played for the South African Cricket Team. He is often regarded as one of the greatest fast bowlers of all time and the best Test bowler of his generat ...

Temba Bavuma Temba Bavuma (born 17 May 1990) is a South African international cricketer who currently is the captain of the South African cricket team in white-ball cricket. He also vice-captains South Africa in Test cricket. He is a right-handed batter an ...

Wiaan Mulder Pieter Willem Adriaan Mulder (born 19 February 1998), known as Wiaan Mulder, is a South African first-class cricketer. He made his One Day International (ODI) debut for South Africa in October 2017 and his Test debut in March 2019. In domestic c ...

Cycling

Following the official launch in July 2011, New Balance was the primary sponsor of Boston's bike share system, the New Balance Hubway. New Balance began a partnership with American professional cycling team in 2011, providing the team kits as well as their "exclusive off bike athletic footwear" sponsor.

Lacrosse

After its merger in 2004 with

New Balance began to produce lacrosse products, which then leads to sponsorships of players. They began with sponsorship of

Major League Lacrosse Major League Lacrosse (MLL) was a men's field lacrosse league in the United States. The league's inaugural season was in 2001. Teams played anywhere from ten to 16 games in a summertime regular season. This was followed by a four-team playoff f ...

then in 2018 after the

Premier Lacrosse League Premier Lacrosse League (PLL) is an American professional field lacrosse league, composed of 8 teams. The league's inaugural season debuted on June 1, 2019, and included a 14-week tour-based schedule taking place in 12 major-market cities. The le ...

announcement they became official sponsors of many different players. *

Paul Rabil Paul Rabil (born December 14, 1985), is an American former professional lacrosse player and co-founder of the Premier Lacrosse League. He played for the Cannons Lacrosse Club and Atlas Lacrosse Club of the Premier Lacrosse League, as well as the ...

Rob Pannell Rob Pannell (born December 11, 1989) is an American professional lacrosse player who plays for Redwoods Lacrosse Club and formerly for Cornell University. He is the fourth leading scorer in men's Division I history, and holds the Cornell and Ivy ...

Trevor Baptiste Trevor Baptiste (born July 3, 1996) is an American professional lacrosse player who is a face-off specialist for the Atlas Lacrosse Club of the Premier Lacrosse League and currently for the Philadelphia Wings of the National Lacrosse League. He ...

Motorsports

Alfa Romeo Racing Italian motor manufacturer Alfa Romeo has participated many times in Formula One. It currently participates as Alfa Romeo F1 Team Orlen while being operated by Sauber Motorsport AG. The brand has competed in motor racing as both a constructor ...

Netball

Australian Diamonds The Australia national netball team, also known as the Australian Diamonds, represent Netball Australia in international netball tournaments such as the INF Netball World Cup, the Commonwealth Games, the Constellation Cup, the Netball Quad Se ...

Sunshine Coast Lightning Sunshine Coast Lightning are an netball in Australia, Australian netball team based at the University of the Sunshine Coast. The team was formed in 2016 in Australia, 2016 as a joint venture between the university and Melbourne Storm. Since 201 ...

West Coast Fever West Coast Fever is an Australian netball team based in Perth, Western Australia. Since 2017 they have played in Suncorp Super Netball. Between 2008 and 2016, they competed in the ANZ Championship. Between 1997 and 2007, as Perth Orioles, th ...

Rugby League

Dean Whare Dean Whare pronounced (FAR-dEH) (born 22 January 1990) is a New Zealand professional rugby league footballer who plays as a for the London Broncos in the RFL Championship, and New Zealand and the New Zealand Māori at international level. Wh ...

Josh Papalii Josh Papali'i (born 13 May 1992) is a professional rugby league footballer who plays as a for the Canberra Raiders in the National Rugby League (NRL). He has played for both Australia and Samoa at international level. He has played at repres ...

Rugby Union

Fijian Drua The Fijian Drua (currently known as the Swire Shipping Fijian Drua for sponsorship reasons) is a professional rugby union team based in Fiji that competes in the Super Rugby. The team was created by the Fiji Rugby Union and launched in Augus ...

GPS Rugby GPS Rugby Club, colloquially known as GPS, is an Australian rugby union club based at Ashgrove in Brisbane that plays in the Queensland Premier Rugby competition. GPS also participates in the Brisbane Grades and Colts competitions, and in the ...

Bond University Rugby Club The Bond University Rugby Club is an Australian rugby union football club that competes in the Queensland Premier Rugby competition. The club is based at the Bond University campus on Queensland's Gold Coast. Bond University entered into a part ...

Skateboarding

* Franky Villani * Marquise Henry *

* Tom Knox * Samaria Brevard * Tom Karangelov * Andrew Reynolds

Tennis

* Jordan Thompson * Matt Reid *

Chris Guccione Chris Guccione may refer to: * Chris Guccione (tennis) (born 1985), Australian tennis player * Chris Guccione (umpire) Christopher Gene Guccione (born June 24, 1974) is an American umpire in Major League Baseball. He wears number 68. Umpiring ca ...

Milos Raonic Milos Raonic (; sr, Милош Раонић, Miloš Raonić, ; born December 27, 1990) is a Canadian inactive professional tennis player. He has been ranked as high as world No. 3 in singles by the Association of Tennis Professionals (ATP), wh ...

Eugenie Bouchard Eugenie "Genie" Bouchard (; french: Eugénie Bouchard, ; born February 25, 1994) is a Canadian tennis player. At the 2014 Wimbledon Championships, she became the first Canadian-born player representing Canada to reach the final of a Grand Slam t ...

Heather Watson Heather Miriam Watson (born 19 May 1992) is a British professional tennis player. A former British No. 1, Watson has won nine titles over her career, including the mixed-doubles title at the 2016 Wimbledon Championships partnering Henri K ...

Misaki Doi is a Japanese professional tennis player. Her highest WTA rankings are No. 30 in singles and No. 77 in doubles. Doi reached two junior Grand Slam doubles finals – at Wimbledon in 2007 with Kurumi Nara, and at the Australian Open in 2008, w ...

Sorana Cîrstea Sorana Mihaela Cîrstea (; born 7 April 1990) is a Romanian professional tennis player. In singles, she achieved a career-high ranking of world No. 21 on 12 August 2013. In doubles, her career-high ranking is No. 35, which she reached on 9 March ...

Nicole Gibbs Nicole Gibbs (born March 3, 1993) is an American retired tennis player. She won seven singles and five doubles titles on the ITF Circuit. On 25 July 2016, she reached her best singles ranking of world No. 68. On 19 September 2016, she peaked at ...

Coco Gauff Cori Dionne "Coco" Gauff (born March 13, 2004) is an American professional tennis player. She has a career-high ranking of world No. 4 in singles, reached on October 24, 2022, and world No. 1 in doubles, achieved on August 15, 2022. Gauff won h ...

Rajeev Ram Rajeev Ram ( ; born March 18, 1984) is an American professional tennis player who is a former world No. 1 in doubles. Ram is a five-time major champion, having won the 2020 Australian Open, the 2021 US Open, and the 2022 US Open in men's d ...

* Paulo Sevilla *

Tommy Paul Tommy Paul (4 March 1909 – 28 April 1991) was a world featherweight boxing champion from Buffalo, New York. He won the world featherweight championship in May 1932, defeating Johnny Pena in a boxing tournament in Detroit. He was inducted in ...

U.S. colleges

Boston College Eagles The Boston College Eagles are the athletic teams that represent Boston College, located in Chestnut Hill, Massachusetts. They compete as a member of the National Collegiate Athletic Association (NCAA) Division I level (Football Bowl Subdivisio ...

Denver Pioneers The Denver Pioneers are the sports teams of the University of Denver (DU). They play in the National Collegiate Athletic Association (NCAA) Division I. Denver is a member of The Summit League for men's and women's basketball, swimming and diving ...

Maine Black Bears The Maine Black Bears are the athletic teams that represent the University of Maine. A member of the America East Conference, the University of Maine sponsors teams in eight men's and nine women's NCAA sanctioned sports. The men's and women's ice ...

Pfeiffer University Pfeiffer University is a private university in Misenheimer, North Carolina. It is affiliated with the United Methodist Church. History Pfeiffer originated from a home school operated by Miss Emily Prudden in the late 19th century. The school ...

Providence Friars The Providence Friars are the intercollegiate athletic teams that represent Providence College, located in Providence, Rhode Island. They compete in the Big East Conference (NCAA Division I) for every sport except for ice hockey, where they compet ...

(track & field only)

Water Polo

Water Polo Australia Water Polo Australia (WPA), formerly Australian Water Polo (AWP), is the national governing body for Water polo in Australia. They are responsible for administration of the national men's, women's, and junior teams, the Australian National Water ...

New Balance Foundation

The New Balance Foundation was established in 1981. The foundation donates to national and Boston-based charitable organizations, and groups that support children and families with a focus on health, nutrition, education and physical activity.

Toning footwear

In 2011, a class action lawsuit was filed against New Balance alleging that the company's toning footwear touts unproven benefits. In support of its claim of false advertising, it cited a

University of Wisconsin–La Crosse The University of Wisconsin–La Crosse (UWL or UW Lax) is a public university in La Crosse, Wisconsin. Established in 1909, it is part of the University of Wisconsin System and offers bachelor's, master's, and doctoral degrees. With 9,600 ...

research study on toning shoes that was funded and published by the

American Council on Exercise American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, pe ...

. Researchers studying rival toning shoes made by

Skechers Skechers USA, Inc. is an American multinational footwear company. Headquartered in Manhattan Beach, California, it was founded in 1992 and is now the third largest footwear brand in the United States. History Skechers was founded in 1992 by Ro ...

and

Reebok Reebok International Limited () is an American fitness footwear and clothing manufacturer that is a part of Authentic Brands Group. It was established in England in 1958 as a companion company to J.W. Foster and Sons, a sporting goods company ...

reported that there were no "statistically significant increases in either exercise response or muscle activation" as a result of wearing the toning shoes. There was no statistically significant difference between participants wearing special "toning shoes" and controls wearing normal sneakers. The researchers concluded that there is "simply no evidence to support the claims that these shoes will help wearers exercise more intensely, burn more calories or improve muscle strength and tone." However, it was noted that "These shoes may be encouraging a fair number of people who probably wouldn't put on a normal pair of walking shoes and go out and walk." In August 2012, New Balance agreed to pay $2.3 million to settle false advertising claims.

References

External links

*
FTC "Complying with the Made In the USA Standard" site

{{Authority control 1906 establishments in Massachusetts 1950s fashion 1960s fashion 1970s fashion 1980s fashion American companies established in 1906 Athletic shoe brands Clothing companies established in 1906 Manufacturing companies based in Boston Privately held companies based in Massachusetts Shoe brands Shoe companies of the United States Skateboard shoe companies Sporting goods manufacturers of the United States Sportswear brands