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B-Reel
B-Reel is an international creative agency working globally with offices in Stockholm, Los Angeles, New York, Barcelona and Berlin. B-Reel is a sister company of B-Reel Films (BR•F). History B-Reel was founded in 1999 by Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund, all of whom are still involved in the company. At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). The two companies, Spader Knekt and B-Reel, worked side by side for several years until the two merged to create B-Reel Films, focusing on drama, television and advertising production. B-Reel continued to exist under the moniker B-Reel, but as a creative agency offering strategic, creative and digital services for brands. In 2011, B-Reel was involved in creating ''The Wilderness Downtown'', an interactive music experience for Arcade Fire's song "We Used to Wait", which was included in ''Time Ti ...
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B-Reel Films
B-Reel Films (also known as BR•F) is an independent film production company founded in 1995 in Stockholm, Sweden. BR•F was a sister company of B-Reel but is now its own group. BR•F operates from offices in Los Angeles and Stockholm, working across commercials, feature films and television, documentaries, branded content, interactive and music videos. History BR•F grew out of the Swedish TV production company Spader Knekt - later called St Paul - which was founded in 1995 by Fredrik Heinig and two partners. In 1999, Pelle Nilsson, Anders Wahlquist and Petter Westlund founded the digital production company B-Reel and Fredrik Heinig and Johannes Åhlund (who then was a partner in St Paul) became partners in the company. In 2009, they all started a new film production and became B-Reel Films. Today, B-Reel and B-Reel Films are two separate groups with two different ownership constellations. High-profile projects * Darling (film from 2007) * Palme (documentary film from 2 ...
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The Wilderness Downtown
"The Wilderness Downtown" is an interactive multimedia video coded in HTML5 and was published to show off the capabilities of the then new Google Chrome browser. Directed by music video director Chris Milk and involving the work of a number of Google employees led by Aaron Koblin as well as digital production company B-Reel, it features the song "We Used to Wait" from the Arcade Fire album ''The Suburbs ''The Suburbs'' is the third studio album by Canadian indie rock band Arcade Fire, released on August 2, 2010. Coinciding with its announcement, the band released a limited edition 12-inch single containing the title track and "Month of May".
''. It was one of three Grand Prix winners at the 2011 Cannes advertising awards in the Cyber category.


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Arcade Fire
Arcade Fire is a Canadian indie rock band, consisting of husband and wife Win Butler and Régine Chassagne, alongside Richard Reed Parry, Tim Kingsbury and Jeremy Gara. The band's current touring line-up also includes former core member Sarah Neufeld and multi-instrumentalists Paul Beaubrun, Dan Boeckner and Eric Heigle. Each of the band's studio albums features contributions from composer and violinist Owen Pallett. Founded in 2001 by friends and classmates Butler and Josh Deu, the band came to prominence in 2004 with the release of their critically acclaimed debut album ''Funeral''. Their second studio album, ''Neon Bible'', won them the 2008 Meteor Music Award for Best International Album and the 2008 Juno Award for Alternative Album of the Year. Their third studio album, ''The Suburbs'', was released in 2010 to critical acclaim and commercial success. It received many accolades, including the 2011 Grammy for Album of the Year, the 2011 Juno Award for Album of the Yea ...
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Stockholm
Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people live in the Stockholm Municipality, municipality, with 1.6 million in the Stockholm urban area, urban area, and 2.4 million in the Metropolitan Stockholm, metropolitan area. The city stretches across fourteen islands where Mälaren, Lake Mälaren flows into the Baltic Sea. Outside the city to the east, and along the coast, is the island chain of the Stockholm archipelago. The area has been settled since the Stone Age, in the 6th millennium BC, and was founded as a city in 1252 by Swedish statesman Birger Jarl. It is also the county seat of Stockholm County. For several hundred years, Stockholm was the capital of Finland as well (), which then was a part of Sweden. The population of the municipality of Stockholm is expected to reach o ...
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New York City
New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the List of United States cities by population density, most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York (state), New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban area, urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous Megacity, megacities, and over 58 million people live within of the city. New York City is a global city, global Culture of New ...
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Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an estim ...
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Barcelona
Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within city limits,Barcelona: Población por municipios y sexo
– Instituto Nacional de Estadística. (National Statistics Institute)
its urban area extends to numerous neighbouring municipalities within the and is home to around 4.8 million people, making it the
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Berlin
Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constituent states, Berlin is surrounded by the State of Brandenburg and contiguous with Potsdam, Brandenburg's capital. Berlin's urban area, which has a population of around 4.5 million, is the second most populous urban area in Germany after the Ruhr. The Berlin-Brandenburg capital region has around 6.2 million inhabitants and is Germany's third-largest metropolitan region after the Rhine-Ruhr and Rhine-Main regions. Berlin straddles the banks of the Spree, which flows into the Havel (a tributary of the Elbe) in the western borough of Spandau. Among the city's main topographical features are the many lakes in the western and southeastern boroughs formed by the Spree, Havel and Dahme, the largest of which is Lake Müggelsee. Due to its l ...
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Interactive
Across the many fields concerned with interactivity, including information science, computer science, human-computer interaction, communication, and industrial design, there is little agreement over the meaning of the term "interactivity", but most definitions are related to interaction between users and computers and other machines through a user interface. Interactivity can however also refer to interaction between people. It nevertheless usually refers to interaction between people and computers – and sometimes to interaction between computers – through software, hardware, and networks. Multiple views on interactivity exist. In the "contingency view" of interactivity, there are three levels: #Not interactive, when a message is not related to previous messages. #Reactive, when a message is related only to one immediately previous message. #Interactive, when a message is related to a number of previous messages and to the relationship between them. One body of research has ...
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Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ...
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Design
A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process or the result of that plan or specification in the form of a prototype, product, or process. The verb ''to design'' expresses the process of developing a design. In some cases, the direct construction of an object without an explicit prior plan (such as in craftwork, some engineering, coding, and graphic design) may also be considered to be a design activity. The design usually has to satisfy certain goals and constraints; may take into account aesthetic, functional, economic, or socio-political considerations; and is expected to interact with a certain Environment (systems), environment. Typical examples of designs include architectural drawing, architectural and engineering drawing, engineering drawings, circuit diagrams, Pattern (sewing), sewing patterns and less tangible artefacts such as business process models. Designing People who produce designs ...
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Film
A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere through the use of moving images. These images are generally accompanied by sound and, more rarely, other sensory stimulations. The word "cinema", short for cinematography, is often used to refer to filmmaking and the film industry, and to the art form that is the result of it. Recording and transmission of film The moving images of a film are created by photography, photographing actual scenes with a movie camera, motion-picture camera, by photographing drawings or miniature models using traditional animation techniques, by means of computer-generated imagery, CGI and computer animation, or by a combination of some or all of these techniques, and other visual effects. Before the introduction of digital production, series of still imag ...
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