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The Wilderness Downtown ''. It was one of three Grand Prix winners at the 2011 Cannes advertising awards in the Cyber category.
"The Wilderness Downtown" is an interactive multimedia video coded in HTML5 and was published to show off the capabilities of the then new Google Chrome browser. Directed by music video director Chris Milk and involving the work of a number of Google employees led by Aaron Koblin as well as digital production company B-Reel, it features the song "We Used to Wait" from the Arcade Fire album ''The Suburbs ''The Suburbs'' is the third studio album by Canadian indie rock band Arcade Fire, released on August 2, 2010. Coinciding with its announcement, the band released a limited edition 12-inch single containing the title track and "Month of May". References External links thewildernessdowntown.com ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Multimedia
Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to traditional mass media, such as printed material or audio recordings, which features little to no interaction between users. Popular examples of multimedia include video podcasts, audio slideshows and animated videos. Multimedia also contains the principles and application of effective interactive communication such as the building blocks of software, hardware, and other technologies. Multimedia can be recorded for playback on computers, laptops, smartphones, and other electronic devices, either on demand or in real time (streaming). In the early years of multimedia, the term "rich media" was synonymous with interactive multimedia. Over time, hypermedia extensions brought multimedia to the World Wide Web. Terminology The term ''multimedia'' was ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
HTML5
HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML Living Standard. It is maintained by the Web Hypertext Application Technology Working Group (WHATWG), a consortium of the major browser vendors (Apple, Google, Mozilla, and Microsoft). HTML5 was first released in a public-facing form on 22 January 2008, with a major update and "W3C Recommendation" status in October 2014. Its goals were to improve the language with support for the latest multimedia and other new features; to keep the language both easily readable by humans and consistently understood by computers and devices such as web browsers, parsers, etc., without XHTML's rigidity; and to remain backward-compatible with older software. HTML5 is intended to subsume not only HTML 4 but also XHTML 1 and DOM Level 2 HTML. HTML5 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Chrome
Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS, iOS, and also for Android, where it is the default browser. The browser is also the main component of ChromeOS, where it serves as the platform for web applications. Most of Chrome's source code comes from Google's free and open-source software project ''Chromium'', but Chrome is licensed as proprietary freeware. WebKit was the original rendering engine, but Google eventually forked it to create the Blink engine; all Chrome variants except iOS now use Blink. , StatCounter estimates that Chrome has a 67% worldwide browser market share (after peaking at 72.38% in November 2018) on personal computers (PC), is most used on tablets (having surpassed Safari), and is also dominant on smartphones and at 65% across all platforms combined. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music Video
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of Music Recording, music recordings. Although the origins of music videos date back to musical short, musical short films that first appeared, they again came into prominence when Paramount Global's MTV based its format around the medium. These kinds of videos were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip" or simply "video". Music videos use a wide range of styles and contemporary video-making techniques, including animation, live action, live-action, documentary film, documentary, and non-narrative approaches such as Non-narrative film, abstract fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chris Milk
Chris Milk is an American entrepreneur, innovator, director, photographer, and immersive artist. He is co-founder and CEO of Within (Virtual Reality) (formerly Vrse), a virtual reality technology company, and co-founder of Here Be Dragons (formerly Vrse.works), a virtual reality production company. Milk began his career directing music videos and commercials for leading artists and brands, and in subsequent years became best known for bridging the gap between emerging technologies and new mediums for storytelling. Milk's work has been exhibited in museums worldwide, including the Museum of Modern Art in New York, the Tate Modern in London, the Barbican Centre in London, Cent Quatre in Paris, and the Ullens Center for Contemporary Art in Beijing. Milk has been honored twice with the Grand Prix Cannes Lions, the D&AD Black Pencil, the Grand Clio, and SXSW's 'Best of Show' alongside multiple Grammy nominations, MTV Moon Men, and the UK MVA Innovation Award. Milk was named one of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Aaron Koblin
Aaron Koblin (born January 14, 1982) is an American digital media artist and entrepreneur best known for his innovative use of data visualization and his pioneering work in crowdsourcing, virtual reality, and interactive film. He is co-founder and president of virtual reality company Within (formerly Vrse), founded with Chris Milk. Formerly he created and lead the Data Arts Team at Google in San Francisco, California from 2008 to 2015. Biography Koblin received his BA from UC Santa Cruz and is a graduate of UCLA's Design , Media Arts MFA program, and sits on the board of the non-profit Gray Area Foundation For The Arts GAFFTA in San Francisco. He was the Abramowitz Artist in Residence at MIT in 2010 and the Annenberg Innovator in residence at USC in 2013. Koblin's artworks are part of the permanent collections of the Victoria and Albert Museum (V&A), the Museum of Modern Art (MoMA), and the Centre Georges Pompidou. He has presented at TED, and The World Economic Forum, and h ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
B-Reel
B-Reel is an international creative agency working globally with offices in Stockholm, Los Angeles, New York, Barcelona and Berlin. B-Reel is a sister company of B-Reel Films (BR•F). History B-Reel was founded in 1999 by Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund, all of whom are still involved in the company. At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). The two companies, Spader Knekt and B-Reel, worked side by side for several years until the two merged to create B-Reel Films, focusing on drama, television and advertising production. B-Reel continued to exist under the moniker B-Reel, but as a creative agency offering strategic, creative and digital services for brands. In 2011, B-Reel was involved in creating ''The Wilderness Downtown'', an interactive music experience for Arcade Fire's song "We Used to Wait", which was included in ''Time Ti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
We Used To Wait
"We Used to Wait" is the first UK single from Arcade Fire's third album '' The Suburbs'', following "Ready to Start", which was the first US single. It was released on August 1, 2010 in the UK. The Wilderness Downtown The song was used in an experimental project, ''The Wilderness Downtown'', an interactive music video developed by Google Creative Lab and Chris Milk, to experiment and exploit HTML 5 and the Google Chrome web browser. It figures prominently in the location-based audiovisual web experience and the name of the project is taken from a line in the song. Rolling Stone named the 'thewildernessdowntown.com' one of the best music videos of 2010. In July 2011, the music video was named one of "The 30 All-TIME Best Music Videos" by ''TIME Magazine''. Viewers were invited to fill out a virtual postcard at the conclusion of the video and the postcards were used to populate background visual for "We Used to Wait" during the Suburbs tour. In February 2011, music video blog Yes ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Arcade Fire
Arcade Fire is a Canadian indie rock band, consisting of husband and wife Win Butler and Régine Chassagne, alongside Richard Reed Parry, Tim Kingsbury and Jeremy Gara. The band's current touring line-up also includes former core member Sarah Neufeld and multi-instrumentalists Paul Beaubrun, Dan Boeckner and Eric Heigle. Each of the band's studio albums features contributions from composer and violinist Owen Pallett. Founded in 2001 by friends and classmates Butler and Josh Deu, the band came to prominence in 2004 with the release of their critically acclaimed debut album ''Funeral''. Their second studio album, ''Neon Bible'', won them the 2008 Meteor Music Award for Best International Album and the 2008 Juno Award for Alternative Album of the Year. Their third studio album, ''The Suburbs'', was released in 2010 to critical acclaim and commercial success. It received many accolades, including the 2011 Grammy for Album of the Year, the 2011 Juno Award for Album of the Yea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Suburbs (Arcade Fire Album)
''The Suburbs'' is the third studio album by Canadian indie rock band Arcade Fire, released on August 2, 2010. Coinciding with its announcement, the band released a limited edition 12-inch single containing the title track and "Month of May".“Arcade Fire’s The Suburbs to be released August 3” . Nationalpost.com. Retrieved May 27, 2010.“Hear Two New Arcade Fire Songs and an Interview” . NPR's All Songs Considered host Bob Boilen talked to Arcade Fire's Win and Will Butler about the record, while also offering a special preview of the songs “Month of May ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Music Videos
A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotional or musical artistic purposes. Modern music videos are primarily made and used as a music marketing device intended to promote the sale of music recordings. Although the origins of music videos date back to musical short films that first appeared, they again came into prominence when Paramount Global's MTV based its format around the medium. These kinds of videos were described by various terms including " illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip", "film clip" or simply "video". Music videos use a wide range of styles and contemporary video-making techniques, including animation, live-action, documentary, and non-narrative approaches such as abstract film. Combining these styles and techniques has become more popular due to the variety for the audience ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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