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B-Reel is an international creative agency working globally with offices in
Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
,
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world' ...
,
New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...
,
Barcelona Barcelona ( , , ) is a city on the coast of northeastern Spain. It is the capital and largest city of the autonomous community of Catalonia, as well as the second most populous municipality of Spain. With a population of 1.6 million within ci ...
and
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
. B-Reel is a sister company of
B-Reel Films B-Reel Films (also known as BR•F) is an independent film production company founded in 1995 in Stockholm, Sweden. BR•F was a sister company of B-Reel but is now its own group. BR•F operates from offices in Los Angeles and Stockholm, working a ...
(BR•F).


History

B-Reel was founded in 1999 by Anders Wahlquist, Fredrik Heinig, Johannes Åhlund, Pelle Nilsson and Petter Westlund, all of whom are still involved in the company. At the time Åhlund and Heinig were running the television commercial production company Spader Knekt (later renamed St Paul). The two companies, Spader Knekt and B-Reel, worked side by side for several years until the two merged to create B-Reel Films, focusing on drama, television and advertising production. B-Reel continued to exist under the moniker B-Reel, but as a creative agency offering strategic, creative and digital services for brands. In 2011, B-Reel was involved in creating ''
The Wilderness Downtown "The Wilderness Downtown" is an interactive multimedia video coded in HTML5 and was published to show off the capabilities of the then new Google Chrome browser. Directed by music video director Chris Milk and involving the work of a number of Goog ...
'', an interactive music experience for
Arcade Fire Arcade Fire is a Canadian indie rock band, consisting of husband and wife Win Butler and Régine Chassagne, alongside Richard Reed Parry, Tim Kingsbury and Jeremy Gara. The band's current touring line-up also includes former core member S ...
's song "
We Used to Wait "We Used to Wait" is the first UK single from Arcade Fire's third album '' The Suburbs'', following "Ready to Start", which was the first US single. It was released on August 1, 2010 in the UK. The Wilderness Downtown The song was used in an e ...
", which was included in ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine's list of the 30 best music videos.


References


External links

*{{Official website, https://www.b-reel.com/
B-Reel Films
Mass media companies established in 1999