"The Wilderness Downtown" is an interactive

multimedia Multimedia is a form of communication that uses a combination of different content forms such as text, audio, images, animations, or video into a single interactive presentation, in contrast to tradition ...

video coded in

HTML5 HTML5 is a markup language used for structuring and presenting content on the World Wide Web. It is the fifth and final major HTML version that is a World Wide Web Consortium (W3C) recommendation. The current specification is known as the HTML ...

and was published to show off the capabilities of the then new

Google Chrome Google Chrome is a cross-platform web browser developed by Google. It was first released in 2008 for Microsoft Windows, built with free software components from Apple WebKit and Mozilla Firefox. Versions were later released for Linux, macOS ...

browser. Directed by

music video A music video is a video of variable duration, that integrates a music song or a music album with imagery that is produced for promotion (marketing), promotional or musical artistic purposes. Modern music videos are primarily made and used as a m ...

director

Chris Milk Chris Milk is an American entrepreneur, innovator, director, photographer, and immersive artist. He is co-founder and CEO of Within (Virtual Reality) (formerly Vrse), a virtual reality technology company, and co-founder of Here Be Dragons (forme ...

and involving the work of a number of Google employees led by

Aaron Koblin Aaron Koblin (born January 14, 1982) is an American digital media artist and entrepreneur best known for his innovative use of data visualization and his pioneering work in crowdsourcing, virtual reality, and interactive film. He is co-founder an ...

as well as digital production company

B-Reel B-Reel is an international creative agency working globally with offices in Stockholm, Los Angeles, New York, Barcelona and Berlin. B-Reel is a sister company of B-Reel Films (BR•F). History B-Reel was founded in 1999 by Anders Wahlquist, ...

, it features the song "

We Used to Wait "We Used to Wait" is the first UK single from Arcade Fire's third album '' The Suburbs'', following "Ready to Start", which was the first US single. It was released on August 1, 2010 in the UK. The Wilderness Downtown The song was used in an e ...

" from the

Arcade Fire Arcade Fire is a Canadian indie rock band, consisting of husband and wife Win Butler and Régine Chassagne, alongside Richard Reed Parry, Tim Kingsbury and Jeremy Gara. The band's current touring line-up also includes former core member S ...

album ''

The Suburbs ''The Suburbs'' is the third studio album by Canadian indie rock band Arcade Fire, released on August 2, 2010. Coinciding with its announcement, the band released a limited edition 12-inch single containing the title track and "Month of May".

''. It was one of three Grand Prix winners at the 2011 Cannes advertising awards in the Cyber category.

References

External links

thewildernessdowntown.com
- official site and video Music videos 2011 works {{Web-stub