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Adidas
Adidas
AG (German pronunciation: [ˈadiˌdas]) (stylized as ɑdidɑs since 1949) is a multinational corporation, founded and headquartered in Herzogenaurach, Germany, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.[5][6] It is the holding company for the Adidas
Adidas
Group, which consists of the Reebok sportswear company, TaylorMade
TaylorMade
golf company (including Ashworth), Runtastic, an Austrian fitness technology company, and 8.33% of Bayern Munich, the football club. Adidas' revenue for 2016 was listed at €19.29 billion.[3] The company was started by Adolf Dassler
Adolf Dassler
in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name Dassler Brothers Shoe Factory. Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuaded U.S. sprinter Jesse Owens
Jesse Owens
to use his hand made spikes at the 1936 Summer Olympics. In 1949, following a breakdown in the relationship between the brothers, Adolf created Adidas, and Rudolf established Puma, which became Adidas' business rival.[1] Adidas' logo is three stripes, which is used on the company's clothing and shoe designs as a marketing aid - Adidas
Adidas
bought the branding in 1952 from Finnish sports company Karhu Sports; the branding became so successful that Dassler described Adidas
Adidas
as "The three stripes company".[7][8][9] The brand name is uncapitalized and is stylized with a lower case "a".[10]

Contents

1 History

1.1 Early days 1.2 Split and rivalry with Puma 1.3 3-Stripe logo 1.4 Tapie affair

2 Post-Tapie era 3 Products

3.1 Apparel 3.2 Sportswear

3.2.1 Association football 3.2.2 Baseball 3.2.3 Basketball 3.2.4 Cricket 3.2.5 Golf 3.2.6 Gymnastics 3.2.7 Lacrosse 3.2.8 Running 3.2.9 Skateboarding 3.2.10 Tennis 3.2.11 Kabaddi

3.3 Accessories

3.3.1 Adilette 3.3.2 Santiossage 3.3.3 Adissage

4 Marketing

4.1 Marketing In India 4.2 Game advertisement 4.3 Collaborations

5 Sponsorship 6 Rivalries 7 Corporate information

7.1 Current executive board 7.2 Former management 7.3 Financial information

8 Criticism

8.1 2011 All Blacks
All Blacks
replica rugby jersey pricing controversy 8.2 2012 "shackle" sneakers 8.3 Sweatshops
Sweatshops
and labour rights violations 8.4 Environmental record 8.5 NCAA
NCAA
corruption scandal

9 See also 10 Notes 11 References 12 External links

History Early days Adidas
Adidas
was founded by Adolf Dassler
Adolf Dassler
who made sports shoes in his mother's scullery or laundry room in Herzogenaurach, Germany
Germany
after his return from World War I. In July 1924, his older brother Rudolf joined the business, which became Dassler Brothers Shoe Factory (Gebrüder Dassler Schuhfabrik).[11] The electricity supply in Herzogenaurach
Herzogenaurach
was unreliable, so the brothers sometimes had to use pedal power from a stationary bicycle to run their equipment.[12] Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber.[13] In 1936, Dassler persuaded U.S. sprinter Jesse Owens
Jesse Owens
to use his hand made spikes at the 1936 Summer Olympics. Following Owens' four gold medals, the name and reputation of Dassler shoes became known to the world's sportsmen and their trainers. Business was successful and the Dasslers were selling 200,000 pairs of shoes every year before World War II.[14] The Dolbury factory, used for production of anti-tank weapons during the Second World War, was nearly destroyed in 1945 by US forces, but was spared when Dassler's wife, convinced the GIs that the company and its employees were only interested in manufacturing sports shoes. American occupying forces subsequently became major buyers of the Dassler brothers' shoes.[15] Split and rivalry with Puma The brothers split up in 1947 after relations between them had broken down,[16] with Rudolf forming a new firm that he called Ruda – from Rudolf Dassler, later rebranded Puma, and Dassler forming a company formally registered as Adidas
Adidas
AG from Adi Dassler on 18 August 1949. Although it is a popular urban myth that the name is an acronym for All Day I Dream About Sports, that phrase is a "backronym"; the name is a portmanteau formed from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").[1] Puma SE
Puma SE
and Adidas
Adidas
entered into a fierce and bitter business rivalry after the split. Indeed, the town of Herzogenaurach
Herzogenaurach
was divided on the issue, leading to the nickname "the town of bent necks"—people looked down to see which shoes strangers wore.[17] Even the town's two football clubs were divided: ASV Herzogenaurach
Herzogenaurach
club was supported by Adidas, while 1 FC Herzogenaurach
Herzogenaurach
endorsed Rudolf's footwear.[12] When handymen were called to Rudolf's home, they would deliberately wear Adidas
Adidas
shoes. Rudolf would tell them to go to the basement and pick out a pair of free Pumas.[12] The two brothers were never reconciled and although both are now buried in the same cemetery, they are spaced as far apart as possible.[18] In 1948, the first football match after World War II, several members of the West German national football team wore Puma boots, including the scorer of West Germany's first post-war goal, Herbert Burdenski. Four years later, at the 1952 Summer Olympics, 1500 metres
1500 metres
runner Josy Barthel of Luxembourg
Luxembourg
won Puma's first Olympic gold in Helsinki, Finland.[citation needed]

The original trefoil Adidas
Adidas
logo until 1998, it is now used on Adidas Originals.

At the 1960 Summer Olympics, Puma paid German sprinter Armin Hary
Armin Hary
to wear Pumas in the 100 meter sprint final. Hary had worn Adidas
Adidas
before and asked Adolf for payment, but Adidas
Adidas
rejected this request. The German won gold in Pumas, but then laced up Adidas
Adidas
for the medals ceremony, to the shock of the two Dassler brothers. Hary hoped to cash in from both, but Adi was so enraged he banned the Olympic champion.[14] 3-Stripe logo In 1952, following the 1952 Summer Olympics, Adidas
Adidas
acquired its signature 3-stripe logo from the Finnish athletic footwear brand Karhu Sports, for two bottles of whiskey and the equivalent of 1600 euros.[19][20] Tapie affair

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After a period of trouble following the death of Adolf Dassler's son Horst Dassler in 1987, the company was bought in 1989 by French industrialist Bernard Tapie, for ₣1.6 billion (now €243.9 million), which Tapie borrowed.[21] Tapie was at the time a famous specialist of rescuing bankrupt companies, an expertise on which he built his fortune. Tapie decided to move production offshore to Asia. He also hired Madonna for promotion.[22][citation needed] He sent, from Christchurch, New Zealand, a shoe sales representative to Germany
Germany
and met Adolf Dassler's descendants (Amelia Randall Dassler and Bella Beck Dassler) and was sent back with a few items to promote the company there. In 1992, unable to pay the loan interest, Tapie mandated the Crédit Lyonnais bank to sell Adidas, and the bank subsequently converted the outstanding debt owed into equity of the enterprise, which was unusual as per the prevalent French banking practice. The state-owned bank had tried to get Tapie out of dire financial straits as a personal favour to Tapie, it is reported, because Tapie was Minister of Urban Affairs (ministre de la Ville) in the French government at the time. In February 2000, Crédit Lyonnais
Crédit Lyonnais
sold Adidas
Adidas
to Robert Louis-Dreyfus, a friend of Bernard Tapie for a much higher amount of money than what Tapie owed, 4.485 billion (€683.514 million) francs rather than 2.85 billion (€434.479 million). They also purposely bankrupted Tapie's company that owned Adidas, because only the company had the right to sue them. Robert Louis-Dreyfus became the new CEO of the company. He was also the president of Olympique de Marseille, a team Tapie had owned until 1993.[citation needed] Tapie filed for personal bankruptcy in 1994. He was the object of several lawsuits, notably related to match fixing at the football club. During 1997, he served 6 months of an 18-month prison sentence in La Santé
La Santé
prison in Paris. Post-Tapie era

An Adidas
Adidas
shoe, with the company's distinctive three parallel bars

In 1994, combined with FIFA
FIFA
Youth Group, SOS Children's Villages became the main beneficiary. In 1997, Adidas
Adidas
AG acquired the Salomon Group
Salomon Group
who specialized in ski wear, and its official corporate name was changed to Adidas-Salomon AG. With this acquisition Adidas
Adidas
also acquired the Taylormade Golf company and Maxfli, which allowed them to compete with Nike Golf. In 1998, Adidas
Adidas
sued the NCAA
NCAA
over their rules limiting the size and number of commercial logos on team uniforms and team clothing. Adidas withdrew the suit, and the two groups established guidelines as to what three-stripe designs would be considered uses of the Adidas trademark. As CEO of Adidas, Louis-Dreyfus quadrupled revenue to 5.84 billion euros ($7.5 billion) from 1993 through 2000.[23] In 2000, he announced he would resign the following year, due to illness. In 2003, Adidas
Adidas
filed a lawsuit in a British court challenging Fitness World Trading's use of a two-stripe motif similar to Adidas's three stripes. The court ruled that despite the simplicity of the mark, Fitness World 's use was infringing because the public could establish a link between that use and Adidas's mark.[24] In September 2004, top English fashion designer Stella McCartney launched a joint-venture line with Adidas, establishing a long-term partnership with the corporation. This line is a sports performance collection for women called " Adidas
Adidas
by Stella McCartney",[25] and it has been critically acclaimed.[26] Also, on 3 May 2005, Adidas
Adidas
told the public that they sold their partner company Salomon Group
Salomon Group
for €485m to Amer Sports
Amer Sports
of Finland. In August 2005, Adidas
Adidas
declared its intention to buy Reebok
Reebok
for $3.8 billion (US$). This takeover was completed with partnership in January 2006[1] and meant that the company would have business sales closer to those of Nike in North America. The acquisition of Reebok
Reebok
would also allow Adidas
Adidas
to compete with Nike worldwide as the number two athletic shoemaker in the world.[27] Adidas
Adidas
has global corporate headquarters in Germany, and many other business locations around the world such as Portland OR, Hong Kong, Toronto, Taiwan, England, Japan, Australia, and Spain.

Adidas
Adidas
has long been a popular manufacturer of astro turf football shoes – shown here a recent pair that has been a popular choice

In 2005, Adidas
Adidas
introduced the Adidas
Adidas
1, the first ever production shoe to use a microprocessor. Dubbed by the company "The World's First Intelligent Shoe", it features a microprocessor capable of performing 5 million calculations per second that automatically adjusts the shoe's level of cushioning to suit its environment. The shoe requires a small, user-replaceable battery that lasts for approximately 100 hours of running. On 25 November 2005, Adidas
Adidas
released a new version of the Adidas 1 with an increased range of cushioning, allowing the shoe to become softer or firmer, and a new motor with 153 percent more torque.[28] On 11 April 2006, Adidas
Adidas
announced an 11-year deal to become the official NBA
NBA
clothing provider. The company has been making NBA, NBDL, and W NBA
NBA
jerseys and products as well as team-coloured versions of the "Superstar" basketball shoe. This deal (worth over $400 million) took over the previous Reebok
Reebok
deal that had been put in place in 2001 for 10 years. On November 2011, Adidas
Adidas
announced that it would acquire outdoor action sport performance brand Five Ten through a share purchase agreement. The total purchase price was $25 million USD in cash at closing.[29] By the end of 2012, Adidas
Adidas
was reporting their highest revenues ever and Chief Executive Herbert Hainer expressed optimism for the year ahead.[30] In January 2015, Adidas
Adidas
launched the footwear industry's first reservation mobile app. The Adidas
Adidas
Confirmed app allows consumers to get access to and reserve the brand's limited edition sneakers by using geo targeting technology[31] On 24 March 2015, Adidas
Adidas
and McDonald's unveiled the 2015 McDonald's All-American uniforms. For the third year in a row, players will be wearing short-sleeved jerseys, made with the same lightweight and breathable material as the ones used in the NBA.[32] In August 2015, Adidas
Adidas
acquired fitness technology firm Runtastic
Runtastic
for approximately $240 million.[33] Products Apparel Adidas
Adidas
sells a range of clothing items, varying from men's and women's t-shirts, jackets, hoodies, pants and leggings.[34] The first Adidas
Adidas
item of apparel was the Franz Beckenbauer
Franz Beckenbauer
tracksuit created in 1967.[1] Adidas
Adidas
AG is the largest manufacturer of sports bras in Europe, and the second largest manufacturer in the world.[35] Sportswear Association football

Autographed jersey of the Spain national football team
Spain national football team
that was manufactured by Adidas
Adidas
for the 2014 FIFA
FIFA
World Cup

One of the main focuses of Adidas
Adidas
has always been football kits, and the associated equipment. Adidas
Adidas
remains a major company in the global supply of team kits for international association football teams and clubs. Adidas
Adidas
makes referee kits that are used in international competition and by many countries and leagues in the world. The company has been an innovator in the area of footwear for the sport, with notable examples including the 1979 release of the Copa Mundial moulded boot used for matches on firm dry pitches. It holds the accolade of the best selling boot of all time. The soft-ground equivalent was named World Cup and it too remains on the market. FIFA, the world governing body of football, commissioned specially designed footballs for use in its own World Cup tournaments. The balls supplied for the 2006 World Cup, the "Teamgeist", were particular noteworthy for their ability to travel further than previous types when struck, leading to longer range goals. Goalkeepers were generally believed to be less comfortable with the design of the ball, claiming it was prone to move significantly and unpredictably in flight.[36]

Adidas
Adidas
Beau Jeu, which translates to Beautiful Game in English, was an officlal match ball of UEFA Euro
Euro
2016

Adidas
Adidas
introduced another new ball for the 2010 World Cup. The Jabulani ball was designed and developed by Loughborough University
Loughborough University
in conjunction with Bayern Munich. The Adidas Brazuca
Adidas Brazuca
was the match ball of the 2014 World Cup.[37] Adidas
Adidas
named an official match ball of the UEFA Euro
Euro
2016 tournament Adidas Beau Jeu
Adidas Beau Jeu
which translates to "The Beautiful Game" in English.[38] Adidas
Adidas
is one of the official sponsors of the UEFA Champions League, and the Adidas Finale
Adidas Finale
is the competition's official match ball.[39] Along with the aforementioned Adidas Predator
Adidas Predator
boot, Adidas manufactures the adiPure range of football boots. Adidas
Adidas
provides clothing and equipment for all teams in Major League Soccer. In April 2013, Adidas
Adidas
and Opta Sports
Opta Sports
announced the introduction of a new football player type - the Engine.[40] The Engine' is the archetypical box-to-box footballer who covers every blade of grass, seeks goal scoring chances, tracks down his opponent and displays relentless energy from the first minute to the final whistle. Baseball Adidas
Adidas
has also provided baseball equipment and sponsors numerous players of Major League Baseball
Major League Baseball
and Nippon Professional Baseball
Nippon Professional Baseball
in Japan. Adidas
Adidas
Baseball hardgoods are licensed to Dick's Sporting Goods.[41] From 1997 to 2008, Adidas
Adidas
sponsored New York Yankees.[42] Basketball Adidas' Superstar and Pro Model shoes, affectionately known as "shelltoes" for their stylized hard rubber toe box, were fueled by, among others, coaches such as UCLA's John Wooden.[43] Adidas
Adidas
drew about even with Converse in basketball by the mid 1970s before both started to fall behind then-upstart Nike in the early 1980s.[44] Subsequently, Adidas Superstar
Adidas Superstar
became very popular in the 1980s hip hop streetwear scene alongside Adidas's stripe-sided polyester suits.[citation needed] From 2006 to 2017, Adidas
Adidas
was the outfitter of all 30 franchises in the National Basketball Association, replacing the Reebok
Reebok
brand after Adidas' acquisition of Reebok. Adidas
Adidas
was replaced by Nike as the official outfitter of the league after the 2016–17 season.[45] Cricket

Indian cricketer Sachin Tendulkar, batting with his personalized Adidas
Adidas
Cricket
Cricket
Bat

Adidas
Adidas
began manufacturing cricket footwear in the mid 1970s, with their initial target market being Australia. Their shoes were a radical departure from traditional leather cricket boots which had remained basically unchanged for decades, being lighter and more flexible but also offering less toe protection, so that it became not uncommon to see batsmen who had been struck by the ball on the foot hopping around in pain. Having continued to manufacture cricket footwear for many years, in 2006 the company finally entered the field of bat manufacture in 2008 and currently their bat range includes the Pellara, Incurza, Libro and M-Blaster models. In the 1990s, Adidas
Adidas
signed the superstar Indian batsman Sachin Tendulkar and made shoes for him.[46] From 2008 till his retirement, Adidas
Adidas
had sponsored the cricket bat used by Tendulkar. It created a new bat, ' Adidas
Adidas
MasterBlaster Elite', personalized for him. In 2008, Adidas
Adidas
made a concerted move into English cricket market by sponsoring English batting star Kevin Pietersen
Kevin Pietersen
after the cancellation of his lifetime deal with Woodworm, when they ran into financial difficulties.[47] The following year they signed up fellow England player Ian Bell, Pakistan opening batsman Salman Butt and Indian Player Ravindra Jadeja. In the Indian Premier League
Indian Premier League
(IPL), Adidas
Adidas
sponsored the team Mumbai Indians from 2008 to 2014 and Delhi Daredevils
Delhi Daredevils
from 2008 to 2013.[48] They were the official sponsors of Pune Warriors India
Pune Warriors India
in 2011 and 2012, however the team was banned from IPL due to payment issues. In 2015 Season, Adidas
Adidas
sponsored Royal Challengers Bangalore. Golf Adidas
Adidas
Golf manufactures golf clothing, footwear, and accessories. Men's and women's equipment includes footwear, shirts, shorts, pants, outerwear (wind suits), base layer and eyewear. Gymnastics From 2000 to 2012, Adidas
Adidas
has provided men's and women's gymnastics wear for Team USA, through USA Gymnastics. USA Gymnastics
USA Gymnastics
and Adidas sponsorship concluded at the end of 2012. In 2006, Adidas
Adidas
gymnastics leotards for women and Adidas
Adidas
men's competition shirts, gymnastics pants and gymnastics shorts have been available in the USA, with seasonal leotards offered for Spring, Summer, Fall and Holidays. Adidas
Adidas
previous collaborated with GK Elite, since Spring 2013, Adidas gymnastics products have been available worldwide through Elegant Sports. USA Olympic team members McKayla Maroney, Jordyn Wieber, Jake Dalton and Danell Leyva
Danell Leyva
are all sponsored by Adidas
Adidas
gymnastics. Lacrosse In 2007, Adidas
Adidas
announced its entering to the lacrosse equipment, also sponsoring the Adidas
Adidas
National Lacrosse
Lacrosse
Classic in July 2008 for the top 600 high school underclassmen players in the United States.[49] The company made their self into their own brand such as "Adidas Lacrosse", getting several scholarships, Bucknell (men and women), Bryant (men), Delaware (men and women), New Jersey Institute of Technology (men), and D3 powerhouse Lynchburg (men and women in fall of 2016 with soft good only)". Materials that adidas provided were jerseys, shorts, shoes, shafts, heads, gloves, and protective pieces.[50] Products manufactured for the sport are sticks, gloves, protective gear and boots.[51] Running Adidas
Adidas
currently manufactures several running and lifestyle shoes, including the Energy-boost, and the spring-blade trainers.[needs update]I The brand has built a strong runners' network within big European capitals, such as Paris' "Boost Energy League". In 2016 the 3rd season launched. In Paris, the Boost Energy League gathers 11 teams representing different districts of Paris.[52] Adidas
Adidas
launched two new color ways of the NMD R1 and one new color way of the NMD XR1 in September 2016.[53] adidas EQT is a style of sneakers from adidas. It originated in the early 90s and relaunched in 2017. The latest adidas EQT line released in a “Turo Red” Pack on January 26, 2017, and included models such as the adidas EQT Support 93/17, EQT Support ADV, and EQT Support Ultra. adidas.com is one of the few online retailers.

Addidas running shoe demo in Boston

In November 2016, Adidas
Adidas
teased a sneaker made from ocean plastic. The shoe is created from a fabric called "Biosteel". The shoe is called the " Adidas
Adidas
Futurecraft Biofabric." The material used is 15% lighter than conventional silk fibers, and is 100% biodegradable. The shoe only begin to dissolve when it is put in contact with a high concentration of the digestion enzyme proteinase, which occurs naturally. Once this happens, the shoes can decompose within 36 hours. The shoe was never released.[54] Skateboarding Adidas
Adidas
Skateboarding produces shoes made specifically for skateboarding, including the redesign of previous models for skateboarding. The brand also releases signature models designed by team riders.[55] Tennis Adidas
Adidas
has been involved with tennis equipment since the mid 1960s and has historically sponsored many top tennis players, beginning with two of the most dominant male tennis players at the start of the professional era in the late 1960s, Stan Smith
Stan Smith
and Ilie Nastase. During the 1980s and 1990s, not only were they exclusive apparel and footwear sponsors of world number one men's tennis players Ivan Lendl and Stefan Edberg
Stefan Edberg
and ladies' world number one Steffi Graf
Steffi Graf
but each player had their own, exclusive graphic styles designed for their use during play, which were in turn marketed to the general public. Ivan Lendl even spent the vast majority of his dominant career playing with several different models of Adidas
Adidas
tennis racquets, primarily using the legendary Adidas
Adidas
GTX-Pro and then later the Adidas
Adidas
GTX Pro-T. The company recently introduced a new line of tennis racquets. While the Feather is made for the "regular player", and the Response for the "club player", Adidas
Adidas
targets the "tournament player" with the 12.2 oz Barricade tour model.[56] Kabaddi Adidas
Adidas
entered Kabaddi
Kabaddi
which is still a non-Olympic sport but highly popular in the Indian subcontinent and Asian countries. In 2014, with the launch of Pro Kabaddi
Kabaddi
League a city based franchise league in India, kabaddi took the region with storm. In 2015, they tied up with Mumbai-based franchise U Mumba.[57] "The association of kabaddi with adidas is a clear exemplification of the growth of the sport over the last two years," shared U Sports CEO, Supratik Sen. Accessories

Adidas
Adidas
"Fresh Impact" - Limited Edition bottle

Adidas
Adidas
also designs and makes slide-style sandals, mobile accessories,[58] watches, eyewear, bags, baseball caps, and socks. As well, Adidas
Adidas
has a branded range of male and female deodorants, perfumes, aftershave and lotions. Adidas
Adidas
announced they would be launching a new $199 Fit Smart wristband in mid-August 2014. The wristband will pair with Adidas's miCoach app, which acts as a personal trainer.[59] Adilette Adilette was the first ever pair of sandals made by Adidas, originally developed in 1963.[1] Adidas
Adidas
claims that a group of athletes approached Adi Dassler requesting a shoe be made for the locker room. To this day, the resulting sandals are a best-seller.[60] Since the original navy blue and white Adilette sandals were created nearly fifty years ago, more varieties have been created in different colours (black, red, green, grey, orange, brown, yellow, pink, golden, silver). Most recently, Adidas
Adidas
has introduced a colour scheme that goes along with its Predator and adizero line; the scheme is dubbed warning (orange) and purple. Usually, the three stripes appear in the contrasting colour on the strap of the classic models. The most common adilette livery is in navy blue or black, mixed with white colours. Also the Woodilette and Trefoil models follow a similar design but without stripes on the strap. The model provides a contoured orthopedic rubber sole with synthetic upper, and was designed as an après-sport slide, but the adilette were quickly used everywhere out of the sporting world. Opting for a wide, over the foot strap rather than the design of flip flops, the adilette sandals provide a fresh style and a different level of comfort for the wearer. The strap is also glued to the sides of the sandal, which directs tension to less stressful areas of the sandal, which gives the sandals more durability. Santiossage The Santiossage
Santiossage
is a uni-sex slide-style sandal. The sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. Santiossage
Santiossage
comes in black, navy, or red. On the side of the shoe, toward the heel on either side, the manufacturer's name appears, as well as on a round emblem in the actual heel of the foot-bed. Notably, there are tiny clear massage nubs throughout the foot-bed for the purpose of massaging after-sport footaches, although the sandals are worn casually among non-athletes. Seen through these clear nubs are Adidas' three stripes. Adissage

A pair of Adissage

Adissage is also a uni-sex slide-style sandal. Available in black, navy, light blue, black with pink, and other assorted colors, the sandal has the trademarked three stripes on a velcro strap toward the front of the shoe. On the side of the shoe, toward the heel on either side, the manufacturers name appears, as well as on a round emblem in the actual heel of the footbed. Like the Santiossage, there are tiny black massage nubs throughout the foot-bed for the purpose of massaging foot aches after sport, although popular as a casual sandal amongst non-athletes as well. Marketing

Chuck D
Chuck D
in an Adidas
Adidas
sweatsuit

Adidas, like other sports brands, is believed to engender high consumer brand loyalty. Brand loyalty towards Adidas, Nike, Inc., Puma AG and several other sportswear brands was examined in a recent study.[61] The study found consumers did not exhibit unduly high loyalty towards such brands. During the mid to late 1990s, Adidas
Adidas
divided the brand into three main groups with each a separate focus: Adidas
Adidas
Performance was designed to maintain their devotion to the athlete; Adidas Originals
Adidas Originals
was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion market; the main group within this being Y-3 (which is a collaboration between Adidas
Adidas
and renowned Japanese fashion designer Yohji Yamamoto
Yohji Yamamoto
- the Y representing Yamamoto and the 3 representing the three stripes of Adidas). Launched in 2004, "Impossible is Nothing" is one of the company's most memorable campaigns.[1] The campaign was developed by 180/TBWA based in Amsterdam, but significant work was also done by TBWAChiatDay in San Francisco.[62] A few years later, Adidas
Adidas
launched a basketball specific campaign -- "Believe in 5ive"—for the 2006-2007 NBA season.[63] In 2011, " Adidas
Adidas
is all in" became the global marketing strategy slogan for Adidas. The slogan aimed to tie all brands and labels together, presenting a unified image to consumers interested in sports, fashion, street, music and pop culture. There appears to be connection with the phrase "all-in" meaning "exhausted" in some English speaking nations. In 2015, Adidas
Adidas
launched "Creating the New" as its new strategic business plan until 2020.[64] This plan has three strategic choices: speed, cities and open source.[64] Marketing In India India has been a very speculative market for Adidas. Despite this Dave Thomas, managing director of Adidas
Adidas
in India is ambitious of the country's potential.[65] The company hopes to double its revenue from Rs. 805 crores by 2020.[65] In 2015, the company had signed Ranveer Singh a prominent Bollywood actor as a brand ambassador to the company's products.[66] Ranveer then was a budding actor. The company later decided to use the people's almost religious adoration for the game cricket to promote their brand. It soon launched a new cricket campaign in the country.[67] The campaign was called FeelLoveUseHate with prominent Indian cricketer Virat Kohli.[68] However, in 2017, Virat Kohli was removed as the brand ambassador of the company.[69] The cricketer later signed a major deal with Puma India.[70] The company also sells its products online through e-commerce websites such as Myntra, Snapdeal, Jabong and Amazon. Adidas
Adidas
also has a website dedicated to the Indian audience that markets and sells products to its consumers in India.[71] Game advertisement The brand is featured in several games, including Commodore Amiga: Daley Thompson's Olympic Challenge, Sony PlayStation: Adidas
Adidas
power soccer and Commodore 64, ZX spectrum, Amstrad CPC: Adidas
Adidas
Championship Football. Collaborations Adidas
Adidas
has done several collaborations with well known designers, including Jeremy Scott, Alexander Wang, and Raf Simons. They have also reached out to several celebrities, such as Kanye West, Pharrell Williams, and Stan Smith
Stan Smith
to create some of the company's most notable and coveted pieces. On 14 February 2015, Kanye West collaborated with Adidas
Adidas
to create the first pair of Yeezys, eventually leading to his own clothing line which would transform the lifestyle and streetwear industry.[72] Sponsorship Main article: List of Adidas
Adidas
sponsorships

Lionel Messi, who is sponsored by Adidas, prepares to shoot with his dominant left foot during the final of the 2014 FIFA
FIFA
World Cup.

Adidas
Adidas
has numerous major kit deals with football clubs worldwide, including their main sponsor Bayern Munich.[73] Other clubs include Real Madrid,[74] Manchester United, River Plate, Milan and Juventus. Moreover, their sponsored national teams include Germany, Spain, Mexico, Argentina, Sweden, Japan and Russia. Adidas
Adidas
has sponsored numerous players, including Lionel Messi, Zinedine Zidane, Kaká, David Beckham, Steven Gerrard, Gareth Bale, Thomas Müller, Xavi, Mesut Özil, James Rodríguez, Keylor Navas, Arjen Robben, Paul Pogba, Dele Alli, Luis Suárez, Ivan Rakitić, Diego Costa, Iker Casillas, David Alaba, Roberto Firmino
Roberto Firmino
and Manuel Neuer.[75][76][77][78] Adidas
Adidas
is one of the official sponsors of the UEFA Champions League, and the Adidas Finale
Adidas Finale
is the competition's official match ball.[39] Along with the aforementioned Adidas Predator
Adidas Predator
boot, Adidas manufactures the adiPure range of football boots. Adidas
Adidas
provides clothing and equipment for all teams in Major League Soccer
Major League Soccer
(MLS). In July 2014, Adidas
Adidas
and Manchester United agreed to a ten-year kit deal, beginning with the 2015–16 Premier League
2015–16 Premier League
season. This kit deal has a guaranteed minimum value of £750 million (US$1.29 billion), making it the most valuable kit deal in sports history, and replaced rival Nike as the club's global equipment partner.[79] Adidas
Adidas
are also about to negotiate a deal with Arsenal from 2019 season.

Andy Murray
Andy Murray
endorsed Adidas
Adidas
from the start of the 2010 season until the end of the 2014 season receiving US$4.9 million per year.

In November 2009, World Number 4 tennis player Andy Murray
Andy Murray
was confirmed as Adidas' highest-paid star with a five-year contract reportedly worth US$24.5 million.[80] In Cincinnati, at the ATP Tennis Tournament in Mason, they have also sponsored the ball-boy and ball-girl uniforms. Adidas
Adidas
is also partners with Malibu Tennis Camp, Green Fitness GmbH and with Schöler & Micke Sportartikel Vertriebs GmbH.[81] Adidas
Adidas
has sponsored numerous basketball players past and present like Kareem Abdul-Jabbar
Kareem Abdul-Jabbar
and Tracy McGrady, as well as Chauncey Billups, Derrick Rose, Brandon Knight, Eric Gordon, Josh Smith, Damian Lillard, Andrew Wiggins, Tim Duncan, Jeremy Lin, Iman Shumpert, John Wall and Nick Young. Adidas
Adidas
endorsed Kobe Bryant
Kobe Bryant
with the Adidas
Adidas
Equipment KB8 as his first signature shoe until July 2002.[82] The company also endorsed Kevin Garnett
Kevin Garnett
until he opted out of his contract in 2010.[83] Gilbert Arenas
Gilbert Arenas
was an Adidas
Adidas
endorser until 2010.[84] In August 2015, James Harden
James Harden
left Nike for Adidas
Adidas
by signing a 13-year contract reportedly worth US$200 million.[85] In rugby union, Adidas
Adidas
is the current kit supplier to the All Blacks, the France national team, the Italian national rugby team
Italian national rugby team
and the South African Stormers
Stormers
and Western Province rugby union teams among others. Adidas
Adidas
is also the New Zealand Rugby Union
New Zealand Rugby Union
clothing sponsor and supplies clothing to all Super Rugby
Super Rugby
franchises, a selection of domestic teams and national referees. Adidas
Adidas
are also the official match ball supplier to the Heineken Cup. Adidas
Adidas
was the British and Irish Lions kit supplier from 1997 to 2013. They are the jersey manufacturers of the Gold Coast Titans
Gold Coast Titans
Rugby League club in the Australasian National Rugby League. Dual rugby and league international and former boxer Sonny Bill Williams
Sonny Bill Williams
is a global ambassador for Adidas. Adidas
Adidas
has provided field hockey equipment and sponsors numerous players of Germany, England, Netherlands, Australia, Spain and Belgium. The company has been the kit provider of Argentine women's and men's teams for over 15 years.[86] The company also sponsored clubs Reading,[87] Beeston[88] and East Grinstead.[89] In ice hockey, Adidas
Adidas
signed an agreement with National Hockey League (NHL) to be the official outfitter of uniforms and licensed apparel, starting in the 2017–18 season. Adidas
Adidas
will replace its own subsidiary Reebok
Reebok
as official provider.[90] Adidas' cricket sponsorships include cricketers Lasith Malinga, Kieron Pollard, Dwayne Bravo and K. L. Rahul. Adidas
Adidas
sponsorships Ivan Zaytsev volleyball player. Earvin N'Gapeth
Earvin N'Gapeth
volleyball player it advertises as a model and brand ambassador for Adidas.[91][92] Rivalries In 2016, it had filed lawsuits against Skechers, one for making a duplicate Stan Smith
Stan Smith
design, and another for Adidas
Adidas
replicas such as "Springblade".[93] Corporate information Current executive board

CEO: Kasper Rørsted Chief Financial Officer: Harm Ohlmeyer Global Brands: Eric Liedtke Global Operations: Gil Steyeart Global Sales: Roland Auschel

Former management

CEO (1993–2002): Robert Louis-Dreyfus. CEO (2002–2016): Herbert Hainer

Financial information

Financial data in millions of euros[2]

Year 2006 2007 2008 2009 2010

Sales 10,084 10,299 10,799 10,381 11,990

EBITDA 1,078 1,165 1,280 780 1,159

Net income 483 551 642 245 567

Net debt 2,231 1,766 2,189 917 221

Criticism Adidas's business practises/ethics and commitment to worker welfare have been scrutinised and often criticised.[94][95] 2011 All Blacks
All Blacks
replica rugby jersey pricing controversy

The All Blacks
All Blacks
jersey caused controversy.

Unhappy with the local price of the Adidas
Adidas
replica All Blacks
All Blacks
jersey, New Zealand-based All Blacks
All Blacks
fans have asked for price cuts and begun purchasing the jersey from overseas vendors after it was revealed that the local price of $NZ220 was more than twice the price offered on some websites.[96] Adidas
Adidas
has responded by enforcing cross-border agreements to stop overseas retailers from selling to New Zealand residents. It has been labelled a public relations disaster by leading New Zealand PR firms and Consumer advocate groups. The largest New Zealand sportswear retailer Rebel Sport
Rebel Sport
has stated it is angry and is considering selling the All Blacks
All Blacks
Jerseys to the general public below cost. 2012 "shackle" sneakers On 14 June 2012, Adidas
Adidas
posted on their Facebook page a picture of a pair of Jeremy Scott-designed shoes containing shackles. The picture was of a planned shoe line that Adidas
Adidas
intended to release in July. The photo quickly caused controversy including that of Jesse Jackson who was quoted as saying "The attempt to commercialize and make popular more than 200 years of human degradation, where blacks were considered three-fifths human by our Constitution is offensive, appalling and insensitive".[97] Jackson threatened a boycott, and NBA commissioner David Stern
David Stern
was at one point reportedly contacted in hopes that he would intervene.[97] Shortly after the outcry, the company cancelled the product.[97] Sweatshops
Sweatshops
and labour rights violations Adidas
Adidas
has been criticized for operating sweatshops, particularly in Indonesia. Between 2006 and 2007, Adidas
Adidas
rejected many of its suppliers that supported unions for subcontractors with less reputable labour rights records.[98] By subcontracting work to different suppliers, it is more difficult for Adidas
Adidas
to ensure company labour standards are enforced. Workplace standards that Adidas' policy upholds include the freedom for workers to take part in collective bargaining and a non-retaliation policy towards workers who express concerns.[99] In practice, however, many of Adidas' suppliers have not upheld these standards. At the Panarub factory in Java, 33 workers were fired after striking for better pay in 2005.[100] PT Kizone is another Indonesian factory where Adidas
Adidas
has received criticism over treatment of workers. They produced products for Adidas
Adidas
as well as Nike and the Dallas Cowboys
Dallas Cowboys
until they closed in January 2011. 2,686 workers who were laid off are owed $3 million in severance pay and benefits. Nike has contributed $1.5 million but Adidas
Adidas
has not acted. A campaign has been initiated by United Students Against Sweatshops calling for universities to cut contracts with Adidas.[101] On 16 July 2012, War on Want
War on Want
organised activists in London to replace Adidas price tags in sports stores with 34p ones,[102] a reference to the low hourly wage rate paid to the Indonesian workers who make Adidas goods.[103] The campaign group Labour Behind the Label claimed that the basic pay of Indonesian Adidas
Adidas
workers was only £10 a week. William Anderson, head of social and environmental affairs for the Asia Pacific region, posted an entry on the company blog in which he sought to justify the 34p an hour pay rate.[104] In April 2014, one of the biggest strikes on mainland China
China
took place at the Yue Yuen Industrial Holdings Dongguan shoe factory, producing amongst others for Adidas.[105] Environmental record For years, Adidas
Adidas
purchased paper for its packaging from Asia Pulp & Paper, the third largest paper producer in the world, which was labeled[by whom?] as a "forest criminal" for destroying "precious habitat" in Indonesia's rainforest.[106] In 2011, when Adidas cancelled its contract with Asia Pulp & Paper, Greenpeace Executive Director Phil Radford
Phil Radford
commended Adidas
Adidas
for efforts made towards forest protection, for "taking rainforest conservation seriously."[107] NCAA
NCAA
corruption scandal Adidas
Adidas
executive James Gatto has been indicted in the 2017 NCAA Division I men's basketball corruption scandal. [108][109][110] See also

Germany
Germany
portal Companies portal

Adidas
Adidas
Originals List of Adidas
Adidas
sponsorships List of swimwear brands Puma SE, formed by Rudolf Dassler, brother of Adolf Dassler TaylorMade
TaylorMade
Golf, a golf brand owned by Adidas

Notes

^ a b c d e f g " Adidas Group
Adidas Group
History". adidas-group.com. Archived from the original on 8 February 2015. Retrieved 7 May 2014.  ^ a b "Fact Sheet for Fourth Quarter and Full Year 2016" (PDF). adidas. Retrieved 8 March 2017.  ^ a b "2016 FULL YEAR RESULTS" (PDF). adidas. Retrieved 8 March 2017.  ^ a b c d "Annual Report 2015" (PDF). adidas. Retrieved 3 March 2016.  ^ "Adidas, Deutsche Telekom, Infineon: German Equity Preview". Bloomberg L.P.
Bloomberg L.P.
16 January 2008. Archived from the original on 6 November 2012. Retrieved 31 May 2016. CS1 maint: Unfit url (link) ^ "Ranking of the largest sporting goods manufacturers worldwide in 2009, based on revenue". statista.com.  ^ "The Adidas
Adidas
Logo". Logaster. 11 July 2012. Retrieved 5 November 2013.  ^ Smit, Barbara (2007). Pitch Invasion, Adidas, Puma and the making of modern sport. Penguin. p. 44. ISBN 0-14-102368-6.  ^ Chadwick, Simon; Arthur, Dave (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN 0-7506-8543-3.  ^ "The History of Adidas
Adidas
On This Day In Fashion". onthisdayinfashion.com. Retrieved 16 October 2015.  ^ Barbara Smit (2009). Sneaker Wars. New York: Harper Perennial. p. 5. ISBN 978-0-06-124658-6.  ^ a b c James, Kyle (3 July 2006). "The Town that Sibling Rivalry Built, and Divided". Deutsche Welle.  ^ "The History of Track Spikes". Freelap USA. 2014-02-15. Retrieved 2017-06-02.  ^ a b "How Adidas
Adidas
and PUMA were born". in.rediff.com. 8 November 2005. Retrieved 2 April 2014.  ^ "Shoes and Nazi Bazookas: The Prehistory of Adidas
Adidas
and Puma". Der Spiegel. 4 March 2009. Retrieved 5 August 2012.  ^ Esterl, Mike (21 March 2008). Review of "Sneaker Wars: The Enemy Brothers Who Founded Adidas
Adidas
and PUMA and the Family Feud That Forever Changed the Business of Sport", Barbara Smit, March 2008, ISBN 978-0-06-124657-9. The Wall Street Journal. Retrieved 26 September 2010.  ^ Ramachandran, Arjun (18 September 2009). "Town divided by tale of two shoes". The Sydney Morning Herald. Retrieved 6 November 2010.  ^ Hall, Allan (22 September 2009). " Adidas
Adidas
and Puma bury the hatchet after 60 years of brothers' feud after football match". Telegraph. Retrieved 18 August 2016.  ^ Simon Chadwick, Dave Arthur (2007). International cases in the business of sport. Butterworth-Heinemann. p. 438. ISBN 0-7506-8543-3.  ^ Weather, Sneaker. "Karhu: The Brand That Sold Adidas
Adidas
The Three Stripes". Sabotage Times. Sabotage Times. Retrieved 13 April 2017.  ^ "LA TImes 7/16/1990 - French Investor to buy adidas".  ^ "Menswear Manufacturers/Wholesalers Essay Sample". Bla Bla Writing. 2017-04-24. Retrieved 2017-08-03.  ^ Alan Katz (31 January 2012). "Louis-Dreyfus Widow Chairman
Chairman
Ousts Men Running Commodities Giant". Bloomberg.com.  ^ Osborn, Andrew (10 July 2003). " Adidas
Adidas
told its three stripes don't constitute a trademark". The Guardian. Retrieved 26 December 2012.  ^ " Stella McCartney
Stella McCartney
collection". Adidas.com. Archived from the original on 11 November 2010. Retrieved 26 September 2010.  ^ "Stella McCartney".  ^ " Adidas
Adidas
rachète l'américain Reebok
Reebok
pour tenter de faire jeue egal avec nike" (in French). Le Monde. 3 August 2005. Retrieved 17 October 2016.  ^ Adidas 1 Is The Most Technically Advanced Running Shoe Popular Mechanics, 7 December 2004 ^ "adidas Group to acquire outdoor specialist Five Ten". 3 November 2011. Archived from the original on 25 March 2013. Retrieved 14 August 2013.  ^ "Sports gear maker scores highest revenue ever in 2012". Dubai Chronicle. 27 December 2012. Retrieved 27 December 2012.  ^ Darren Heitner, Forbes. "[URL Adidas
Adidas
Launches Footwear
Footwear
Industry's First Reservation Mobile App]." 3 February 2015. 3 February 2015. ^ Scott Rafferty. "adidas unveils 2015 McDonald's All-American uniforms". Sporting News.  ^ "Sports gear maker scores highest revenue ever in 2012". Adidas
Adidas
buys Runtastic
Runtastic
to boost its fitness tech. 5 August 2015.  ^ Clothing
Clothing
items in Adidas
Adidas
website ^ Statistics and facts on Adidas
Adidas
on Statistics portal, retrieved 22 February 2017 ^ Lewis, Michael (4 June 2010). "Official World Cup ball, Jabulani, getting the blame for soft goals - Robert Green - and missed ones". NY Daily News. Retrieved 5 March 2013.  ^ "adidas Brazuca – Name of Official Match Ball decided by Brazilian fans". FIFA.com. Fédération Internationale de Football Association. Retrieved 6 August 2014.  ^ " Euro
Euro
2016: Adidas
Adidas
unveil 'Beau Jeu', the tournament's official match ball". The Independent. Retrieved 30 May 2017 ^ a b "adidas Finale Munich". UEFA.com. Retrieved 21 August 2014 ^ " Adidas
Adidas
and Opta Define the Engine". SoccerCleats101.com. Retrieved 22 April 2013.  ^ "Bloomberg News - Dick's Sporting Goods".  ^ Sandomir, Richard (3 March 1997). "Yankees and Adidas
Adidas
Agree On a Big Sponsorship Deal". The New York Times. Retrieved 9 August 2011.  ^ Abraham Aamidor (2 March 2006). Chuck Taylor, All Star: The True Story of the Man behind the Most Famous Athletic Shoe in History. Indiana University Press. pp. 139 to 140. ISBN 0-253-34698-3.  ^ J.B. Strasser and Laurie Becklund (1993). Swoosh: The Unauthorized Story of Nike and the Men Who Played There. HarperBusiness. ISBN 0-88730-622-5. CS1 maint: Uses authors parameter (link) ^ Nike to become uniform, apparel provider for NBA
NBA
on NBA.com, 10 June 2015 ^ "'Brand Tendulkar will never lose value'". The Indian Express. India. 5 May 2006. Retrieved 10 April 2010.  ^ Pringle, Derek (16 October 2008). " Kevin Pietersen
Kevin Pietersen
snaps up lucrative bat deal after the demise of Woodworm". The Daily Telegraph. UK. Retrieved 14 May 2009.  ^ "Pune Warriors sign uniform sponsorship deal with Adidas". The Economic Times. India. 2 March 2011. Retrieved 6 May 2011.  ^ "Level 2 Sports – Home". Adidasnationallacrosseclassic.com. Retrieved 10 April 2010.  ^ " Adidas
Adidas
Lacrosse
Lacrosse
Nabs Strong List of Sponsored Teams - Lacrosse
Lacrosse
All Stars". Lacrosse
Lacrosse
All Stars. Retrieved 10 March 2016.  ^ "adidas lacrosse".  ^ "Security Check Required".  ^ RESERVE ADIDAS NMDS WITH RED BOOST AND BLACK BOOST NOW on Sneaker News website, 12 September 2016 ^ Adidas
Adidas
launches mass-produced ocean plastic trainers, 15 November 2016 ^ " Adidas
Adidas
Skateboarding CCS Pro Signature Selects". CCS. CCS. 26 June 2013. Archived from the original on 24 December 2013. Retrieved 21 December 2013.  ^ Tennis-warehouse.com ^ " U Mumba
U Mumba
sponsored by Adidas". Indian Sports News. Retrieved 26 January 2016.  ^ "Fall/Winter 2017 collection: adidas Originals to launch new iPhone accessories - STRAX". STRAX. 2017-07-03. Retrieved 2017-08-19.  ^ , The Star Online. "[1]." 14 July 2014. 14 July 2014. ^ "60 years of Adidas" (PDF). Adidas
Adidas
Group. February 2010. p. 5. Archived from the original (PDF) on 13 May 2013.  ^ Dawes, J. "Brand Loyalty in the UK Sportswear Market." International Journal of Market Research, Vol 51, No. 1 2009. ^ "'Impossible Is Nothing' Adidas
Adidas
launches New Global Brand Advertising Campaign". adidas-group.com. Retrieved 3 June 2016.  ^ "On: adidas+Do You Believe in 5IVE". Retrieved 3 June 2016.  ^ a b Zhuoqiong, Wang (November 6, 2015). " Adidas
Adidas
unveils new five-year plan to strengthen business growth". China
China
Daily. Retrieved 2018-01-26.  ^ a b "Why Adidas
Adidas
is cool again". Retrieved 2017-05-09.  ^ Francis, Gregory. "This is What Ranveer Singh
Ranveer Singh
& Adidas
Adidas
Originals Have in Store For You". Luxpresso.com. Retrieved 2017-05-10.  ^ indiainfoline.com. "adidas launches new cricket campaign in India". Retrieved 2017-05-09.  ^ "#FeelLoveUseHate: Why Adidas
Adidas
India Is Getting Virat Kohli To Talk About Love And Hate". Lighthouse Insights. 2016-03-18. Retrieved 2017-05-09.  ^ "Virat Kohli removed as the Adidas
Adidas
ambassador; Signs up with Gionee". The Financial Express. 2017-01-10. Retrieved 2017-05-09.  ^ "Virat Kohli signs Rs 100 crore deal with Puma". The Indian Express. 2017-02-20. Retrieved 2017-05-09.  ^ "adidas Official Shop adidas". shop.adidas.co.in. Retrieved 2017-05-10.  ^ Rooney, JKyle (29 June 2016). " Adidas
Adidas
announces long-ternm contract with Adidas
Adidas
Yeezys". Hotnewhiphop. Retrieved 29 June 2016.  ^ Christenson, Marcus (2015-04-28). "Bayern Munich sign 10-year kit deal with Adidas
Adidas
worth reported €900m". The Guardian. ISSN 0261-3077. Retrieved 2017-11-07.  ^ Joachimsthaler, Erich; Aaker, David A. (2009-09-29). Brand Leadership: Building Assets In an Information Economy. Simon and Schuster. ISBN 9780743203784.  ^ Popilevych, Hanna (2 July 2014). "James Rodriguez the commercial star: Watch Colombian sensation's string of adverts". Daily Mail. Retrieved 25 July 2014.  ^ "Real Madrid superstar Gareth Bale
Gareth Bale
shows off the lightest football boot ever made". The Mirror. Retrieved 4 June 2014 ^ "The face of... Ten celebrities who have earned big bucks from endorsements". Independent. Retrieved 26 July 2014 ^ "Behind the scenes at the new Adidas
Adidas
advert". London Evening Standard. Retrieved 30 May 2014 ^ "Manchester United plc reaches agreement with adidas". ManUtd.com (Manchester United F.C.). Retrieved 14 July 2014.  ^ " Andy Murray
Andy Murray
signs head-to-toe deal with Adidas". SportsProMedia. 4 November 2009. Archived from the original on 25 October 2010. Retrieved 10 October 2010.  ^ "adidas Partners". www.adidas.com. Retrieved 10 March 2016.  ^ "Kobe and Adidas
Adidas
part ways after six years". ESPN. Retrieved 5 January 2012.  ^ " Kevin Garnett
Kevin Garnett
to leave Adidas
Adidas
for Anta". nicekicks.com. Retrieved 5 January 2012.  ^ "Gilbert Arenas' Adidas
Adidas
Deal Up in Flames". Huffington Post. 15 January 2010. Retrieved 5 January 2012.  ^ " James Harden
James Harden
agrees to $200 million shoe contract with Adidas". USA TODAY. Retrieved 5 November 2015.  ^ "RENOVACIÓN DEL CONTRATO CON ADIDAS" on CAH website, 13 April 2012 ^ " Reading Hockey Club
Reading Hockey Club
sponsored by Adidas". Reading Hockey Club. Retrieved 5 January 2012.  ^ " Beeston Hockey Club
Beeston Hockey Club
sponsored by Adidas". Beeston Hockey Club. Retrieved 5 January 2012.  ^ "E.G. Hockey Club sponsored by Adidas". East Grinstead Hockey Club. Retrieved 5 January 2012.  ^ Adidas
Adidas
to become official NHL outfitter in 2017-18 by Dan Rosen / NHL.com, 15 September 2015 ^ Adidas
Adidas
Unveil Earvin Ngapeth As Brand Ambassador / SportsBusiness Daily ^ Yohan Cabaye pour New Balance, Earvin Ngapeth pour Adidas, Ariel Winter pour Dove ^ Rooney, Kyle. " Adidas
Adidas
files lawsuit for Skecher's replicas". Retrieved 11 July 2016.  ^ "Tyee – Homepage". Thetyee.ca. 11 June 2008. Retrieved 26 September 2010.  ^ "News & Views". Common Dreams. 8 March 2002. Archived from the original on 29 September 2010. Retrieved 26 September 2010.  ^ Blechynden, Kent (8 August 2011). " Adidas
Adidas
stands by All Blacks jersey price". The Dominion Post. NZ. Retrieved 8 August 2011.  ^ a b c Solomon, Jessie (19 June 2012). " Adidas
Adidas
cancels 'shackle' shoes after outcry". CNN. Retrieved 19 June 2012.  ^ "Adidas". Oxfam
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Australia. Retrieved 11 November 2011.  ^ "Our Workplace Standards". Adidas. Archived from the original on 28 October 2011. Retrieved 11 November 2011.  ^ "Inside Adidas' Indonesian Factories". Oxfam
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Australia. Retrieved 11 November 2011.  ^ Greenhouse, Steven (24 September 2011). "Students Battle a Dallas Cowboys Unit Over College Apparel". The New York Times. Retrieved 11 November 2011.  ^ " Adidas
Adidas
rocked by price tag protest over workers' rights". War on Want. 17 July 2012. Archived from the original on 22 October 2013. Retrieved 27 December 2012.  ^ " Adidas
Adidas
criticised for 'sweatshop' Olympic merchandise". Ekklesia. 16 July 2012. Retrieved 23 August 2012.  ^ Anderson, Bill (10 July 2012). "'Poverty Wages' in the sporting goods industry – What does this mean?". adidas Group blog. Adidas. Retrieved 23 August 2012.  ^ Yue Yuen strikers vow to continue until benefit contribution deficit paid in full, South China
China
Morning Post, 18 April 2013. ^ "Paper Giant Pledges to Leave the Poor Rainforest Alone. Finally. Asia Pulp & Paper—the notorious destroyer of pristine tiger and orangutan habitat—says it's changing its ways". Mother Jones. Retrieved 27 November 2013.  ^ Phil Radford. "Hasbro Turns Over a New Leaf, Steps Up for Rainforests". Huffington Post. Retrieved 27 November 2013.  ^ Schlabach, Mark (2017-09-27). "The step-by-step process of how the words 'corruption' and 'fraud' came to college basketball". ESPN. Retrieved 2017-09-28.  ^ Winter, Tom; Connor, Tracy (2017-09-26). "4 NCAA
NCAA
Basketball Coaches, Adidas
Adidas
Executive Charged in Bribe Scheme". NBC News. Retrieved 2017-09-28.  ^ Lyles, Jr., Harry (2017-09-27). "The FBI's investigation of college basketball corruption, explained". SB Nation. Retrieved 2017-09-28. 

References

"Adidas-Strategy Overview". Adidas
Adidas
Group. Retrieved 27 September 2017 " Adidas
Adidas
Golf USA moves to Carlsbad; Adidas
Adidas
faces legal suit". Sports Business Daily. 19 August 1998. Retrieved 22 October 2010.  "Taylor Made Golf Co". FundingUniverse. Retrieved 22 October 2010.  Freeman, Mike (19 August 1999). "Taylor, Adidas
Adidas
merge, reshuffle : Hiring of Callaway official for key post could trigger lawsuit". The San Diego Union-Tribune. p. C.1. Retrieved 22 October 2010.  Ward, Denise T. (14 May 2001). "Profile: Mark King, Taylor Made For His Job". San Diego Business Journal. Archived from the original on 10 January 2011. Retrieved 22 October 2010. 

External links

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