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Adidas 1
The Adidas_1 was a running shoe made by German multinational corporation Adidas, introduced in early 2005. It was the second general consumer sneaker to incorporate a computer (the Adidas 'Micropacer' had been the first in 1984). The shoe was ahead of its time and a brand statement quickly followed by the introduction of an improved generation shortly after the release of the original shoes, which was called Intelligence Level 1.1. The shoe was later discontinued and later followed by the Adidas_1 basketball shoe, introduced in 2006. Overview Requiring three years of development prior to release, the shoe adjusted itself after four strikes stride, using a motor in the middle of the sole. The motor turned a screw, which in turn lengthened or shortens a cable, changing the compression characteristics of the heel pad. The shoe typically costs $250 in the U.S at launch. The changes were guided by a sensor in the heel, which determined how much the heel was compressed on each str ...
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Sneakers
Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used for everyday casual wear. Since their popularization by companies such as Converse, Nike and Spalding in the mid 20th century, they have become attire, with variety growing in many global markets exponentially. Like other parts of the global clothing industry, manufacture of shoes is heavily concentrated in Asia with nine in ten shoes produced in that region. Contemporary sneakers are largely made from synthetic materials, and the materials and manufacturing process produce, on average, about of CO2 emissions. Some companies are trying to substitute more sustainable materials in their manufacture. About 90% of shoes end up in landfills at end of life. Names and etymology The shoes have gone by a variety of names, depending on geograp ...
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Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuade ...
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Sneakers
Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used for everyday casual wear. Since their popularization by companies such as Converse, Nike and Spalding in the mid 20th century, they have become attire, with variety growing in many global markets exponentially. Like other parts of the global clothing industry, manufacture of shoes is heavily concentrated in Asia with nine in ten shoes produced in that region. Contemporary sneakers are largely made from synthetic materials, and the materials and manufacturing process produce, on average, about of CO2 emissions. Some companies are trying to substitute more sustainable materials in their manufacture. About 90% of shoes end up in landfills at end of life. Names and etymology The shoes have gone by a variety of names, depending on geograp ...
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Multinational Corporation
A multinational company (MNC), also referred to as a multinational enterprise (MNE), a transnational enterprise (TNE), a transnational corporation (TNC), an international corporation or a stateless corporation with subtle but contrasting senses, is a corporate organization that owns and controls the production of goods or services in at least one country other than its home country. Control is considered an important aspect of an MNC, to distinguish it from international portfolio investment organizations, such as some international mutual funds that invest in corporations abroad simply to diversify financial risks. Black's Law Dictionary suggests that a company or group should be considered a multinational corporation "if it derives 25% or more of its revenue from out-of-home-country operations". Most of the largest and most influential companies of the modern age are publicly traded multinational corporations, including '' Forbes Global 2000'' companies. History Colonialism Th ...
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Computer
A computer is a machine that can be programmed to Execution (computing), carry out sequences of arithmetic or logical operations (computation) automatically. Modern digital electronic computers can perform generic sets of operations known as Computer program, programs. These programs enable computers to perform a wide range of tasks. A computer system is a nominally complete computer that includes the Computer hardware, hardware, operating system (main software), and peripheral equipment needed and used for full operation. This term may also refer to a group of computers that are linked and function together, such as a computer network or computer cluster. A broad range of Programmable logic controller, industrial and Consumer electronics, consumer products use computers as control systems. Simple special-purpose devices like microwave ovens and remote controls are included, as are factory devices like industrial robots and computer-aided design, as well as general-purpose devi ...
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Gait Analysis
Gait analysis is the systematic study of animal locomotion, more specifically the study of human motion, using the eye and the brain of observers, augmented by instrumentation for measuring body movements, body mechanics, and the activity of the muscles. Gait analysis is used to assess and treat individuals with conditions affecting their ability to walk. It is also commonly used in sports biomechanics to help athletes run more efficiently and to identify posture-related or movement-related problems in people with injuries. The study encompasses quantification (introduction and analysis of measurable parameters of gaits), as well as interpretation, i.e. drawing various conclusions about the animal (health, age, size, weight, speed etc.) from its gait pattern. History The pioneers of scientific gait analysis were Aristotle in ''De Motu Animalium'' (On the Gait of Animals) and much later in 1680, Giovanni Alfonso Borelli also called ''De Motu Animalium (I et II)''. In the 1890s, ...
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Electric Motor
An electric motor is an Electric machine, electrical machine that converts electrical energy into mechanical energy. Most electric motors operate through the interaction between the motor's magnetic field and electric current in a Electromagnetic coil, wire winding to generate force in the form of torque applied on the motor's shaft. An electric generator is mechanically identical to an electric motor, but operates with a reversed flow of power, converting mechanical energy into electrical energy. Electric motors can be powered by direct current (DC) sources, such as from batteries, or rectifiers, or by alternating current (AC) sources, such as a power grid, Inverter (electrical), inverters or electrical generators. Electric motors may be classified by considerations such as power source type, construction, application and type of motion output. They can be powered by AC or DC, be Brushed motor, brushed or Brushless motor, brushless, single-phase, Two-phase electric power, two-p ...
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Sole (shoe)
A shoe is an item of footwear intended to protect and comfort the Foot, human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to culture, with form originally being tied to function. Though the human foot can adapt to varied terrains and climate conditions, it is still vulnerable to environmental hazards such as sharp rocks and temperature extremes, which shoes protect against. Some shoes are worn as safety equipment, such as steel-toe boots which are required footwear at industrial worksites. Additionally, fashion has often dictated many design elements, such as whether shoes have very high heels or flat ones. Contemporary footwear varies widely in style, complexity and cost. Basic sandals may consist of only a thin sole (shoe), sole and simple strap and be sold for a low cost. High fashion shoes made by famous Fashion design, designers may be made of expens ...
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Compression (physical)
In mechanics, compression is the application of balanced inward ("pushing") forces to different points on a material or structure, that is, forces with no net sum or torque directed so as to reduce its size in one or more directions.Ferdinand Pierre Beer, Elwood Russell Johnston, John T. DeWolf (1992), "Mechanics of Materials". (Book) McGraw-Hill Professional, It is contrasted with tension or traction, the application of balanced outward ("pulling") forces; and with shearing forces, directed so as to displace layers of the material parallel to each other. The compressive strength of materials and structures is an important engineering consideration. In uniaxial compression, the forces are directed along one direction only, so that they act towards decreasing the object's length along that direction. The compressive forces may also be applied in multiple directions; for example inwards along the edges of a plate or all over the side surface of a cylinder, so as to reduce it ...
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Battery (electricity)
An electric battery is a source of electric power consisting of one or more electrochemical cells with external connections for powering electrical devices. When a battery is supplying power, its positive terminal is the cathode and its negative terminal is the anode. The terminal marked negative is the source of electrons that will flow through an external electric circuit to the positive terminal. When a battery is connected to an external electric load, a redox reaction converts high-energy reactants to lower-energy products, and the free-energy difference is delivered to the external circuit as electrical energy. Historically the term "battery" specifically referred to a device composed of multiple cells; however, the usage has evolved to include devices composed of a single cell. Primary (single-use or "disposable") batteries are used once and discarded, as the electrode materials are irreversibly changed during discharge; a common example is the alkaline battery used ...
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Hello Tomorrow
{{about, , the Dave Koz album, Hello Tomorrow (album), the Apple TV+ series, Hello Tomorrow! ''Hello Tomorrow'' is the title of a 2005 Adidas television advertisement, and also the name of the song used in the commercial. The 90-second spot was created by Oscar-nominated film director Spike Jonze for ad agency TBWA\Chiat\Day to advertise the adidas 1 "intelligent" sneakers. The title song was composed specifically for the advertisement by Jonze's brother, Sam "Squeak E. Clean" Spiegel, and its lyrics were sung by Jonze's then-girlfriend, Karen O of the Grammy-nominated rock band Yeah Yeah Yeahs. Proving to be an incredibly successful commercial, ''Hello Tomorrow'' received many honors; these include two Gold Lions at the 2005 Cannes Lions International Advertising Festival, three 2006 Silver Clio Awards, and a 2006 Gold EFFIE Award. In the visual effects-laden commercial, a man (played by actor David Douglas) wakes up in his bed- which, along with a lamp, is in an otherwise dark s ...
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