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Paramount Networks Europe, Middle East, Africa & Asia (EMEAA) is a division of
Paramount International Networks Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
which is fully owned by
Paramount Global Paramount Global (doing business as Paramount) is an American multinational mass media and entertainment conglomerate owned and operated by National Amusements (79.4%) and headquartered at One Astor Plaza in Midtown Manhattan, New York. I ...
. The unit's headquarters are in Berlin, with additional offices in Madrid, Lisbon, Paris, Amsterdam, Milan, Dubai, Johannesburg & Lagos, Budapest, Warsaw, Singapore, Stockholm, Tokyo, Beijing, Manila, Copenhagen, Prague, Helsinki, and Hong Kong SAR. The company was originally founded under the name MTV Networks Europe in 1987. In 2011, the division was renamed Viacom International Media Networks Europe. Also in 2011, Viacom created an Italian subdivision in order to purchase a 30% ownership stake in the Rainbow S.p.A. animation studio. It currently operates in 31 countries across Europe, Africa and the Middle East.


Divisions


Viacom 18


Paramount Networks Northern Europe

Paramount Networks Northern Europe (formerly ViacomCBS Networks Northern Europe and Viacom International Media Networks UK, Northern and Eastern Europe) is a regional division of Paramount Networks EMEAA which serves the Germany, Austria, Switzerland, Netherlands, Belgium, Nordic countries (Denmark, Finland, Norway, Sweden), Estonia, Latvia, Lithuania, Hungary, North Macedonia, Romania, Poland, Ukraine, Georgia, and
CIS Cis or cis- may refer to: Places * Cis, Trentino, in Italy * In Poland: ** Cis, Świętokrzyskie Voivodeship, south-central ** Cis, Warmian-Masurian Voivodeship, north Math, science and biology * cis (mathematics) (cis(''θ'')), a trigonome ...
counties. Its main headquarters are in
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
and
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
, while its regional offices are located in
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
and
Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
. Paramount Networks Northern Europe also operates content for MTV's global community (excluding the United States), as well as an array of MTV-branded channels including MTV Music (in Germany, UK & Europe),
MTV Hits MTV Hits is a music video-only spin-off cable/satellite television channel of MTV in several international markets, originally based on the pop music format of a defunct programming block on the American MTV itself. It may refer to the following ch ...
(in Germany, UK & Europe),
MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...
(in Germany, UK & Europe) and
MTV Brand New MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 ...
(in Germany, Belgium, and the Netherlands). In 2011, VIMN UK, Northern and Eastern Europe realigned its local production operations with music content being produced in Berlin, London, Warsaw, and Stockholm; kids and family programming in London, Berlin, and Warsaw; and comedy content in Berlin, Amsterdam, London, and Warsaw. Amsterdam acts as the technical play-out hub for the majority of Europe, with exception for channels in Germany, Poland and the UK.


Paramount Networks Southern Europe, Middle East, and Africa

Paramount Networks Southern Europe, Middle East, and Africa (formerly ViacomCBS Networks Southern Europe, Middle East, and Africa) is a regional division of Paramount Networks EMEAA. At the moment the unit's main headquarters are in Madrid, with additional offices in Lisbon, Paris, Milan, Dubai, Johannesburg & Lagos, Singapore, Tokyo, Beijing, Manila, Prague, and Hong Kong SAR. The selection of multimedia brands offered by this division varies depending on the country or region.


Paramount Networks Italia

In February 2011, Viacom set up Viacom International Media Networks Italia to purchase a 30% ownership stake of the Rainbow S.p.A. animation studio for 62 million euros (US$83 million). The purchase was called "the most significant transaction n Italian entertainment of the year by the '' Fondazione Ente dello Spettacolo''. Viacom originally sought to buy out the entire studio, but eventually decided to keep its founder
Iginio Straffi Iginio Straffi is an Italian animator and former comic book author. He is the founder and president of Rainbow SpA, which he co-owns alongside the American media company Paramount Global. Straffi is the creator of the studio's animated series ''Wi ...
at the helm and left him 70% of the studio. As a result of the purchase, Viacom's
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
networks broadcast Rainbow's shows worldwide. Viacom Italia has also coordinated co-productions between Nickelodeon's American studios and Rainbow, including ''Winx Club'' since 2010 and '' Club 57'' in 2019.


MTV in EMEAA

On 1 August 1987,
Viacom Viacom, an abbreviation of Video and Audio Communications, may refer to: * Viacom (1952–2006), a former American media conglomerate * Viacom (2005–2019), a former company spun off from the original Viacom * Viacom18, a joint venture between Par ...
formed a joint venture with BT and
Robert Maxwell Ian Robert Maxwell (born Ján Ludvík Hyman Binyamin Hoch; 10 June 1923 – 5 November 1991) was a Czechoslovak-born British media proprietor, member of parliament (MP), suspected spy, and fraudster. Early in his life, Maxwell escaped from N ...
, and created the first MTV channel in Europe. The channel was based in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
. From 1997, MTV Networks Europe established its regionalisation strategy launching localised channels across many European countries/regions. This is a list of regional MTV channels still operating in Europe, West Asia, Africa, in order of launch: *
MTV Global MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
(August 1987) *
MTV Germany MTV Germany is a German language free-to-air television channel operated by Paramount Global. The channel launched on 7 March 1997 as MTV Central, as part of a regionalisation strategy by Paramount Global, then MTV Networks Europe. Availabi ...
(October 1987) *
MTV Japan MTV Japan (Music Television Japan) is the Japanese version of the cable television network based in Japan. It is a subsidiary of Paramount Networks Japan K.K., and was launched on November 15, 1993. It can be viewed on cable television, SKY Perf ...
(December 1993) *
MTV Taiwan MTV Mandarin is a 24-hour music channel that airs Chinese and international music programs owned by Paramount Networks EMEAA. One of the first three MTV Asia channels along with MTV Asia and MTV India. MTV Mandarin has two different feeds (Taiwan ...
(April 1995) *
MTV Australia MTV is a 24-hour general entertainment channel specialising in music and youth culture programming which serves Australia and New Zealand. It is operated by parent company Paramount Networks UK & Australia headquartered in London with a local of ...
(1996) *
MTV UK MTV is a British pay television channel focusing on reality TV and music programming operated by Paramount Networks UK & Australia. The channel launched as part of MTV Networks Europe localisation strategy in 1997. MTV UK (previously MTV UK & ...
(July 1997) *
MTV Italy MTV is an Italian pay television network, owned by Paramount Networks EMEAA and operated by Sky Italia. History Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization ...
(September 1997) *
MTV France MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a ...
(June 2000) * MTV Poland (July 2000) *
MTV Netherlands MTV Nederland and België is a Dutch speaking free-to-cable television channel broadcasting in the Netherlands. It launched as MTV NL on 12 September 2000. Before the start of country-specific channels, the Pan-European version of MTV aired in ...
(September 2000) *
MTV Spain MTV is a Spanish pay television channel which focuses its programming on general entertainment and music. It was launched on 10 September 2000 and is owned by Paramount Global. It used to be available on the Spanish digital terrestrial television ...
(September 2000) * MTV Canada (September 1, 2000) *
MTV Portugal MTV is a Portuguese pay television channel that was launched on 1 July 2003, replacing MTV Europe in Portugal. A high-definition simulcast feed of the channel launched on 17 June 2015. In its initial stages MTV Portugal shared similar content to ...
(July 2003) * MTV Belgium (February 2004) * MTV Africa (February 2005) *
MTV Israel MTV Israel, is the Hebrew-speaking branch of MTV. It launched on 17 January 2011. History * Prior to the launch of a 24-hour MTV Israel, the territory was previously served by a localized version of MTV Europe, which was introduced to the coun ...
(October 2007) *
MTV Live HD MTV Live (formerly MTVNHD and MTV Live HD) is an international 24-hour high-definition live music pay television network that is operated by Paramount International Networks' subsidiary Paramount Networks EMEAA. The channel is currently avail ...
(September 2008) *
MTV Switzerland MTV Switzerland is a localised version of MTV for the German-speaking market in that country. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will featu ...
(April 2009) *
MTV Vietnam MTV Vietnam was a music channel owned by Paramount Networks EMEAA, a division of Paramount Global and UTV Corporation, a division of BHD Group and was under management of Vietnam Television until 2015 when IMC became the manager of MTV Vietnam. Th ...
(July 2011) * MTV Africa (2015)


MTV branding

Upon its launch in Europe in the late 1980s, MTV Europe made use of MTV US's on-air identity. Overtime, MTV Europe gradually produced its own on-air identity throughout the 1990s. From 1997, MTV's regionalization throughout Europe brought about specialized on-air identity which reflected the tastes and influences from each region. As part of a global rebranding strategy,
MTV Networks International Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
decided to produce a new on-air identity that would air on all MTV channels around the world (except MTV US, MTV Canada, MTV Germany and MTV Brazil). On 1 July 2009 all 64 MTV channels globally began to share the same on-air branding. This branding made use of a standardised logo, idents and promos (except MTV US, MTV Canada, MTV Germany and MTV Brazil). The on-air branding initiative was called Pop X1000 reflecting the changing nature of popular culture with MTV at the heart of these rapid changes. The branding was designed by MTV's design department World Design Studio in
Milan Milan ( , , Lombard: ; it, Milano ) is a city in northern Italy, capital of Lombardy, and the second-most populous city proper in Italy after Rome. The city proper has a population of about 1.4 million, while its metropolitan city h ...
and
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
with additional designs added by other global departments throughout the year. The branding was overseen by
Universal Everything Universal Everything is a digital art practice and design studio based in Sheffield, England. The studio was founded in 2004 by Matt Pyke, who is the creative director. Pyke studied botanical and technical illustration and then graphic design, be ...
. This branding was adopted by MTV Networks Europe (in Germany),
MTV Networks Asia Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
, MTV Networks Africa and
MTV Networks Latin America Paramount Networks Americas (PNA) (formerly MTV Networks Latin America, Viacom International Media Networks The Americas, then ViacomCBS Networks Americas) is a subsidiary of Paramount Global. PNA's operational headquarters is located in Miami, Fl ...
. As part of MTV's rebrand awareness campaign MTV teamed up with Spanish retailer ZARA in December 2009 to provide branded themed T-shirts and hoodies representing the "Pop X 1000%" campaign. On 8 November 2010 MTV launched its third phase of idents. In 2010, MTV US & MTV Germany rebranded its entire network of channels producing a revised version of the traditional MTV logo. It was decided that MTV Networks International channels would adopt this logo at a later date. On 1 July 2011 MTV Networks Europe will rebrand its network across Germany, Europe and globally. MTV's will replace its traditional logo the MTV:Music Television logo to be replaced by the current MTV US logo. On 30 June 2011 MTV's localized websites throughout Europe began to use the new branding. As part of a new strategy MTV Networks Europe will be part of Viacom Media International Networks. It is expected that MTV Networks Europe will be rebranded in the winter of 2011. In the fall of 2013, Viacom International Media Networks announced it would relaunch its MTV channels globally with a new on-air identity. This came into effect on 1 October 2013. On 25 June 2015, MTV International channels were rebranded with a new initiative to get more viewers involved with the channel. MTV launched MTVBump.com where viewers could upload short video clips which will air on MTV channels worldwide (excluding MTV US and MTV Canada). MTV also launched MTV Art Breaks where creative viewers can create special MTV idents. MTV would also launch MTV Creative, another initiative to coincide with MTV Bump. However, MTV's rebrand still saw falling ratings. In early 2018, MTV Global began to roll out 'MTV Mood' identity on-air and online. The new look was first used by local MTV channels across Latin America. MTV Europe began using the new look at the end of 2017 along with MTV Germany, before rolling out across Europe in January/February 2018. On September 14, 2021, MTV launched a new on-air identity; producing a "unified global brand with space for self-expression", for the first time MTV in the US & German shares the same on-air identity as MTV globally. MTV also introduced its first commissioned font, unique to the channel titled 'Gravity'.


Websites

Since January 2010, MTV Networks Europe has started to rebrand its localized websites featuring a standard website for each region. The website design is similar for each region but has information, news and entertainment specific to each region. MTV Germany, MTV Belgium, MTV Netherlands, MTV Switzerland, MTV Portugal, MTV Sweden and MTV Denmark were the first to receive the new look website layout and design. A new design and layout were released in late 2017 before rolling out across MTV globally in 2018. A new global design was launched in October 2019. A new global design was introduced in February 2021, with some minor changes to coincide with MTV's global rebrand in September 2021.


Broadcasting Agreements

Paramount International Networks has utilized the broadcasting laws and regulation from both the Germany, United Kingdom and Poland to license and secure broadcasting agreements across Europe, whilst maintaining EU regulation. In the past, the majority of MTV's channels were regulated by authorities based in the Germany & UK (
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United Kingdom. Ofcom has wide-ranging powers acros ...
) and Germany & Poland ( The National Broadcasting Council). However, due to the UK's impending exit from the
European Union The European Union (EU) is a supranational political and economic union of member states that are located primarily in Europe. The union has a total area of and an estimated total population of about 447million. The EU has often been des ...
the company has relocated many of its broadcasting licenses from the UK to regulators based in the
Czech Republic The Czech Republic, or simply Czechia, is a landlocked country in Central Europe. Historically known as Bohemia, it is bordered by Austria to the south, Germany to the west, Poland to the northeast, and Slovakia to the southeast. The ...
(RRTV) and the Netherlands. Following
Brexit Brexit (; a portmanteau of "British exit") was the withdrawal of the United Kingdom (UK) from the European Union (EU) at 23:00 GMT on 31 January 2020 (00:00 1 February 2020 CET).The UK also left the European Atomic Energy Community (EAEC or ...
, all channels operating in the UK will remain under OFCOM, whilst all other channels operated by Paramount International Networks for the rest of Europe will be regulated from Germany, Poland, Czech Republic and/or the Netherlands. Channels for Ireland, Hungary, Czech Republic and pan-European channels are regulated by RRTV in the Czech Republic. Channels for the Benelux region, the Nordic region, France, Poland, Germany, Switzerland, Austria, Portugal are regulated by authorities in the Netherlands and the remaining channels will be regulated by authorities in the Czech Republic, the Netherlands and/or under a local arrangement with a relevant regulator.


PIN local offices

PIN Europe, Middle East, and Africa have multiple offices across these regions including
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
,
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
,
Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
,
Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...
,
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
,
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
,
Lisbon Lisbon (; pt, Lisboa ) is the capital and largest city of Portugal, with an estimated population of 544,851 within its administrative limits in an area of 100.05 km2. Grande Lisboa, Lisbon's urban area extends beyond the city's administr ...
,
Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. S ...
,
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
,
Warsaw Warsaw ( pl, Warszawa, ), officially the Capital City of Warsaw,, abbreviation: ''m.st. Warszawa'' is the capital and largest city of Poland. The metropolis stands on the River Vistula in east-central Poland, and its population is officia ...
,
Prague Prague ( ; cs, Praha ; german: Prag, ; la, Praga) is the capital and largest city in the Czech Republic, and the historical capital of Bohemia. On the Vltava river, Prague is home to about 1.3 million people. The city has a temperate ...
,
Johannesburg Johannesburg ( , , ; Zulu and xh, eGoli ), colloquially known as Jozi, Joburg, or "The City of Gold", is the largest city in South Africa, classified as a megacity, and is one of the 100 largest urban areas in the world. According to Demo ...
,
Moscow Moscow ( , US chiefly ; rus, links=no, Москва, r=Moskva, p=mɐskˈva, a=Москва.ogg) is the capital and largest city of Russia. The city stands on the Moskva River in Central Russia, with a population estimated at 13.0 million ...
, and
Sydney Sydney ( ) is the capital city of the state of New South Wales, and the most populous city in both Australia and Oceania. Located on Australia's east coast, the metropolis surrounds Sydney Harbour and extends about towards the Blue Mountain ...
. PIN's European headquarters are at PIN Europe London HQ. The building at 17–29 Hawley Crescent, Camden Town, London NW1 8TT, UK, notably sports an exterior living wall. The wall spans over 300m² and hosts approximately 18,000 plants on two aspects: South and West. The wall provides a microenvironment for many species including the protected snail species
Helix pomatia ''Helix pomatia'', common names the Roman snail, Burgundy snail, or escargot, is a species of large, edible, air-breathing land snail, a pulmonate gastropod terrestrial mollusc in the family Helicidae.MolluscaBase eds. (2021). MolluscaBase. ...
and occasional migratory birds.


Structural changes at Paramount Europe

* 2009: Following a successful launch in the Baltic region MTV (see MTV Baltic) ceased trading in the region in 2009 due to the economic downturn across Europe and the wider world. * 2010: On 4 November 2010 MTV Networks International offices in Berlin & Amsterdam confirmed that from 1 January 2011 that TMF in the Netherlands broadcasting hours would be reduced until 15:00 each day. From 4 April 2011 TMF was gradually replaced by Kindernet and where the channel was only available online from the former TMF.nl website. On 1 September 2011 TMF in the Netherlands ceased broadcasting. TMF Nederland was the original channel before launching local channels in Germany, Belgium, UK and Australia. These local channels have been replaced with different channels. TMF's digital channels in the Netherlands TMF Live and TMF NL also ceased broadcasting. TMF Flanders in Belgium currently broadcasts as the only TMF channel. * 2011: On 16 September 2011 it was confirmed by Viacom International Media Networks its operations in the Nordic countries, Benelux region and Germany would operate under
Viacom International Media Networks Northern Europe Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
. VIMN Northern Europe operates from its central offices in
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
,
Stockholm Stockholm () is the Capital city, capital and List of urban areas in Sweden by population, largest city of Sweden as well as the List of urban areas in the Nordic countries, largest urban area in Scandinavia. Approximately 980,000 people liv ...
and
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
. Resulting in job losses at its offices from MTV Networks Benelux in Belgium and the Netherlands. The re-alignment will see all music programming come from its operations in Stockholm. Its Swedish offices operate local channels such as MTV and VH1 within VIMN Northern European's portfolio of music channels. All kids and family programming operates from
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
these include localized versions of
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
,
Nick Jr. Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...
and
Kindernet Kindernet (as Nickelodeon Kindernet from 2011 to 2013) was a Dutch television network that aired classic and modern children's television series from the 1980s onward. Two iterations of the network have been broadcast; the original lasted from 1 ...
. Whilst all the localized
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
channels will be operated from
Amsterdam Amsterdam ( , , , lit. ''The Dam on the River Amstel'') is the Capital of the Netherlands, capital and Municipalities of the Netherlands, most populous city of the Netherlands, with The Hague being the seat of government. It has a population ...
. VIMN North European's portfolio includes the following territories: Netherlands, Belgium, Germany, Austria, Switzerland, Finland, Sweden, Norway and Denmark. MTV's Berlin and Amsterdam offices will remain open and will act as the technical play-out hub for the channels. * 2012: In December 2012, both Viacom International Media Networks and ProfMedia announced the closure of
MTV Russia MTV Russia or MTV Россия (russian: МТВ Россия) was a Russian music and entertainment TV channel, which carried out its broadcasting from September 25, 1998 to May 31, 2013. On October 1, 2013, MTV Russia was relaunched as a satel ...
. Prof Media who purchased MTV Russia from VIMN in 2007, claimed the MTV brand is no-longer relevant in the territory and will be replaced by a more youth orientated general entertainment brand called 'Friday' on 1 June 2013. MTV Russia is one of the most widely distributed channels in the
Russian Federation Russia (, , ), or the Russian Federation, is a List of transcontinental countries, transcontinental country spanning Eastern Europe and North Asia, Northern Asia. It is the List of countries and dependencies by area, largest country in the ...
and was previously rated the most watched channel in the territory. Today, the channel has been relegated to the Top 20 channels in Russia. VIMN stated its commitment to the region stating its other MTV channels and brands such as VH1, Nickelodeon and the newly localized
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
will continue to broadcast across Russia on cable and digital television providers. It has also been stated in some reports that MTV as a brand is in crisis in other Eastern European territories with falling ratings for MTV Poland and other local MTV channels in Central Eastern Europe. This is an ongoing trend for MTV globally. It was reported in the fall of 2012 that MTV US and its other channels had seen a fall in revenue and audience figures. There is competition from on-demand music websites, and MTV's transformation from music oriented television to youth oriented reality and scripted reality shows has failed to ignite the brand. On 31 May 2013 MTV Ukraine ceased broadcasting due to falling ratings. * 2013 On 3 July 2013 Viacom International Media Networks launched a localized version of
MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...
in South Africa. MTV South-Africa is an opt-out feed of the same channel with selected unique programming targeting South Africa. On 5 July 2013 VIMN announced it has purchased 51% of
MTV Italy MTV is an Italian pay television network, owned by Paramount Networks EMEAA and operated by Sky Italia. History Prior to the launch of a 24-hour Italian speaking MTV, MTV viewers in Italy received the pan-European version of MTV. Regionalization ...
the channel was previously a joint-venture largely owned by
Telecom Italia Media Telecom may refer to: * Telecommunications ** A telephone company (or ''telecommunications service provider'') ** The telecommunications industry * Telecom Animation Film, a Japanese studio See also * Telcom (disambiguation) * Telekom (disambi ...
and VIMN. The ownership conditions have changed which means VIMN holds a larger share of the channel. On 12 September 2013 VIMN Europe announced it has gained 100% ownership of MTV Italia and associated channels from Telecom Italia. Following the merger of MTV Networks New Zealand and
MTV Networks Australia Paramount International Networks (PIN) is the international division of Paramount Global. The division oversees the production, broadcasting and promotion of key Paramount's brands outside of the United States. These brands include Paramount Net ...
operations into one network based in Sydney in 2010, MTV (Australia & New Zealand) and its sister brand
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
(New Zealand only) were placed under VIMN's – Viacom International Media Networks UK, Ireland, Australia, Central Eastern Europe and International Content Distribution. On 11 October 2013, VIMN's Sydney operations announced it would downsize. From year end all broadcasting is to be relocated to VIMN in London. VIMN's Sydney advertising department and Nickelodeon Australia and New Zealand will not be affected by this move. * 2014 From January 2014, MTV Czech Republic & Slovakia will came under full ownership of VIMN Europe. Following a decision by the current operator CME to hand back the licence to VIMN. The channel was replaced by
MTV Europe MTV Global (formerly as MTV Europe) is the international version of the American TV channel MTV, a 24-hour music and entertainment TV channel that began broadcasting on August 1, 1987, as part of the worldwide MTV network. Initially, MTV serve ...
January 2014, with the possibility of the channel relaunching. Similarly, MTV Hungary ceased broadcasting on 31 December 2013. In early 2014, Czech TV regular (RRTV is the licence holder for MTV channels in Eastern Europe) issued MTV Hungary a new licence but this was handed back on 8 January 2014. On 1 August 2015 in Italy MTV Italia (DTT-free to air station) was sold to Sky Italia. In 2013 Viacom took full control of the channel after Telecom Italia Media sold its 51% share. At the same time Viacom launched on the platform of Sky, the new channel MTV Next. Viacom continues to broadcast in Italy through DTT the free-channel MTV Music (Italia) and remains active with Comedy Central, Nickelodeon and Nick Jr. through the platform of Sky Italia. MTV Classic Italia and MTV Hits Italia have been closed down on 1 August. On 17 November 2015 the French versions of MTV Base, MTV Pulse and MTV Idol are closed and a French versions of MTV Hits and BET are launched. The European version of MTV Hits ceased broadcasting in France, Belgium and Switzerland and MTV Rocks ceased broadcasting in Switzerland and
CanalSat Canal+ is a French subscription provider associated to the channel of the same name. It is owned by Vivendi (owner of Canal+) with a hundred percent share. History In 1992, Canalsatellite was launched, the shareholders were Canal+ Group (66 p ...
. On
Numericable Numericable was a major French Cable television, cable operator and telecommunications services company. Numericable was originally created in 2007 from the merger between former competitors Noos and NC Numericable networks. Numericable Group SA w ...
, VH1 and VH1 Classic returns and MTV Dance is launched. * 2016 On 10 January 2016 VIMN shutdown its Greek MTV channel due to a turndown in advertising and competition from MAD TV, the channel was replaced by MTV Europe. VIMN Europe confirmed its closure on 6 January 2016. This does not affect the Greek Nickelodeon service. * 2017–present: In the fall of 2017, VIMN closed plans to close VIVA from German channels in Hungary, Poland, Ireland and the UK. VIMN Germany, Austria and Switzerland confirmed it would reduce the broadcasting hours of the German-speaking VIVA replacing it with an extended version of Comedy Central Germany. By the spring of 2018, VIMN Germany confirmed it would close VIVA in Germany, Austria and Switzerland in January 2019, replacing it with a 24-hour Comedy Central Germany. meanwhile in the UK Nickelodeon, Nick Jr Too and Nicktoons will go 24/7 on 1 January 2019 the same day as the closure of VIVA. MTV Romania shut down in late February 2019, replaced by MTV Europe. In 2021, MTV closed a number of channels across Europe and on March 31, 2022, MTV Classic and MTV Base closed in the UK. MTV Hungary in April 2022.


Core brands

PIN has many key brands that are available across Europe, the Middle East and Africa. Some brands are specific to different territories. Pan-European brands: *
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
(Germany) ** MTV Music ( UK, MTV Music (
Germany Germany,, officially the Federal Republic of Germany, is a country in Central Europe. It is the second most populous country in Europe after Russia, and the most populous member state of the European Union. Germany is situated betwe ...
&
Italy Italy ( it, Italia ), officially the Italian Republic, ) or the Republic of Italy, is a country in Southern Europe. It is located in the middle of the Mediterranean Sea, and its territory largely coincides with the homonymous geographical re ...
) ** Club MTV (in Germany) **
MTV Hits MTV Hits is a music video-only spin-off cable/satellite television channel of MTV in several international markets, originally based on the pop music format of a defunct programming block on the American MTV itself. It may refer to the following ch ...
(in Germany) **
MTV 80s MTV 80s is a worldwide music channel, which began broadcasting on October 5, 2020. MTV 80s features music videos from the 1980s. MTV 80s has replaced VH1 Classic. History Before launch On November 30, 2004, VH1 Classic Europe featured a pro ...
**
MTV 90s MTV 90s is an international music television channel from Paramount International Networks that plays music videos from 1990 until 1999. The channel is available in Europe, the Middle East, North Africa, and parts of Southeast Asia (excluding M ...
**
MTV 00s MTV 00s (pronounced on-air as ''MTV Noughties'', ''MTV Aughts'', ''MTV 2000s'' or ''MTV Zeros'') is a music television channel featuring music videos from the 2000s. It was launched on August 2, 2021, replacing VH1 Europe. History Before launch O ...
**
MTV Base MTV Base was a British pay television music channel from Paramount Networks UK & Australia that focused primarily on hip hop, R&B, grime, garage, reggae, funk, soul and dance music. It was launched as part of MTV's digital boutique of music ch ...
** MTV Live **
MTV International MTV International, also known as Music Television International and MTVI was the internet-based international version of MTV. The channel was a subsidiary of MTV Networks. The channel was broadcast on MySpace on MTV International's blog, and pow ...
*
Comedy Central Comedy Central is an American basic cable channel owned by Paramount Global through its network division's MTV Entertainment Group unit, based in Manhattan. The channel is geared towards young adults aged 18–34 and carries comedy programming ...
**
Comedy Central Extra Comedy Central Extra is a European pay television channel that launched in the United Kingdom and Ireland in 2003. Followed by the Netherlands in 2011 were it was visible till 31 december 2022. Between 2012 and 2020 it was also available in par ...
*
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
**
Nick Jr. Nick Jr. (known on-air as the Nick Jr. Channel) is an American pay television channel spun off from Nickelodeon's long-running programming block of the same name. It is run by Paramount Global through its networks division's Kids and Family Gr ...
**
Nicktoons Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their ...
*
Paramount Network Paramount Network is an American basic cable television channel owned by the MTV Entertainment Group unit of Paramount Media Networks. The network's headquarters are located at the Paramount Pictures studio lot in Los Angeles. The channel was or ...
(and its former
Spike Spike, spikes, or spiking may refer to: Arts, entertainment, and media Books * ''The Spike'' (novel), a novel by Arnaud de Borchgrave * ''The Spike'' (book), a nonfiction book by Damien Broderick * ''The Spike'', a starship in Peter F. Hamilto ...
brand) *
CBS Reality CBS Reality is a European television channel broadcast in Europe, the Middle East and Africa. History CBS Reality was launched as Reality TV on 1 December 1999 as a joint-venture between UPCtv and Zone Vision. In 2005, Liberty Global, owner of U ...
Specific to regions: *
BET Black Entertainment Television (acronym BET) is an American basic cable channel targeting African-American audiences. It is owned by the CBS Entertainment Group unit of Paramount Global via BET Networks and has offices in New York City, Los A ...
(in the Germany & UK as streaming service only; France and Africa tand alone channeland previously available in Austria, Switzerland & Ireland. *
Nicktoons Nicktoons is a collective name used by Nickelodeon for their original animated series. All Nicktoons are produced partly at the Nickelodeon Animation Studio and list Nickelodeon's parent company (Viacom, now known as Paramount Global) in their ...
(Germany, EMEA, Ireland, UK, West Asia) *
MTV Brand New MTV Brand New was a 24-hour specialist music channel featuring new music videos, alternative and indie music available in the Netherlands, Germany. In Italy, it was replaced by MTV Rocks in 2011. The Italian version of the channel launched on 14 ...
(Netherlands, Germany, Austria, Switzerland) * Channel 5 (UK) *
Network 10 Network 10 (commonly known as Ten Network, Channel 10 or simply 10) is an Australian commercial television network owned by Ten Network Holdings, a division of the Paramount Networks UK & Australia subsidiary of Paramount Global. One of five ...
(Australia) *
Nickelodeon Teen Nickelodeon Teen (formerly Nickelodeon 4Teen) is a French pay television channel owned by Paramount Networks EMEAA. It is the French equivalent of TeenNick, though with its French branding meeting domestic language policies, along with "Nick" s ...
(France, Belgium, Luxembourg) * VH1 (Italy, Switzerland) *
Super! Super! is an Italian television channel owned by Paramount Networks EMEAA. The channel was launched on 1 September 2010 as ''DeA Super'' on Sky Italia. On 18 March 2012, it became free-to-air and changed name to ''Super!''. The network official s ...
(Italy, Switzerland) *
Porto Canal Porto Canal is a Portuguese pay television channel broadcasting from northern Portugal based in Matosinhos. Launched on 29 September 2006, it replaced former NTV (from Porto TV, based in Vila Nova de Gaia) which transformed into RTPN, Radiotele ...
(Portugal, Angola, Mozambique) *
J-One J-One is a French television channel dedicated to Asian anime and culture. It was launched on 4 October 2013. J-One broadcast anime in simulcast. Many of these are then broadcast with French dub on Game One Game One is a French television ch ...
(France, Belgium, Luxembourg) *
Game One Game One is a French television channel owned by Paramount Networks EMEAA. The channel shows several programs based on video gaming. It also airs Japanese anime on a regular basis, such as ''Fairy Tail'', ''Naruto'', '' Naruto: Shippuden'', ''D ...
(France, Belgium, Luxembourg) *
NickMusic NickMusic is an American pay television network and spin-off of Nickelodeon that mainly carries music video and music-related programming from younger pop artists that appeal to Nickelodeon's target audience, with some videos edited for conten ...
(Germany, Benelux, Australia, New Zealand) *
Colors TV Colors TV is an Indian general entertainment broadcast network owned by Viacom18. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films. History It was launched on 2 ...
(Indian sub-continent) * MTV Beats (India) *
CBS Europa CBS Europa (formerly Zone Europa, Europa Europa, Le Cinema and Wizja Le Cinema) is a Polish film channel. It broadcasts contemporary films, influential classics, acclaimed favourites and avant-garde productions. Distributors including Universal S ...
(Germany, Poland) * Ego (Israel)


See also

*
MTV EXIT The MTV EXIT (End Exploitation and Trafficking) campaign is a multimedia initiative produced by MTV EXIT Foundation (formerly known as the MTV Europe Foundation) to raise awareness and increase prevention of human trafficking and modern slavery. ...
*
MTV Staying Alive Staying Alive is an MTV international initiative to encourage HIV prevention, promote safer lifestyle choices and fight the stigma and discrimination that fuels the HIV epidemic. Staying Alive is now the world’s largest HIV mass media awarenes ...


References


External links

* {{Authority control Mass media companies established in 1987
EMEA EMEA is a shorthand designation meaning Europe, the Middle East and Africa. The acronym is used by institutions and governments, as well as in marketing and business when referring to this region: it is a shorthand way of referencing the two ...
Television networks in Germany