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(also known under its American
brand name A brand is a name, term, design, symbol or any other feature that distinguishes one seller's good or service from those of other sellers. Brands are used in business, marketing, and advertising for recognition and, importantly, to create an ...
SquareSoft) was a Japanese
video game development studio A video game developer is a broad term for a software developer specializing in video game development – the process and related disciplines of creating video games. A game developer can range from one person who undertakes all tasks to a large ...
and
publisher Publishing is the activity of making information, literature, music, software and other content available to the public for sale or for free. Traditionally, the term refers to the creation and distribution of printed works, such as books, newsp ...
. It was founded in 1986 by
Masafumi Miyamoto is a Japanese investor and businessman best known as the founder of the video game developer Square. Miyamoto graduated from Waseda University in 1983, and joined his father's electric power conglomerate, Den-Yu-Sha as a programmer in their soft ...
, who spun off part of his father's electronics company Den-Yu-Sha. Among its early employees were
Hironobu Sakaguchi is a Japanese game designer, director, producer, and writer. Originally working for Square (later Square Enix) from 1983 to 2003, he departed the company and founded independent studio Mistwalker in 2004. He is known as the creator of the ''Fin ...
,
Hiromichi Tanaka is a Japanese video game developer, game producer, game director and game designer. He was Senior Vice President of Software Development at Square Enix (formerly Square) and the head of the company's Product Development Division-3. Biography In ...
,
Akitoshi Kawazu is a Japanese game designer, director, producer and writer. After joining Square (later Square Enix) in 1985, he went on to become a central developer for the first two ''Final Fantasy'' titles, then acted as creator and lead developer for the ...
,
Koichi Ishii , sometimes credited as Kouichi Ishii, is a video game designer perhaps best known for creating the ''Mana'' series (known as ''Seiken Densetsu'' in Japan). He joined Square (now Square Enix) in 1987, where he has directed or produced every game r ...
,
Kazuko Shibuya is a Japanese video game artist. She is best known for her work with Square (now Square Enix), in particular with the ''Final Fantasy'' series. Biography Shibuya was born in 1965. While in middle school, she began creating illustrations and ...
,
Nasir Gebelli Nasir Gebelli ( fa, ناصر جبلی, also Nasser Gebelli, born 1957) is an Iranian-American programmer and video game designer usually credited in his games as simply Nasir. Gebelli wrote Apple II games for Sirius Software, created his own co ...
and
Nobuo Uematsu is a Japanese composer and keyboardist best known for his contributions to the ''Final Fantasy'' video game series by Square Enix. A self-taught musician, he began playing the piano at the age of twelve, with English singer-songwriter Elton Jo ...
. After several other projects, all of these employees would work on ''
Final Fantasy is a Japanese video game, Japanese science fantasy anthology media franchise created by Hironobu Sakaguchi and developed and owned by Square Enix (formerly Square (video game company), Square). The franchise centers on a series of fantasy and ...
'', a 1987 game for the
Nintendo Entertainment System The Nintendo Entertainment System (NES) is an 8-bit third-generation home video game console produced by Nintendo. It was first released in Japan in 1983 as the commonly known as the The NES, a redesigned version, was released in America ...
which would bring commercial and critical success and launch a franchise of the same name. Later notable staff included
Yoshinori Kitase is a Japanese game director and producer working for Square Enix. He is known as the director of ''Final Fantasy VI'', ''Chrono Trigger'', ''Final Fantasy VII'', ''Final Fantasy VIII'' and ''Final Fantasy X'', and the producer of the ''Final Fa ...
,
Takashi Tokita (born 24 January 1965) is a Japanese video game developer working for Square Enix. He has worked there since 1985, and has worked as the lead designer for ''Final Fantasy IV'' as well as the director of '' Parasite Eve'' and ''Chrono Trigger''. ...
,
Tetsuya Nomura is a Japanese video game artist, designer and director working for Square Enix (formerly Square). He designed characters for the ''Final Fantasy'' series, debuting with ''Final Fantasy VI'' and continuing with various later installments. Addi ...
,
Yoko Shimomura is a Japanese composer and pianist primarily known for her work in video games. She graduated from the Osaka College of Music in 1988 and began working in the video game industry by joining Capcom the same year. She wrote music for several game ...
and
Yasumi Matsuno is a Japanese video game designer. Matsuno was first introduced to video games in arcades while waiting for the train, and first played '' Space Invaders'' and '' Xevious'' there. He attended Hosei University for foreign policy but dropped ou ...
. Initially developing for PCs, then exclusively for
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
systems, Square broke with Nintendo in the 1990s to develop for Sony's in-development
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
. Their first PlayStation project, '' Final Fantasy VII'', was a worldwide success, going on to sell ten million units, earning critical acclaim, and boosting the popularity of its genre and platform. Alongside the ''Final Fantasy'' series, the company developed or published several other notable series, including ''
SaGa is a series of science fantasy role-playing video games by Square Enix. The series originated on the Game Boy in 1989 as the creation of Akitoshi Kawazu at Square (video game company), Square. It has since continued across multiple platforms, ...
'', ''
Mana According to Melanesian and Polynesian mythology, ''mana'' is a supernatural force that permeates the universe. Anyone or anything can have ''mana''. They believed it to be a cultivation or possession of energy and power, rather than being a ...
'', ''
Front Mission is a collection of video games and related media produced by Square (video game company), Square, now Square Enix. The series was created by Toshiro Tsuchida and developed by G-Craft, a studio that was later absorbed by Square and existed withi ...
'', ''
Chrono Chrono may refer to: Prefix ''chrono-'' a Greek combining form relating to time * chronometry, science of the measurement of time *"chrono", colloquialism for chronograph in watch and clock collectors' language Games * ''Chrono'' (series), a Ja ...
'', and '' Kingdom Hearts''. In the early 2000s, the company saw financial troubles due to the commercial failure of the feature film '' Final Fantasy: The Spirits Within'', which ultimately led Sakaguchi, the creator of ''Final Fantasy'', to withdraw from active game production and leave the company in 2003. Prior to this, a merger had been discussed with
Enix was a Japanese video game publisher that produced video games, anime and manga. Enix is known for publishing the ''Dragon Quest'' series of role-playing video games. The company was founded by Yasuhiro Fukushima on September 22, 1975, as . Th ...
, the noted publisher of the '' Dragon Quest'' series. Following a delay due to the failure of ''The Spirits Within'', the merger went ahead on April 1, 2003, with the new company taking on the name
Square Enix is a Japanese Multinational corporation, multinational holding company, production enterprise and entertainment conglomerate, best known for its ''Final Fantasy'', ''Dragon Quest'', ''Star Ocean'' and ''Kingdom Hearts'' role-playing video game ...
. Square as a developer and publisher has become famous in the gaming industry, with ''Final Fantasy'' ranking as one of the best-selling and best-known
role-playing video game A role-playing video game (commonly referred to as simply a role-playing game or RPG, as well as a computer role-playing game or CRPG) is a video game genre where the player controls the actions of a character (or several party members) immers ...
series of all time. Several of their games have also marked commercial milestones in gaming for various platforms, and continue to be lauded as classics. Many of Square's staff who left the company at various points founded other studios, including
Monolith Soft trading as Monolith Soft, is a Japanese video game development studio originally owned by Namco (later Bandai Namco) until being bought out by Nintendo in 2007. The company was founded in 1999 by Tetsuya Takahashi with the support and coope ...
('' Xeno''),
Sacnoth renamed in 2002, was a Japanese video game developer based in Tokyo. The company was founded in April 1997 by Hiroki Kikuta with funding from SNK; its staff, including Kikuta, were veterans of Square. While their first releases were the '' ...
(''
Shadow Hearts ''Shadow Hearts'' is a series of role-playing video games, consisting of a trilogy of titles for the PlayStation 2 (PS2) and their predecessor '' Koudelka'' for the PlayStation. The entire series was developed by Sacnoth (later Nautilus); ''Ko ...
''),
Mistwalker is an independent video game development studio. The company was founded in July 2004 by Hironobu Sakaguchi, best known for his work at Square including creating the ''Final Fantasy'' series. The company has created both game franchises such as ' ...
(''
Terra Battle ''Terra Battle'' was a role-playing video game developed by Mistwalker. It was released for iOS and Android devices on October 9, 2014. It was produced by Hironobu Sakaguchi, the creator of the ''Final Fantasy'' series, with music by Nobuo Uema ...
'') and
AlphaDream was a video game development company founded in 2000 by Tetsuo Mizuno and Chihiro Fujioka in Tokyo, Japan. In partnership with Nintendo, it produced software for the Game Boy Color, Game Boy Advance, Nintendo DS, Nintendo 3DS, and Nintend ...
(''
Mario & Luigi ''Mario & Luigi'' is a series of role-playing video games developed by AlphaDream and published by Nintendo for the latter's various video game handheld consoles. The series is a spin-off from Nintendo's trademark ''Super Mario'' series, and stars ...
'').


History


Origins

Square was initially established in September 1983 as a software subsidiary of electric power conglomerate Den-Yu-Sha, a company led by Kuniichi Miyamoto. His son
Masafumi Miyamoto is a Japanese investor and businessman best known as the founder of the video game developer Square. Miyamoto graduated from Waseda University in 1983, and joined his father's electric power conglomerate, Den-Yu-Sha as a programmer in their soft ...
, then a part-time employee of the Science and Technology Department at
Keio University , mottoeng = The pen is mightier than the sword , type = Private research coeducational higher education institution , established = 1858 , founder = Yukichi Fukuzawa , endowmen ...
, had little interest in following his father into the electricity business. After considering different career paths, Miyamoto eventually decided on computer software development at the
Yokohama is the second-largest city in Japan by population and the most populous municipality of Japan. It is the capital city and the most populous city in Kanagawa Prefecture, with a 2020 population of 3.8 million. It lies on Tokyo Bay, south of To ...
branch of Den-Yu-Sha in
Hiyoshi Strand of ginkgo trees at Keio University is a part of the city of Yokohama, Kanagawa Prefecture, Japan. It is located within Kōhoku Ward in the northeast of Yokohama City. Overview It is served by Hiyoshi Station on the Tōkyū Tōyoko L ...
, with a focus on the emerging video game market. Their original offices were based in a former hairdresser's salon. The company's name referred to a golfing term, and represented its aim to face challenges head-on. It also referenced a
town square A town square (or square, plaza, public square, city square, urban square, or ''piazza'') is an open public space, commonly found in the heart of a traditional town but not necessarily a true square, geometric square, used for community gathe ...
, emphasizing a production environment based on cooperation. At the time, video games in Japan were usually created by a single programmer. Miyamoto, on the other hand, believed that graphic designers, programmers, and professional story writers would be needed to keep up with the increasingly complex video game development process fuelled by rapid advancements in computing. During these early years, the group was compared to a
family business A family business is a commercial organization in which decision-making is influenced by multiple generations of a family, related by blood or marriage or adoption, who has both the ability to influence the vision of the business and the willingn ...
; one of the early hires, Shinichiro Kajitani, joined because he was a friend of Miyamoto, and later compared the company at that time to a "college club". To recruit for this new organizational structure, Miyamoto opened an
Internet café An Internet café, also known as a cybercafé, is a café (or a convenience store or a fully dedicated Internet access business) that provides the use of computers with high bandwidth Internet access on the payment of a fee. Usage is generall ...
-like salon in Yokohama and offered jobs to those who demonstrated exceptional programming skills. Among those hired through this method were
Hironobu Sakaguchi is a Japanese game designer, director, producer, and writer. Originally working for Square (later Square Enix) from 1983 to 2003, he departed the company and founded independent studio Mistwalker in 2004. He is known as the creator of the ''Fin ...
and
Hiromichi Tanaka is a Japanese video game developer, game producer, game director and game designer. He was Senior Vice President of Software Development at Square Enix (formerly Square) and the head of the company's Product Development Division-3. Biography In ...
, who originally worked there part-time during their university studies, and Hisashi Suzuki, who would go on to become Square's CEO. Miyamoto's initial plan was to recruit from Keio University, but this never materialized.


1985–1987: First games, ''Final Fantasy''

Square's first attempt at a game, and Sakaguchi's first project, was an adaptation of the television game show ''Torin-ingen''. As Miyamoto had not secured the license to adapt it, the show's producers forced Square to cancel the game, prompting its team to be reshuffled. Square's first completed game was ''
The Death Trap is a text adventure developed and published by Square for the NEC PC-8801, NEC PC-9801, and Fujitsu FM-7 in 1984. The game and its supporting computer platforms were only released in Japan. ''The Death Trap'' is the first game developed by Squ ...
'' (1984) for NEC PC-8801, which was also the first title published under the Square brand. Its sequel, ''Will: The Death Trap II'', was released the following year, and was a commercial success. Many of Square's early titles were produced for PC devices, and focused on the
action Action may refer to: * Action (narrative), a literary mode * Action fiction, a type of genre fiction * Action game, a genre of video game Film * Action film, a genre of film * ''Action'' (1921 film), a film by John Ford * ''Action'' (1980 fil ...
genre. Two other successes from the period were ''
Rad Racer ''Rad Racer'', known as in Japan, is a racing video game developed and published by Square for the Nintendo Entertainment System (NES) in 1987. In this game, players drive a Ferrari 328 or a generic Formula One racing machine through a ...
'' and ''
The 3-D Battles of WorldRunner ''The 3-D Battles of WorldRunner'' (shortened to ''3-D WorldRunner'' on the North American box art), originally released in Japan as , is a 1987 Third-person shooter, third-person Shoot 'em up, rail shooter Platform game, platform video game develo ...
''. In 1985, the company completed a licensing agreement with
Nintendo is a Japanese Multinational corporation, multinational video game company headquartered in Kyoto, Japan. It develops video games and video game consoles. Nintendo was founded in 1889 as by craftsman Fusajiro Yamauchi and originally produce ...
to develop titles for the Famicom (
Nintendo Entertainment System The Nintendo Entertainment System (NES) is an 8-bit third-generation home video game console produced by Nintendo. It was first released in Japan in 1983 as the commonly known as the The NES, a redesigned version, was released in America ...
). A noted reason for the shift to Famicom development was its more stable hardware compared to PCs, which were constantly undergoing changes to their components and requiring adjustments for different set-ups. Square's first Famicom release was a port of ''
Thexder is a run-and-gun platform game from Game Arts, originally released for the NEC PC-8801 in 1985. It was subsequently ported to many other systems, including the Famicom. Gameplay In ''Thexder'', the player controls a fighter robot that is a ...
'' (1985), and its first original game was ''
King's Knight is a 1986 scrolling shooter co-developed by Square and Workss, and published by Square for the Nintendo Entertainment System and MSX. The game was released in Japan on September 18, 1986, and in North America in 1989. It was later re-released ...
'' (1986). During this period, the team also hired new developers
Akitoshi Kawazu is a Japanese game designer, director, producer and writer. After joining Square (later Square Enix) in 1985, he went on to become a central developer for the first two ''Final Fantasy'' titles, then acted as creator and lead developer for the ...
and
Koichi Ishii , sometimes credited as Kouichi Ishii, is a video game designer perhaps best known for creating the ''Mana'' series (known as ''Seiken Densetsu'' in Japan). He joined Square (now Square Enix) in 1987, where he has directed or produced every game r ...
, artist
Kazuko Shibuya is a Japanese video game artist. She is best known for her work with Square (now Square Enix), in particular with the ''Final Fantasy'' series. Biography Shibuya was born in 1965. While in middle school, she began creating illustrations and ...
, American programmer
Nasir Gebelli Nasir Gebelli ( fa, ناصر جبلی, also Nasser Gebelli, born 1957) is an Iranian-American programmer and video game designer usually credited in his games as simply Nasir. Gebelli wrote Apple II games for Sirius Software, created his own co ...
, and composer
Nobuo Uematsu is a Japanese composer and keyboardist best known for his contributions to the ''Final Fantasy'' video game series by Square Enix. A self-taught musician, he began playing the piano at the age of twelve, with English singer-songwriter Elton Jo ...
. Yusuke Hirata joined that year as sales manager, and later became the company's publicity manager. In April 1986, Square moved into new offices based in Ginza, noted as one of the most expensive areas for companies to work in; Sakaguchi later speculated Miyamoto was hoping to attract business by appearing affluent. Square was officially founded as an independent company in September of that year with capital of ¥10 million. Sakaguchi was appointed as a Director of Planning and Development, and Hisashi Suzuki became one of the company's directors. Due to the high cost of Ginza rents, the company was forced to move into smaller offices in Okachimachi,
Taitō is a special ward located in Tokyo Metropolis, Japan. In English, it is known as Taitō City. As of May 1, 2015, the ward has an estimated population of 186,276, and a population density of 18,420 persons per km2. The total area is . Thi ...
. Square supported Nintendo's
Famicom Disk System The commonly shortened to the Famicom Disk System or just Disk System, is a peripheral for Nintendo's Family Computer home video game console, released only in Japan on February 21, 1986. It uses proprietary floppy disks called "Disk Cards" for ...
, though few of the games created for it were major successes and Square was soon struggling financially. Miyamoto brought together the company's four directors and asked for game proposals the staff would later vote on. Sakaguchi wanted to develop a
role-playing video game A role-playing video game (commonly referred to as simply a role-playing game or RPG, as well as a computer role-playing game or CRPG) is a video game genre where the player controls the actions of a character (or several party members) immers ...
(RPG), a proposal that had been made feasible due to the production and success of '' Dragon Quest'' from
Enix was a Japanese video game publisher that produced video games, anime and manga. Enix is known for publishing the ''Dragon Quest'' series of role-playing video games. The company was founded by Yasuhiro Fukushima on September 22, 1975, as . Th ...
. While sceptical, Miyamoto allowed production of the game on the condition it only had a five-person team. Sakaguchi led development, bringing in Gebelli, Kawazu, Ishii, and Uematsu. Production of the game, eventually called ''
Final Fantasy is a Japanese video game, Japanese science fantasy anthology media franchise created by Hironobu Sakaguchi and developed and owned by Square Enix (formerly Square (video game company), Square). The franchise centers on a series of fantasy and ...
'', proceeded in "fits and starts". Sakaguchi eventually received help from the other team at Square led by Tanaka, which included Shibuya and newcomer debugger
Hiroyuki Ito , is a Japanese game producer, director and designer who works for Square Enix. He is known as the director of ''Final Fantasy VI'' (1994), ''Final Fantasy IX'' (2000) and '' Final Fantasy XII'' (2006) and as the creator of the Active Time B ...
. Production on the game lasted roughly ten months. While shipments of 200,000 units were planned, Sakaguchi persuaded Square to double that number. Released in 1987, ''Final Fantasy'' was a commercial success, selling over 400,000 copies in Japan.


1987–1995: Expansion and notable staff

The success of ''Final Fantasy'' prompted development of ''
Final Fantasy II * is a fantasy role-playing video game developed and published by Square in 1988 for the Family Computer as the second installment of the ''Final Fantasy'' series. The game has received numerous enhanced remakes for the WonderSwan Color, the ...
'' in 1988, which established many of the series recurring elements. This and four more ''Final Fantasy'' titles would appear on the Famicom and
Super Nintendo Entertainment System The Super Nintendo Entertainment System (SNES), commonly shortened to Super NES or Super Nintendo, is a 16-bit home video game console developed by Nintendo that was released in 1990 in Japan and South Korea, 1991 in North America, 1992 in Eur ...
(Super Famicom), culminating in ''
Final Fantasy VI also known as ''Final Fantasy III'' from its initial North American release, is a 1994 role-playing video game developed and published by Square for the Super Nintendo Entertainment System. It is the sixth main entry in the ''Final Fantasy'' ...
'' in 1994. These and all other projects at Square were developed for Nintendo consoles, including the portable
Game Boy The is an 8-bit fourth generation handheld game console developed and manufactured by Nintendo. It was first released in Japan on April 21, 1989, in North America later the same year, and in Europe in late 1990. It was designed by the same ...
. In 1990, Square moved its offices to the Akasaka district, and then to
Ebisu, Shibuya is major district of Shibuya-ku in Tokyo, Japan. It was developed on the site of a former brewery and is now home to Yebisu Garden Place. It has a high concentration of bars and restaurants. Geography and transportation Ebisu is a majo ...
in 1992. In April 1991, Square merged with an identically-named dormant company in order to change its share prices. As a result of the merger, Square's foundation was backdated to the other company's July 1966 founding date. At that time, Square drew some of its development funding from loans from Shikoku Bank. Due to the increasing costs of development, the bank sent Tomoyuki Takechi on
secondment Secondment is the assignment of a member of one organisation to another organisation for a temporary period. Job rotation The employee typically retains their salary and other employment rights from their primary organization but they work close ...
to be their office manager in 1990. Takechi's secondment lasted until 1994, by which time Square had annual sales worth ¥16 million per year, and he had become inspired by Sakaguchi's vision for the company. In August of that year, Square registered with the Japan Securities Dealers Association to offer shares for public purchase. Sakaguchi was by now a prominent figure within the company, and was promoted to Executive President in 1991. His increasing corporate involvement lessened his creative input, prompting him to give greater influence to director
Yoshinori Kitase is a Japanese game director and producer working for Square Enix. He is known as the director of ''Final Fantasy VI'', ''Chrono Trigger'', ''Final Fantasy VII'', ''Final Fantasy VIII'' and ''Final Fantasy X'', and the producer of the ''Final Fa ...
. Gebelli left Square in 1993, retiring on royalties from the ''Final Fantasy'' series. Miyamoto stepped down as Square's President in 1991 while remaining a major shareholder, and was replaced by Tetsuo Mizuno. In 1991, Suzuki became Vice President. Besides ''Final Fantasy'', other projects were produced which spawned their own series. Kawazu helmed an RPG project for the Game Boy. Released in 1989, ''Makai Toushi SaGa'' (''
The Final Fantasy Legend ''The Final Fantasy Legend'', known in Japan as ''Makai Toushi SaGa'', is a video game released for the Game Boy in December 1989 by Square Co. It is the first game in the ''SaGa'' series and the first role-playing video game for the system. S ...
'') spawned the ''
SaGa is a series of science fantasy role-playing video games by Square Enix. The series originated on the Game Boy in 1989 as the creation of Akitoshi Kawazu at Square (video game company), Square. It has since continued across multiple platforms, ...
'' series, which Kawazu would continue to be involved over the years. After the release of ''
Final Fantasy III is a role-playing video game developed and published by Square for the Family Computer. The third installment in the ''Final Fantasy'' series, it is the first numbered ''Final Fantasy'' game to feature the job-change system. The story revolve ...
'' (1990), Ishii was offered the chance to create his own game, leading to the production of ''Seiken Densetsu: Final Fantasy Gaiden'' (''
Final Fantasy Adventure ''Final Fantasy Adventure'', known in Japan as or simply and later released in Europe as ''Mystic Quest'', is a '' Final Fantasy'' spinoff and the first game in the ''Mana'' series. Published by Square in 1991 on the Game Boy, it saw a North ...
'') for the Game Boy in 1991. Ishii went on to develop additional ''Seiken Densetsu'' titles, released outside of Japan as the ''
Mana According to Melanesian and Polynesian mythology, ''mana'' is a supernatural force that permeates the universe. Anyone or anything can have ''mana''. They believed it to be a cultivation or possession of energy and power, rather than being a ...
'' series. A lesser-known series was the Japan-exclusive
real-time strategy Real-time strategy (RTS) is a Video game genre, subgenre of strategy video games that do not progress incrementally in turn-based game, turns, but allow all players to play simultaneously, in "real time". By contrast, in Turn-based strategy, turn ...
series ''
Hanjuku Hero is a Japan-exclusive series of real-time strategy video games. It is directed by Takashi Tokita and published by Square Enix (formerly Square). The series contains four main titles and a spin-off game. The main titles are ''Hanjuku Hero'' (1988), ...
'', which began in 1988 and focused on parodying conventions of the RPG genre. The company also developed several notable standalone titles including ''
Chrono Trigger is a 1995 role-playing video game developed and published by Square. It was originally released for the Super Nintendo Entertainment System as the first game in the ''Chrono'' series. The game's development team included three designers th ...
'', born from a collaboration between Sakaguchi, ''Dragon Quest'' creator
Yuji Horii (also written as Yuuji Horii; born January 6, 1954) is a Japanese video game designer and scenario writer best known as the creator of the ''Dragon Quest'' series of role-playing games, supervising and writing the scenario for ''Chrono Trigger' ...
, and ''
Dragon Ball is a Japanese media franchise created by Akira Toriyama in 1984. The Dragon Ball (manga), initial manga, written and illustrated by Toriyama, was serialized in ''Weekly Shōnen Jump'' from 1984 to 1995, with the 519 individual chapters colle ...
'' artist Akira Toriyama; ''
Super Mario RPG ''Super Mario RPG: Legend of the Seven Stars'' is a role-playing video game developed by Square and published by Nintendo for the Super Nintendo Entertainment System in 1996. It was the final ''Mario'' game published for the SNES. The game was ...
'', produced in collaboration with Nintendo using characters from the ''
Mario is a character created by Japanese video game designer Shigeru Miyamoto. He is the title character of the ''Mario'' franchise and the mascot of Japanese video game company Nintendo. Mario has appeared in over 200 video games since his cre ...
'' franchise; and the Western-exclusive ''
Secret of Evermore ''Secret of Evermore'' is an action role-playing game developed and published by Square for the Super Nintendo Entertainment System. It was released in North America on October 1, 1995, and in Europe and Australia in February 1996. A Japanese re ...
''. Speaking in 2001, Sakaguchi noted that while ''Final Fantasy'' was the company's most recognized property, Square's cultivation of several other series meant that it did not have to rely on ''Final Fantasy'' to be profitable. Additional staff joined Square by the 1990s, inspired by the successful ''Final Fantasy'' series; the most notable included Kitase,
Tetsuya Nomura is a Japanese video game artist, designer and director working for Square Enix (formerly Square). He designed characters for the ''Final Fantasy'' series, debuting with ''Final Fantasy VI'' and continuing with various later installments. Addi ...
,
Tetsuya Takahashi (born November 18, 1966 in Shizuoka Prefecture) is a Japanese video game designer and director. Takahashi worked at Square (now Square Enix), in the 90s as a graphic designer and director, participating on some of their most well-received title ...
, and
Kaori Tanaka , also known by her pen name, , is a freelance Japanese illustrator, designer, and video game story writer. Biography Final Fantasy Saga joined Squaresoft as a graphic designer in the early 1990s through an advertisement in ASCII (magazine), AS ...
. Their first work for Square was on ''
Final Fantasy IV known as ''Final Fantasy II'' for its initial North American release, is a role-playing video game developed and published by Square (now Square Enix) for the Super Nintendo Entertainment System. Released in 1991, it is the fourth main insta ...
'' (1991), which was also designer
Takashi Tokita (born 24 January 1965) is a Japanese video game developer working for Square Enix. He has worked there since 1985, and has worked as the lead designer for ''Final Fantasy IV'' as well as the director of '' Parasite Eve'' and ''Chrono Trigger''. ...
's first project as a full-time employee, and Hiroyuki Ito's first as game designer. Also joining the company was
Chihiro Fujioka is a video game designer and video game music, composer, as well as rock drummer. He has worked at Xtalsoft, Square (video game company), Square, and AlphaDream where he is primarily known for directing ''Super Mario RPG'' as well as his involve ...
, who worked on several projects including co-directing ''Super Mario RPG'';
Kenichi Nishi is a Japanese video game designer. He has helped found a number of notable video game companies and develops games at Route24, his own private limited company. The number 24 in the title comes from its founder's name: "Ni" (2) and "Shi" (4). Car ...
, who worked in minor roles on ''Chrono Trigger'' and ''Super Mario RPG''; artist
Yusuke Naora (born January 9, 1971) is a Japanese video game art director and character designer who worked for Square Enix (formerly Square). A former member of Toaplan,Translationby Gamengai. by Gaijin Punch. ). Naora served as the art director for several ' ...
, who first worked on ''Final Fantasy VI'';
Kazushige Nojima is a Japanese video game writer. He is best known for writing several installments of Square Enix's ''Final Fantasy'' franchise—namely ''Final Fantasy VII'' and its spin-offs '' Advent Children'' and '' Crisis Core'', ''Final Fantasy VIII'', an ...
, known for his work on the ''
Glory of Heracles is a Japanese role-playing video game series initially developed and published by Data East and owned by the Paon Corporation and Nintendo. The series began in 1987 with ''Tōjin Makyō Den: Heracles no Eikō'', and three sequels were released ...
'' series; and
Motomu Toriyama is a Japanese game director and scenario writer who has been working for Square Enix since 1994. He initially worked on cutscenes in ''Bahamut Lagoon'' and ''Final Fantasy VII'' before serving as one of the 3 directors on ''Final Fantasy X'' u ...
, who at the time had no experience with game development and worked as a scenario writer. The music staff of Square also expanded, with four more composers being hired between 1990 and 1993. They were
Kenji Ito , also known by the nickname , is a Japanese video game composer and musician. He is best known for his work on the ''Mana'' and '' SaGa'' series, though he has worked on over 30 video games throughout his career as well as composed or arranged ...
, who contributed to both the ''SaGa'' and ''Mana'' series;
Hiroki Kikuta is a Japanese video game composer and game designer. His major works are ''Secret of Mana'', ''Trials of Mana'', ''Soukaigi'', and ''Koudelka'', for which he also acted as producer and concept designer. He has composed music for seven other game ...
, who worked on both the ''Mana'' series and standalone projects;
Yasunori Mitsuda is a Japanese composer, musician, and sound producer. He is best known for his work in video games, primarily for the ''Chrono'', '' Xeno'', ''Shadow Hearts'', and ''Inazuma Eleven'' franchises, among various others. Mitsuda began composing musi ...
, who would become famous for his work on the ''
Chrono Chrono may refer to: Prefix ''chrono-'' a Greek combining form relating to time * chronometry, science of the measurement of time *"chrono", colloquialism for chronograph in watch and clock collectors' language Games * ''Chrono'' (series), a Ja ...
'' series; and
Yoko Shimomura is a Japanese composer and pianist primarily known for her work in video games. She graduated from the Osaka College of Music in 1988 and began working in the video game industry by joining Capcom the same year. She wrote music for several game ...
, who was previously a composer for
Capcom is a Japanese video game developer and video game publisher, publisher. It has created a number of List of best-selling video game franchises, multi-million-selling game franchises, with its most commercially successful being ''Resident Evil' ...
. In 1995, Square moved its headquarters to the
Shimomeguro is a district located in the eastern portion of Meguro, Tokyo Tokyo (; ja, 東京, , ), officially the Tokyo Metropolis ( ja, 東京都, label=none, ), is the capital and List of cities in Japan, largest city of Japan. Formerly known as E ...
district in
Meguro is a special ward in Tokyo, Japan. The English translation of its Japanese self-designation is Meguro City. The ward was founded on March 15, 1947. Meguro is predominantly residential in character, but is also home to light industry, corporate ...
.


1995–2000: Move to PlayStation, ''The Spirits Within''

Following the release of ''Final Fantasy VI'' and ''Chrono Trigger'', Square staff began planning the next entry in the ''Final Fantasy'' series, and entered the emerging 3D gaming market. A combination of hardware limitations, Nintendo's decision to continue using cartridge games over a CD format for the
Nintendo 64 The (N64) is a home video game console developed by Nintendo. The successor to the Super Nintendo Entertainment System, it was released on June 23, 1996, in Japan, on September 29, 1996, in North America, and on March 1, 1997, in Europe and ...
, and rising cartridge prices prompted Square to move the in-production '' Final Fantasy VII'' and their other ongoing projects onto Sony's
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
. This shift caused a long-standing rift between Square and Nintendo; one Square employee recalled Nintendo telling the company to "never come back". Square's final Super Famicom release was
Sting Entertainment is a Japanese video game developer, game development studio. Some of their titles include ''Treasure Hunter G'', ''Evolution: The World of Sacred Device'', and the Dept. Heaven, ''Dept. Heaven'' series of games. Its active properties currently ...
s ''
Treasure Hunter G is 1996 a turn-based tactical role-playing game developed by Sting Entertainment and published by Square exclusively for the Super Famicom, and in Japan. Gameplay Treasure Hunter G is a strategy role playing game, with combat similar to '' Shini ...
'', and their first PlayStation release was ''
Tobal No. 1 is a fighting video game for the PlayStation developed by DreamFactory and published by Square in 1996. The game was DreamFactory's first release, as well as Square's first release on the CD-based console. ''Tobal No. 1'' marks Square's first i ...
'' from
DreamFactory is a Japanese video game developer founded in 1995, based out of Tokyo. They are best known for developing fighting and beat 'em up games, such as the ''Tobal No. 1'' fighting game series and the high-profile PlayStation 2 launch title '' The ...
, both in 1996. A licensing agreement with Sony was signed in 1996, which stated that Sony would publish Square's next six games. That year, at Square's invitation, Takechi returned and took Mizuno's place as President. Among the staff that worked on ''Final Fantasy VII'' were Kitase as director, Naora as art director, Nomura as a lead artist, and Nojima as scenario writer. Released worldwide in 1997, ''Final Fantasy VII'' was a massive commercial and critical success, and went on to sell ten million units worldwide and bring Square international fame. Four new hires during the period were Shinji Hashimoto,
Yasumi Matsuno is a Japanese video game designer. Matsuno was first introduced to video games in arcades while waiting for the train, and first played '' Space Invaders'' and '' Xevious'' there. He attended Hosei University for foreign policy but dropped ou ...
,
Hitoshi Sakimoto is a Japanese video game music composer and arranger. He is best known for scoring ''Final Fantasy Tactics'' and ''Final Fantasy XII'', though he has composed soundtracks for over 80 other games. He began playing music and video games in elemen ...
, and
Masashi Hamauzu is a Japanese composer, pianist, and lyricist. Hamauzu, who was employed at Square Enix from 1996 to 2010, was best known during that time for his work on the ''Final Fantasy'' and ''SaGa'' video game series. Born into a musical family in German ...
. Hashimoto joined in 1995 as promotions producer for ''Final Fantasy VII''. Matsuno, along with a number of other developers, had left
Quest Corporation was a Japanese video game company founded in 1988. Quest is best known for its critically acclaimed tactical role-playing game series ''Ogre Battle''. In 1990 Quest was merged with the company Bothtec, the latter focusing on the development of ...
following the release of ''
Tactics Ogre is a 1995 tactical role-playing game developed and published by Quest Corporation for the Super Famicom. It was later ported to the Sega Saturn (1996) and the PlayStation (1997), the latter released in North America in 1998 by Atlus USA. The ...
'' (1995), and worked with Sakaguchi on ''
Final Fantasy Tactics is a 1997 tactical role-playing game developed and published by Square for the PlayStation video game console. Released in Japan in June 1997 and in the United States in January 1998 by Sony Computer Entertainment, it is the first game of the ...
'' (1997). Sakimoto came on board with Matsuno, and worked on the music for his games. Hamauzu joined in 1996, and worked on ''Final Fantasy'' spin-off titles and the ''SaGa'' series. Sakaguchi, working on other projects, took on the role of executive producer for the series beginning with ''
Final Fantasy VIII is a role-playing video game developed and published by Square for the PlayStation console. Released in 1999, it is the eighth main installment in the ''Final Fantasy'' series. Set on an unnamed fantasy world with science fiction elements, t ...
'', and Hashimoto stepped in as producer. Hirata, after holding an administrative position during the Nintendo years, became a game production lead, focusing on introducing new genres into Square's library. Several properties were created or renewed during this period. These included ''
Parasite Eve Parasite Eve may refer to: * ''Parasite Eve'' (novel), a 1995 Japanese science fiction horror novel by Hideaki Sena * ''Parasite Eve'' (film), a 1997 Japanese science fiction film based on the novel * ''Parasite Eve'' (video game), a 1998 action ...
'', based on a novel of the same name by
Hideaki Sena is a Japanese pharmacology, pharmacologist and novelist. Sena was a graduate student at Tohoku University when he wrote his prizewinning debut novel, ''Parasite Eve (novel), Parasite Eve''. Writing career His most famous novel, ''Parasite Eve ( ...
; ''
Front Mission is a collection of video games and related media produced by Square (video game company), Square, now Square Enix. The series was created by Toshiro Tsuchida and developed by G-Craft, a studio that was later absorbed by Square and existed withi ...
'', which began on the Super Famicom but was transferred to the PlayStation beginning with its second entry ''
Front Mission 2 ''Front Mission 2'', also known in Japan as is a tactical role-playing game for the Sony PlayStation developed by G-Craft and published by Square, and was released in Japan on September 25, 1997. ''Front Mission 2'' is the second main entry and ...
''; and the ''Final Fantasy'' spin-off series ''
Chocobo The is a fictional species created for the ''Final Fantasy'' franchise by Square Enix (originally Square). A galliform bird commonly having yellow feathers, they were first introduced in ''Final Fantasy II'' (1988), and have since featured in ...
'', starring an incarnation of the titular mascot character. During the mid-1990s, Square launched an initiative to give teams of younger staff members a chance to create experimental titles on smaller budgets; titles born from this period included ''
Xenogears ''Xenogears'' is a 1998 role-playing video game developed and published by Square (video game company), Square for the PlayStation (console), PlayStation video game console. It is the debut entry in the larger ''Xeno (series), Xeno'' franchise. ...
'', ''
Soukaigi ''Soukaigi'' is an action role-playing game developed by Yuke's and published by Square for the PlayStation in 1998. It was later re-released digitally for the PlayStation Portable, PlayStation 3 and PlayStation Vita. No version of the game was l ...
'', and ''
Another Mind ''Another Mind'' is the debut release from Hiromi Uehara, a jazz and jazz fusion pianist. It was released in 2003 and received the award for foreign jazz album of the year in the 2004 Japan Annual Gold Disc Awards. Reception Peter Marsh of BBC ...
''. Also during the mid-to-late 1990s, several staff members departed Square due to creative differences or a desire to work on their own projects. These included Takahashi and Tanaka, Fujioka, Nishi, Kikuta, Mitsuda, and ''Mana'' artist Shinichi Kameoka. In April 2000, Suzuki was appointed Square's new President, while Takechi became a company chairman. Also at this time, two outside directors were appointed,
Kenichi Ohmae is a Japanese organizational theorist, management consultant, Former Professor and Dean of UCLA Luskin School of Public Affairs, and author, known for developing the 3C's Model. Biography Born in 1943 in Kitakyūshū, Ohmae earned a BS in ...
of Ohmae & Associates and Makoto Naruke of
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
. The corporate reshuffle was intended to strengthen Square's overseas connections and bring in technical and administrative support for future digital and online content. Alongside this,
Yoichi Wada is a former president and representative director of the Japanese video game and publishing company Square Enix as well as its subsidiary Taito. He is also the former chairman of the Computer Entertainment Supplier's Association (CESA), the ...
joined the company as a company director and eventually COO. In August 2000, Square was listed on
Tokyo Stock Exchange The , abbreviated as Tosho () or TSE/TYO, is a stock exchange located in Tokyo, Japan. It is the third largest stock exchange in the world by aggregate market capitalization of its listed companies, and the largest in Asia. It had 2,292 listed ...
's first section, which includes the largest companies on the exchange. While their relations with Nintendo remained poor, Square supported other platforms including the
WonderSwan The (ワンダースワン) is a handheld game console released in Japan by Bandai. It was developed by Gunpei Yokoi's company Koto Laboratory and Bandai, and was the last piece of hardware Yokoi developed before his death in 1997. Released i ...
and
Microsoft Windows Windows is a group of several proprietary graphical operating system families developed and marketed by Microsoft. Each family caters to a certain sector of the computing industry. For example, Windows NT for consumers, Windows Server for serv ...
. Support for the PlayStation continued late into its lifecycle with multiple releases including '' Threads of Fate'' (1999) and ''
Vagrant Story is an action role-playing game developed and published by Square (now Square Enix) for the PlayStation video game console. The game was released in 2000, and has been re-released through the PlayStation Network for the PlayStation 3, PlayStatio ...
'' (2000). The company also began work on
PlayOnline PlayOnline is an online gaming service owned by Square Enix as the launcher application and Internet service for many of the online PC, PlayStation 2 and Xbox 360 games the company publishes. Launched on June 6, 2000, the service hosted games ...
, an online platform which would host the company's online store and web content as well as online services for their games. Sakaguchi was mostly based in Hawaii by this point; in addition to leading production on ''
Final Fantasy IX is a 2000 role-playing video game developed and published by Square for the PlayStation video game console. It is the ninth game in the main '' Final Fantasy'' series. The plot focuses on a war between nations in a medieval fantasy world cal ...
'' (2000), he also worked at the 1997-established Square Pictures studio on a feature film based on the ''Final Fantasy'' series. Called '' Final Fantasy: The Spirits Within'', it was planned as Sakaguchi's first push towards cross-media storytelling; however, the project ran over budget and ended up costing Square and co-producer
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
US$137 million. During this period, Sakaguchi also created the concept for ''
Final Fantasy XI also known as ''Final Fantasy XI Online'', is a massively multiplayer online role-playing game (MMORPG), originally developed and published by Squaresoft and then published by Square Enix as the eleventh main installment of the ''Final Fantas ...
'', the company's first MMORPG, developed by the ''Chrono'' team and led by Ishii.


2001–2003: Final years, merger

Upon its release in 2001, ''The Spirits Within'' was met with mixed critical reception, and grossed only $85 million. Labelled as a
box-office bomb A box-office bomb, or box-office disaster, is a film that is unprofitable or considered highly unsuccessful during its theatrical run. Although any film for which the production, marketing, and distribution costs combined exceed the revenue after ...
, the film damaged Square's finances, and led to the closing of Square Pictures. Following both the failure of ''The Spirits Within'' and a delay to '' Final Fantasy X'' (2001) for the
PlayStation 2 The PlayStation 2 (PS2) is a home video game console developed and marketed by Sony Computer Entertainment. It was first released in Japan on 4 March 2000, in North America on 26 October 2000, in Europe on 24 November 2000, and in Australia on 3 ...
, Square suffered a financial loss for the first time, prompting Sakaguchi, Takechi, and director Masatsugu Hiramatsu to resign from their positions. Sakaguchi was kept on as executive producer for ''Final Fantasy'', while Takechi and Hiramatsu were retained as external consultants. This period left Sakaguchi in a state of low morale. In late 2001, Suzuki stepped down as President, and was replaced by Wada. Yosuke Matsuda became Senior Vice President. Ito also left during this period to work as a freelance composer. Following its financial losses, Square agreed to sell Sony a 19% stake in the company. Due to their still precarious financial situation and the softening console rivalry between Sony and Nintendo with the release of Microsoft's
Xbox Xbox is a video gaming brand created and owned by Microsoft. The brand consists of five video game consoles, as well as applications (games), streaming services, an online service by the name of Xbox network, and the development arm by the ...
, Square successfully reached out to Nintendo to begin development for their hardware again. Square began development on ''
Final Fantasy Crystal Chronicles ''Final Fantasy Crystal Chronicles'' is a series of video games within the ''Final Fantasy'' franchise developed by Square Enix. Beginning in 2003 with the game for the GameCube, the series has predominantly been released on Nintendo gaming ha ...
'' for the
GameCube The is a home video game console developed and released by Nintendo in Japan on September 14, 2001, in North America on November 18, 2001, and in PAL territories in 2002. It is the successor to the Nintendo 64 (1996), and predecessor of the Wii ...
in late 2001. Under Wada, the company underwent restructuring with the intent of streamlining production and resources, and cutting development costs to increase profits. It also began production on a direct sequel to ''Final Fantasy X'', titled ''
Final Fantasy X-2 is a 2003 role-playing video game developed and published by Square (video game company), Square for the PlayStation 2. Unlike most ''Final Fantasy'' games, which use self-contained stories and characters, ''X-2'' continues the story of ''Fin ...
'' (2003); this broke with the common approach under Sakaguchi, who disliked direct sequels. ''Final Fantasy X-2'' was Sakaguchi's last credited project at Square, and he left the company in 2003. Another project in development at the time was '' Kingdom Hearts'' (2002), Nomura's directorial debut. The game was a collaboration between Square and
The Walt Disney Company The Walt Disney Company, commonly known as Disney (), is an American multinational mass media and entertainment conglomerate headquartered at the Walt Disney Studios complex in Burbank, California. Disney was originally founded on October ...
, blending Disney characters with ''Final Fantasy'' elements in an original story from Square. ''Kingdom Hearts'' was also Shimomura's last project as an in-house composer before she left and went freelance in 2002. A merger with rival company Enix had been under discussion since 2000, but Square's financial losses prompted Enix to halt discussions. Following the commercial success of ''Final Fantasy X'' and ''Kingdom Hearts'', talks went ahead on the merger with Enix as Square's finances stabilized; Wada described it as a merger of two companies "at their height". Despite this, some shareholders had doubts about the merger, notably Miyamoto, who would find himself holding significantly less shares and having a smaller controlling stake if the deal went ahead as initially planned. Miyamoto's issue was eventually resolved by altering the exchange ratio to one Square share for 0.81 Enix shares, and the merger was greenlit. The merger resulted in
Square Enix is a Japanese Multinational corporation, multinational holding company, production enterprise and entertainment conglomerate, best known for its ''Final Fantasy'', ''Dragon Quest'', ''Star Ocean'' and ''Kingdom Hearts'' role-playing video game ...
being formed on April 1, 2003, with Enix as the surviving corporate entity and Square dissolving its departments and subsidiaries into the new company. Around 80% of Square's staff transitioned into Square Enix.


Structure


Development and publishing

During reports on the merger with Enix, Takashi Oya of Deutsche Securities described Square as " oingeverything by itself" compared to Enix's tradition of
outsourcing Outsourcing is an agreement in which one company hires another company to be responsible for a planned or existing activity which otherwise is or could be carried out internally, i.e. in-house, and sometimes involves transferring employees and ...
development. During Square's first years, there was no set development structure, with the ten-person staff freely shifting between roles and projects. After the first couple of years, there were two loosely-defined production groups led by Sakaguchi and Tanaka respectively. Following the release of ''Final Fantasy IV'', Sakaguchi divided the production team, assigning different staff members to the ''Final Fantasy'', ''SaGa'' and ''Mana'' series. A secondary studio was founded in Osaka in 1990, with ''
Final Fantasy Legend III ''Final Fantasy Legend III'', known in Japan as ''SaGa 3: Jikuu no Hasha'', is a role-playing video game developed and published by Square for the Game Boy. The third entry in the '' SaGa'' series, it was released in Japan in 1991 and in North A ...
'' (1991) as their first project. By 1997, the company was divided into seven development divisions, expanded to eight that year with a further two in Osaka. In 1998, the old development divisions were restructured into Production Departments, and the Osaka branch was closed down. The system was reshuffled again in 2002 to promote "greater understanding", and allow for reassignment between divisions. Among the heads of divisions at this time were Kitase, Kawazu, Tanaka, Matsuno and Hirata. Following the merger with Enix, the eight divisions were incorporated into the new company, with two additional divisions brought in from Enix. Square's first Western branch, SquareSoft, was established in 1989 in Redmond, Washington for publishing and development support. A second Western R&D subsidiary called Square LA was founded in 1995 in
Marina del Rey, California Marina del Rey (Spanish for "Marina of the King") is an unincorporated seaside community in Los Angeles County, California, with an eponymous harbor that is a major boating and water recreation destination of the greater Los Angeles area. The p ...
, and was renamed Square USA in 1996. In 1997, a second branch of Square USA was opened in
Honolulu Honolulu (; ) is the capital and largest city of the U.S. state of Hawaii, which is in the Pacific Ocean. It is an unincorporated county seat of the consolidated City and County of Honolulu, situated along the southeast coast of the island ...
,
Hawaii Hawaii ( ; haw, Hawaii or ) is a state in the Western United States, located in the Pacific Ocean about from the U.S. mainland. It is the only U.S. state outside North America, the only state that is an archipelago, and the only stat ...
to focus on new interactive entertainment research. Square Europe was founded in 1998 in
London London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a majo ...
, England, focusing on publishing in Europe. Square also partnered with several different distribution partners in Europe, including
Crave Entertainment Crave Entertainment was an American video game publisher founded in 1997 by Nima Taghavi. Its headquarters was in Newport Beach, California. It was acquired by Handleman Company in 2005 in a deal valued up to $95,000,000 but was then sold to Fil ...
,
Infogrames Atari SA (formerly Infogrames Entertainment SA) is a French video game holding company headquartered in Paris. Its subsidiaries include Atari Interactive and Atari, Inc. It is the current owner of the Atari brand through Atari Interactive. ...
(later
Atari Europe Atari SA (formerly Infogrames Entertainment SA) is a French video game holding company headquartered in Paris. Its subsidiaries include Atari Interactive#Infogrames subsidiary, Atari Interactive and Atari, Inc. (1993–present), Atari, Inc. It ...
), and
Ubisoft Ubisoft Entertainment SA (; ; formerly Ubi Soft Entertainment SA) is a French video game publisher headquartered in Saint-Mandé with development studios across the world. Its video game franchises include '' Assassin's Creed'', ''Far Cry'', '' ...
. After opening their North American offices, Square began publishing selected titles under the "SquareSoft" brand. Square's presence in the West during the 1980s and 1990s was small; RPGs were not popular in the North American market, and Square's presence in Europe was limited. A notable third-party game localized and published by Square in North America was the original ''
Breath of Fire ''Breath of Fire'' is a role-playing video game series developed by Capcom. It originated on the Super Nintendo Entertainment System in 1993. The series is notable for its recurring characters and ambiguous continuity; though each game is its ...
'', as developer Capcom had a busy schedule at the time. In the 1990s, Square's first six PlayStation releases were published by Sony. In May 1998, Squaresoft formed a North American and Japanese
joint-venture A joint venture (JV) is a business entity created by two or more parties, generally characterized by shared ownership, shared returns and risks, and shared governance. Companies typically pursue joint ventures for one of four reasons: to acce ...
partnership with
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
in order to presence the company's titles in North America and Japan. The North American partnership - Square Electronic Arts L.L.C. was 30% owned by Electronic Arts and handled the publishing of Square's titles in North America following the end of Sony's publishing contract. The Japanese partnership - Electronic Arts Square Co, Ltd. was 30% owned by Square, and handled the publishing of EA's titles in Japan following the end of their partnership with
Victor The name Victor or Viktor may refer to: * Victor (name), including a list of people with the given name, mononym, or surname Arts and entertainment Film * ''Victor'' (1951 film), a French drama film * ''Victor'' (1993 film), a French shor ...
and their
Electronic Arts Victor was a joint-venture between Electronic Arts and Victor Entertainment. They made sports games for the Family Computer, Super Famicom, and the Mega Drive. This brand name is unknown outside Japan and the emulation community (since the brand only a ...
subsidiary. On February 19, 2003, to coinside with the Square Enix merger, Square announced that both ventures would cease operations in March, with the company certifying that the North American venture achieved the above-mentioned initial purpose of its establishment. EA's stake in Square Electronic Arts was purchased by Square, while Square's stake in Electronic Arts Square was purchased by Electronic Arts.https://www.hd.square-enix.com/jpn/ir/pdf/0301-200302190000-01.pdf The SquareSoft company itself remained, rebranded under the Square Enix name. The original ''Final Fantasy'' was published in North America in 1990 by Nintendo of America near the end of the Nintendo Entertainment System (NES) lifecycle, resulting in its two NES sequels being passed over for localization at that time. Many other Square titles also remained exclusive to Japan, for reasons including design complexities, low graphical quality, and technical difficulties. Notable localization staff during the 1990s included Kaoru Moriyama,
Ted Woolsey Ted Woolsey is an American video game translator and producer. He had the primary role in the North American production and localization of Square's role-playing video games released for the Super NES between 1991 and 1996. He is best known for ...
, Seth Luisi, Michael Basket,
Richard Honeywood Richard Mark Honeywood is a video game localization director and professional English/ Japanese translator. He grew up in Australia and moved to Japan after graduating with degrees in computer science and Japanese from the University of Sydney. Hon ...
, and
Alexander O. Smith Alexander O. Smith is a professional Japanese to English translator and author. While his output covers many areas such as adaptation of Japanese novels, manga, song lyrics, anime scripts, and various academic works, he is best known for his sof ...
.


Subsidiaries and affiliates

Between 1986 and 1988, Square led a collective of game developers dedicated to the production of games for the Famicom Disk System. The Square-owned label, called Disk Original Group (DOG), included Square,
HummingBirdSoft was a Japanese video game developer. The company was established in 1982 as a real estate agent, but in 1983 began to develop video games. The company heavily participated in the Disk Original Group, a collective publishing house for Famicom Dis ...
, System Sacom,
Microcabin , sometimes written as Micro Cabin, is a Japan-based video game developer and publisher incorporated in 1982, which grew from the Ōyachi Electrics Microcomputer Club. Known for their ''Xak'' series and its spinoff ''Fray in Magical Adventure'', ...
,
Carry Lab is a defunct Japanese software house. Thanks to the efforts of entrepreneur and computer engineer Yoichiro Hirano, the company evolved from the "MyCon Club" into a real business in 1981. As Carry Lab, the company developed popular word processi ...
, Thinking Rabbit and Xtalsoft. The coalition was formed to pool financial resources, as individual development for the then-small companies would have been potentially crippling. The Famicom Disk System was rendered defunct by 1988 due to increased storage capacity in standard Famicom ROM cartridges. In 1995, Square helped establish DreamFactory as an affiliate studio, which developed fighting-based titles for the PlayStation and PS2. DreamFactory became an independent company in 2001 after Square transferred their shares. A later subsidiary called Escape was established in March 1998 and featured staff from DreamFactory. It only produced ''
Driving Emotion Type-S is a racing game developed by Escape, a subsidiary of Square. It was published in Japan on March 30, 2000 and was Square's first release for the PlayStation 2 console. After criticisms of the game's handling, the international versions feature ...
'' (2000) before being liquidated in 2003. The company held a stake in '' Bushido Blade'' developer
Lightweight Lightweight is a weight class in combat sports and rowing. Boxing Professional boxing The lightweight division is over 130 pounds (59 kilograms) and up to 135 pounds (61.2 kilograms) weight class in the sport of boxing. Notable lightweight boxe ...
, until it was bought out by
Genki Genki may refer to: *Genki (company), a Japanese video game company *Genki (era), a Japanese era name *Genki (given name) Genki (written: 元気, 元喜, 元基, 元規, 源気 or 源基) is a masculine Japanese given name. Notable people with th ...
. A publishing brand called Aques was established by Square in 1996. Standing for "Advanced QUality Entertainment and Sports", and also acting as an anagram of Square's name, the brand was intended for publishing non-RPG titles such as sports games. That same year,
DigiCube DigiCube Co., Ltd. (株式会社デジキューブ; ''Kabushiki-gaisha Dejikyūbu'') was a Japanese company established as a subsidiary of software developer Square on February 6, 1996 and headquartered in Tokyo, Japan. The primary purpose of Digi ...
was also established. Founded by Square as a product distributor through convenience stores in Japan, it expanded into book publishing, stocked games from other companies, and at one point published games under its own brand. DigiCube survived the Square Enix merger, though it declared bankruptcy in 2004 after years of declining sales. In 1999, Square created a number of subsidiaries with dedicated roles: Square Visual Works to focus on producing CGI animation, Square Sounds for music and sound effects, Squartz for quality control and user support, and Square Next to support smaller game projects. Following the success of ''Final Fantasy VII'' in 1997, Sakaguchi founded a dedicated CGI film studio called Square Pictures in Hawaii; his aim was to both develop ''The Spirits Within'' and help with further development of Square's CGI technology. Square Pictures produced only one more feature following ''The Spirits Within''; a CGI short called "Final Flight of the Osiris" that later formed part of the 2003 anthology film ''
The Animatrix is a 2003 adult animated science-fiction anthology film produced by the Wachowskis. The film details through nine animated short films the backstory of ''The Matrix'' film series, including the original war between humanity and machines which l ...
''. By the end of 2001, Square Pictures was dissolved and merged into Visual Works. In 2002, Square Next was rebranded as The Game Designer Studio, with ownership between Square's Product Development Division 2 and Kawazu. The aim was to allow for development of games for Nintendo consoles without impacting production on Sony platform games. The Game Designers Studio was absorbed back into Square Enix after the completion of ''Crystal Chronicles'', first renamed to SQEX Corporation and eventually dissolved entirely in 2010. Square Sounds was dissolved into the main company in March 2002 as an internal division, a move attributed to cost cutting. All the other subsidiaries were folded into Square Enix during the merger, with Visual Works becoming its own dedicated department.


Acquisitions

In January 1994, Square acquired developer Cobra Team, turning it into a subsidiary called Solid and focusing their work on cooperating with external developers. G-Craft, developers of the ''Front Mission'' series, had a close relationship with Square due to their support of the property. Square bought out G-Craft and incorporated it in 1997 during production of ''Front Mission 2''. In 2002, ''Ogre Battle'' developer Quest Corporation withdrew from game development and was bought by Square. Absorbed and repurposed into a production division, their first project was ''
Final Fantasy Tactics Advance is a 2003 tactical role-playing game developed and published by Square (now Square Enix) for the Nintendo Game Boy Advance. A spin-off of the ''Final Fantasy'' series, the game shares several traits with 1997's ''Final Fantasy Tactics'', althoug ...
'' (2003).


Legacy

In a 2006 interview on the history of Square Enix, César A. Berardini of ''
TeamXbox ''TeamXbox'' was a gaming media web site dedicated to Microsoft's Xbox, Xbox 360 and Xbox One platforms. While the majority of content was Xbox and Xbox 360 related, the site occasionally covered general technology and other video game news. ...
'' noted that many considered ''Final Fantasy VI'' to be one of the best RPGs and games of the 2D gaming era. In 1992, Nintendo's
Shigeru Miyamoto is a Japanese video game designer, producer and game director at Nintendo, where he serves as one of its representative directors. Widely regarded as one of the most accomplished and influential designers in the history of video games, he is ...
noted the impact of ''Final Fantasy'' on
Japanese role-playing games While the early history and distinctive traits of role-playing video games (RPGs) in East Asia come Video games in Japan, from Japan, many have also been Video games in South Korea, developed in South Korea and Video games in China, in China. ...
, stating ''Final Fantasy''s "interactive cinematic approach" with an emphasis on "presentation and graphics" was gradually becoming "the most common style" of Japanese RPG at the time. ''Makai Toushi SaGa'' was not only the first RPG developed for the Game Boy, but the first of Square's games to sell one million units. The ''Final Fantasy'' series and several specific games within it have been credited for introducing and popularizing many concepts that are today widely used in console RPGs, both in story and gameplay. ''Final Fantasy VII'' for the PlayStation is attributed with boosting sales for the PlayStation console, and popularizing the RPG genre both for that platform and in general, after a prolonged lack of success outside Japan. In a 2012 interview article with Sakaguchi, ''
Eurogamer ''Eurogamer'' is a British video game journalism website launched in 1999 and owned by alongside formed company Gamer Network. Its editor-in-chief is Martin Robinson. Since 2008, it is known for the formerly eponymous games trade fair EGX ...
''s Simon Parkin noted Square's legacy as being defined by the ''Final Fantasy'' series despite having developed multiple other notable series and games. Several of its standalone releases including ''Parasite Eve'' and ''Vagrant Story'' have also remained popular and well-remembered since their release.


Related studios

Several former Square staff members went on to found notable development studios and other ventures, sometimes working with Square Enix in later years. Kikuta, frustrated at the rigid hierarchy of Square, left and founded
Sacnoth renamed in 2002, was a Japanese video game developer based in Tokyo. The company was founded in April 1997 by Hiroki Kikuta with funding from SNK; its staff, including Kikuta, were veterans of Square. While their first releases were the '' ...
in 1997, which would become known for the ''
Shadow Hearts ''Shadow Hearts'' is a series of role-playing video games, consisting of a trilogy of titles for the PlayStation 2 (PS2) and their predecessor '' Koudelka'' for the PlayStation. The entire series was developed by Sacnoth (later Nautilus); ''Ko ...
'' series; he left Sacnoth in 1999 following the release of his project ''
Koudelka is a role-playing video game developed by Sacnoth for the PlayStation. The game was published by SNK in Japan in 1999, and by Infogrames internationally in 2000. Set in the haunted Nemeton Monastery in Wales, the plot follows protagonists K ...
'' and founded the music label Nostrilia. Takahashi and Tanaka, along with other ''Xenogears'' developers who wanted to work outside the ''Final Fantasy'' series, founded
Monolith Soft trading as Monolith Soft, is a Japanese video game development studio originally owned by Namco (later Bandai Namco) until being bought out by Nintendo in 2007. The company was founded in 1999 by Tetsuya Takahashi with the support and coope ...
in 1999 and went on to develop multiple projects, including further '' Xeno'' titles. Nishi and a few others he knew founded several studios over the years including
Love-de-Lic was a Japanese video game developer founded in 1995 by Kenichi Nishi. Its staff included many former employees of Square. After producing three games, the company disbanded in 2000. Many staff members joined other small and independent game compa ...
('' Moon: Remix RPG Adventure''),
Skip Ltd. Skip Ltd. (stylized as skip Ltd.) is a Japanese video game developer that has a close relationship with Nintendo. Nintendo has published all of their Japanese releases; with the only notable exception being ''LOL'' (''Archime DS''), which skip ...
(''
Chibi-Robo! is a series of adventure video games developed by Skip Ltd. and published by Nintendo. The franchise follows a series of tiny Robotic units known as Chibi-Robo, whose purpose is to spread Happiness. Recurring game elements of the franchise inc ...
''), and
Punchline A punch line (a. k. a. punch-line or punchline) concludes a joke; it is intended to make people laugh. It is the third and final part of the typical joke structure. It follows the introductory framing of the joke and the narrative which sets up ...
(''
Rule of Rose ''Rule of Rose'' is a survival horror video game developed by Punchline for the PlayStation 2. Set in England in 1930, the plot revolves around a nineteen-year-old woman named Jennifer, who becomes trapped in a world ruled by young girls who have ...
''). Kameoka and other developers who worked on ''
Legend of Mana ''Legend of Mana'' is a 1999 action role-playing game developed and published by Square (now Square Enix) for the PlayStation. It is the fourth game in the '' Mana'' series, following 1995's ''Trials of Mana''. Set in a high fantasy universe, t ...
'' (1999) founded
Brownie Brown (stylized as "1-UP Studio Inc."), formerly is a Japanese video game developer founded on June 30, 2000, in Tokyo, Japan, and a subsidiary of Nintendo. On February 1, 2013, the company announced that due to their recent co-development efforts ...
in 2000, and ended up working with Square Enix on the ''Mana'' series with ''
Sword of Mana ''Sword of Mana'', originally released in Japan as , is a 2003 action role-playing game developed by Square Enix and Brownie Brown and published by Square Enix and Nintendo for the Game Boy Advance. It is an video game remake, enhanced remake of ...
''. Mizuno founded developer
AlphaDream was a video game development company founded in 2000 by Tetsuo Mizuno and Chihiro Fujioka in Tokyo, Japan. In partnership with Nintendo, it produced software for the Game Boy Color, Game Boy Advance, Nintendo DS, Nintendo 3DS, and Nintend ...
in 2000, with Fujioka joining soon after; the company is best known for its work on the ''
Mario & Luigi ''Mario & Luigi'' is a series of role-playing video games developed by AlphaDream and published by Nintendo for the latter's various video game handheld consoles. The series is a spin-off from Nintendo's trademark ''Super Mario'' series, and stars ...
'' series. Staff members from Square Pictures, including ''The Spirits Within'' co-director Motonori Sakakibara, established
Sprite Animation Studios Sprite Animation Studios is a Los Angeles, CA-based CGI animation studio founded in 2002 by former members of Square USA led by Motonori "Moto" Sakakibara, co-director of Square Pictures and Columbia Pictures’ feature film '' Final Fantasy: T ...
in Hawaii in 2002. Sakaguchi, following a period of low morale after the failure of ''The Spirits Within'', decided to re-enter game development. He founded
Mistwalker is an independent video game development studio. The company was founded in July 2004 by Hironobu Sakaguchi, best known for his work at Square including creating the ''Final Fantasy'' series. The company has created both game franchises such as ' ...
in 2004, which has since produced series such as ''
Blue Dragon Blue Dragon may refer to: Biology * '' Glaucus atlanticus'', a shell-less marine gastropod mollusc in the family Glaucidae * '' Glaucus marginatus'', a shell-less marine gastropod mollusc in the family Glaucidae * '' Pteraeolidia ianthina'', a she ...
'' and '' Terra Wars'' and standalone projects such as ''
Lost Odyssey is a Japanese role-playing video game developed by Feelplus and planned by Mistwalker for the Xbox 360. It was published by Microsoft Game Studios in 2007 in Japan and 2008 in western territories. The story follows Kaim, one of a select group of ...
'' and ''
The Last Story is a Japanese action role-playing game, developed by Mistwalker and AQ Interactive for the Wii video game console. Nintendo published the title in all regions except for North America, where it was published by Xseed Games. Initially released in ...
''. After his resignation from Square, Takechi founded music label Dreamusic with Kazunaga Nitta. Both Mitsuda and Sakimoto formed independent music studios; Mitsuda formed Procyon so he could work while maintaining his health, while Sakimoto founded Basiscape to give himself freedom to work on a wider variety of projects.


References


Notes


Further reading


External links


Square Co., Ltd
Official website (archives)
Wayback Machine The Wayback Machine is a digital archive of the World Wide Web founded by the Internet Archive, a nonprofit based in San Francisco, California. Created in 1996 and launched to the public in 2001, it allows the user to go "back in time" and see ...

Square Soft Inc
Official website (archives)
Square USA
Official website (archives)
History of Enix and Square (Square Enix's site)
{{DEFAULTSORT:Square (Company) Square Enix Defunct video game companies of Japan Video game development companies Video game publishers Software companies based in Tokyo Video game companies established in 1986 Video game companies disestablished in 2003 Japanese companies established in 1986 Japanese companies disestablished in 2003