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Pirma is a Mexican sports equipment
manufacturing company Manufacturing is the creation or production of goods with the help of equipment, labor, machines, tools, and chemical or biological processing or formulation. It is the essence of secondary sector of the economy. The term may refer to a range ...
. It began in 1990 in Mexico and expanded in the Americas. The company commercialises men's and women's urban clothing and apparel (including jackets, t-shirts, and shorts), sports uniforms, athletic shoes, goalkeeper gloves, and
footballs A football is a ball inflated with air that is used to play one of the various sports known as football. In these games, with some exceptions, goals or points are scored only when the ball enters one of two designated goal-scoring areas; football ...
. Company's products include a variety of sports such as
football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...
, basketball, boxing, running, and tennis. It also sells accessories such as bags, caps, and goalkeeper gloves. Pirma has about 200 stores in Mexico, supplied by its two plants in León and San Francisco del Rincón both in the state of
Guanajuato Guanajuato (), officially the Free and Sovereign State of Guanajuato ( es, Estado Libre y Soberano de Guanajuato), is one of the 32 states that make up the Federal Entities of Mexico. It is divided into 46 municipalities and its capital city i ...
, with nearly 3,000 employees. Apart from Mexico, the firm operates in Brazil, Canada,
Costa Rica Costa Rica (, ; ; literally "Rich Coast"), officially the Republic of Costa Rica ( es, República de Costa Rica), is a country in the Central American region of North America, bordered by Nicaragua to the north, the Caribbean Sea to the no ...
,
El Salvador El Salvador (; , meaning " The Saviour"), officially the Republic of El Salvador ( es, República de El Salvador), is a country in Central America. It is bordered on the northeast by Honduras, on the northwest by Guatemala, and on the south b ...
, Panama, and the United States, exporting 10% of its products to those countries.


History

The origins of the company can be traced back to 1987 when entrepreneur Rafael León started to produce
shoe sole A shoe is an item of footwear intended to protect and comfort the human foot. They are often worn with a sock. Shoes are also used as an item of decoration and fashion. The design of shoes has varied enormously through time and from culture to ...
s in
San Francisco del Rincón San Francisco del Rincón is a city and municipality in the western part of the state of Guanajuato, Mexico. The city serves as the municipal seat for the municipality of San Francisco del Rincón. The city lies at the extreme northwest corner of t ...
(
Guanajuato Guanajuato (), officially the Free and Sovereign State of Guanajuato ( es, Estado Libre y Soberano de Guanajuato), is one of the 32 states that make up the Federal Entities of Mexico. It is divided into 46 municipalities and its capital city i ...
) through its own company, "Caribbean". Three years later it entered into production of
athletic footwear Sneakers (also called trainers, athletic shoes, tennis shoes, gym shoes, kicks, sport shoes, flats, running shoes, or runners) are shoes primarily designed for sports or other forms of physical exercise, but which are now also widely used f ...
. The company was known as "Pirma-Brasil" until 1999 when the word Brasil was suppressed due to registration of brands including countries names was not allowed. By 2013, Pirma concentrated 8% of sporting goods production in Mexico, positioning it as the 6th company in this sector.PORTAFOLIO DE MARCAS: ¿QUÉ HAY DETRÁS DE PIRMA?
by Fernando Galvan on Merca20, 13 Mar 2018
In 2018, Pirma signed a deal with Mexican multimedia company Grupo Televisa to provide clothing for all its staff during the
2018 FIFA World Cup The 2018 FIFA World Cup was the 21st FIFA World Cup, the quadrennial world championship for men's national Association football, football teams organized by FIFA. It took place in Russia from 14 June to 15 July 2018, after the country was awa ...
held in Russia. The company supplied about 200 workers (including cameramen, photographers and hosts) of the "Televisa Deportes" division that travelled to Russia to cover the competition.PIRMA, LA EMPRESA MEXICANA QUE GOLEA EN EL MUNDIAL DE RUSIA 2018
by Mara Echeverría on Laiyka.com, 4 Jul 2018


Sponsorships


Boxing


Boxers

* Jorge Arce * Juan Manuel Marquéz *
Julio César Chávez Jr. Julio César Chávez Carrasco (born 16 February 1986), best known as Julio César Chávez Jr., is a Mexican professional boxer who held the WBC middleweight title from 2011 to 2012. He is the son of former three-division world champion of bo ...
*
Diego Mau Diego is a Spanish masculine given name. The Portuguese equivalent is Diogo. The name also has several patronymic derivations, listed below. The etymology of Diego is disputed, with two major origin hypotheses: ''Tiago'' and ''Didacus''. Et ...
*
Angel Figueroa In various theistic religious traditions an angel is a supernatural spiritual being who serves God. Abrahamic religions often depict angels as benevolent celestial intermediaries between God (or Heaven) and humanity. Other roles inc ...


Football


Club teams

*
Luziânia Luziânia is municipality in the state of Goiás, Brazil. This city is a producer of agricultural products including soybeans and beans. Location Luziânia is located 68 km south of Brasília and is part of the area, called Entorno do Dist ...
* Santa Maria * Brasilia * Bosque Formosa * Everton *
Club Sport Herediano Club Sport Herediano (), commonly known as Herediano and nicknamed El Team, is a Costa Rican multisport club based in Heredia, Heredia province. Although they compete in a number of different sports, Herediano is mostly known for its association ...
* Coatepeque *
Juticalpa FC Juticalpa Fútbol Club is a Honduran football club, based in Juticalpa, Honduras. Nicknamed ''Los Canecheros'', they currently play in the Honduran second division. Their home venue is the currently renovated and expanded Estadio Juan Ramón Bre ...
*
Real Sociedad Real Sociedad de Fútbol, S.A.D., more commonly referred to as Real Sociedad (; ''Royal Society''), La Real in Spanish, Erreala in Basque, is a Spanish professional sports club in the city of San Sebastián, Basque Country, founded on 7 Septem ...
*
Necaxa Impulsora del Deportivo Necaxa S.A. de C.V. (); often simply known as Necaxa, is a Mexican professional football club in Liga MX based in the city of Aguascalientes. It plays in the Estadio Victoria. History Foundation (Light and Power Comp ...
* León * Morelia * Loros * Ocelotes * Zacatecas * Coyotes de Tlaxcala *
Loros De Colima The ''loros'' ( gr, λῶρος, lōros) was a long, narrow and embroidered cloth, which was wrapped around the torso and dropped over the left hand. It was one of the most important and distinctive parts of the most formal and ceremonial type o ...


Players

*
Andres Rios Andres or Andrés may refer to: *Andres, Illinois, an unincorporated community in Will County, Illinois, US *Andres, Pas-de-Calais, a commune in Pas-de-Calais, France * Andres (name) *Hurricane Andres * "Andres" (song), a 1994 song by L7 See als ...
* Damian Alvarez *
Daniel Ludueña Daniel Emmanuel Ludueña (born 27 July 1982) is an Argentine former professional footballer. Nicknamed El Hachita, he spent most of his career in Mexico. He is the older brother of footballer Gonzalo Ludueña and the son of former Talleres de C ...
*
Mauro Formica Mauro Abel Formica (born 4 April 1988) is an Argentine professional footballer who plays as an attacking midfielder for Colón. He is nicknamed ''El Gato'' (''The Cat''). Career Newell's Old Boys Having signed a professional contract, Formica ...
* Rico *
Peter Byers Peter Byers (born 20 October 1984) is an Antiguan footballer who plays professionally for SAP FC and the Antigua and Barbuda national team as a striker. Club career Born in Bolans Village, Byers spent his early career in his native Antigua ...
* Lucas Silva *
Wilson Tiago Wilson Tiago Matías (born September 14, 1983 in Limeira) is a Brazilian professional footballer who plays as a defensive midfielder. He is a Mexican naturalized citizen. Career Before coming to Monarcas Morelia he played for Ituano Futebol ...
*
David Testo David Testo (born August 7, 1981) is an American retired soccer player who, after his playing career ended in 2011, became the first male American professional player of that sport to come out as gay. Testo played professionally from 2003 to 2 ...
* Joe Di Buono * Simon Gatti *
Stephen deRoux Stephen DeRoux (born 3 December 1983) is a Jamaican footballer. Career College DeRoux played college soccer at Prince George's Community College, in Largo, Maryland, where he was a NSCAA Second Team All-American in 2002. Professional DeRoux s ...
* Jorge Kalu Gastelum *
Flavio Santos Flavio Jesús Santos Carrillo (born 1 March 1987) is a Mexican professional footballer who plays as a winger. Santos began his playing career in the Atlas youth teams in 2006. He managed to break into the first team on February 2, 2008, during ...
* Vicente Matias Vuoso *
Edwin Hernández Edwin William Hernández Herrera (born 10 July 1986) is a former Mexican professional footballer who last played as left-back for Liga de Balompié Mexicano club Chapulineros de Oaxaca. He signed with the Chapulineros de Oaxaca of the Liga de B ...
* Ignacio González *
Martín Bravo Martín Ivan Bravo (born 19 September 1986) is an Argentine football manager and former player. He played as a striker. Career Bravo was born in Santa Fe. After a slow start to his career with his home town club Colón de Santa Fe In 2007, h ...
*
Christian Valdez Christian de Jesús Valdez Loaiza (born 5 May 1984) is a former Mexican professional footballer who last played as a midfielder for Jaguares de Jalisco. Career Puebla In December 2015, Puebla announced that Valdez would be joining the team on ...
*
Adrian Cortes Adrian is a form of the Latin given name Adrianus or Hadrianus. Its ultimate origin is most likely via the former river Adria from the Venetic and Illyrian word ''adur'', meaning "sea" or "water". The Adria was until the 8th century BC the main ...
*
Severo Meza Severo Efraín Meza Mayorga (born 9 July 1986) is a Mexican former professional footballer who played as a defender. He gave an assist for the winning goal to Guillermo Franco and thus winning the semi-final and Clásico Regiomontano against ...
* Maribel Domínguez *
Carlos Esquivel Carlos Esquivel Silva (born 10 April 1982) is a Mexican former professional footballer who played as a winger. Club career Esquivel uprooted through the younger divisions of Toluca, and debuted in Apertura 2005 with then coach Américo Galle ...
*
Jorge Iván Estrada Jorge Iván Estrada Manjarrez (born 16 October 1983) is a Mexican former professional footballer. A full-back, his key attributes are his speed and dribbling skills, which makes up for his short height. Club career Estrada made his debut on 20 ...
* Fernando Espinosa * Juan Carlos Medina *
Rodolfo Salinas Rodolfo Salinas Ortiz (born 29 August 1987) is a Mexican professional footballer who plays as a midfielder. Club career He made his debut on January 21, 2007, against Club América in which San Luis lost 4–1. His number at the time was #98. H ...
* Joel Huiqui *
Gil Burón Gil Giovanni Burón Morales (born 11 June 1994) is a Mexican professional footballer who plays as a right-back. Club career América Gil Burón made his league debut with América on October 26, 2013, in a 3–1 victory over Puebla. He played ...
*
Carlos Felipe Rodriguez Carlos may refer to: Places ;Canada * Carlos, Alberta, a locality ;United States * Carlos, Indiana, an unincorporated community * Carlos, Maryland, a place in Allegany County * Carlos, Minnesota, a small city * Carlos, West Virginia ;Elsewhe ...
*
Miguel Sabah Miguel Sabah Rodríguez (born 14 November 1979) is a Mexican former professional footballer who played as a striker. Throughout his career, he played for Guadalajara, Cruz Azul, Monarcas Morelia, and Club León. Sabah made his debut in the ...
* Leobardo Lopez *
Mauricio Castañeda Mauricio Castaneda Mendoza (born 24 March 1992) is a professional Mexican footballer who currently plays for Murciélagos. External linksProfile at ascensomx.net* 1992 births Living people Mexican men's footballers Men's association foot ...
* Osmar Mares * Carlos Ochoa * Luis Esqueda *
Mario de Luna Mario Humberto De Luna Saucedo (born 5 January 1988) is a Mexican professional footballer who plays as a centre-back for UAT. Club career C.D. Guadalajara A product of Chivas youth team, CD Tapatio, de Luna made his professional debut on No ...
*
Alexandro Alvarez Alexandro is both a masculine given name and a surname. Notable people with the name include: * Alexandro Álvarez (born 1977), Mexican footballer * Alexandro Alves do Nascimento (1974–2012), Brazilian footballer * Alexandro Cavagnera (born 1998) ...
*
Fausto Pinto Fausto Manuel Pinto Rosas (born 8 August 1983) is a Mexican former professional footballer who played as a left-back. Club career On December 23, 2008, Fausto Pinto left C.F. Pachuca and started playing with Cruz Azul. Hugo Sánchez, Mexican co ...
* Oscar Fernandez * Oscar Vera


References


External links

* {{Running shoe brands Clothing companies established in 1990 Sporting goods manufacturers of Mexico Sportswear brands Mexican brands