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Vertic Movements
Vertic (Vertic A/S) is an independent global digital agency headquartered in New York, with offices in Copenhagen, Singapore, and Seattle. The agency creates digital marketing experiences based on technology, design and data. In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide. Vertic is the creator of the marketing philosophShare of Life which combines strategy, insights, design, and technology. Furthermore, the agency releases an annuaGlobal Corporate Website Index which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use. History In 2002, Sebastian Jespersen, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management. Vertic has approximately 100 employees in 3 offices located i ...
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New York (state)
New York, officially the State of New York, is a state in the Northeastern United States. It is often called New York State to distinguish it from its largest city, New York City. With a total area of , New York is the 27th-largest U.S. state by area. With 20.2 million people, it is the fourth-most-populous state in the United States as of 2021, with approximately 44% living in New York City, including 25% of the state's population within Brooklyn and Queens, and another 15% on the remainder of Long Island, the most populous island in the United States. The state is bordered by New Jersey and Pennsylvania to the south, and Connecticut, Massachusetts, and Vermont to the east; it has a maritime border with Rhode Island, east of Long Island, as well as an international border with the Canadian provinces of Quebec to the north and Ontario to the northwest. New York City (NYC) is the most populous city in the United States, and around two-thirds of the state's popul ...
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Copenhagen
Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan area has 2,057,142 people. Copenhagen is on the islands of Zealand and Amager, separated from Malmö, Sweden, by the Øresund strait. The Øresund Bridge connects the two cities by rail and road. Originally a Viking fishing village established in the 10th century in the vicinity of what is now Gammel Strand, Copenhagen became the capital of Denmark in the early 15th century. Beginning in the 17th century, it consolidated its position as a regional centre of power with its institutions, defences, and armed forces. During the Renaissance the city served as the de facto capital of the Kalmar Union, being the seat of monarchy, governing the majority of the present day Nordic region in a personal union with Sweden and Norway ruled by the Danis ...
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Singapore
Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, bordering the Strait of Malacca to the west, the Singapore Strait to the south, the South China Sea to the east, and the Straits of Johor to the north. The country's territory is composed of one main island, 63 satellite islands and islets, and one outlying islet; the combined area of these has increased by 25% since the country's independence as a result of extensive land reclamation projects. It has the third highest population density in the world. With a multicultural population and recognising the need to respect cultural identities of the major ethnic groups within the nation, Singapore has four official languages: English, Malay, Mandarin, and Tamil. English is the lingua franca and numerous public services are available only in Eng ...
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Seattle
Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest region of North America. The Seattle metropolitan area's population is 4.02 million, making it the 15th-largest in the United States. Its growth rate of 21.1% between 2010 and 2020 makes it one of the nation's fastest-growing large cities. Seattle is situated on an isthmus between Puget Sound (an inlet of the Pacific Ocean) and Lake Washington. It is the northernmost major city in the United States, located about south of the Canadian border. A major gateway for trade with East Asia, Seattle is the fourth-largest port in North America in terms of container handling . The Seattle area was inhabited by Native Americans for at least 4,000 years before the first permanent European settlers. Arthur A. Denny and his group of travelers, subsequ ...
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Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ...
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Sebastian Jespersen
Sebastian Vedsted Jespersen (born May 6, 1973 in Farum, north of Copenhagen, Denmark) is the CEO and co-founder of the independent digital agency Vertic. Sebastian Jespersen is an innovator, a business strategist, and a digital thought leader. The Internationalist awarded Jespersen "Agency Innovator 2012". Jespersen lives today in New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un .... He founded independent digital agency Vertic over a decade ago; today it operates on three continents. Before founding Vertic, Jespersen functioned as a management consultant in Europe and Asia at Ernst & Young Management Consulting and CSC Strategic Consulting. His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the Stan Rapp, Co-Founder and CEO of ...
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Stanley Rapp
Stanley "Stan" Rapp (born July 26, ? in the Bronx, New York) is widely acknowledged for his contributions to the field of marketing and advertising. Together with his then-partner, Tom Collins, he co-founded and served as chief executive officer of Rapp & Collins (today rebranded as Rapp), for 23 years. Stan also served as the chief executive officer of McCann Relationship Marketing, MRM Worldwide, Inc. since 1997, and as an Advisor of Advertising & Marketing Communications at TMX Communications Inc. He has been recognized by ''Ad Age'' magazine as one of the “101 individuals who shaped advertising in the 20th Century” and was elected to the Direct Marketing Association Hall of Fame. Direct Marketing magazine also named him one of its select group of “industry legends” and he is one of only two recipients of the Direct Marketing Educational Foundation's Vision Award. Works Stan is the co-author of the international best seller, MaxiMarketing, which first predicted the t ...
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Rapp Collins Worldwide
Rapp or RAPP may refer to: * Rapp (surname) * Rapp, West Virginia * HNoMS ''Rapp'', the name of several Norwegian navy ships * Russian Association of Proletarian Writers * Fort Rapp, a fort in France * Rapp Motorenwerke Rapp Motorenwerke GmbH was a German aircraft engine manufacturer based in Munich, Bavaria. Founded in 1913, the firm changed its name in 1917 to Bayerische Motoren Werke GmbH (BMW). The company later became known as after its engine-production ...
, early 20th-century German aircraft engine manufacturer and predecessor to BMW {{disambig ...
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United Nations Global Compact
The United Nations Global Compact is a non-binding United Nations pact to encourage businesses and firms worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The UN Global Compact is a principle-based framework for businesses, stating ten principles in the areas of human rights, labor, the environment and anti-corruption. Under the Global Compact, companies are brought together with UN agencies, labor groups and civil society. Cities can join the Global Compact through the Cities Programme. The UN Global Compact is the world's largest corporate sustainability ( corporate social responsibility) initiative with 13000 corporate participants and other stakeholders over 170 countries with two objectives: "Mainstream the ten principles in business activities around the world" and "Catalyse actions in support of broader UN goals, such as the Millennium Development Goals (MDGs) and Sustainable Development Goals (SDGs)". Moving forwa ...
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UN Sustainable Development Goals
The Sustainable Development Goals (SDGs) or Global Goals are a collection of 17 interlinked objectives designed to serve as a "shared blueprint for peace and prosperity for people and the planet, now and into the future".United Nations (2017) Resolution adopted by the General Assembly on 6 July 2017, Work of the Statistical Commission pertaining to the 2030 Agenda for Sustainable DevelopmentA/RES/71/313) The goals are: No poverty, zero hunger, good health and well-being, quality education, gender equality, clean water and sanitation, affordable and clean energy, decent work and economic growth, industry, innovation and infrastructure, Reduced Inequality, Sustainable Cities and Communities, Responsible Consumption and Production, Climate Action, Life Below Water, Life On Land, Peace, Justice, and Strong Institutions, Partnerships for the Goals. The SDGs emphasize the interconnected environmental, social and economic aspects of sustainable development by putting sust ...
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Forrester Research
Forrester is a research and advisory company that offers a variety of services including research, consulting, and events. Forrester has nine North America locations: Cambridge, Massachusetts; New York, New York; San Francisco, California; McLean, Virginia; Nashville, Tennessee; Norwalk, Connecticut; Austin, Texas; Dallas, Texas; and Toronto, Canada. It also has four European locations: Amsterdam, Frankfurt, London, and Paris and four locations in the APAC region: New Delhi, Singapore, Beijing, and Sydney. History Forrester was founded in July 1983 by George Forrester Colony, now chairman of the board and chief executive officer, in Cambridge, Massachusetts. The company's first report, "The Professional Automation Report," was published in November 1983. In November 1996, Forrester announced its initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also ...
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Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ...
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