Vertic (Vertic A/S) is an independent global digital agency headquartered in

New York New York most commonly refers to: * New York City, the most populous city in the United States, located in the state of New York * New York (state), a state in the northeastern United States New York may also refer to: Film and television * '' ...

, with offices in

Copenhagen Copenhagen ( or .; da, København ) is the capital and most populous city of Denmark, with a proper population of around 815.000 in the last quarter of 2022; and some 1.370,000 in the urban area; and the wider Copenhagen metropolitan ar ...

Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...

, and

Seattle Seattle ( ) is a seaport city on the West Coast of the United States. It is the seat of King County, Washington. With a 2020 population of 737,015, it is the largest city in both the state of Washington and the Pacific Northwest regio ...

. The agency creates

digital marketing Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development duri ...

experiences based on technology, design and data. In 2022, Vertic was recognized by Gartner as one of the key Global Digital Marketing Agencies in their annual market guide. Vertic is the creator of the marketing philosoph
Share of Life
which combines strategy, insights, design, and technology. Furthermore, the agency releases an annua
Global Corporate Website Index
which ranks 300 corporate websites across 21 industries based on an assessment of usability, relevance and technology use.

History

In 2002,

Sebastian Jespersen Sebastian Vedsted Jespersen (born May 6, 1973 in Farum, north of Copenhagen, Denmark) is the CEO and co-founder of the independent digital agency Vertic. Sebastian Jespersen is an innovator, a business strategist, and a digital thought leader. The ...

, CEO, and Mads Krogh Peterson, President, founded Vertic on the principle that digital transformation could help business could form a deeper and broader connection with customers, Both founders' have a background in management. Vertic has approximately 100 employees in 3 offices located in

and

Initiatives

Share of Life

Share of Life is a marketing platform developed by

, CEO, and Stan Rapp, pioneer of one-to-one marketing and co-founder of

Rapp Collins Worldwide Rapp or RAPP may refer to: * Rapp (surname) * Rapp, West Virginia * HNoMS ''Rapp'', the name of several Norwegian navy ships * Russian Association of Proletarian Writers * Fort Rapp, a fort in France * Rapp Motorenwerke Rapp Motorenwerke GmbH ...

agency (RAPP). The methodology proposes that in an age dominated by digital interactions, companies must create deeper relationships with consumers by weaving the brand into their daily life.

UN Global Compact

Vertic is a member of the

UN Global Compact The United Nations Global Compact is a non-binding United Nations pact to encourage businesses and firms worldwide to adopt sustainable and socially responsible policies, and to report on their implementation. The UN Global Compact is a princ ...

and is the advocate for an 18th UN Sustainable Development Goal (SDG): A Meaningful and Safe Digital Life. The SDG promotes fair practices in an increasingly digital world by encouraging companies to use data for mutual benefit rather than for intrusion or manipulation.

The Corporate Website Index

Vertic created the Global Corporate Website Index to evaluate and rank the performance of corporate websites. It assesses websites according to 3 sets of criteria: User Experience & Design, Relevancy, and Use of Technology.

Partnerships

Forrester

Forrester has adopted Vertic’s Share of Life methodology to describe and explore the deep, entangled relationships that brands have with their customers.

Forbes

CEO,

, is a member of the Forbes Agency Council, an invitation-only community for owners of and executives in successful public relations, media strategy, creative, and advertising agencies.

Awards and recognition

In 2017, Vertic won four awards for the GE Corporate Website Project, including the ACE AWARDS for best brand website, the DRUMB2B Brave Awards for the best use of data & technology in a website, the Internationalist Award for innovative

, as well as the Webby Awards for the best navigation structure.

References

Advertising agencies of the United States Companies based in Copenhagen {{Denmark-company-stub