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Stanley Rapp
Stanley "Stan" Rapp (born July 26, ? in the Bronx, New York) is widely acknowledged for his contributions to the field of marketing and advertising. Together with his then-partner, Tom Collins, he co-founded and served as chief executive officer of Rapp & Collins (today rebranded as Rapp), for 23 years. Stan also served as the chief executive officer of McCann Relationship Marketing, MRM Worldwide, Inc. since 1997, and as an Advisor of Advertising & Marketing Communications at TMX Communications Inc. He has been recognized by ''Ad Age'' magazine as one of the “101 individuals who shaped advertising in the 20th Century” and was elected to the Direct Marketing Association Hall of Fame. Direct Marketing magazine also named him one of its select group of “industry legends” and he is one of only two recipients of the Direct Marketing Educational Foundation's Vision Award. Works Stan is the co-author of the international best seller, MaxiMarketing, which first predicted the t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing
Marketing is the process of exploring, creating, and delivering value to meet the needs of a target market in terms of goods and services; potentially including selection of a target audience; selection of certain attributes or themes to emphasize in advertising; operation of advertising campaigns; attendance at trade shows and public events; design of products and packaging attractive to buyers; defining the terms of sale, such as price, discounts, warranty, and return policy; product placement in media or with people believed to influence the buying habits of others; agreements with retailers, wholesale distributors, or resellers; and attempts to create awareness of, loyalty to, and positive feelings about a brand. Marketing is typically done by the seller, typically a retailer or manufacturer. Sometimes tasks are contracted to a dedicated marketing firm or advertising agency. More rarely, a trade association or government agency (such as the Agricultural Marketing Servic ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Rapp & Collins
Rapp or RAPP may refer to: * Rapp (surname) *Rapp, West Virginia * HNoMS ''Rapp'', the name of several Norwegian navy ships * Russian Association of Proletarian Writers * Fort Rapp Fort Rapp (once called Fort Moltke) is part of the 14 fortifications erected in Alsace by the Prussian general Von Moltke after the fall of Strasbourg in 1870 during the Franco-Prussian War and following the siege of Strasbourg. Built between ..., a fort in France * Rapp Motorenwerke, early 20th-century German aircraft engine manufacturer and predecessor to BMW {{disambig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Co-author
Collaborative writing, or collabwriting is a method of group work that takes place in the workplace and in the classroom. Researchers expand the idea of collaborative writing beyond groups working together to complete a writing task. Collaboration can be defined as individuals communicating, whether orally or in written form, to plan, draft, and revise a document. The success of collaboration in group work is often incumbent upon a group's agreed upon plan of action. At times, success in collaborative writing is hindered by a group's failure to adequately communicate their desired strategies. Definition Collaborative writing refers to a distributed process of labor involving writing, resulting in the co-authorship of a text by more than one writer.Sharples, M., Goodlet, J. S., Beck, E. E., Wood, C. C., Easterbook, S M., & Plowman, L. (1993). Research issues in the study of computer supported collaborative writing. In M. Sharples (ed.) Computer supported collaborative writing. Lond ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sebastian Jespersen
Sebastian Vedsted Jespersen (born May 6, 1973 in Farum, north of Copenhagen, Denmark) is the CEO and co-founder of the independent digital agency Vertic. Sebastian Jespersen is an innovator, a business strategist, and a digital thought leader. The Internationalist awarded Jespersen "Agency Innovator 2012". Jespersen lives today in New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the Un .... He founded independent digital agency Vertic over a decade ago; today it operates on three continents. Before founding Vertic, Jespersen functioned as a management consultant in Europe and Asia at Ernst & Young Management Consulting and CSC Strategic Consulting. His book on Entangled Marketing got published in the spring of 2016, and is co-authored with the Stan Rapp, Co-Founder and CEO of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Engagement Marketing
Engagement marketing, sometimes called "experiential marketing", "event marketing", "on-ground marketing", "live marketing", "participation marketing", "Loyalty Marketing", or "special events", is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer engagement is when a brand and a consumer connect. According to Brad Nierenberg, experiential marketing is the live, one-on-one interactions that allow consumers to create connections with brands. Consumers will continue to seek and demand one-on-one, shareable interaction with a brand. Virtual extension Experiential marketing is a growing trend which involves marketing a product or a service th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
