FORBES (/fɔːrbz/ ) is an American business magazine . Published
bi-weekly, it features original articles on finance , industry ,
investing, and marketing topics.
Forbes also reports on related
subjects such as technology , communications, science , politics , and
law . Its headquarters is located in Jersey City ,
New Jersey .
Primary competitors in the national business magazine category include
Bloomberg Businessweek . The magazine is well known for
its lists and rankings, including its lists of the richest Americans
Forbes 400 ) and rankings of world's top companies (the Forbes
Global 2000 ). Another well-known list by the magazine is The World\'s
The motto of
Forbes magazine is "The Capitalist Tool". Its chairman
and editor-in-chief is
Steve Forbes , and its CEO is
Mike Perlis .
* 1 Company history
* 1.1 Sale of headquarters and relocation to Jersey City
* 1.2 Sale to Integrated Whale Media
* 2 Other publications
* 3 Forbes.com
* 4 See also
* 5 References
* 6 Further reading
* 7 External links
Forbes Building on
Fifth Avenue in
New York City
New York City (now owned by
New York University
New York University )
B. C. Forbes , a financial columnist for the Hearst papers, and his
partner Walter Drey, the general manager of the
Magazine of Wall
Forbes magazine on September 15,
1917 . Forbes
provided the money and the name and Drey provided the publishing
expertise. The original name of the magazine was Forbes: Devoted to
Doers and Doings. Drey became vice-president of the B.C. Forbes
Publishing Company, while B.C.
Forbes became editor-in-chief, a post
he held until his death in 1954. B.C.
Forbes was assisted in his later
years by his two eldest sons, Bruce Charles
Forbes (1916–1964) and
Malcolm Stevenson Forbes (1917–1990).
Forbes took over on his father's death, and his strengths lay
in streamlining operations and developing marketing. During his
tenure, 1954–1964, the magazine's circulation nearly doubled.
On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes
Jr. (1947–) became President and Chief Executive of
Forbes magazine. Between 1961 and 1999 the
magazine was edited by
James Michaels . In 1993, under Michaels,
Forbes was a finalist for the National
Magazine Award. In 2006, an
Elevation Partners that includes rock star Bono
bought a minority interest in the company with a reorganization,
through a new company,
Forbes Media LLC, in which
Forbes.com, along with other media properties, is now a part. A 2009
New York Times report said: "40 percent of the enterprise was sold ...
for a reported $300 million, setting the value of the enterprise at
$750 million. Three years later, Mark M. Edmiston of AdMedia Partners
observed, 'It's probably not worth half of that now.'" It was later
revealed that the price had been $264 million.
SALE OF HEADQUARTERS AND RELOCATION TO JERSEY CITY
In January 2010,
Forbes reached an agreement to sell its headquarters
building located on
Fifth Avenue in
New York University
New York University ;
terms of the deal were not publicly reported, but
continue to occupy the space under a sale-leaseback arrangement. The
company's headquarters subsequently moved to the Newport section of
downtown Jersey City ,
New Jersey in 2014.
SALE TO INTEGRATED WHALE MEDIA
In November 2013,
Forbes Media, which publishes
Forbes magazine, was
put up for sale. This was encouraged by minority shareholders
Elevation Partners. Sale documents prepared by Deutsche Bank revealed
that the publisher's 2012 EBITDA was $15 million.
sought a price of $400 million. In July 2014, the
bought out Elevation and then sold a 51 per cent majority of the
company to Integrated Whale Media Investments.
Forbes and its lifestyle supplement,
Forbes Life, other
Forbes Asia and fifteen local language editions. Steve
Forbes and his magazine's writers offer investment advice on the
weekly Fox TV show
Forbes on Fox
Forbes on Fox and on
Forbes On Radio. Other company
Forbes Conference Group,
Forbes Investment Advisory
Forbes Custom Media. From the 2009 Times report: "Steve
Forbes recently returned from opening up a
Forbes magazine in
bringing the number of foreign editions to 10." In addition, that year
the company began publishing ForbesWoman, a quarterly magazine
published by Steve Forbes' daughter,
Moira Forbes , with a companion
The company formerly published
American Legacy magazine as a joint
venture, although that magazine separated from
Forbes as of May 14,
The company also formerly published American Heritage and Invention
the site has received contributions from over 2,500 individuals, and
some contributors have earned over US$100,000, according to the
Forbes currently allows advertisers to publish blog posts on
its website alongside regular editorial content through a program
called BrandVoice, which accounts for more than 10 percent of its
digital revenue. Forbes.com also publishes subscription investment
newsletters, and an online guide to web sites, Best of the Web.
David Churbuck founded Forbes's web site in 1996. The site uncovered
Stephen Glass 's journalistic fraud in
The New Republic
The New Republic in 1998, an
article that drew attention to internet journalism . At the peak of
media coverage of alleged
Toyota sudden unintended acceleration in
2010, it exposed the California "runaway Prius" as a hoax, as well as
running five other articles by Michael Fumento challenging the entire
media premise of Toyota's cars gone bad. The site, like the magazine,
publishes many lists focusing on billionaires and their possessions,
especially expensive homes, a critical aspect of the website's
Currently, the website also blocks internet users using ad blocking
software (such as
Adblock Plus ) from accessing articles, demanding
that the website be put on the ad blocking software's whitelist before
access is granted. This is done because customers using ad blocking
software do not contribute to the site's revenue. Malware attacks have
been noted to occur from
Forbes Global 2000
* The World\'s Billionaires
Forbes 30 Under 30
* ^ Romenesko, Jim (August 9, 2011). "Randall Lane returns to
Forbes as editor". Poynter.org .
* ^ "Consumer Magazines".
Alliance for Audited Media . Retrieved
February 10, 2014.
* ^ "NSGV Inc.: Private Company Information". Retrieved March 27,
* ^ A B "Notes of a
Business Quizzer: Forbes" (July 6, 2007)
* ^ A B C Gorman, Robert F. (ed.) (2007) "September 15, 1917:
Magazine is founded" The Twentieth Century, 1901–1940 (Volume
III) Salem Press, Pasadena, California, pp.1374–1376, p. 1375, ISBN
* ^ "Media Kit 2013" (PDF).
Forbes Middle East. Retrieved September
* ^ Commerce and
Industry Association of New York (November 18,
1922) "The Association Prepares for New Demands: The Volunteer
Workers" Greater New York: Bulletin of the Merchants' Association of
New York Commerce and
Industry Association of New York, New York, p.
* ^ A B \'
Elevation Partners Investment in Family
Elevation Partners press release, August 6, 2006.
* ^ Pérez-Peña, Richard (October 4, 2007). "James Michaels,
Forbes Editor, Dies at 86". The New York Times. Retrieved
January 5, 2008.
* ^ "National
Magazine Awards Database". Retrieved January 5, 2008.
* ^ "NussbaumOnDesign
Bono Buys Into Forbes, Launches Product Red
in US and Expands His Brand. – BusinessWeek". Retrieved January 5,
* ^ A B C "Even
Forbes is Pinching Pennies" by David Carr , The New
York Times, June 14, 2009 (June 15, 2009 on p. B1 of the NY ed.).
Retrieved June 15, 2009.
* ^ A B Trachtenberg, Jeffrey A (19 July 2014). "
Forbes sold to
Asian investors". MarketWatch. Market Watch, Inc. Retrieved 18 June
Forbes Sells Building to N.Y.U.. New York Timed Media Decoder.
Retrieved on January 7, 2010.
* ^ Mike Schneider (December 18, 2014). "
Forbes Moves Across the
Hudson to Jersey City". WNET – NJTV. Retrieved June 14, 2015.
* ^ "
Forbes moving into Jersey City offices on Monday, report
says". The Jersey Journal. December 12, 2014. Retrieved June 14, 2015.
* ^ CHRISTINE HAUGHNEY and DAVID GELLES (November 15, 2013).
Forbes Says It Is for Sale". New York Times. Retrieved 25 November
* ^ A B "The Newsonomics of Forbes\' real performance and price
potential". Ken Doctor. Retrieved February 10, 2014.
* ^ "
Forbes Media Agrees To Sell Majority Stake To A Group Of
International Investors To Accelerate The Company\'s Global Growth".
July 18, 2014. Retrieved July 24, 2015.
* ^ With The May 14 Announced Separation: Twelve-Year-Old "American
Legacy"/"Forbes" Partnership Was Mutually Beneficial
* ^ Charles McGrath (May 17, 2007). "
Magazine Suspends Its Run in
History". The New York Times.
* ^ "Thank You for Your Feedback on the American Heritage Winter
2008 Issue". Archived from the original on December 30, 2010.
* ^ "
Forbes is the first magazine to launch its own social network
site". Forbes. January 6, 2014.
* ^ Edmonston, Peter (August 28, 2006). "At Forbes.com, Lots of
Glitter but Maybe Not So Many Visitors". New York Times. Retrieved May
* ^ A B Bartlett, Rachel. "The
Forbes contributor model:
Technology, feedback and incentives". journalism.co.uk. Retrieved 13
* ^ "
Forbes gives advertisers an editorial voice". emedia. Archived
from the original on 2013-11-09.
* ^ "Jobs: Motley to Leave Time Inc., Plus More Job-Hopping Fun".
Archived from the original on February 18, 2008. Retrieved January 5,
* ^ Jason, Bloomberg L.P. "Ad Blocking Battle Drives Disruptive
Innovation". Forbes. Retrieved 14 April 2017.
* ^ Hruska, Joel. "
Forbes forces readers to turn off ad blockers,
promptly serves malware". Extreme Tech. Retrieved 14 April 2017.
* Forbes, Malcolm S. (1974) Fact and Comment Knopf, New York, ISBN
0-394-49187-4 ; twenty-five years of the editor's columns from Forbes
* Grunwald, Edgar A. (1988) The
Business Press Editor New York
University Press, New York, ISBN 0-8147-3016-7
* Holliday, Karen Kahler (1987)A Content Analysis of
Forbes and Fortune from 1966–1986 Masters of Journalism thesis from
Louisiana State University, Baton Rouge, 69 pages,
OCLC 18772376 ,
available on microfilm
* Kohlmeier, Louis M.; Udell, Jon G. and Anderson, Laird B. (eds.)
(1981) Reporting on
Business and the Economy Prentice-Hall, Englewood
Cliffs, New Jersey, ISBN 0-13-773879-X
* Kurtz, Howard (2000) The Fortune Tellers: Inside Wall Street's
Game of Money, Media, and Manipulation Free Press, New York, ISBN
* Pinkerson, Stewart (2011). The Fall of the House of Forbes: The
Inside Story of the Collapse of a Media Empire. New York : St.
Martin\'s Press . ISBN 0312658591 .
* Tebbel, John William and Zuckerman, Mary Ellen (1991) The Magazine
in America, 1741–1990 Oxford University Press, New York, ISBN
* Parsons, D. W. (1989) The Power of the Financial Press: Journalism
and Economic Opinion in Britain and America Rutgers University Press,
New Jersey, ISBN 0-8135-1497-5