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FORBES (/fɔːrbz/ ) is an American business magazine . Published bi-weekly, it features original articles on finance , industry , investing, and marketing topics. Forbes
Forbes
also reports on related subjects such as technology , communications, science , politics , and law . Its headquarters is located in Jersey City , New Jersey
New Jersey
. Primary competitors in the national business magazine category include Fortune and Bloomberg Businessweek
Bloomberg Businessweek
. The magazine is well known for its lists and rankings, including its lists of the richest Americans (the Forbes 400 ) and rankings of world's top companies (the Forbes Global 2000 ). Another well-known list by the magazine is The World\'s Billionaires list.

The motto of Forbes
Forbes
magazine is "The Capitalist Tool". Its chairman and editor-in-chief is Steve Forbes
Steve Forbes
, and its CEO is Mike Perlis .

CONTENTS

* 1 Company history

* 1.1 Sale of headquarters and relocation to Jersey City * 1.2 Sale to Integrated Whale Media

* 2 Other publications * 3 Forbes.com * 4 See also * 5 References * 6 Further reading * 7 External links

COMPANY HISTORY

Forbes
Forbes
Building on Fifth Avenue in New York City
New York City
(now owned by New York University
New York University
)

B. C. Forbes , a financial columnist for the Hearst papers, and his partner Walter Drey, the general manager of the Magazine
Magazine
of Wall Street, founded Forbes
Forbes
magazine on September 15, 1917
1917
. Forbes provided the money and the name and Drey provided the publishing expertise. The original name of the magazine was Forbes: Devoted to Doers and Doings. Drey became vice-president of the B.C. Forbes Publishing Company, while B.C. Forbes
Forbes
became editor-in-chief, a post he held until his death in 1954. B.C. Forbes
Forbes
was assisted in his later years by his two eldest sons, Bruce Charles Forbes
Forbes
(1916–1964) and Malcolm Stevenson Forbes (1917–1990).

Bruce Forbes
Forbes
took over on his father's death, and his strengths lay in streamlining operations and developing marketing. During his tenure, 1954–1964, the magazine's circulation nearly doubled.

On Malcolm's death, his eldest son Malcolm Stevenson "Steve" Forbes Jr. (1947–) became President and Chief Executive of Forbes
Forbes
and Editor-in-Chief of Forbes
Forbes
magazine. Between 1961 and 1999 the magazine was edited by James Michaels . In 1993, under Michaels, Forbes
Forbes
was a finalist for the National Magazine
Magazine
Award. In 2006, an investment group Elevation Partners that includes rock star Bono bought a minority interest in the company with a reorganization, through a new company, Forbes
Forbes
Media LLC, in which Forbes
Forbes
Magazine
Magazine
and Forbes.com, along with other media properties, is now a part. A 2009 New York Times report said: "40 percent of the enterprise was sold ... for a reported $300 million, setting the value of the enterprise at $750 million. Three years later, Mark M. Edmiston of AdMedia Partners observed, 'It's probably not worth half of that now.'" It was later revealed that the price had been $264 million.

SALE OF HEADQUARTERS AND RELOCATION TO JERSEY CITY

In January 2010, Forbes
Forbes
reached an agreement to sell its headquarters building located on Fifth Avenue in Manhattan
Manhattan
to New York University
New York University
; terms of the deal were not publicly reported, but Forbes
Forbes
would continue to occupy the space under a sale-leaseback arrangement. The company's headquarters subsequently moved to the Newport section of downtown Jersey City , New Jersey
New Jersey
in 2014.

SALE TO INTEGRATED WHALE MEDIA

In November 2013, Forbes
Forbes
Media, which publishes Forbes
Forbes
magazine, was put up for sale. This was encouraged by minority shareholders Elevation Partners. Sale documents prepared by Deutsche Bank revealed that the publisher's 2012 EBITDA was $15 million. Forbes
Forbes
reportedly sought a price of $400 million. In July 2014, the Forbes
Forbes
family bought out Elevation and then sold a 51 per cent majority of the company to Integrated Whale Media Investments.

OTHER PUBLICATIONS

Apart from Forbes
Forbes
and its lifestyle supplement, Forbes
Forbes
Life, other titles include Forbes
Forbes
Asia and fifteen local language editions. Steve Forbes
Forbes
and his magazine's writers offer investment advice on the weekly Fox TV show Forbes on Fox
Forbes on Fox
and on Forbes
Forbes
On Radio. Other company groups include Forbes
Forbes
Conference Group, Forbes
Forbes
Investment Advisory Group and Forbes
Forbes
Custom Media. From the 2009 Times report: "Steve Forbes
Forbes
recently returned from opening up a Forbes
Forbes
magazine in India
India
, bringing the number of foreign editions to 10." In addition, that year the company began publishing ForbesWoman, a quarterly magazine published by Steve Forbes' daughter, Moira Forbes , with a companion Web site.

The company formerly published American Legacy magazine as a joint venture, although that magazine separated from Forbes
Forbes
as of May 14, 2007.

The company also formerly published American Heritage and Invention the site has received contributions from over 2,500 individuals, and some contributors have earned over US$100,000, according to the company. Forbes
Forbes
currently allows advertisers to publish blog posts on its website alongside regular editorial content through a program called BrandVoice, which accounts for more than 10 percent of its digital revenue. Forbes.com also publishes subscription investment newsletters, and an online guide to web sites, Best of the Web.

David Churbuck founded Forbes's web site in 1996. The site uncovered Stephen Glass 's journalistic fraud in The New Republic
The New Republic
in 1998, an article that drew attention to internet journalism . At the peak of media coverage of alleged Toyota
Toyota
sudden unintended acceleration in 2010, it exposed the California "runaway Prius" as a hoax, as well as running five other articles by Michael Fumento challenging the entire media premise of Toyota's cars gone bad. The site, like the magazine, publishes many lists focusing on billionaires and their possessions, especially expensive homes, a critical aspect of the website's popularity.

Currently, the website also blocks internet users using ad blocking software (such as Adblock Plus
Adblock Plus
) from accessing articles, demanding that the website be put on the ad blocking software's whitelist before access is granted. This is done because customers using ad blocking software do not contribute to the site's revenue. Malware attacks have been noted to occur from Forbes
Forbes
site.

SEE ALSO

* Forbes 400 * Forbes 500 * Forbes Global 2000 * The World\'s Billionaires * Forbes 30 Under 30

REFERENCES

* ^ Romenesko, Jim (August 9, 2011). "Randall Lane returns to Forbes
Forbes
as editor". Poynter.org . * ^ "Consumer Magazines". Alliance for Audited Media . Retrieved February 10, 2014. * ^ "NSGV Inc.: Private Company Information". Retrieved March 27, 2017. * ^ A B "Notes of a Business
Business
Quizzer: Forbes" (July 6, 2007) * ^ A B C Gorman, Robert F. (ed.) (2007) "September 15, 1917: Forbes
Forbes
Magazine
Magazine
is founded" The Twentieth Century, 1901–1940 (Volume III) Salem Press, Pasadena, California, pp.1374–1376, p. 1375, ISBN 978-1-58765-327-8 * ^ "Media Kit 2013" (PDF). Forbes
Forbes
Middle East. Retrieved September 18, 2014. * ^ Commerce and Industry
Industry
Association of New York (November 18, 1922) "The Association Prepares for New Demands: The Volunteer Workers" Greater New York: Bulletin of the Merchants' Association of New York Commerce and Industry
Industry
Association of New York, New York, p. 6, OCLC
OCLC
2447287 * ^ A B \' Forbes
Forbes
Announce Elevation Partners Investment in Family Held Company\' Elevation Partners press release, August 6, 2006. * ^ Pérez-Peña, Richard (October 4, 2007). "James Michaels, Longtime Forbes
Forbes
Editor, Dies at 86". The New York Times. Retrieved January 5, 2008. * ^ "National Magazine
Magazine
Awards Database". Retrieved January 5, 2008.

* ^ "NussbaumOnDesign Bono
Bono
Buys Into Forbes, Launches Product Red in US and Expands His Brand. – BusinessWeek". Retrieved January 5, 2008. * ^ A B C "Even Forbes
Forbes
is Pinching Pennies" by David Carr , The New York Times, June 14, 2009 (June 15, 2009 on p. B1 of the NY ed.). Retrieved June 15, 2009. * ^ A B Trachtenberg, Jeffrey A (19 July 2014). " Forbes
Forbes
sold to Asian investors". MarketWatch. Market Watch, Inc. Retrieved 18 June 2017. * ^ Forbes
Forbes
Sells Building to N.Y.U.. New York Timed Media Decoder. Retrieved on January 7, 2010. * ^ Mike Schneider (December 18, 2014). " Forbes
Forbes
Moves Across the Hudson to Jersey City". WNET – NJTV. Retrieved June 14, 2015. * ^ " Forbes
Forbes
moving into Jersey City offices on Monday, report says". The Jersey Journal. December 12, 2014. Retrieved June 14, 2015.

* ^ CHRISTINE HAUGHNEY and DAVID GELLES (November 15, 2013). " Forbes
Forbes
Says It Is for Sale". New York Times. Retrieved 25 November 2013. * ^ A B "The Newsonomics of Forbes\' real performance and price potential". Ken Doctor. Retrieved February 10, 2014. * ^ " Forbes
Forbes
Media Agrees To Sell Majority Stake To A Group Of International Investors To Accelerate The Company\'s Global Growth". July 18, 2014. Retrieved July 24, 2015. * ^ http://www.recode.net/2014/7/18/11628980/forbes-sells-to-hong-kong-investment-group * ^ With The May 14 Announced Separation: Twelve-Year-Old "American Legacy"/"Forbes" Partnership Was Mutually Beneficial * ^ Charles McGrath (May 17, 2007). " Magazine
Magazine
Suspends Its Run in History". The New York Times. * ^ "Thank You for Your Feedback on the American Heritage Winter 2008 Issue". Archived from the original on December 30, 2010. * ^ " Forbes
Forbes
is the first magazine to launch its own social network site". Forbes. January 6, 2014. * ^ Edmonston, Peter (August 28, 2006). "At Forbes.com, Lots of Glitter but Maybe Not So Many Visitors". New York Times. Retrieved May 2, 2011. * ^ A B Bartlett, Rachel. "The Forbes
Forbes
contributor model: Technology, feedback and incentives". journalism.co.uk. Retrieved 13 October 2013. * ^ " Forbes
Forbes
gives advertisers an editorial voice". emedia. Archived from the original on 2013-11-09. * ^ "Jobs: Motley to Leave Time Inc., Plus More Job-Hopping Fun". Archived from the original on February 18, 2008. Retrieved January 5, 2008. * ^ Jason, Bloomberg L.P. "Ad Blocking Battle Drives Disruptive Innovation". Forbes. Retrieved 14 April 2017. * ^ Hruska, Joel. " Forbes
Forbes
forces readers to turn off ad blockers, promptly serves malware". Extreme Tech. Retrieved 14 April 2017.

FURTHER READING

* Forbes, Malcolm S. (1974) Fact and Comment Knopf, New York, ISBN 0-394-49187-4 ; twenty-five years of the editor's columns from Forbes * Grunwald, Edgar A. (1988) The Business
Business
Press Editor New York University Press, New York, ISBN 0-8147-3016-7 * Holliday, Karen Kahler (1987)A Content Analysis of Business
Business
Week, Forbes
Forbes
and Fortune from 1966–1986 Masters of Journalism thesis from Louisiana State University, Baton Rouge, 69 pages, OCLC
OCLC
18772376 , available on microfilm * Kohlmeier, Louis M.; Udell, Jon G. and Anderson, Laird B. (eds.) (1981) Reporting on Business
Business
and the Economy Prentice-Hall, Englewood Cliffs, New Jersey, ISBN 0-13-773879-X * Kurtz, Howard (2000) The Fortune Tellers: Inside Wall Street's Game of Money, Media, and Manipulation Free Press, New York, ISBN 0-684-86879-2 * Pinkerson, Stewart (2011). The Fall of the House of Forbes: The Inside Story of the Collapse of a Media Empire. New York : St. Martin\'s Press . ISBN 0312658591 . * Tebbel, John William and Zuckerman, Mary Ellen (1991) The Magazine in America, 1741–1990 Oxford University Press, New York, ISBN 0-19-505127-0 * Parsons, D. W. (1989) The Power of the Financial Press: Journalism and Economic Opinion in Britain and America Rutgers University Press, New Jersey, ISBN 0-8135-1497-5

EXTERNAL LINKS

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