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Shared Values Initiative
The Shared Values Initiative was a public relations campaign created by the U.S. State Department and directed by Charlotte Beers, a former Madison Avenue advertising executive, to persuade viewers to be more aware, open and accepting of America by dispelling myths about the treatment of Muslims.Fullerton, J. & Kendrick, A. (2006). Advertising's war on terrorism. Spokane, WA: Marquette Books. The propaganda campaign was launched soon after September 11, 2001 and was intended to sell a “new” America to Muslims around the world by showing that American Muslims were living happily and freely in America without persecution. Although initially thought to be a success by the U.S. Government and Charlotte Beers’ team, the $15 million initiative was regarded as a failure. Phases of the Shared Values Initiative The campaign was divided in phases; the first of which consisted of five mini-documentaries for television, radio, and print with shared values messages for key Muslim ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Shared Values Initiative Print Flier, 2002
Shared may refer to: * Sharing * Shared ancestry or Common descent * Shared care * Shared-cost service * Shared decision-making in medicine * Shared delusion, various meanings * Shared government * Shared intelligence or collective intelligence * Shared library * Shared morality * Shared ownership * Shared parenting or shared custody * Shared property * Shared reading * Shared secret * Shared services * Shared universe, in fiction * Shared vision planning, in irrigation * Shared workspace Science and technology * Shared medium, in telecommunication * Shared neutral, in electric circuitry * Shared pair, in chemistry *Shared vertex (or shared corner or common corner), point of contact between polygons, polyhedra, etc. *Shared edge, line of contact between polygons, polyhedra, etc. Computing * Shared agenda, in groupware * Shared computing * Shared desktop * Shared data structure * Shared IP address * Shared memory architecture * Shared memory (interprocess communication) * Shared ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Relations
Public relations (PR) is the practice of managing and disseminating information from an individual or an organization (such as a business, government agency, or a nonprofit organization) to the public in order to influence their perception. Public relations and publicity differ in that PR is controlled internally, whereas publicity is not controlled and contributed by external parties. Public relations may include an organization or individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. The exposure mostly is media-based. This differentiates it from advertising as a form of marketing communications. Public relations aims to create or obtain coverage for clients for free, also known as earned media, rather than paying for marketing or advertising also known as paid media. But in the early 21st century, advertising is also a part of broader PR activities. An example of good public relations would be ge ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Charlotte Beers
Charlotte Beers is an American businesswoman and former under secretary of state for public diplomacy and public affairs in the George W. Bush administration. Beers was the first female vice-president at the JWT advertising firm, then CEO of Tatham-Laird & Kudner until 1992, and finally CEO of Ogilvy & Mather until 1996. In 1997, ''Fortune'' magazine placed her on the cover of their first issue to feature the most powerful women in America, for her achievements in the advertising industry. In 1999, Beers received the "Legend in Leadership Award" from the Chief Executive Leadership Institute of the Yale School of Management. As an advertising executive, she ran a number of prominent ad campaigns for national brands including Uncle Ben’s rice and American Express. From October 2001 until March 2003, she worked in the Bush administration as the under secretary for public diplomacy and public affairs in the aftermath of the 9/11 attacks. While under secretary, Beers led the U.S. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
United States
The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country primarily located in North America. It consists of 50 states, a federal district, five major unincorporated territories, nine Minor Outlying Islands, and 326 Indian reservations. The United States is also in free association with three Pacific Island sovereign states: the Federated States of Micronesia, the Marshall Islands, and the Republic of Palau. It is the world's third-largest country by both land and total area. It shares land borders with Canada to its north and with Mexico to its south and has maritime borders with the Bahamas, Cuba, Russia, and other nations. With a population of over 333 million, it is the most populous country in the Americas and the third most populous in the world. The national capital of the United States is Washington, D.C. and its most populous city and principal financial center is New York City. Paleo-Americ ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded language to produce an emotional rather than a rational response to the information that is being presented. Propaganda can be found in news and journalism, government, advertising, entertainment, education, and activism and is often associated with material which is prepared by governments as part of war efforts, political campaigns, health campaigns, revolutionaries, big businesses, ultra-religious organizations, the media, and certain individuals such as soapboxers. In the 20th century, the English term ''propaganda'' was often associated with a manipulative approach, but historically, propaganda has been a neutral descriptive term of any material that promotes certain opinions or ideologies. Equivalent non-English terms have also la ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
September 11, 2001
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commercial airliners scheduled to travel from the Northeastern United States to California. The hijackers crashed the first two planes into the Twin Towers of the World Trade Center in New York City, and the third plane into the Pentagon (the headquarters of the United States military) in Arlington County, Virginia. The fourth plane was intended to hit a federal government building in Washington, D.C., but crashed in a field following a passenger revolt. The attacks killed nearly 3,000 people and instigated the war on terror. The first impact was that of American Airlines Flight 11. It was crashed into the North Tower of the World Trade Center complex in Lower Manhattan at 8:46 a.m. Seventeen minutes later, at 9:03, the World Trade Center’s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Muslims
Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abraham (or '' Allah'') as it was revealed to Muhammad, the main Islamic prophet. The majority of Muslims also follow the teachings and practices of Muhammad ('' sunnah'') as recorded in traditional accounts (''hadith''). With an estimated population of almost 1.9 billion followers as of 2020 year estimation, Muslims comprise more than 24.9% of the world's total population. In descending order, the percentage of people who identify as Muslims on each continental landmass stands at: 45% of Africa, 25% of Asia and Oceania (collectively), 6% of Europe, and 1% of the Americas. Additionally, in subdivided geographical regions, the figure stands at: 91% of the Middle East–North Africa, 90% of Central Asia, 65% of the Caucasus, 42% of Southeast Asi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ramadan
, type = islam , longtype = Religious , image = Ramadan montage.jpg , caption=From top, left to right: A crescent moon over Sarıçam, Turkey, marking the beginning of the Islamic month of Ramadan. Ramadan Quran reading in Bandar Torkaman, Iran. Community Iftar meal in Dubai, United Arab Emirates, Tarawah prayers in a mosque in West Sumatra, Indonesia. Foods served at a traditional Iftar meal. Ramadan decorations in Jerusalem. Zakat donation boxes in Taipei, Taiwan. , official_name = , observedby = Muslims , begins = At the last night of the month of Sha'ban , ends = At the last night of the month of Ramadan , date = Variable (follows the Islamic lunar calendar) , date2022 = 2 April – 2 May , celebrations = Community iftars and Community prayers , observances = * Sawm (fasting) * Zakat and sadaqah (alms giving) * Commemorating Qadr Night * Reading the Quran * Abstaining from all bad deeds and staying humble * Taraweeh prayer (Sunni Muslims) , relatedto = Eid al-F ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Kuwait
Kuwait (; ar, الكويت ', or ), officially the State of Kuwait ( ar, دولة الكويت '), is a country in Western Asia. It is situated in the northern edge of Eastern Arabia at the tip of the Persian Gulf, bordering Iraq to the north and Saudi Arabia to the south. Kuwait also shares maritime borders with Iran. Kuwait has a coastal length of approximately . Most of the country's population reside in the urban agglomeration of the capital city Kuwait City. , Kuwait has a population of 4.45 million people of which 1.45 million are Kuwaiti citizens while the remaining 3.00 million are foreign nationals from over 100 countries. Historically, most of present-day Kuwait was part of ancient Mesopotamia. Pre-oil Kuwait was a strategic trade port between Mesopotamia, Persia and India. Oil reserves were discovered in commercial quantities in 1938. In 1946, crude oil was exported for the first time. From 1946 to 1982, the country underwent large-scale modernization, largely b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lebanon
Lebanon ( , ar, لُبْنَان, translit=lubnān, ), officially the Republic of Lebanon () or the Lebanese Republic, is a country in Western Asia. It is located between Syria to the north and east and Israel to the south, while Cyprus lies to its west across the Mediterranean Sea; its location at the crossroads of the Mediterranean Basin and the Arabian hinterland has contributed to its rich history and shaped a cultural identity of religious diversity. It is part of the Levant region of the Middle East. Lebanon is home to roughly six million people and covers an area of , making it the second smallest country in continental Asia. The official language of the state is Arabic, while French is also formally recognized; the Lebanese dialect of Arabic is used alongside Modern Standard Arabic throughout the country. The earliest evidence of civilization in Lebanon dates back over 7000 years, predating recorded history. Modern-day Lebanon was home to the Phoenicians, a m ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Jordan
Jordan ( ar, الأردن; tr. ' ), officially the Hashemite Kingdom of Jordan,; tr. ' is a country in Western Asia. It is situated at the crossroads of Asia, Africa, and Europe, within the Levant region, on the East Bank of the Jordan River. Jordan is bordered by Saudi Arabia to the south and east, Iraq to the northeast, Syria to the north, and the Palestinian West Bank, Israel, and the Dead Sea to the west. It has a coastline in its southwest on the Gulf of Aqaba's Red Sea, which separates Jordan from Egypt. Amman is Jordan's capital and largest city, as well as its economic, political, and cultural centre. Modern-day Jordan has been inhabited by humans since the Paleolithic period. Three stable kingdoms emerged there at the end of the Bronze Age: Ammon, Moab and Edom. In the third century BC, the Arab Nabataeans established their Kingdom with Petra as the capital. Later rulers of the Transjordan region include the Assyrian, Babylonian, Roman, Byzantine, Rashidun ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
