Charlotte Beers is an
American
American(s) may refer to:
* American, something of, from, or related to the United States of America, commonly known as the "United States" or "America"
** Americans, citizens and nationals of the United States of America
** American ancestry, pe ...
businesswoman
and former
in the
George W. Bush administration
George W. Bush's tenure as the 43rd president of the United States began with his first inauguration on January 20, 2001, and ended on January 20, 2009. Bush, a Republican from Texas, took office following a narrow victory over Democratic ...
.
Beers was the first female
vice-president
A vice president, also director in British English, is an officer in government or business who is below the president (chief executive officer) in rank. It can also refer to executive vice presidents, signifying that the vice president is on ...
at the
JWT advertising firm, then CEO of
Tatham-Laird & Kudner until 1992, and finally CEO of
Ogilvy & Mather
Ogilvy is a New York City-based British advertising, marketing, and public relations agency. It was founded in 1850 by Edmund Mather as a London-based advertising agency, agency. In 1964, the firm became known as Ogilvy & Mather after merging wit ...
until 1996. In 1997, ''
Fortune
Fortune may refer to:
General
* Fortuna or Fortune, the Roman goddess of luck
* Luck
* Wealth
* Fortune, a prediction made in fortune-telling
* Fortune, in a fortune cookie
Arts and entertainment Film and television
* ''The Fortune'' (1931 film) ...
'' magazine placed her on the cover of their first issue to feature the most powerful women in America, for her achievements in the advertising industry. In 1999, Beers received the "Legend in Leadership Award" from the Chief Executive Leadership Institute of the
Yale School of Management
The Yale School of Management (also known as Yale SOM) is the graduate business school of Yale University, a private research university in New Haven, Connecticut. The school awards the Master of Business Administration (MBA), MBA for Executiv ...
. As an advertising executive, she ran a number of prominent ad campaigns for national brands including Uncle Ben’s rice and American Express.
From October 2001 until March 2003, she worked in the
Bush administration as the
under secretary for public diplomacy and public affairs in the aftermath of the
9/11 attacks
The September 11 attacks, commonly known as 9/11, were four coordinated suicide terrorist attacks carried out by al-Qaeda against the United States on Tuesday, September 11, 2001. That morning, nineteen terrorists hijacked four commerci ...
.
While under secretary, Beers led the
U.S. State Department's efforts to produce
propaganda
Propaganda is communication that is primarily used to influence or persuade an audience to further an agenda, which may not be objective and may be selectively presenting facts to encourage a particular synthesis or perception, or using loaded ...
videos intending to sell a “new” America to
Muslims
Muslims ( ar, المسلمون, , ) are people who adhere to Islam, a monotheistic religion belonging to the Abrahamic tradition. They consider the Quran, the foundational religious text of Islam, to be the verbatim word of the God of Abraha ...
around the world by showing that American Muslims were living happily and freely in
post-9/11
The post-9/11 period is the time after the September 11 attacks, characterized by heightened suspicion of non-Americans in the United States, increased government efforts to address terrorism, and a more aggressive American foreign policy.
Pol ...
America. The $15 million
Shared Values Initiative produced five mini-documentaries for television, radio, and print with shared values messages for key Muslim countries.
Less than a month after the release of the Shared Values Initiative, the State Department abruptly discontinued it.
Beers attended
Baylor University
Baylor University is a private Baptist Christian research university in Waco, Texas. Baylor was chartered in 1845 by the last Congress of the Republic of Texas. Baylor is the oldest continuously operating university in Texas and one of the ...
and graduated from the
University of Louisiana at Lafayette
The University of Louisiana at Lafayette (UL Lafayette, University of Louisiana, ULL, or UL) is a public research university in Lafayette, Louisiana. It has the largest enrollment within the nine-campus University of Louisiana System and the s ...
, then called the University of Southwestern Louisiana, with a bachelor of science in liberal arts. She grew up in Beaumont, Texas.
References
External links
Texas Monthly: Advertising • Charlotte Beers
Living people
Marketing people
American marketing people
American women in business
University of Louisiana at Lafayette alumni
Baylor University alumni
Marketing women
United States Under Secretaries of State
WPP plc people
Women in advertising
21st-century American women
Year of birth missing (living people)
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