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Women In Advertising
Gender advertisement refers to the images in advertising that depict stereotypical gender roles and displays. Gender displays are used heavily in advertising in order to establish the role of one gender in relation with the other, and some scholars argue that advertisers are obsessed with gender. Advertisers focus on gender relationships, because people define themselves by gender, and gender can be "communicated at a glance", making it easy for advertisers to use this theme in their work. The effects of advertising on body image have been studied by researchers, ranging from psychologists to marketing professionals.Martin, Mary C. and Gentry, James W. "Stuck in the Model Trap: The Effects of Beautiful Models on Female Pre-Adolescents and Adolescents." The Journal of Advertising (1987): 19-34 "These days we know that the media and body image are closely related. Particularly, the body image advertising portrays affects our own body image. Of course, there are many other things that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Heterosexuality
Heterosexuality is romantic attraction, sexual attraction or sexual behavior between people of the opposite sex or gender. As a sexual orientation, heterosexuality is "an enduring pattern of emotional, romantic, and/or sexual attractions" to people of the opposite sex; it "also refers to a person's sense of identity based on those attractions, related behaviors, and membership in a community of others who share those attractions." Someone who is heterosexual is commonly referred to as ''straight.'' Along with bisexuality and homosexuality, heterosexuality is one of the three main categories of sexual orientation within the heterosexual–homosexual continuum. Across cultures, most people are heterosexual, and heterosexual activity is by far the most common type of sexual activity. Scientists do not know the exact cause of sexual orientation, but they theorize that it is caused by a complex interplay of genetic, hormonal, and environmental influences, and do not view it as ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Construction
Social constructionism is a theory in sociology, social ontology, and communication theory which proposes that certain ideas about physical reality arise from collaborative consensus, instead of pure observation of said reality. The theory centers on the notion that meanings are developed in coordination with others rather than separately by each individual. It has often been characterised as neo- Marxian or also as a neo-Kantian theory, in that social constructionism replaces the transcendental subject with a concept of society that is at the same time descriptive and normative. While some social constructs are obvious, for instance money or the concept of currency, in that people have agreed to give it importance/value, others are controversial and hotly debated, such as the concept of self/self-identity. This articulates the view that people in society construct ideas or concepts that may not exist without the existence of people or language to validate those concepts. ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Commodification
Within a capitalist economic system, commodification is the transformation of things such as goods, services, ideas, nature, personal information, people or animals into objects of trade or commodities.For animals"United Nations Commodity Trade Statistics Database" UN ComTrade; Josephine Donovan, "Aestheticizing Animal Cruelty," ''College Literature'', 38(4), Fall 2011 (pp. 202–217), p. 203. For slaves as commodities, Appadurai 1986, pp. 84–85; David Hawkes, ''Shakespeare and Economic Theory'', Bloomsbury Publishing, 2015, p. 130. For body commodification, Lesley A. Sharp, "The Commodification of the Body and Its Parts," ''Annual Review of Anthropology'', 29, 2000 (pp. 287–328) p. 295ff. A commodity at its most basic, according to Arjun Appadurai, is "anything intended for exchange," or any object of economic value. Commodification is often criticized on the grounds that some things ought not to be treated as commodities—for example, water, education, data, informati ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Norm
Social norms are shared standards of acceptance, acceptable behavior by groups. Social norms can both be informal understandings that govern the behavior of members of a society, as well as be codified into wikt:rule, rules and laws. Social normative influences or social norms, are deemed to be powerful drivers of human behavioural changes and well organized and incorporated by major theories which explain human behaviour. Institutions are composed of multiple norms. Norms are shared social beliefs about behavior; thus, they are distinct from "ideas", "Attitude (psychology), attitudes", and "Value (ethics), values", which can be held privately, and which do not necessarily concern behavior. Norms are contingent on context, social group, and historical circumstances. Scholars distinguish between regulative norms (which constrain behavior), constitutive norms (which shape interests), and prescriptive norms (which prescribe what actors ''ought'' to do). The effects of norms can be det ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Submission
Deference (also called submission or passivity) is the condition of submitting to the espoused, legitimate influence of one's superior or superiors. Deference implies a yielding or submitting to the judgment of a recognized superior, out of respect or reverence. Deference has been studied extensively by political scientists, sociologists, and psychologists. Politics Smolenski (2005) examines deference in colonial Pennsylvania, to see how claims to political authority were made, justified, and accepted or rejected. He focuses on the "colonial speech economy," that is, the implicit rules that determined who was allowed to address whom and under what conditions, and describes how the qualities that inspired deference changed in the province from 1691 to 1764. The Quaker elite initially established a monopoly on political leadership based on what they believed to be their inherent civic virtue grounded in their religious and social class. By 1760, this view had been discredited and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Submissiveness
Deference (also called submission or passivity) is the condition of submitting to the espoused, legitimate influence of one's superior or superiors. Deference implies a yielding or submitting to the judgment of a recognized superior, out of respect or reverence. Deference has been studied extensively by political scientists, sociologists, and psychologists. Politics Smolenski (2005) examines deference in colonial Pennsylvania, to see how claims to political authority were made, justified, and accepted or rejected. He focuses on the "colonial speech economy," that is, the implicit rules that determined who was allowed to address whom and under what conditions, and describes how the qualities that inspired deference changed in the province from 1691 to 1764. The Quaker elite initially established a monopoly on political leadership based on what they believed to be their inherent civic virtue grounded in their religious and social class. By 1760, this view had been discredited and ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad For A Cosmetic (059A) (7545162826)
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Endomorph
Somatotype is a highly disputed taxonomy developed in the 1940s by American psychologist William Herbert Sheldon to categorize the human physique according to the relative contribution of three fundamental elements which he termed ''somatotypes'', classified by him as ''ectomorphic'', ''mesomorphic'', and ''endomorphic''. He created these terms borrowing from the three germ layers of embryonic development: The endoderm, (which develops into the digestive tract), the mesoderm, (which becomes muscle, heart, and blood vessels) and the ectoderm (which forms the skin and nervous system). Later variations of these categories, developed by his original research assistant Barbara Heath, and later by Lindsay Carter and Rob Rempel, are still in occasional academic use. Constitutional psychology is a theory developed by Sheldon in the 1940s, which attempted to associate his somatotype classifications with human temperament types. The foundation of these ideas originated with Francis ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ectomorphic
Somatotype is a highly disputed taxonomy developed in the 1940s by American psychologist William Herbert Sheldon to categorize the human physique according to the relative contribution of three fundamental elements which he termed ''somatotypes'', classified by him as ''ectomorphic'', ''mesomorphic'', and ''endomorphic''. He created these terms borrowing from the three germ layers of embryonic development: The endoderm, (which develops into the digestive tract), the mesoderm, (which becomes muscle, heart, and blood vessels) and the ectoderm (which forms the skin and nervous system). Later variations of these categories, developed by his original research assistant Barbara Heath, and later by Lindsay Carter and Rob Rempel, are still in occasional academic use. Constitutional psychology is a theory developed by Sheldon in the 1940s, which attempted to associate his somatotype classifications with human temperament types. The foundation of these ideas originated with Francis Galton a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Depersonalization
Depersonalization can consist of a detachment within the self, regarding one's mind or body, or being a detached observer of oneself. Subjects feel they have changed and that the world has become vague, dreamlike, less real, lacking in significance or being outside reality while looking in. It can be described as feeling like one is on “autopilot” and that the person's sense of individuality or selfhood has been hindered or suppressed. Chronic depersonalization refers to depersonalization/derealization disorder, which is classified by the DSM-5 as a dissociative disorder, based on the findings that depersonalization and derealization are prevalent in other dissociative disorders including dissociative identity disorder. Though degrees of depersonalization and derealization can happen to anyone who is subject to temporary anxiety or stress, chronic depersonalization is more related to individuals who have experienced a severe trauma or prolonged stress/anxiety. Depersonaliza ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
