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Social media in the fashion industry refers to the use of social media platforms by fashion designers and users to promote and participate in trends. Over the past several decades, the development of social media has increased along with its usage by consumers. The COVID-19 pandemic was a sharp turn of reliance on the virtual sphere for the industry and consumers alike. Social media has created new channels of advertising for fashion houses to reach their target markets. Since its surge in 2009, luxury fashion brands have used social media to build interactions between the brand and its customers to increase awareness and engagement. The emergence of influencers on social media has created a new way of advertising and maintaining customer relationships in the fashion industry. Numerous social media platforms are used to promote fashion trends, with Instagram and TikTok being the most popular among Generation Y and Z. The overall impact of social media in the fashion industry includ ...
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Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ...
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Gigi Hadid
Jelena Noura "Gigi" Hadid ( ; born April 23, 1995) is an American model and television personality. In November 2014, she made her debut in the Top 50 Models ranking at Models.com. In 2016, she was named International Model of the Year by the British Fashion Council. Over the span of four years, she has made thirty-five appearances on international ''Vogue'' magazine covers. Born in Los Angeles, she began her modeling career as a child model for Baby Guess. She signed to IMG Models in 2013 and made her New York Fashion Week debut the following year. She has appeared in numerous high fashion campaigns and editorials, and is a spokesmodel for Maybelline. Early life Jelena Noura Hadid was born on April 23, 1995, Website of Gigi Hadid's mother, Yolanda Foster. in Los Angeles, California, to Palestinian Jordanian real-estate developer Mohamed Hadid and Dutch former model Yolanda Hadid (née Van den Herik). Through her father, she claims descent from Daher Al Omer, Prince of Nazare ...
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YouTuber
A YouTuber is an online personality and/or influencer who produces videos on the video-sharing platform YouTube, typically posting to their personal YouTube channel. The term was first used in the English language in 2006. Influence Influential YouTubers are frequently described as microcelebrities. Since YouTube is widely conceived as a bottom-up social media video platform, microcelebrities do not appear to be involved with the established and commercial system of celebrity culture, but rather appear self-governed and independent. This appearance, in turn, leads to YouTubers being seen as more relatable and authentic, also fostered by the direct connection between artist and viewer using the medium of YouTube. In 2014, the University of Southern California surveyed 1318-year-olds in the United States on whether 10 YouTube celebrities or 10 traditional celebrities were more influential; YouTube personalities took the first five spots of the ranking, with the YouTube duo Smo ...
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CNBC
CNBC (formerly Consumer News and Business Channel) is an American basic cable business news channel. It provides business news programming on weekdays from 5:00 a.m. to 7:00 p.m., Eastern Time, while broadcasting talk shows, investigative reports, documentaries, infomercials, reality shows, and other programs at all other times. Along with Fox Business and Bloomberg Television, it is one of the three major business news channels. It also operates a website and mobile apps, whereby users can watch the channel via streaming media, and which provide some content that is only accessible to paid subscribers. CNBC content is available on demand on smart speakers including Amazon Echo devices with Amazon Alexa, Google Home and app devices with Google Assistant, and on Apple Siri voice interfaces including iPhones. Many CNBC TV shows are available as podcasts for on-demand listening. Graphics are designed by Sweden-based Magoo 3D studios. CNBC is a divisi ...
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Ready-to-wear
Ready-to-wear (or ''prêt-à-porter''; abbreviated RTW; "off-the-rack" or "off-the-peg" in casual use) is the term for ready-made garments, sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame. In other words, It is a piece of clothing that was mass produced in different sizes and sold that way instead of it being designed and sewn for one person. The term ''off-the-peg'' is sometimes used for items other than clothing, such as handbags. Ready-to-wear has a rather different place in the spheres of fashion and classic clothing. In the fashion industry, designers produce ready-to-wear clothing, intended to be worn without significant alteration because clothing made to standard sizes fits most people. They use standard patterns, factory equipment, and faster construction techniques to keep costs low, compared to a custom-sewn version of the same item. Some fashion houses and fashion designer ...
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Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, its name comes from the face book directories often given to American university students. Membership was initially limited to Harvard students, gradually expanding to other North American universities and, since 2006, anyone over 13 years old. As of July 2022, Facebook claimed 2.93 billion monthly active users, and ranked third worldwide among the most visited websites as of July 2022. It was the most downloaded mobile app of the 2010s. Facebook can be accessed from devices with Internet connectivity, such as personal computers, tablets and smartphones. After registering, users can create a profile revealing information about themselves. They can post text, photos and multimedia which are shared with any ...
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Louis Vuitton
Louis Vuitton Malletier, commonly known as Louis Vuitton (, ), is a French high-end Luxury goods, luxury fashion house and company founded in 1854 by Louis Vuitton (designer), Louis Vuitton. The label's LV monogram appears on most of its products, ranging from luxury bags and leather goods to ready-to-wear, shoes, watches, jewelry, accessories, sunglasses and books. Louis Vuitton is one of the world's leading international fashion houses. It sells its products through standalone boutiques, lease departments in high-end department stores, departmental stores, and through the e-commerce section of its website. For six consecutive years (2006–2012), Louis Vuitton was named the world's most valuable luxury brand. Its 2012 valuation was US$25.9 billion. In 2013, the valuation of the brand was US$28.4 billion with revenue of US$9.4 billion. The company operates in 50 countries with more than 460 stores worldwide. History Founding to World War II The Louis Vuitton label was founde ...
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Marc By Marc Jacobs
Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was discontinued after the 2015 fall/winter collection. At its peak, there were over 200 retail stores in 80 countries. He was the creative director of the French design house Louis Vuitton from 1997 to 2014. Jacobs was on ''Time'' magazine's "2010 Time 100" list of the 100 most influential people in the world, and was #14 on '' Out'' magazine's 2012 list of ''"''50 Most Powerful Gay Men and Women in America''"''. He married his longtime partner Charly Defrancesco on April 6, 2019. Early life and education Jacobs was born to a non-observant Jewish family in New York City. When he was seven, his father, an agent at the William Morris Agency, died. His mother, who remarried three times, was, according to Jacobs, "mentally ill" and "didn't reall ...
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Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, ...
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Charlotte Russe (retailer)
Charlotte Russe is an American clothing retail chain store that operates in the United States, headquartered in San Francisco, California. Fashions in the stores are targeted at women in their teens and twenties. , Charlotte Russe operates 135 stores, mostly in malls and shopping centers. History Charlotte Russe was founded in 1975 by Daniel Lawrence and his two brothers, all who worked in their family's Brooklyn, New York clothing business. Lawrence and his siblings formed Lawrence Merchandising Corp. in Carlsbad, California. With the first Charlotte Russe storefront in San Diego, California, other locations were established throughout the 1970s and early 1980s. The company was acquired in 1996 by the investment firm of SKM ( Saunders Karp & Megrue). The new owners had expansion plans for Charlotte Russe - evolving it into a national chain of shopping mall stores. SKM took Charlotte Russe public in 1999 until Advent International acquired it in 2009. As President and CEO, ...
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Nordstrom
Nordstrom, Inc. () is an American luxury department store chain headquartered in Seattle, Washington, and founded by John W. Nordstrom and Carl F. Wallin in 1901. The original Wallin & Nordstrom store operated exclusively as a shoe store, and a second Nordstrom's shoe store opened in 1923. The growing Nordstrom Best chain began selling clothing in 1963, and became the Nordstrom full-line retailer that presently exists by 1971. The company founded its off-price Nordstrom Rack division in 1973, and grew both full-line and off-price divisions throughout the United States in the following years before expanding into Canada in 2014. In the American market, it competes with department stores including Bloomingdale's, Macy's, Neiman Marcus, and Saks Fifth Avenue. Early history John W. Nordstrom was born on February 15, 1871, in the town of Luleå Luleå ( , , locally ; smj, Luleju; fi, Luulaja) is a city on the coast of northern Sweden, and the capital of Norrbotten County, ...
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Ad Age
''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in multiple formats, including its website, daily email newsletters, social channels, events and a bimonthly print magazine. ''Ad Age'' is based in New York City. Its parent company, the Detroit-based Crain Communications, is a privately held publishing company with more than 30 magazines, including ''Autoweek'', ''Crain's New York Business'', ''Crain's Chicago Business'', ''Crain's Detroit Business'', and ''Automotive News''. History ''Advertising Age'' launched as a broadsheet newspaper in Chicago in 1930. Its first editor was Sid Bernstein. The site AdCritic.com was acquired by The Ad Age Group in March 2002. An industry trade magazine, ''BtoB'', was folded into ''Advertising Age'' in January 2014. In 2017, the magazine shortened its na ...
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