Mashable is an international entertainment, culture, tech, science and social good digital media
platform, news website and multi-platform media and entertainment company founded by Pete Cashmore
Mashable was founded by Pete Cashmore while living in Aberdeen
, Scotland, in July 2005. Early iterations of the site were a simple WordPress
blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time
'' magazine noting Mashable as one of the 25 best blogs of 2009.
As of November 2015, it had over 6,000,000 Twitter
followers and over 3,200,000 fans on Facebook
. In June 2016, it acquired YouTube
channel CineFix from Whalerock Industries
In December 2017, Ziff Davis
bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.
On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through ''Mashable'' and its 24 blog partners. On 10 January 2008 at the Palace Hotel, San Francisco
, Mashable announced the winners of the first Open Web Awards. Winners included Digg
, Facebook, Google
, Twitter, YouTube
The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica
in the wiki
category, Digg in the "Social News and Social Bookmarking" category, Netlog
in the "Mainstream and Large Social Networks" category and MySpace
in the "Places and Events" category.
The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio
for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.
In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included HootSuite
for Best Social Media Management Tool, ReachLocal
for Best Social Media Service for Small Business, iPad
for Best New Gadget, and ''Angry Birds
'' for Best Mobile Game.
* Vice Media
Category:Internet properties established in 2005
Category:2005 establishments in Scotland
Category:American technology news websites
Category:Websites about digital media
Category:2017 mergers and acquisitions