Mashable was created by Pete Cashmore from his home in Aberdeen, Scotland, in July 2005. Time noted Mashable as one of the 25 best blogs in 2009. As of November 2015, it has over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries.
In December 2017, Ziff Davis bought Mashable for $50 million. Mashable was not meeting its advertising targets, and was losing money, with $4.2 million losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, although Ziff Davis insisted on keeping top management. Because of the drop in value, stock options issued to employees during Mashable's successful times were worthless.
On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through Mashable and its 24 blog partners. On 10 January 2008 at the Palace Hotel, San Francisco, Mashable announced the winners of the first Open Web Awards. Winners included Digg, Facebook, Google, Twitter, YouTube, ESPN, Cafemom and Pandora.
The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were Encyclopedia Dramatica in the wiki category, Digg in the "Social News and Social Bookmarking" category, Netlog in the "Mainstream and Large Social Networks" category and MySpace in the "Places and Events" category.
The 3rd Open Web Awards were held in November and December 2009. Winners included Pandora Radio for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video.
In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners include HootSuite for Best Social Media Management Tool, ReachLocal for Best Social Media Service for Small Business, iPad for Best New Gadget, and Angry Birds for Best Mobile Game.
Mashable Connect is an annual invite-only conference. It was held on 12 May – 14 May 2011, with 300 attendees. Speakers included Scott Belsky, Founder & CEO, Behance, Adam Ostrow, Rohit Bhargava, SVP, Global Strategy & Marketing, Ogilvy. Sabrina Caluori, Director of Social Media & Marketing, HBO, and Greg Clayman, Publisher, The Daily.