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Upworthy
Upworthy is a website dedicated to positive storytelling. It was started in March 2012 by Eli Pariser, the former executive director of MoveOn, and Peter Koechley, the former managing editor of ''The Onion''. One of Facebook's co-founders, Chris Hughes, was an early investor. In 2017, the company was acquired by Good Worldwide. Between the two platforms, they reached 100MM people a month. Upworthy's stated mission is "to change what the world pays attention to." History In June 2013, an article in ''Fast Company'' called Upworthy "the fastest growing media site of all time". In August 2013 the site became the first "non-traditional" site to feature in NewsWhip's Top TePublisher Rankings in fifth place. By November 2013 they were the third most social publisher on Facebook, despite their low article count. The site popularized a style of two-phrase headlines. It has been criticized for its use of overly sensationalized, emotionally manipulative, "clickbait" style, headlines as ...
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Peter Koechley
Peter Lennon Koechley is an American writer and internet entrepreneur. He was the managing editor of ''The Onion'' and co-founded Upworthy. Biography Koechley attended Madison West High School and graduated from Columbia University in 2003 with a double major in philosophy and creative writing. In 2005, he was profiled by Ezra Klein as the youngest staff writer for ''The Onion'' on Generation Progress. His association with ''The Onion'' began when he published his first article on the site at age 17 as a high school student in Madison, Wisconsin. He also published a satirical newspaper on campus and sent articles to ''The Onion,'' eventually attracting the latter's attention. Later, he began to work at the office of the publication and landed an internship during his senior year in high school as the site's first intern. At Columbia, he also freelanced for the publication, publishing a total of 25 articles for which he received a payment of $20. He was hired out of college and be ...
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Eli Pariser
Eli Pariser (born December 17, 1980) is an author, activist, and entrepreneur. He has stated that his focus is "how to make technology and media serve democracy". He became executive director of MoveOn.org in 2004, where he helped pioneer the practice of online citizen engagement. He is the co-founder of Upworthy, a website for meaningful viral content, and Avaaz, a global citizen's organization. His bestselling book, ''The Filter Bubble: What the Internet Is Hiding from You'', introduced the term “filter bubble” to the lexicon. He is currently an Omidyar Fellow at the New America and co-directs the Civic Signals project at the National Conference on Citizenship. Early life Pariser was born to Dora Lievow of Camden, Maine and Emanuel Pariser of Waterville, Maine. He grew up in Lincolnville, Maine, and in 2000 graduated summa cum laude from Bard College at Simon's Rock with a B.A. in law and political science. In 2005, he returned to Simon's Rock to give the commencement spee ...
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Good Worldwide
GOOD Worldwide Inc., is a United States-based company with offices in Los Angeles, New York, and Seattle that reports on businesses and non-profits. GOOD produces a website, a quarterly magazine, online videos, and events. Content covered includes environmental issues, education, urban planning, design, politics, culture, technology, and health. Good Worldwide Inc. is the consolidation of originally separate brands: Reason Pictures, GOOD magazine, and GOOD Digital, in partnership with ''Causes'', a Facebook/ MySpace app promoting donations of time and money to charities and non-profits; ''Goodrec'' and ''Govit'', an application that connects US citizens with their elected representatives. GOOD Worldwide Inc. is made up of three organizations: GOOD/Media, GOOD/Community and GOOD/Corps. Brands GOOD/Media produces an online news site, www.good.is, and quarterly print magazine, ''GOOD'' magazine. The magazine was started in 2006. ''GOOD Corps'' is GOOD Worldwide Inc's social impac ...
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Clickbait
Clickbait is a text or a thumbnail link that is designed to attract attention and to entice users to follow that link and read, view, or listen to the linked piece of online content, being typically deceptive, sensationalized, or otherwise misleading. A "teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curious, but not enough to satisfy their curiosity without clicking through to the linked content. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. The "-bait" part of the term makes an analogy with fishing, where a hook is disguised by an enticement ( bait), presenting the impression to the fish that it is a desirable thing to swallow. Before the Internet, a marketing practice known as bait-and-switch used similar dishonest methods to hook customers. In extreme degree, like bait-and-switch, clickbait is a form of fraud. (''Click frau ...
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The Onion
''The Onion'' is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is based in Chicago but originated as a weekly print publication on August 29, 1988 in Madison, Wisconsin. ''The Onion'' began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the ''Onion News Network''. In 2013, ''The Onion'' ceased publishing its print edition and launched Onion Labs, an advertising agency. ''The Onion''s articles cover current events, both real and fictional, parodying the tone and format of traditional news organizations with stories, editorials, and man-on-the-street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire N ...
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Skype
Skype () is a proprietary telecommunications application operated by Skype Technologies, a division of Microsoft, best known for VoIP-based videotelephony, videoconferencing and voice calls. It also has instant messaging, file transfer, debit-based calls to landline and mobile telephones (over traditional telephone networks), and other features. Skype is available on various desktop, mobile, and video game console platforms. Skype was created by Niklas Zennström, Janus Friis, and four Estonian developers and first released in August 2003. In September 2005, eBay acquired Skype for $2.6 billion. In September 2009, Silver Lake, Andreessen Horowitz, and the Canada Pension Plan Investment Board bought 65% of Skype for $1.9 billion from eBay, valuing the business at $2.92 billion. In May 2011, Microsoft bought Skype for $8.5 billion and used it to replace their Windows Live Messenger. As of 2011, most of the development team and 44% of all the division' ...
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BuzzFeed
BuzzFeed, Inc. is an American Internet media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of ''The Huffington Post'', started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. In late 2011, BuzzFeed hired Ben Smith of ''Politico'' as editor-in-chief, to expand the site into long-form journalism and reportage. After years of investment in investigative journalism, by 2021 '' BuzzFeed News'' had won the National Magazine Award, the George Polk Award, and the Pulitzer Prize, and was nominated for the Michael Kelly Award. BuzzFeed generates ...
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Mashable
Mashable is a digital media platform, news website and entertainment company founded by Pete Cashmore in 2005. History Mashable was founded by Pete Cashmore while living in Aberdeen, Scotland, in July 2005. Early iterations of the site were a simple WordPress blog, with Cashmore as sole author. Fame came relatively quickly, with ''Time'' magazine noting Mashable as one of the 25 best blogs of 2009. As of November 2015, it had over 6,000,000 Twitter followers and over 3,200,000 fans on Facebook. In June 2016, it acquired YouTube channel CineFix from Whalerock Industries. In December 2017, Ziff Davis bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price. Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017. After the sale, Mashable laid off 50 staffers, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, ...
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MoveOn
MoveOn (formerly known as MoveOn.org) is a progressive public policy advocacy group and political action committee. Formed in 1998 around one of the first massively viral email petitions, MoveOn has since grown into one of the largest grassroots progressive campaigning communities in the United States, with a membership of millions. MoveOn did not endorse a candidate during the 2020 presidential primary campaign; it then endorsed and actively supported Joe Biden in the general election. Rahna Epting became Executive Director of both MoveOn Civic Action and MoveOn Political Action in 2019. Structure MoveOn comprises two legal entities, organized under different sections of U.S. tax and election laws. MoveOn.org Civic Action is a 501(c)(4) nonprofit corporation, and was formerly called ''MoveOn.org''. It focuses on education and advocacy on national issues. MoveOn.org Political Action is a federal political action committee, and was formerly known as ''MoveOn PAC''. It conducts ...
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New Enterprise Associates
New Enterprise Associates (NEA) is an American-based venture capital firm. NEA focuses investment stages ranging from seed stage through growth stage across an array of industry sectors. With ~$25 billion in committed capital, NEA is one of the world's largest venture capital firms.NEA - History
(Company Website)
New Enterprise Associates Closes $2.6 Billion In One Of Largest Venture Funds Ever
Forbes, July, 2012


Description

The firm is headquartered in
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Digiday
''Digiday'' is an online trade magazine for online media founded in 2008 by Nick Friese. It is headquartered in New York City, with offices in London and Tokyo. Description ''Digiday'' provides daily online news about advertising, publishing, and media, and also produces events such as industry summits and awards galas.Kelli S. Burns, ''Social Media: A Reference Handbook'' (2017), p. 344.Kristy Sammis, Cat Lincoln, Stefania Pomponi, ''Influencer Marketing For Dummies'' (2015), p. 238. Founder Nick Friese created the publication in April 2008. With support Doug Carlson, managing director of Zinio, Friese put together a Digital Publishing and Advertising Conference in a New York City hotel. Originally called DM2 Events (an abbreviation of Digital Media and Marketing Events), a colleague came up with "Digiday" as a shorter version of Friese's proposed "Digital-Day". The company depends on a variety of offerings to generate revenue, claiming that half of its revenue comes from adverti ...
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Bill And Melinda Gates Foundation
The Bill & Melinda Gates Foundation (BMGF), a merging of the William H. Gates Foundation and the Gates Learning Foundation, is an American private foundation founded by Bill Gates and Melinda French Gates. Based in Seattle, Washington, it was launched in 2000 and is reported as of 2020 to be the second largest charitable foundation in the world, holding $49.8 billion in assets. On his 43rd birthday, Bill Gates gave the foundation $1 billion. The primary stated goals of the foundation are to enhance healthcare and reduce extreme poverty across the world, and to expand educational opportunities and access to information technology in the U.S. Key individuals of the foundation include Bill Gates, Melinda French Gates, Warren Buffett, chief executive officer Mark Suzman, and Michael Larson. The BMGF had an endowment of approximately $50 billion . The scale of the foundation and the way it seeks to apply business techniques to giving makes it one of the leaders in venture philanth ...
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