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Clickbait
Clickbait (also known as link bait or linkbait) is a text or a thumbnail hyperlink, link that is designed to attract attention and to entice users to follow ("click") that link and view, read, stream or listen to the linked piece of online content (media), content, being typically deceptive, sensationalized, or otherwise misleading. A "teaser campaign, teaser" aims to exploit the "curiosity gap", providing just enough information to make readers of news websites curiosity, curious, but not enough to satisfy their curiosity without clicking through to the linked content. Clickbait headlines often add an element of dishonesty, using enticements that do not accurately reflect the content being delivered. The ''-bait'' suffix makes an analogy with fishing, where a hook is disguised by an enticement (fishing bait, bait), presenting the impression to the fish that it is a desirable thing to swallow. Before the Internet, a marketing practice known as bait-and-switch used similar dishon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BuzzFeed
BuzzFeed, Inc. is an American Internet mass media, media, news and entertainment company with a focus on digital media. Based in New York City, BuzzFeed was founded in 2006 by Jonah Peretti and John Seward Johnson III, John S. Johnson III to focus on tracking viral content. Kenneth Lerer, co-founder and chairman of ''HuffPost, The Huffington Post'', started as a co-founder and investor in BuzzFeed and is now the executive chairman. Originally known for online quizzes, "listicles", and pop culture articles, the company has grown into a global media and technology company, providing coverage on a variety of topics including politics, DIY, animals, and business. BuzzFeed generates revenue through native advertising, a strategy that helps increase the likelihood of viewers reading through the content of advertisements. In late 2011, BuzzFeed hired Ben Smith (journalist), Ben Smith of ''Politico'' as editor-in-chief, to expand the site into long-form journalism and reportage under ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sensationalized
In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotionally loaded impressions of events rather than neutrality, and may cause a manipulation to the truth of a story. Sensationalism may rely on reports about generally insignificant matters and portray them as a major influence on society, or biased presentations of newsworthy topics, in a trivial, or tabloid manner, contrary to general assumptions of professional journalistic standards. Some tactics include being deliberately obtuse, appealing to emotions,"Sensationalism." |
Sensationalism
In journalism and mass media, sensationalism is a type of editorial tactic. Events and topics in news stories are selected and worded to excite the greatest number of readers and viewers. This style of news reporting encourages biased or emotionally loaded impressions of events rather than neutrality, and may cause a manipulation to the truth of a story. Sensationalism may rely on reports about generally insignificant matters and portray them as a major influence on society, or biased presentations of newsworthy topics, in a trivial, or tabloid manner, contrary to general assumptions of professional journalistic standards. Some tactics include being deliberately obtuse, appealing to emotions,"Sensationalism." The Free Di ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bait-and-switch
Bait-and-switch is a form of fraud used in retail sales but also employed in other contexts. First, the merchant "baits" the customer by advertising a product or service at a low price; then when the customer goes to purchase the item, they discover that it is unavailable, and the merchant pressures them instead to purchase a similar but more expensive product ("switching"). Bait-and-switch techniques have a long and widespread history as a part of commercial culture. Many variations on the bait-and-switch appear, for example, in China's earliest book of stories about fraud, Zhang Yingyu's '' The Book of Swindles'' (c. 1617). Function The intention of the bait-and-switch is to encourage purchases of substituted goods, making consumers satisfied with the available stock offered, as an alternative to a disappointment or inconvenience of acquiring no goods (bait) at all, and reckoning on a seemingly partial recovery of sunk costs expended trying to obtain the bait. It suggests tha ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Yellow Journalism
In journalism, yellow journalism and the yellow press are American newspapers that use eye-catching headlines and sensationalized exaggerations for increased sales. This term is chiefly used in American English, whereas in the United Kingdom, the similar term ''tabloid journalism '' is more common. Other languages, e.g. Russian (:ru:Жёлтая пресса, жёлтая пресса ''zhyoltaya pressa''), sometimes have terms derived from the American term. Yellow journalism emerged in the intense battle for readers by two newspapers in New York City in the 1890s. It was not common in other cities. Joseph Pulitzer purchased the ''New York World'' in 1883 and told his editors to use sensationalism, crusades against corruption, and lavish use of illustrations to boost circulation. William Randolph Hearst then purchased the rival ''New York Journal'' in 1895. They engaged in an intense circulation war, at a time when most men bought one copy every day from rival street vendors ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Example Clickbait Adverts
Example may refer to: * ''exempli gratia'' (e.g.), usually read out in English as "for example" * .example, reserved as a domain name that may not be installed as a top-level domain of the Internet ** example.com, example.net, example.org, and example.edu: second-level domain names reserved for use in documentation as examples * HMS ''Example'' (P165), an Archer-class patrol and training vessel of the Royal Navy Arts * ''The Example'', a 1634 play by James Shirley * ''The Example'' (comics), a 2009 graphic novel by Tom Taylor and Colin Wilson * Example (musician), the British dance musician Elliot John Gleave (born 1982) * ''Example'' (album), a 1995 album by American rock band For Squirrels See also * Exemplar (other), a prototype or model which others can use to understand a topic better * Exemplum, medieval collections of short stories to be told in sermons * Eixample The Eixample (, ) is a district of Barcelona between the old city (Ciutat Vella) a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Online Advertising
Online advertising, also known as online marketing, Internet advertising, digital advertising or web advertising, is a form of marketing and advertising that uses the Internet to promote products and services to audiences and platform users. Online advertising includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Advertisements are increasingly being delivered via automated software systems operating across multiple websites, media services and platforms, known as programmatic advertising. Like other advertising media, online advertising frequently involves a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies that help generate and place the ad copy, an ad server which technologically delivers ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TechCrunch
TechCrunch is an American global online newspaper focusing on topics regarding high tech, high-tech and Startup company, startup companies. It was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington and Keith Teare. In 2010, AOL acquired the company for approximately $25 million. Following the 2015 Verizon Communications#Acquisition of AOL and Yahoo, acquisition of AOL and Yahoo! by Verizon, the site was owned by Verizon Media from 2015 through 2021. In 2021, Verizon sold its media assets, including AOL, Yahoo!, and TechCrunch, to the private equity firm Apollo Global Management. Apollo integrated them into a new entity called Yahoo! Inc. (2017–present), Yahoo! Inc. In addition to its news reporting, TechCrunch is also known for its annual Disrupt conference, a technology event hosted in several cities across the United States, Europe, and China. History TechCrunch was founded in June 2005 by Archimedes Ventures, led by partners Michael Arrington a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tabloid Journalism
Tabloid journalism is a popular style of largely sensationalist journalism, which takes its name from the tabloid newspaper format: a small-sized newspaper also known as a half broadsheet. The size became associated with sensationalism, and ''tabloid journalism'' replaced the earlier label of ''yellow journalism'' and ''scandal sheets''. Not all newspapers associated with tabloid journalism are tabloid size, and not all tabloid-size newspapers engage in tabloid journalism; since around the year 2000, many broadsheet newspapers converted to the more compact tabloid format. In some cases, celebrities have successfully sued tabloids for libel, demonstrating that the tabloid's stories have defamed them. Publications engaging in tabloid journalism are also known as rag newspapers or simply rags. In the 21st century tabloid journalism has shifted to online platforms targeting youth consumers with celebrity news and entertainment. Scandal sheets Scandal sheets were the prec ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Howard Kurtz
Howard Alan Kurtz (; born August 1, 1953) is an American journalist and author and host of '' Media Buzz'' on Fox News. He is the former media writer for ''The Washington Post'' and the former Washington bureau chief for ''The Daily Beast''. He has written five books about the media. Kurtz left CNN and joined Fox News in 2013. Early life and education Kurtz was born to a Jewish family in the Sheepshead Bay neighborhood of Brooklyn, New York, the son of Marcia, a homemaker, and Leonard Kurtz, a clothing executive."See Howie Kurtz Run by Garrett M. Graff, July 1, 2005, Washingtonian.com He is a 1970 graduate of [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
