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John Emory Powers
John E. Powers (1837–1919) was a highly influential American copywriter. The world's first full-time copywriter, he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. Regarded as the father of modern creative advertising, he was inducted into the Advertising Hall of Fame in 1954. Early life John Powers was born on a farm in Central New York in 1837. He initially worked as an insurance agent, and then traveled to England to sell the Wilcox and Gibbs sewing machines. Powers pioneered the use of many new marketing techniques, including full-page ads in the form of a story or play, free trial uses of a product and installment purchasing plan. His campaign created a demand for sewing machines in the Great Britain that Wilcox and Gibbs could not meet. His son, John O. Powers (1868–1937), was born in England. After some years, John E. Powers later came back to New York to work as a subscription agent for ''The Nation''. Copywr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Lord & Taylor
Lord & Taylor was the oldest brick and mortar department store in the United States, in business from 1826 to 2020. The brand was purchased during former owner Le Tote's 2020 liquidation bankruptcy and relaunched by new owner, Saadia Group, as an online retail operation in the fall of 2022. History Under the Lord family, 1824–1916 English-born Samuel Lord started a dry goods business in New York City in 1824 and opened the original store that would become Lord & Taylor in 1826, on Catherine Street in what is now Two Bridges, Manhattan. The shop stocked hosiery, misses' wear, and cashmere shawls. His wife's cousin, George Washington Taylor, joined in 1834, and the store was named Lord & Taylor. The store continued to grow: it annexed 49 Catherine Street in 1832 and moved six years later to 61–63 Catherine Street. James S. Taylor, Lord's brother-in-law, replaced George Taylor in 1845. The company erected a new building at Grand and Chrystie Streets in 1853 and moved into that ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since 1854, the city has been coextensive with Philadelphia County, the most populous county in Pennsylvania and the urban core of the Delaware Valley, the nation's seventh-largest and one of world's largest metropolitan regions, with 6.245 million residents . The city's population at the 2020 census was 1,603,797, and over 56 million people live within of Philadelphia. Philadelphia was founded in 1682 by William Penn, an English Quaker. The city served as capital of the Pennsylvania Colony during the British colonial era and went on to play a historic and vital role as the central meeting place for the nation's founding fathers whose plans and actions in Philadelphia ultimately inspired the American Revolution and the nation's inde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Necktie
A necktie, or simply a tie, is a piece of cloth worn for decorative purposes around the neck, resting under the shirt collar and knotted at the throat, and often draped down the chest. Variants include the ascot, bow, bolo, zipper tie, cravat, and knit. The modern necktie, ascot, and bow tie are descended from the cravat. Neckties are generally unsized but may be available in a longer size. In some cultures, men and boys wear neckties as part of office attire or formal wear. Women wear them less often. Neckties can also be part of a uniform. Neckties are traditionally worn with the top shirt button fastened, and the tie knot resting between the collar points. History Origins The necktie that spread from Europe traces back to Croatian mercenaries serving in France during the Thirty Years' War (1618–1648). These mercenaries from the Military Frontier, wearing their traditional small, knotted neckerchiefs, aroused the interest of the Parisians. Because of the differe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gossamer (fabric)
The manufacture of textiles is one of the oldest of human technologies. To make textiles, the first requirement is a source of fiber from which a yarn can be made, primarily by spinning. The yarn is processed by knitting or weaving, which turns yarn into cloth. The machine used for weaving is the loom. For decoration, the process of colouring yarn or the finished material is dyeing. For more information of the various steps, see textile manufacturing. A B C D E F ). In the 19th century rough cheap frieze was made of wool mixed with shoddy (see Shoddy). G H I J K L ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AIDA (marketing)
The AIDA model is just one of a class of models known as ''hierarchy of effects'' models or ''hierarchical models'', all of which imply that consumers move through a series of steps or stages when they make purchase decisions. These models are linear, sequential models built on an assumption that consumers move through a series of cognitive (thinking) and affective (feeling) stages culminating in a behavioural (doing e.g. purchase or trial) stage. Steps proposed by the AIDA model The steps proposed by the AIDA model are as follows: ::* Attention – The consumer becomes aware of a category, product or brand (usually through advertising) :::::::↓ ::* Interest – The consumer becomes interested by learning about brand benefits & how the brand fits with lifestyle :::::::↓ ::* Desire – The consumer develops a favorable disposition towards the brand :::::::↓ ::* Action – The consumer forms a purchase intention, shops around, engages in trial or makes a purchase Some ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hyperbole
Hyperbole (; adj. hyperbolic ) is the use of exaggeration as a rhetorical device or figure of speech. In rhetoric, it is also sometimes known as auxesis (literally 'growth'). In poetry and oratory, it emphasizes, evokes strong feelings, and creates strong impressions. As a figure of speech, it is usually not meant to be taken literally. Etymology 'Hyperbole' is derived from the grc, ''huperbolḗ'' by way of Latin. The word is composed from ''hupér'' 'above, beyond' and ''bállō'' 'throw'. Unlike most English words beginning with ''hyper-'', it is stressed on the second syllable. The first known use is in the 15th century. 'Hype' is a shortened version. Usage Hyperbole is often used for emphasis or effect. In casual speech, it functions as an intensifier: saying "the bag weighed a ton" simply means that the bag was extremely heavy. The rhetorical device may be used for serious or ironic or comic effects. Understanding hyperbole and its use in context can help un ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Caslon
Caslon is the name given to serif typefaces designed by William Caslon I (c. 1692–1766) in London, or inspired by his work. Caslon worked as an engraver of punches, the masters used to stamp the moulds or matrices used to cast metal type. He worked in the tradition of what is now called old-style serif letter design, that produced letters with a relatively organic structure resembling handwriting with a pen. Caslon established a tradition of engraving type in London, which previously had not been common, and was influenced by the imported Dutch Baroque typefaces that were popular in England at the time. His typefaces established a strong reputation for their quality and their attractive appearance, suitable for extended passages of text. The letterforms of Caslon's roman, or upright type include an "A" with a concave hollow at top left and a "G" without a downwards-pointing spur at bottom right. The sides of the "M" are straight. The "W" has three terminals at the top ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Point (typography)
In typography, the point is the smallest unit of measure. It is used for measuring font size, leading, and other items on a printed page. The size of the point has varied throughout printing's history. Since the 18th century, the size of a point has been between 0.18 and 0.4 millimeters. Following the advent of desktop publishing in the 1980s and 1990s, digital printing has largely supplanted the letterpress printing and has established the DTP point (DeskTop Publishing point) as the ''de facto'' standard. The DTP point is defined as of an international inch () and, as with earlier American point sizes, is considered to be of a pica. In metal type, the point size of the font describes the height of the metal body on which the typeface's characters were cast. In digital type, letters of a font are designed around an imaginary space called an '' em square''. When a point size of a font is specified, the font is scaled so that its em square has a side length of that parti ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plain Language
Plain language is writing designed to ensure the reader understands as quickly, easily, and completely as possible. Plain language strives to be easy to read, understand, and use. It avoids verbose, convoluted language and jargon. In many countries, laws mandate that public agencies use plain language to increase access to programs and services. The United Nations Convention on the Rights of Persons with Disabilities includes plain language in its definition of ''communication''. Definition Most literacy and communications scholars agree that plain language means: * "Clear and effective communication" (Joseph Kimble) * "The idiomatic and grammatical use of language that most effectively presents ideas to the reader" (Bryan Garner) * "Clear, straightforward expression, using only as many words as are necessary. It is language that avoids obscurity, inflated vocabulary and convoluted construction. It is not baby talk, nor is it a simplified version of ... language." (Dr Robert Eagl ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Plain English
Plain English (or layman's terms) are groups of words that are to be clear and easy to know. It usually avoids the use of rare words and uncommon euphemisms to explain the subject. Plain English wording is intended to be suitable for almost anyone, and it allows for good understanding to help readers know a topic. Etymology The term derives from the 16th-century idiom "in plain English", meaning "in clear, straightforward language". Another name for the term, layman's terms, is derived from the idiom " in layman's terms" which refers to language phrased simply enough that a layperson, or common person without expertise on the subject, can understand. History United Kingdom In 1946, writer George Orwell wrote an essay entitled, "Politics and the English Language", where he criticized the dangers of "ugly and inaccurate" contemporary written English. The essay focuses particularly on politics where ''pacification'' can be used to mean "...defenceless villages are bombarded from the ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Murphy Varnish Works
The Murphy Varnish Works is located in Newark, Essex County, New Jersey, United States. The building was built in 1865 to manufacture varnish and was added to the National Register of Historic Places on March 9, 1979. See also *National Register of Historic Places listings in Essex County, New Jersey List of the National Register of Historic Places listings in Essex County, New Jersey __NOTOC__ This is intended to be a complete list of properties and districts listed on the National Register of Historic Places in Essex County, New Jersey. ... References Industrial buildings and structures on the National Register of Historic Places in New Jersey Italianate architecture in New Jersey Industrial buildings completed in 1865 Buildings and structures in Newark, New Jersey National Register of Historic Places in Newark, New Jersey New Jersey Register of Historic Places Varnishes 1865 establishments in New Jersey {{NewJersey-NRHP-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Vacuum Oil Company
Vacuum Oil Company was an American oil company known for its ''Gargoyle'' 600-W steam cylinder motor oil. After being taken over by the original Standard Oil Company and then becoming independent again, in 1931 Vacuum Oil merged with the Standard Oil Company of New York to form Socony-Vacuum, later renamed to Mobil and eventually merging with Standard Oil of New Jersey (itself renamed to Exxon) to form ExxonMobil in 1999. History Vacuum Oil was founded in 1866 by Matthew Ewing and Hiram Bond Everest, of Rochester, New York. Lubrication oil was an accidental discovery while attempting to distil kerosene. Everest noted the residue from the extraction was suitable as a lubricant. Soon after, the product became popular for use in steam engines and internal-combustion engines. Ewing sold his interest to Everest, who carried on the company. Vacuum was bought by Standard Oil in 1879. It had used "Mobiloil" automobile lubricating oil brand since 1904, and by 1918 it became recogniza ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
