Günter Mast
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Günter Mast
Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liquor Jägermeister. During his tenure as CEO he secured the sponsorship of the Eintracht Braunschweig football team. Braunschweig's game against FC Schalke 04 on 24 March 1973 became the first-ever Bundesliga match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the German Football Association The German Football Association (german: Deutscher Fußball-Bund ; DFB ) is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction for the German football league system and is in charge of t ..., which had previously banned shirt-sponsors. Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and l ...
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Braunschweig
Braunschweig () or Brunswick ( , from Low German ''Brunswiek'' , Braunschweig dialect: ''Bronswiek'') is a city in Lower Saxony, Germany, north of the Harz Mountains at the farthest navigable point of the river Oker, which connects it to the North Sea via the rivers Aller and Weser. In 2016, it had a population of 250,704. A powerful and influential centre of commerce in medieval Germany, Brunswick was a member of the Hanseatic League from the 13th until the 17th century. It was the capital city of three successive states: the Principality of Brunswick-Wolfenbüttel (1269–1432, 1754–1807, and 1813–1814), the Duchy of Brunswick (1814–1918), and the Free State of Brunswick (1918–1946). Today, Brunswick is the second-largest city in Lower Saxony and a major centre of scientific research and development. History Foundation and early history The date and circumstances of the town's foundation are unknown. Tradition maintains that Brunswick was created through the merge ...
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Unterlüß
Unterlüß is a village and former municipality in the district of Celle in Lower Saxony, Germany. It became part of the municipality of Südheide on 1 January 2015. It is about 30 km north-east of Celle and 25 km south-west of Uelzen. It is a station on the railway between Hanover and Hamburg. History The name Lüß was documented in 1569 for a forest, which was probably the source for the name. In 1847, the railroad was built, eventually becoming part of the line between Hanover and Hamburg, and a station Unterlüß was created, causing a settlement around it. In 1899, the company Rheinmetall (then Rheinische Metallwaren- und Maschinenfabrik Aktiengesellschaft) first installed a shooting range and then began manufacturing weapons. The settlement became a municipality in 1910. After World War I, Rheinmetall had to turn to civil production. They managed a model estate. Some labourers found work in the Kieselgur industry. During the German re-armament, the produ ...
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Mast-Jägermeister
Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in Wolfenbüttel. Jägermeister is the primary product of Mast-Jägermeister SE. They also produce the lesser known SchlehenFeuer, a brand of sloe gin. In the past, they manufactured a multitude of liquors and liqueurs. History Wilhelm Mast founded Mast-Jägermeister SE (then a KG) in Wolfenbüttel. His son Curt Mast developed the recipe for the herb flavored 70- proof (35%) liqueur Jägermeister, which he first brought to market in 1935. Günter Mast Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liquo ... was the managing director for many years until his death in 2011. Production Mast-Jägermeister SE produced 76.5 million 0.7 liter bottles in the financial year 2 ...
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Jägermeister
( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation and continues to be served in its signature green glass bottle. It is the flagship product of Mast-Jägermeister SE headquartered in , Germany. History Wilhelm Mast was a vinegar manufacturer and wine-trader in the city of Wolfenbüttel, Germany. His son, Curt Mast (1897–1970), was passionate about the production of spirits and liqueurs, and always keen to help his father in the business even at an early age. In 1934, at the age of 37, after he took over his father's business, Curt devised the recipe for "Jägermeister". Curt was an enthusiastic hunter. The name ''Jägermeister'' in German literally means "Master Hunter", "Hunt Master" or "master of the hunt". It is a title for a high-ranking official in charge of matters related to hu ...
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Die Welt
''Die Welt'' ("The World") is a German national daily newspaper, published as a broadsheet by Axel Springer SE. ''Die Welt'' is the flagship newspaper of the Axel Springer publishing group. Its leading competitors are the ''Frankfurter Allgemeine Zeitung'', the ''Süddeutsche Zeitung'' and the ''Frankfurter Rundschau''. The modern paper takes a self-described "liberal cosmopolitan" position in editing, but it is generally considered to be conservative."The World from Berlin"
'''', 28 December 2009.
"Divided ...
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Eintracht Braunschweig
Braunschweiger Turn- und Sportverein Eintracht von 1895 e.V., commonly known as Eintracht Braunschweig () or BTSV (), is a German association football, football and sports club based in Braunschweig, Lower Saxony. The club was one of the founding members of the Bundesliga in 1963 and won the national title in 1966–67 Bundesliga, 1967. The club plays in the 2. Bundesliga, the second tier of the German football league system. Since 1923, Eintracht Braunschweig has played at the Eintracht-Stadion. The club shares a Lower Saxony derby, rivalry with fellow Lower Saxon side Hannover 96. In addition to the football division, Eintracht has departments for several other sports, of which historically the field hockey department has been the most successful. History Foundation and early years Eintracht Braunschweig was founded as the football and cricket club FuCC Eintracht 1895 in 1895, became FC Eintracht von 1895 in 1906, then SV Eintracht in 1920. The team has a colorful history and ...
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Association Football
Association football, more commonly known as football or soccer, is a team sport played between two teams of 11 players who primarily use their feet to propel the ball around a rectangular field called a pitch. The objective of the game is to score more goals than the opposition by moving the ball beyond the goal line into a rectangular framed goal defended by the opposing side. Traditionally, the game has been played over two 45 minute halves, for a total match time of 90 minutes. With an estimated 250 million players active in over 200 countries, it is considered the world's most popular sport. The game of association football is played in accordance with the Laws of the Game, a set of rules that has been in effect since 1863 with the International Football Association Board (IFAB) maintaining them since 1886. The game is played with a football that is in circumference. The two teams compete to get the ball into the other team's goal (between the posts and under t ...
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FC Schalke 04
Fußballclub Gelsenkirchen-Schalke 04 e. V., commonly known as FC Schalke 04 (), Schalke 04 (), or abbreviated as S04 (), is a professional German football and multi-sports club originally from the Schalke district of Gelsenkirchen, North Rhine-Westphalia. The "04" in the club's name derives from its formation in 1904. Schalke have been one of the most popular professional football teams in Germany, even though the club's heyday was in the 1930s and 1940s. Schalke have played in the Bundesliga, the top tier of the German football league system, since 2022, following promotion from the 2. Bundesliga in 2021–22. As of 2022, the club has 160,000 members, making it the second-largest football club in Germany and the fourth-largest club in the world in terms of membership. Other activities offered by the club include athletics, basketball, handball, table tennis, winter sports and eSports. Schalke have won seven German championships, five DFB-Pokals, one DFB Ligapokal, one ...
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Bundesliga
The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary football competition. The Bundesliga comprises 18 teams and operates on a system of promotion and relegation with the 2. Bundesliga. Seasons run from August to May. Games are played on Fridays, Saturdays and Sundays. All of the Bundesliga clubs qualify for the DFB-Pokal. The winner of the Bundesliga qualifies for the DFL-Supercup. Fifty-six clubs have competed in the Bundesliga since its founding. Bayern Munich has won 31 of 59 titles, as well as the last ten seasons. The Bundesliga has seen other champions, with Borussia Dortmund, Hamburger SV, Werder Bremen, Borussia Mönchengladbach, and VfB Stuttgart most prominent among them. The Bundesliga is one of the top national leagues, ranked third in Europe according to UEFA's league coeffi ...
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German Football Association
The German Football Association (german: Deutscher Fußball-Bund ; DFB ) is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction for the German football league system and is in charge of the men's and women's national teams. The DFB headquarters are in Frankfurt am Main. Sole members of the DFB are the German Football League (german: Deutsche Fußball Liga; DFL), organising the professional Bundesliga and the 2. Bundesliga, along with five regional and 21 state associations, organising the semi-professional and amateur levels. The 21 state associations of the DFB have a combined number of more than 25,000 clubs with more than 6.8 million members, making the DFB the single largest sports federation in the world. History 1875 to 1900 From 1875 to the mid-1880s, the first kind of football played in Germany was according to rugby rules. Later, association-style football teams formed separate clubs, and since 1890 ...
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Süddeutsche Zeitung
The ''Süddeutsche Zeitung'' (; ), published in Munich, Bavaria, is one of the largest daily newspapers in Germany. The tone of SZ is mainly described as centre-left, liberal, social-liberal, progressive-liberal, and social-democrat. History On 6 October 1945, five months after the end of World War II in Germany, the ''SZ'' was the first newspaper to receive a license from the US military administration of Bavaria. Thfirst issuewas published the same evening, allegedly printed from the same (repurposed) presses that had printed ''Mein Kampf''. The first article begins with: Declines in ad sales in the early 2000s was so severe that the paper was on the brink of bankruptcy in October 2002. The Süddeutsche survived through a 150 million euro investment by a new shareholder, a regional newspaper chain called Südwestdeutsche Medien. Over a period of three years, the newspaper underwent a reduction in its staff, from 425 to 307, the closing of a regional edition in Düsseldor ...
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Frankfurter Rundschau
The ''Frankfurter Rundschau'' (FR) is a German daily newspaper, based in Frankfurt am Main. It is published every day but Sunday as a city, two regional and one nationwide issues and offers an online edition (see link below) as well as an e-paper. Local major competitors are the conservative-liberal ''Frankfurter Allgemeine Zeitung'' (FAZ), the local edition of the conservative tabloid '' Bild'', the best-selling newspaper in Europe, and the smaller local conservative ''Frankfurter Neue Presse''. The ''Rundschau's'' layout is modern and its editorial stance is social liberal. It holds that "independence, social justice and fairness" underlie its journalism. Frankfurter Rundschau Druck and Verlagshaus GmbH filed for bankruptcy on 12 November 2012. Then the paper was acquired by ''Frankfurter Allgemeine Zeitung'' and Frankfurter Societät (publisher of the ''Frankfurter Neue Presse'') in 2013, by taking over just 28 full-time journalists. The FR editorial board continued to be b ...
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