Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in

Wolfenbüttel Wolfenbüttel (; nds, Wulfenbüddel) is a town in Lower Saxony, Germany, the administrative capital of Wolfenbüttel District. It is best known as the location of the internationally renowned Herzog August Library and for having the largest c ...

Jägermeister ( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...

is the primary product of Mast-Jägermeister SE. They also produce the lesser known SchlehenFeuer, a brand of sloe gin. In the past, they manufactured a multitude of

liquor Liquor (or a spirit) is an alcoholic drink produced by distillation of grains, fruits, vegetables, or sugar, that have already gone through alcoholic fermentation. Other terms for liquor include: spirit drink, distilled beverage or hard ...

s and liqueurs.

History

Wilhelm Mast founded Mast-Jägermeister SE (then a KG) in Wolfenbüttel. His son Curt Mast developed the recipe for the

herb In general use, herbs are a widely distributed and widespread group of plants, excluding vegetables and other plants consumed for macronutrients, with savory or aromatic properties that are used for flavoring and garnishing food, for medicinal ...

flavored 70- proof (35%)

liqueur A liqueur (; ; ) is an alcoholic drink composed of spirits (often rectified spirit) and additional flavorings such as sugar, fruits, herbs, and spices. Often served with or after dessert, they are typically heavily sweetened and un-aged beyond ...

, which he first brought to market in 1935.

Günter Mast Günter Mast (July 4, 1927 in Braunschweig – February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business Mast-Jägermeister, known as producer of the liquo ...

was the managing director for many years until his death in 2011.

Production

Mast-Jägermeister SE produced 76.5 million 0.7 liter bottles in the financial year 2006 and grew by 15 percent in 2005. Most of the production (56.6 million) was exported to over 70 countries world-wide.

External links

Mast-Jägermeister SE - Enterprise web page
{{DEFAULTSORT:Mast-Jagermeister Distilleries in Germany Companies based in Lower Saxony German brands Food and drink companies established in 1878 19th-century establishments in the Duchy of Brunswick Wolfenbüttel