Günter Mast (July 4, 1927 in

Braunschweig Braunschweig () or Brunswick ( , from Low German ''Brunswiek'' , Braunschweig dialect: ''Bronswiek'') is a city in Lower Saxony, Germany, north of the Harz Mountains at the farthest navigable point of the river Oker, which connects it to the Nor ...

– February 28, 2011 in Lutterloh in the municipality of Unterlüß) was a German businessman. He was the Chief Executive Officer of the family business

Mast-Jägermeister Mast-Jägermeister SE is a German liquor company owned by the Findel-Mast family. The corporate offices are located in Wolfenbüttel. Jägermeister is the primary product of Mast-Jägermeister SE. They also produce the lesser known SchlehenFeuer, ...

, known as producer of the liquor

Jägermeister ( , ; stylized Jägermeiſter) is a German digestif made with 56 herbs and spices. Developed in 1934 by Wilhelm and Curt Mast, it has an alcohol by volume of 35% ( 61 degrees proof, or US 70 proof). The recipe has not changed since its creation ...

. During his tenure as CEO he secured the sponsorship of the

Eintracht Braunschweig Braunschweiger Turn- und Sportverein Eintracht von 1895 e.V., commonly known as Eintracht Braunschweig () or BTSV (), is a German association football, football and sports club based in Braunschweig, Lower Saxony. The club was one of the founding ...

football Football is a family of team sports that involve, to varying degrees, kicking a ball to score a goal. Unqualified, the word ''football'' normally means the form of football that is the most popular where the word is used. Sports commonly c ...

team. Braunschweig's game against

FC Schalke 04 Fußballclub Gelsenkirchen-Schalke 04 e. V., commonly known as FC Schalke 04 (), Schalke 04 (), or abbreviated as S04 (), is a professional German football and multi-sports club originally from the Schalke district of Gelsenkirchen, North Rhi ...

on 24 March 1973 became the first-ever

Bundesliga The Bundesliga (; ), sometimes referred to as the Fußball-Bundesliga () or 1. Bundesliga (), is a professional association football league in Germany. At the top of the German football league system, the Bundesliga is Germany's primary footba ...

match to feature a club having sponsorship on its jersey, following a long dispute between Mast and the

German Football Association The German Football Association (german: Deutscher Fußball-Bund ; DFB ) is the governing body of football in Germany. A founding member of both FIFA and UEFA, the DFB has jurisdiction for the German football league system and is in charge of t ...

, which had previously banned shirt-sponsors. Mast was also the President of the club from 1983 to 1986. However, personally Mast was not a football fan and later said to have attended only two matches of the club during his tenure as president. He died on February 28, 2011.

References

1927 births 2011 deaths Businesspeople from Braunschweig German football chairmen and investors {{Germany-business-bio-stub