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Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on Internet. Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google. Services Google Marketing Platform includes the following services: * Display & Video 360 (demand-side platform) * Search Ads 360 (search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics (web analytics) * Google Tag Manager (tag man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Advertising
In Internet marketing, search advertising is a method of placing online advertisements on web pages that show results from search engine queries. Through the same search-engine advertising services, ads can also be placed on Web pages with other published content. Search advertisements are targeted to match key search terms (called keywords) entered on search engines. This targeting ability has contributed to the attractiveness of search advertising for advertisers. Consumers will often use a search engine to identify and compare purchasing options immediately before making a purchasing decision. The opportunity to present consumers with advertisements tailored to their immediate buying interests encourages consumers to click on search ads instead of unpaid search results, which are often less relevant. For the online user, Sponsored Search Advertisement offers highly relevant search results which are based on the consumer’s own queries and, thus, they are considered less intrusi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Market Research
Market research is an organized effort to gather information about target markets and customers: know about them, starting with who they are. It is an important component of business strategy and a major factor in maintaining competitiveness. Market research helps to identify and analyze the needs of the market, the market size and the competition. Its techniques encompass both qualitative techniques such as focus groups, in-depth interviews, and ethnography, as well as quantitative techniques such as customer surveys, and analysis of secondary data. It includes social and opinion research, and is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making. Market research, marketing research, and marketing are a sequence of business activities; sometimes these are handled informally. The field of ''marketing researc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Surveys
Google Surveys (formerly Google Consumer Surveys) was a business product by Google aimed at facilitating customized market research. Released in 2012, Google announced in September 2022 that it would close on November 1, 2022. This product was designed by Google as an alternative to internet pay walls for websites that publish content. The program was launched by several online publishers such as Pandora, AdWeek, and the ''New York Daily News''. Google Surveys was part of the Google Marketing Platform. Model Google Surveys provides both a web interface with which to design the survey as well as the audience that takes the survey. The survey questions are subject to some requirements in length and content. Google receives money from business customers such as market research firms and small businesses who create the surveys. In addition to the paid services, Google also offers a free survey for websites with predefined questions targeted at people visiting the website. Every ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Data Studio
Looker Studio, formerly Google Data Studio, is an online tool for converting data into customizable informative reports and dashboards introduced by Google on March 15, 2016 as part of the enterprise Google Analytics 360 suite. In May 2016, Google announced a free version of Data Studio for individuals and small teams. Looker Studio is part of the Google Marketing Platform. See also * * Web analytics Web analytics is the measurement, collection, analysis, and reporting of web data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and ... * Data visualization References External links * Web analytics Web software {{Google-stub ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Optimize
Google Optimize, (GO) formerly called ''Google Website Optimizer'', is a freemium web analytics and testing tool by Google. It allows running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The Google Optimize website is used to design experiments and open a WYSIWYG editor for each version tested in the experiment. The free version allows running a few experiments at the same time and a user needs to upgrade to Google Optimize 360 to run more of them. There are also other limits including limited audience targeting options. The Google Optimize editor is a Chrome extension that allows changing some aspects of visible HTML elements. Changes are then applied with JavaScript tailored by rules set in an experiment. Changes can include replacing labels on buttons and links and some style changes like a font change, text alignment and such. You can also modify HTML inside chosen elements which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tag Management System
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as ''tracking pixels'' or ''web beacons''), used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application. Functionality Digital marketing tags are used to track usage of web sites, video content, and mobile apps. Such tracking data can support web analytics, campaign analytics, audience measurement, personalization, A/B testing, ad servers, behavioral retargeting, and conversion tracking. The main advantages of a tag management system is that it allows non-developer types to action a multitude of different tasks on a website or ap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Tag Manager
The following is a list of products, services, and apps provided by Google. Active, soon-to-be discontinued, and discontinued products, services, tools, hardware, and other applications are broken out into designated sections. Web-based products Search tools * Google Search – a web search engine and Google's core product. * Google Alerts – an email notification service that sends alerts based on chosen search terms whenever it finds new results. Alerts include web results, Google Groups results, news and videos. * Google Assistant – a virtual assistant. * Google Books – a search engine for books * Google Dataset Search – allows searching for datasets in data repositories and local and national government websites. * Google Flights – a search engine for flight tickets. * Google Images – a search engine for images online. * Google Shopping – a search engine to search for products across online shops. * Google Travel – a trip planner service * Google Videos ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Analytics
Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. As of 2019, Google Analytics is the most widely used web analytics service on the web. Site frequently updated. Google Analytics provides an SDK that allows gathering usage data from iOS and Android app, known as ''Google Analytics for Mobile Apps''. Google Analytics can be blocked by browsers, browser extensions, firewalls and other means. Google Analytics has undergone many updates since its inception and is currently on its 4th iteration — GA4. GA4 is the default Google Analytics installation, and is the renamed version for the (App + Web) Property that Google released in 2019 in a Beta form. GA4 has also replaced Universal Analytics (UA). One notable feature of GA4 is a natural integration with Google's BigQuery — a feature previou ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Management And Measurement
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Campaign Manager 360
Campaign or The Campaign may refer to: Types of campaigns * Campaign, in agriculture, the period during which sugar beets are harvested and processed *Advertising campaign, a series of advertisement messages that share a single idea and theme *Blitz campaign, a short, intensive, and focused marketing campaign for a product or business *Civil society campaign, a project intended to mobilize public support in order to instigate social change *Military campaign, large scale, long duration, significant military strategy plans incorporating a series of inter-related military operations or battles *Political campaign, an organized effort which seeks to influence the decision making process within a specific group *Project, an undertaking that is carefully planned to achieve a particular aim * The period during which a blast furnace is continuously in operation. Places *Campaign, Tennessee, an unincorporated community in the United States Arts, entertainment, and media Films *The Campaig ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Search Ads 360
Searching or search may refer to: Computing technology * Search algorithm, including keyword search ** :Search algorithms * Search and optimization for problem solving in artificial intelligence * Search engine technology, software for finding information ** Enterprise search, software or services for finding information within organizations ** Web search engine, a service for finding information on the World Wide Web Music * Search (band), a Malaysian rock band * "Searchin'", a 1957 song originally performed by The Coasters * "Searching" (China Black song), a 1991 song by China Black * "Searchin'" (CeCe Peniston song), a 1993 song by CeCe Peniston * "Searchin' (I Gotta Find a Man)", a 1983 dance song by Hazell Dean * "Searching" (INXS song), a 1997 song by INXS * "Searching" (Pete Rock & CL Smooth song), a 1995 song from the Pete Rock & CL Smooth album ''The Main Ingredient'' * ''Searching'', a 2013 album by Jay Diggins * "Searching", a 1980 single by Change * "Searching ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
