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Tag Management System
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as ''tracking pixels'' or ''web beacons''), used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application. Functionality Digital marketing tags are used to track usage of web sites, video content, and mobile apps. Such tracking data can support web analytics, campaign analytics, audience measurement, personalization, A/B testing, ad servers, behavioral retargeting, and conversion tracking. The main advantages of a tag management system is that it allows non-developer types to action a multitude of different tasks on a website or ap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Beacon
A web beaconAlso called web bug, tracking bug, tag, web tag, page tag, tracking pixel, pixel tag, 1×1 GIF, or clear GIF. is a technique used on web pages and email to unobtrusively (usually invisibly) allow checking that a user has accessed some content. Web beacons are typically used by third parties to monitor the activity of users at a website for the purpose of web analytics or page tagging. They can also be used for email tracking. When implemented using JavaScript, they may be called JavaScript tags. Using such beacons, companies and organizations can track the online behaviour of web users. At first, the companies doing such tracking were mainly advertisers or web analytics companies; later social media sites also started to use such tracking techniques, for instance through the use of buttons that act as tracking beacons. In 2017, W3C published a candidate specification for an interface that web developers can use to create web beacons. Overview A web beacon is a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Web Analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research and assess and improve website effectiveness. Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns. It can be used to estimate how traffic to a website changes after launching a new advertising campaign. Web analytics provides information about the number of visitors to a website and the number of page views, or create user behavior profiles. It helps gauge traffic and popularity trends, which is useful for market research. Basic steps of the web analytics process Most web analytics processes come down to four essential stages or steps, which are: * Collection of data: This stage is the collection of the basic, elementary data. Usuall ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
A/B Testing
A/B testing (also known as bucket testing, split-run testing, or split testing) is a user experience research methodology. A/B tests consist of a randomized experiment that usually involves two variants (A and B), although the concept can be also extended to multiple variants of the same variable. It includes application of statistical hypothesis testing or " two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare multiple versions of a single variable, for example by testing a subject's response to variant A against variant B, and determining which of the variants is more effective. Overview "A/B testing" is a shorthand for a simple randomized controlled experiment, in which a number of samples (e.g. A and B) of a single vector-variable are compared. These values are similar except for one variation which might affect a user's behavior. A/B tests are widely considered the simplest form of controlled experiment, especially when they ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Ad Serving
Ad serving describes the technology and service that places advertisements on Web sites, mobile apps, and Connected TVs. Ad serving technology companies provide software to Web sites and advertisers to serve ads, count them, choose the ads that will make the Web site or advertiser the most money, and monitor the progress of different advertising campaigns. Ad servers are divided into two types—publisher ad servers and advertiser (or a third party) ad servers. History The first central ad server was released by FocaLink Media Services and introduced on July 17, 1995, for controlling the delivery of online advertising or banner ads. Although most contemporary accounts are no longer available online, the Weizmann Institute of Science published an academic research paper documenting the launch of the first ad server. The original motherboard for the first ad server, assembled in June 1995, is also preserved. FocaLink re-launched the ad server under the name SmartBanner in Feb ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Behavioral Retargeting
Behavioral retargeting (also known as behavioral remarketing, or simply, retargeting) is a form of online targeted advertising by which online advertising is targeted to consumers based on their previous internet behaviour. Retargeting tags online users by including a Web bug, pixel within the target webpage or email, which sets a Tracking cookie#Tracking, cookie in the user's browser. Once the HTTP cookie, cookie is set, the advertiser is able to show ads (often display ads) to that user elsewhere on the internet via an ad exchange. Dynamic creative (also known as personalized retargeting), allows an advertiser to display a banner created on-the-fly for a particular consumer based on specific pages that they viewed. For example, if a consumer visits an advertiser's website and browses products A, B, and C – they will then be retargeted with a display banner featuring the exact products A, B, and C that they previously viewed. This is typically restricted to the visitor's browsin ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Conversion Tracking
With reference to display media and search media, conversion tracking is the measurement of media performance with reference to campaign key performance indicators (key performance indicators, KPIs). This process functions thanks to a JavaScript tracker or a Spy pixel, pixel tracker (when JavaScript is disabled, for instance in emails), which instantaneously records quantitative actions. Results are cross referenced with the Key Performance Indicator, KPIs, or measures of success, to gauge if the media inventory has achieved its targeting parameters. Common measures of success include: * Conversion rate: the ratio of orders to visitors * Drop off rate: the ratio of users that started processes but did not finish * Click through rate: the ratio of total visitors with exposure to an advertisement, over those visitors whom clicked through to the website * Registration rate: the ratio of website visitors who register to visitors leaving the site without registering again * Interactio ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sandbox (software Development)
A sandbox is a testing environment that isolates untested code changes and outright experimentation from the production environment or repository, in the context of software development including Web development, Automation and revision control. The isolation metaphor is taken from the idea of children who do not play well together, so each is given their own sandbox to play in alone. Sandboxing protects "live" servers and their data, vetted source code distributions, and other collections of code, data and/or content, proprietary or public, from changes that could be damaging to a mission-critical system or which could simply be difficult to revert, regardless of the intent of the author of those changes. Sandboxes replicate at least the minimal functionality needed to accurately test the programs or other code under development (e.g. usage of the same environment variables as, or access to an identical database to that used by, the stable prior implementation intended to b ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adobe Systems
Adobe Inc. ( ), originally called Adobe Systems Incorporated, is an American multinational computer software company incorporated in Delaware and headquartered in San Jose, California. It has historically specialized in software for the creation and publication of a wide range of content, including graphics, photography, illustration, animation, multimedia/video, motion pictures, and print. Its flagship products include Adobe Photoshop image editing software; Adobe Illustrator vector-based illustration software; Adobe Acrobat Reader and the Portable Document Format (PDF); and a host of tools primarily for audio-visual content creation, editing and publishing. Adobe offered a bundled solution of its products named Adobe Creative Suite, which evolved into a subscription software as a service (SaaS) offering named Adobe Creative Cloud. The company also expanded into digital marketing software and in 2021 was considered one of the top global leaders in Customer Experience Manageme ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Matomo (software)
Matomo, formerly Piwik (pronounced ), is the most common free and open source web analytics application to track online visits to one or more websites and display reports on these visits for analysis. Features Matomo is developed by a team of international developers and runs on a PHP/MySQL webserver. It has been translated into 54 languages. New versions are released regularly. Usage , Matomo was used by over a million websites, representing over 2% of all websites with known traffic analysis tools and 6% of all top 10k global websites. It's recommended and used by various public administrations including CNIL, the European Commission and the Italian government. History Piwik was released in late 2007 as a replacement for phpMyVisites, with full API support, a cleaner UI, modern graphs, better architecture and better performance. On 21 November 2008, SourceForge announced the availability of Piwik as a hosted application for developers. Piwik was selected Sour ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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