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GOOGLE is an American multinational technology company that specializes in Internet
Internet
-related services and products. These include online advertising technologies, search , cloud computing , software , and hardware . Google
Google
was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University
Stanford University
, in California. Together, they own about 14 percent of its shares, and control 56 percent of the stockholder voting power through supervoting stock . They incorporated Google
Google
as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google
Google
moved to its new headquarters in Mountain View, California
California
, nicknamed the Googleplex
Googleplex
. In August 2015, Google announced plans to reorganize its various interests as a conglomerate called Alphabet Inc. Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet
Internet
interests. Upon completion of the restructure, Sundar Pichai was appointed CEO
CEO
of Google; he replaced Larry Page , who became CEO
CEO
of Alphabet.

The company's rapid growth since incorporation has triggered a chain of products, acquisitions , and partnerships beyond Google\'s core search engine ( Google Search ). It offers services designed for work and productivity ( Google Docs, Sheets and Slides ), email (Gmail /Inbox ), scheduling and time management ( Google Calendar ), cloud storage ( Google Drive ), social networking ( Google+
Google+
), instant messaging and video chat ( Google Allo
Google Allo
/Duo ), language translation ( Google Translate ), mapping and turn-by-turn navigation ( Google
Google
Maps / Waze ), video sharing ( YouTube
YouTube
), notetaking ( Google Keep ), and photo organizing and editing ( Google Photos ). The company leads the development of the Android mobile operating system , the Google
Google
Chrome web browser, and Chrome OS , a lightweight operating system based on the Chrome browser. Google
Google
has moved increasingly into hardware; from 2010 to 2015, it partnered with major electronics manufacturers in the production of its Nexus devices, and in October 2016, it released multiple hardware products (including the Google Pixel smartphone, Home smart speaker, Wifi mesh wireless router , and Daydream View virtual reality headset). The new hardware chief, Rick Osterloh, stated: "a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience". Google
Google
has also experimented with becoming an Internet
Internet
carrier . In February 2010, it announced Google Fiber , a fiber-optic infrastructure that was installed in Kansas City ; in April 2015, it launched Project Fi in the United States, combining Wi-Fi and cellular networks from different providers; and in 2016, it announced the Google
Google
Station initiative to make public Wi-Fi around the world, with initial deployment in India.

Alexa , a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other Google
Google
services also figure in the top 100 most visited websites, including YouTube
YouTube
and Blogger . Google
Google
has been the second most valuable brand in the world for 4 consecutive years, but has received significant criticism involving issues such as privacy concerns , tax avoidance , antitrust , censorship , and search neutrality . Google's mission statement , from the outset, was "to organize the world's information and make it universally accessible and useful", and its unofficial slogan was "Don\'t be evil ". In October 2015, the motto was replaced in the Alphabet corporate code of conduct by the phrase "Do the right thing".

CONTENTS

* 1 History

* 1.1 Financing, 1998 and initial public offering, 2004 * 1.2 Growth * 1.3 2013 onward

* 1.4 Acquisitions and partnerships

* 1.4.1 2000–2009 * 1.4.2 2010–present

* 1.5 Google
Google
data centers * 1.6 Alphabet

* 2 Products and services

* 2.1 Advertising * 2.2 Search engine * 2.3 Enterprise services

* 2.4 Consumer services

* 2.4.1 Web-based services * 2.4.2 Software
Software
* 2.4.3 Hardware

* 2.5 Internet
Internet
services * 2.6 Other products * 2.7 APIs * 2.8 Other websites

* 3 Corporate affairs and culture

* 3.1 Employees

* 3.2 Office locations and headquarters

* 3.2.1 Mountain View * 3.2.2 New York City * 3.2.3 Other U.S. cities * 3.2.4 International locations

* 3.3 Doodles * 3.4 Easter eggs and April Fools\' Day jokes * 3.5 Philanthropy * 3.6 Tax avoidance * 3.7 Environment * 3.8 Lobbying * 3.9 Litigation

* 4 Criticism and controversy * 5 See also * 6 References * 7 Further reading * 8 External links

HISTORY

Main article: History of Google Google's original homepage had a simple design because the company founders had little experience in HTML , the markup language used for designing web pages.

Google
Google
began in January 1996 as a research project by Larry Page and Sergey Brin when they were both PhD students at Stanford University
Stanford University
in Stanford, California
California
.

While conventional search engines ranked results by counting how many times the search terms appeared on the page, the two theorized about a better system that analyzed the relationships among websites. They called this new technology PageRank ; it determined a website's relevance by the number of pages, and the importance of those pages that linked back to the original site.

Page and Brin originally nicknamed their new search engine "BackRub", because the system checked backlinks to estimate the importance of a site. Eventually, they changed the name to Google; the name of the search engine originated from a misspelling of the word "googol ", the number 1 followed by 100 zeros, which was picked to signify that the search engine was intended to provide large quantities of information. Originally, Google
Google
ran under Stanford University's website, with the domains _google.stanford.edu_ and _z.stanford.edu_.

The domain name for Google
Google
was registered on September 15, 1997, and the company was incorporated on September 4, 1998. It was based in the garage of a friend ( Susan Wojcicki ) in Menlo Park, California . Craig Silverstein , a fellow PhD student at Stanford, was hired as the first employee.

FINANCING, 1998 AND INITIAL PUBLIC OFFERING, 2004

Google's first production server.

Google
Google
was initially funded by an August 1998 contribution of $100,000 from Andy Bechtolsheim , co-founder of Sun Microsystems ; the money was given before Google
Google
was incorporated. Google
Google
received money from three other angel investors in 1998: Amazon.com founder Jeff Bezos , Stanford University
Stanford University
computer science professor David Cheriton , and entrepreneur Ram Shriram .

After some additional, small investments through the end of 1998 to early 1999, a new $25 million round of funding was announced on June 7, 1999, with major investors including the venture capital firms Kleiner Perkins Caufield "> In an effort to maintain the company's unique culture, Google
Google
designated a Chief Culture Officer, who also serves as the Director of Human Resources. The purpose of the Chief Culture Officer is to develop and maintain the culture and work on ways to keep true to the core values that the company was founded on: a flat organization with a collaborative environment. Google
Google
has also faced allegations of sexism and ageism from former employees. In 2013, a class action against several Silicon Valley
Silicon Valley
companies, including Google, was filed for alleged "no cold call" agreements which restrained the recruitment of high-tech employees.

The stock performed well after the IPO, with shares hitting $350 for the first time on October 31, 2007, primarily because of strong sales and earnings in the online advertising market. The surge in stock price was fueled mainly by individual investors, as opposed to large institutional investors and mutual funds . GOOG shares split into GOOG Class C shares and GOOGL class A shares. The company is listed on the NASDAQ stock exchange under the ticker symbols GOOGL and GOOG, and on the Frankfurt Stock Exchange under the ticker symbol GGQ1. These ticker symbols now refer to Alphabet Inc., Google's holding company, since the fourth quarter of 2015.

GROWTH

In March 1999, the company moved its offices to Palo Alto, California , which is home to several prominent Silicon Valley
Silicon Valley
technology start-ups. The next year, Google
Google
began selling advertisements associated with search keywords against Page and Brin's initial opposition toward an advertising-funded search engine. In order to maintain an uncluttered page design, advertisements were solely text-based.

This model of selling keyword advertising was first pioneered by Goto.com, an Idealab spin-off created by Bill Gross . When the company changed names to Overture Services, it sued Google
Google
over alleged infringements of the company's pay-per-click and bidding patents. Overture Services would later be bought by Yahoo! and renamed Yahoo! Search Marketing
Marketing
. The case was then settled out of court; Google
Google
agreed to issue shares of common stock to Yahoo! in exchange for a perpetual license.

In 2001, Google
Google
received a patent for its PageRank mechanism. The patent was officially assigned to Stanford University
Stanford University
and lists Lawrence Page as the inventor. In 2003, after outgrowing two other locations, the company leased an office complex from Silicon Graphics , at 1600 Amphitheatre Parkway in Mountain View, California . The complex became known as the Googleplex
Googleplex
, a play on the word googolplex , the number one followed by a googol zeroes. The Googleplex
Googleplex
interiors were designed by Clive Wilkinson Architects. Three years later, Google bought the property from SGI for $319 million. By that time, the name "Google" had found its way into everyday language, causing the verb "google " to be added to the _ Merriam-Webster Collegiate Dictionary_ and the _ Oxford English Dictionary _, denoted as: "to use the Google search engine to obtain information on the Internet". The first use of "Google" as a verb in pop culture happened on the TV series _Buffy the Vampire Slayer _, in 2002.

In 2005, _ The Washington Post _ reported on a 700 percent increase in third-quarter profit for Google, largely thanks to large companies shifting their advertising strategies from newspapers, magazines, and television to the Internet. In January 2008, all the data that passed through Google's MapReduce software component had an aggregated size of 20 petabytes per day. In 2009, a CNN
CNN
report about top political searches of 2009 noted that "more than a billion searches" are being typed into Google
Google
on a daily basis. In May 2011, the number of monthly unique visitors to Google
Google
surpassed one billion for the first time, an 8.4 percent increase from May 2010 (931 million).

The year 2012 was the first time that Google
Google
generated $50 billion in annual revenue, which topped the $38 billion that was generated the previous year. In January 2013, then- CEO
CEO
Larry Page commented, "We ended 2012 with a strong quarter ... Revenues were up 36% year-on-year, and 8% quarter-on-quarter. And we hit $50 billion in revenues for the first time last year – not a bad achievement in just a decade and a half."

2013 ONWARD

Screenshot of the Google
Google
homepage in 2015

Google
Google
announced the launch of a new company, called Calico , on September 19, 2013, to be led by Apple, Inc. chairman Arthur Levinson . In the official public statement, Page explained that the "health and well-being" company would focus on "the challenge of ageing and associated diseases".

Google
Google
celebrated its 15-year anniversary on September 27, 2013, and in 2016 it celebrated its 18th birthday with an animated Doodle
Doodle
shown on web browsers around the world. although it has used other dates for its official birthday. The reason for the choice of September 27 remains unclear, and a dispute with rival search engine Yahoo! Search in 2005 has been suggested as the cause.

The Alliance for Affordable Internet
Internet
(A4AI) was launched in October 2013; Google
Google
is part of the coalition of public and private organisations that also includes Facebook
Facebook
, Intel
Intel
, and Microsoft
Microsoft
. Led by Sir Tim Berners-Lee , the A4AI seeks to make Internet
Internet
access more affordable so that access is broadened in the developing world, where only 31% of people are online. Google
Google
will help to decrease Internet
Internet
access prices so they fall below the UN Broadband Commission's worldwide target of 5% of monthly income.

The corporation's consolidated revenue for the third quarter of 2013 was reported in mid-October 2013 as $14.89 billion, a 12 percent increase compared to the previous quarter. Google's Internet
Internet
business was responsible for $10.8 billion of this total, with an increase in the number of users' clicks on advertisements.

According to Interbrand 's annual Best Global Brands report, Google has been the second most valuable brand in the world (behind Apple Inc. ) in 2013, 2014, 2015, and 2016, with a valuation of $133 billion.

In September 2015, Google
Google
engineering manager Rachel Potvin revealed details about Google's software code at an engineering conference. She revealed that the entire Google
Google
codebase, which spans every single service it develops, consists of over 2 billion lines of code. All that code is stored on a code repository available to all 25,000 Google
Google
engineers, and the code is regularly copied and updated on 10 Google
Google
data centers. To keep control, Potvin said Google
Google
has built its own "version control system", called "Piper", and that "when you start a new project, you have a wealth of libraries already available to you. Almost everything has already been done." Engineers can make a single code change and deploy it on all services at the same time. The only major exceptions are that the PageRank search results algorithm is stored separately with only specific employee access, and the code for the Android operating system and the Google Chrome browser are also stored separately, as they don't run on the Internet. The "Piper" system spans 85 TB of data. Google
Google
engineers make 25,000 changes to the code each day, and on a weekly basis change approximately 15 million lines of code across 250,000 files. With that much code, automated bots have to help. Potvin reported, "You need to make a concerted effort to maintain code health. And this is not just humans maintaining code health, but robots too.” Bots aren't writing code, but generating a lot of the data and configuration files needed to run the company’s software. "Not only is the size of the repository increasing," Potvin explained, "but the rate of change is also increasing. This is an exponential curve."

As of October 2016, Google
Google
operates 70 offices in more than 40 countries. Alexa , a company that monitors commercial web traffic, lists Google.com as the most visited website in the world. Several other Google
Google
services also figure in the top 100 most visited websites, including YouTube
YouTube
and Blogger.

ACQUISITIONS AND PARTNERSHIPS

Main article: List of mergers and acquisitions by Alphabet Larry Page and Sergey Brin in 2003

2000–2009

In 2001, Google
Google
acquired Deja News , the operators of a large archive of materials from Usenet . Google
Google
rebranded the archive as Google Groups , and by the end of the year, it had expanded the history back to 1981.

In April 2003, Google
Google
acquired Applied Semantics , a company specializing in making software applications for the online advertising space. The AdSense contextual advertising technology developed by Applied Semantics was adopted into Google's advertising efforts.

In 2004, Google
Google
acquired Keyhole, Inc . Keyhole's eponymous product was later renamed Google Earth .

in 2005. Google
Google
acquired Urchin Software
Software
in April 2005, using their Urchin on Demand product (along with ideas from Adaptive Path's Measure Map) to create Google Analytics in 2006.

In October 2006, Google
Google
announced that it had acquired the video-sharing site YouTube
YouTube
for $1.65 billion in Google
Google
stock, and the deal was finalized on November 13, 2006.

On April 13, 2007, Google
Google
reached an agreement to acquire DoubleClick for $3.1 billion, transferring to Google
Google
valuable relationships that DoubleClick had with Web publishers and advertising agencies. The deal was approved despite anti-trust concerns raised by competitors Microsoft
Microsoft
and AT">'s photographs.

2010–present

In 2010, Google Energy made its first investment in a renewable energy project, putting $38.8 million into two wind farms in North Dakota . The company announced the two locations will generate 169.5 megawatts of power, enough to supply 55,000 homes. The farms, which were developed by NextEra Energy Resources , will reduce fossil fuel use in the region and return profits. NextEra Energy Resources sold Google
Google
a twenty-percent stake in the project to get funding for its development. In February 2010, the Federal Energy Regulatory Commission FERC granted Google
Google
an authorization to buy and sell energy at market rates. The order specifically states that Google
Google
Energy—a subsidiary of Google—holds the rights "for the sale of energy, capacity, and ancillary services at market-based rates", but acknowledges that neither Google Energy nor its affiliates "own or control any generation or transmission" facilities. The corporation exercised this authorization in September 2013 when it announced it would purchase all the electricity produced by the not-yet-built 240-megawatt Happy Hereford wind farm.

Also in 2010, Google
Google
purchased Global IP Solutions , a Norway-based company that provides web-based teleconferencing and other related services. This acquisition enabled Google
Google
to add telephone-style services to its list of products. On May 27, 2010, Google
Google
announced it had also closed the acquisition of the mobile ad network AdMob . This occurred days after the Federal Trade Commission closed its investigation into the purchase. Google
Google
acquired the company for an undisclosed amount. In July 2010, Google
Google
signed an agreement with an Iowa wind farm to buy 114 megawatts of energy for 20 years.

On April 4, 2011, _ The Globe and Mail _ reported that Google
Google
bid $900 million for 6000 Nortel Networks
Nortel Networks
patents.

On August 15, 2011, Google
Google
made its largest-ever acquisition to-date when it announced that it would acquire Motorola Mobility for $12.5 billion subject to approval from regulators in the United States and Europe. In a post on Google's blog, Google
Google
Chief Executive and co-founder Larry Page revealed that the acquisition was a strategic move to strengthen Google's patent portfolio. The company's Android operating system has come under fire in an industry-wide patent battle, as Apple and Microsoft
Microsoft
have sued Android device makers such as HTC, Samsung, and Motorola. The merger was completed on May 22, 2012, after the approval of People\'s Republic of China .

This purchase was made in part to help Google
Google
gain Motorola's considerable patent portfolio on mobile phones and wireless technologies, to help protect Google
Google
in its ongoing patent disputes with other companies, mainly Apple and Microsoft
Microsoft
, and to allow it to continue to freely offer Android . After the acquisition closed, Google
Google
began to restructure the Motorola business to fit Google's strategy. On August 13, 2012, Google
Google
announced plans to lay off 4000 Motorola Mobility employees. On December 10, 2012, Google
Google
sold the manufacturing operations of Motorola Mobility to Flextronics for $75 million. As a part of the agreement, Flextronics will manufacture undisclosed Android and other mobile devices. On December 19, 2012, Google
Google
sold the Motorola Home business division of Motorola Mobility to Arris Group for $2.35 billion in a cash-and-stock transaction. As a part of this deal, Google
Google
acquired a 15.7% stake in Arris Group valued at $300 million.

In June 2013, Google
Google
acquired Waze , a $966 million deal. While Waze would remain an independent entity, its social features, such as its crowdsourced location platform, were reportedly valuable integrations between Waze and Google Maps , Google's own mapping service.

On January 26, 2014, Google
Google
Inc. announced it had agreed to acquire DeepMind Technologies , a privately held artificial intelligence company from London
London
. DeepMind describes itself as having the ability to combine the best techniques from machine learning and systems neuroscience to build general-purpose learning algorithms. DeepMind's first commercial applications were used in simulations, e-commerce and games. As of December 2013, it was reported that DeepMind had roughly 75 employees. The technology news website Re/code reported that the company was purchased for $400 million though it was not disclosed where the information came from. A Google
Google
spokesman would not comment of the price. The purchase of DeepMind aids in Google's recent growth in the artificial intelligence and robotics community.

On January 29, 2014, Google
Google
announced it was selling its Motorola Mobility unit to China-based Lenovo , for $2.91bn. The company kept the extensive patent collection used to develop Android products, considered the most valuable part of the original deal. Nonetheless, the sale price was significantly less than the $12.5 billion Google had bought Motorola Mobility for. The $2.91bn price tag consisted of $660 million in cash, $750 million in Lenovo ordinary shares, and a $1.5 billion 3-year promissory note. In March 2014, Google
Google
confirmed it had purchased the remnants of gaming startup, Green Throttle Games , which developed a Bluetooth
Bluetooth
gaming controller for Android .

On September 10, 2015, Google
Google
announced to form strategic partnership with Mobvoi to bring Android Wear to mainland China. In October 2015, Google
Google
invested in a China-based artificial intelligence (AI) company, Mobvoi. The funding will enable the Company to further enhance its core AI technologies, and develop new consumer products empowered by AI.

GOOGLE DATA CENTERS

As of 2016, Google
Google
owned and operated nine data centers across the U.S., two in Asia, and four in Europe.

In 2011, the company had announced plans to build three data centers at a cost of more than $200 million in Asia ( Singapore
Singapore
, Hong Kong and Taiwan
Taiwan
) and said they would be operational within two years. In December 2013, Google
Google
announced that it had scrapped the plan to build a data center in Hong Kong.

In October 2013, _ The Washington Post _ reported that the U.S. National Security Agency intercepted communications between Google's data centers, as part of a program named MUSCULAR . This wiretapping was made possible because Google
Google
did not encrypt data passed inside its own network. Google
Google
began encrypting data sent between data centers in 2013.

Google’s most efficient data center runs at 95 °F (35 °C) using only fresh air cooling, requiring no electrically powered air conditioning; the servers run so hot that humans cannot go near them for extended periods.

An August 2011 report estimated that Google
Google
had about 900,000 servers in their data centers, based on energy usage. The report does state that " Google
Google
never says how many servers are running in its data centers."

In December 2016, Google
Google
announced that starting in 2017, it will power all of its data centers, as well as all of its offices, from 100% renewable energy. The commitment will make Google
Google
"the world’s largest corporate buyer of renewable power, with commitments reaching 2.6 gigawatts (2,600 megawatts) of wind and solar energy". Google
Google
also stated that it does not count that as its final goal; it says that "since the wind doesn’t blow 24 hours a day, we’ll also broaden our purchases to a variety of energy sources that can enable renewable power, every hour of every day". Additionally, the project will "help support communities" around the world, as the purchase commitments will "result in infrastructure investments of more than $3.5 billion globally", and will "generate tens of millions of dollars per year in revenue to local property owners, and tens of millions more to local and national governments in tax revenue".

ALPHABET

Main article: Alphabet Inc.

On August 10, 2015, Google
Google
announced plans to reorganize its various interests as a conglomerate called Alphabet . Google, Alphabet's leading subsidiary, will continue to be the umbrella company for Alphabet's Internet
Internet
interests. Upon completion of the restructure, Sundar Pichai became CEO
CEO
of Google, replacing Larry Page , who became CEO
CEO
of Alphabet.

PRODUCTS AND SERVICES

See also: List of Google products

ADVERTISING

Google
Google
on ad-tech London, 2010

For the 2006 fiscal year, the company reported $10.492 billion in total advertising revenues and only $112 million in licensing and other revenues. In 2011, 96% of Google's revenue was derived from its advertising programs. In addition to its own algorithms for understanding search requests, Google
Google
uses technology from the company DoubleClick , to project user interest and target advertising to the search context and the user history.

In 2007, Google
Google
launched " AdSense for Mobile ", taking advantage of the emerging mobile advertising market.

Google Analytics allows website owners to track where and how people use their website, for example by examining click rates for all the links on a page. Google
Google
advertisements can be placed on third-party websites in a two-part program. Google's AdWords allows advertisers to display their advertisements in the Google
Google
content network, through a cost-per-click scheme. The sister service, Google
Google
AdSense , allows website owners to display these advertisements on their website and earn money every time ads are clicked.

One of the criticisms of this program is the possibility of click fraud , which occurs when a person or automated script clicks on advertisements without being interested in the product, causing the advertiser to pay money to Google
Google
unduly. Industry reports in 2006 claimed that approximately 14 to 20 percent of clicks were fraudulent or invalid.

In February 2003, Google
Google
stopped showing the advertisements of Oceana , a non-profit organization protesting a major cruise ship's sewage treatment practices. Google
Google
cited its editorial policy at the time, stating " Google
Google
does not accept advertising if the ad or site advocates against other individuals, groups, or organizations." The policy was later changed. In June 2008, Google
Google
reached an advertising agreement with Yahoo!, which would have allowed Yahoo! to feature Google
Google
advertisements on its web pages. The alliance between the two companies was never completely realized because of antitrust concerns by the U.S. Department of Justice . As a result, Google
Google
pulled out of the deal in November 2008.

SEARCH ENGINE

Main articles: Google Search and Google Images Google
Google
Search homepage as of December 2, 2016

According to market research published by comScore in November 2009, Google Search is the dominant search engine in the United States market, with a market share of 65.6%. Google
Google
indexes billions of web pages, so that users can search for the information they desire through the use of keywords and operators .

In 2003, _ The New York Times _ complained about Google's indexing, claiming that Google's caching of content on its site infringed its copyright for the content. In this case, the United States District Court of Nevada
Nevada
ruled in favor of Google
Google
in _ Field v. Google _ and _Parker v. Google_. The publication _2600: The Hacker Quarterly _ has compiled a list of words that the web giant's new instant search feature will not search.

Google
Google
Watch has criticized Google's PageRank algorithms, saying that they discriminate against new websites and favor established sites.

Google
Google
also hosts Google Books . The company began scanning books and uploading limited previews, and full books were allowed, into its new book search engine. The Authors Guild , a group that represents 8,000 U.S. authors, filed a class action suit in a New York City federal court against Google
Google
in 2005 over this service. Google
Google
replied that it is in compliance with all existing and historical applications of copyright laws regarding books. Google
Google
eventually reached a revised settlement in 2009 to limit its scans to books from the U.S., the UK, Australia, and Canada. Furthermore, the Paris Civil Court ruled against Google
Google
in late 2009, asking it to remove the works of La Martinière ( Éditions du Seuil ) from its database. In competition with Amazon.com , Google
Google
sells digital versions of new books.

On July 21, 2010, in response to Bing , Google
Google
updated its image search to display a streaming sequence of thumbnails that enlarge when pointed at. Though web searches still appear in a batch per page format, on July 23, 2010, dictionary definitions for certain English words began appearing above the linked results for web searches.

The "Hummingbird" update to the Google
Google
search engine was announced in September 2013. The update was introduced over the month prior to the announcement and allows users ask the search engine a question in natural language rather than entering keywords into the search box.

In August 2016, Google
Google
announced two major changes related to its mobile search results. The first, removing the "mobile-friendly" label that highlighted pages were easy to read on mobile from its mobile search results page. The second, on January 10, 2017, the company will start punishing mobile pages that show intrusive interstitials when a user first opens a page and they will rank lower in its search results.

In May 2017, Google
Google
enabled a new "Personal" tab in Google
Google
Search, letting users search for content in their Google
Google
accounts' various services, including email messages from Gmail and photos from Google Photos .

ENTERPRISE SERVICES

Main article: G Suite

G Suite is a monthly subscription offering for organizations and businesses to get access to a collection of Google's services, including Gmail , Google Drive and Docs, Sheets, and Slides , with additional administrative tools, unique domain names, and 24/7 support. Google's search appliance at the 2008 RSA Conference

Google Search Appliance was launched in February 2002, targeted toward providing search technology for larger organizations. Google launched the Mini three years later, which was targeted at smaller organizations. Late in 2006, Google
Google
began to sell Custom Search Business Edition, providing customers with an advertising-free window into Google.com's index. The service was renamed Google
Google
Site Search in 2008. Site Search customers were notified by email in late March 2017 that no new licenses for Site Search would be sold after April 1, 2017, but that customer and technical support would be provided for the duration of existing license agreements.

On March 15, 2016, Google
Google
announced the introduction of Google Analytics 360 Suite, "a set of integrated data and marketing analytics products, designed specifically for the needs of enterprise-class marketers." Among other things, the suite is designed to help "enterprise class marketers" "see the complete customer journey", generate "useful insights", and "deliver engaging experiences to the right people". Jack Marshall of _ The Wall Street Journal _ wrote that the suite competes with existing marketing cloud offerings by companies including Adobe , Oracle , Salesforce , and IBM
IBM
.

CONSUMER SERVICES

Web-based Services

Google
Google
offers Gmail , and the newer variant Inbox , for email , Google Calendar for time-management and scheduling, Google Maps for mapping, navigation and satellite imagery , Google Drive for cloud storage of files, Google Docs, Sheets and Slides for productivity, Google Photos for photo storage and sharing, Google Keep for note-taking , Google Translate for language translation, YouTube
YouTube
for video viewing and sharing, and Google+
Google+
, Allo , and Duo for social interaction.

Software

Google
Google
develops the Android mobile operating system , as well as its smartwatch , television , car , and Internet
Internet
of things -enabled smart devices variations.

It also develops the Google Chrome web browser, and Chrome OS , an operating system based on Chrome.

Hardware

In January 2010, Google
Google
released Nexus One , the first Android phone under its own, "Nexus", brand. It spawned a number of phones and tablets under the "Nexus" branding until its eventual discontinuation in 2016, replaced by a new brand called Pixel .

In 2011, the Chromebook was introduced, described as a "new kind of computer" running Chrome OS.

In July 2013, Google
Google
introduced the Chromecast dongle, that allows users to stream content from their smartphones to televisions.

In June 2014, Google
Google
announced Google Cardboard , a simple cardboard viewer that lets user place their smartphone in a special front compartment to view virtual reality (VR) media.

In April 2016, _ Recode
Recode
_ reported that Google
Google
had hired Rick Osterloh, Motorola Mobility 's former President, to head Google's new hardware division. In October 2016, Osterloh stated that "a lot of the innovation that we want to do now ends up requiring controlling the end-to-end user experience", and Google
Google
announced several hardware platforms:

* The Pixel and Pixel XL smartphones with the Google Assistant , a next-generation contextual voice assistant, built-in. * Google Home , an Amazon Echo -like voice assistant placed in the house that can answer voice queries, play music, find information from apps (calendar, weather etc.), and control third-party smart home appliances (users can tell it to turn on the lights, for example). * Daydream View virtual reality headset that lets Android users with compatible Daydream-ready smartphones put their phones in the headset and enjoy VR content. * Google Wifi , a connected set of Wi-Fi routers to simplify and extend coverage of home Wi-Fi.

INTERNET SERVICES

In February 2010, Google
Google
announced the Google Fiber project, with experimental plans to build an ultra-high-speed broadband network for 50,000 to 500,000 customers in one or more American cities. Following Google's corporate restructure to make Alphabet Inc. its parent company, Google Fiber was moved to Alphabet's Access division.

In April 2015, Google
Google
announced Project Fi , a mobile virtual network operator, that combines Wi-Fi and cellular networks from different telecommunication providers in an effort to enable seamless connectivity and fast Internet
Internet
signal.

In September 2016, Google
Google
began its Google
Google
Station initiative, a project for public Wi-Fi at railway stations in India. Caesar Sengupta, VP for Google’s next billion users, told _ The Verge _ that 15,000 people get online for the first time thanks to Google
Google
Station and that 3.5 million people use the service every month. The expansion meant that Google
Google
was looking for partners around the world to further develop the initiative, which promised "high-quality, secure, easily accessible Wi-Fi". By December, Google
Google
Station had been deployed at 100 railway stations, and in February, Google
Google
announced its intention to expand beyond railway stations, with a plan to bring citywide Wi-Fi to Pune
Pune
.

OTHER PRODUCTS

Google
Google
launched its Google News service in 2002, an automated service which summarizes news articles from various websites. In March 2005, Agence France Presse (AFP) sued Google
Google
for copyright infringement in federal court in the District of Columbia, a case which Google
Google
settled for an undisclosed amount in a pact that included a license of the full text of AFP articles for use on Google
Google
News.

In May 2011, Google
Google
announced Google Wallet , a mobile application for wireless payments.

In 2013, Google
Google
launched Google Shopping Express , a delivery service initially available only in San Francisco
San Francisco
and Silicon Valley.

Google Alerts is a content change detection and notification service, offered by the search engine company Google. The service sends emails to the user when it finds new results—such as web pages, newspaper articles, or blogs—that match the user's search term.

In July 2015 Google
Google
released DeepDream , an image recognition software capable of creating psychedelic images using a convolutional neural network .

Google
Google
introduced its Family Link service in March 2017, letting parents buy Android Nougat -based Android devices for kids under 13 years of age and create a Google
Google
account through the app, with the parents controlling the apps installed, monitor the time spent using the device, and setting a "Bedtime" feature that remotely locks the device.

In April 2017, Google
Google
launched AutoDraw, a web-based tool using artificial intelligence and machine learning to recognize users' drawings and replace scribbles with related stock images that have been created by professional artists. The tool is built using the same technology as QuickDraw, an experimental game from Google's Creative Lab where users were tasked with drawing objects that algorithms would recognize within 20 seconds.

In May 2017, Google
Google
added "Family Groups" to several of its services. The feature, which lets users create a group consisting of their family members' individual Google
Google
accounts, lets users add their "Family Group" as a collaborator to shared albums in Google Photos , shared notes in Google Keep , and common events in Google Calendar . At announcement, the feature is limited to Australia, Brazil, Canada, France, Germany, Ireland, Italy, Japan, Mexico, New Zealand, Russia, Spain, United Kingdom and United States.

APIS

Google APIs are a set of application programming interfaces (APIs) developed by Google
Google
which allow communication with Google Services and their integration to other services. Examples of these include Search, Gmail, Translate or Google
Google
Maps. Third-party apps can use these APIs to take advantage of or extend the functionality of the existing services.

OTHER WEBSITES

Google Developers
Google Developers
is Google's site for software development tools, APIs, and technical resources. The site contains documentation on using Google
Google
developer tools and APIs—including discussion groups and blogs for developers using Google's developer products.

Google Labs was a page created by Google
Google
to demonstrate and test new projects.

Google
Google
owns the top-level domain 1E100.NET which is used for some servers within Google's network. The name is a reference to the scientific E notation representation for 1 googol, 1E100 = 1 × 10100.

In March 2017, Google
Google
launched a new website, opensource.google.com, to publish its internal documentation for Google
Google
Open Source projects.

In June 2017, Google
Google
launched "We Wear Culture", a searchable archive of 3,000 years of global fashion. The archive, a result of collaboration between Google
Google
and over 180 museums, schools, fashion institutes, and other organizations, also offers curated exhibits of specific fashion topics and their impact on society.

CORPORATE AFFAIRS AND CULTURE

Eric Schmidt Then-CEO, now Chairman of Google
Google
Eric Schmidt with cofounders Sergey Brin and Larry Page (left to right) in 2008.

On _Fortune _ magazine's list of the best companies to work for, Google
Google
ranked first in 2007, 2008 and 2012 and fourth in 2009 and 2010. Google
Google
was also nominated in 2010 to be the world's most attractive employer to graduating students in the Universum Communications talent attraction index. Google's corporate philosophy includes principles such as "you can make money without doing evil," "you can be serious without a suit," and "work should be challenging and the challenge should be fun."

EMPLOYEES

As of the second quarter in 2015, Google
Google
has 57,100 employees. A March 2013 report detailed that it had 10,000 developers based in more than 40 offices.

After the company's IPO in 2004, founders Sergey Brin and Larry Page and CEO
CEO
Eric Schmidt requested that their base salary be cut to $1 . Subsequent offers by the company to increase their salaries were turned down, primarily because their main compensation continues to come from owning stock in Google. Before 2004, Schmidt made $250,000 per year, and Page and Brin each received an annual salary of $150,000.

In March 2008, Sheryl Sandberg
Sheryl Sandberg
, then vice-president of global online sales and operations, began her position as chief operating officer of Facebook. In 2009, early employee Tim Armstrong left to become CEO of AOL . In July 2012, Google's first female engineer, Marissa Mayer
Marissa Mayer
, left Google
Google
to become Yahoo! 's CEO. New employees are called "Nooglers," and are given a propeller beanie cap to wear on their first Friday.

As a motivation technique, Google
Google
uses a policy often called Innovation Time Off, where Google
Google
engineers are encouraged to spend 20% of their work time on projects that interest them. Some of Google's newer services, such as Gmail, Google
Google
News, Orkut, and AdSense originated from these independent endeavors. In a talk at Stanford University, Marissa Mayer
Marissa Mayer
, Google's Vice President of Search Products and User Experience until July 2012, showed that half of all new product launches in the second half of 2005 had originated from the Innovation Time Off.

OFFICE LOCATIONS AND HEADQUARTERS

Google Mountain View campus garden Bicycles painted in the corporate color scheme are available for free use by any employee travelling around the Googleplex
Googleplex

Mountain View

Main article: Googleplex
Googleplex

Google's headquarters in Mountain View , California, is referred to as "the Googleplex
Googleplex
", a play on words on the number googolplex and the headquarters itself being a _complex_ of buildings. The lobby is decorated with a piano, lava lamps , old server clusters, and a projection of search queries on the wall. The hallways are full of exercise balls and bicycles. Many employees have access to the corporate recreation center. Recreational amenities are scattered throughout the campus and include a workout room with weights and rowing machines, locker rooms, washers and dryers, a massage room, assorted video games, table football , a baby grand piano, a billiard table, and ping pong. In addition to the recreation room, there are snack rooms stocked with various foods and drinks, with special emphasis placed on nutrition. Free food is available to employees 24/7, with the offerings provided by paid vending machines prorated based on and favoring those of better nutritional value.

Google's extensive amenities are not available to all of its workers. Temporary workers such as book scanners do not have access to shuttles, Google
Google
cafes, or other perks.

New York City

Google's New York City office building houses its largest advertising sales team.

In 2006, Google
Google
moved into about 300,000 square feet (27,900 m2) of office space in New York City, at 111 Eighth Avenue
111 Eighth Avenue
in Manhattan. The office was designed and built specially for Google, and houses its largest advertising sales team, which has been instrumental in securing large partnerships. The New York headquarters includes a game room, micro-kitchens, and a video game area. In 2010, Google bought the building housing the headquarter, in a deal that valued the property at around $1.9 billion, the biggest for a single building in the United States that year. In February 2012, Google
Google
moved additional employees to the New York City campus, with a total of around 2,750 employees.

Other U.S. Cities

By late 2006, Google
Google
established a new headquarters for its AdWords division in Ann Arbor, Michigan . In November 2006, Google
Google
opened offices on Carnegie Mellon
Carnegie Mellon
's campus in Pittsburgh
Pittsburgh
, focusing on shopping-related advertisement coding and smartphone applications and programs. Other office locations in the U.S. include Atlanta, Georgia ; Austin, Texas ; Boulder, Colorado ; Cambridge, Massachusetts ; San Francisco
San Francisco
, California
California
; Seattle, Washington ; Reston, Virginia , and Washington, D.C.

In October 2006, the company announced plans to install thousands of solar panels to provide up to 1.6 megawatts of electricity, enough to satisfy approximately 30% of the campus' energy needs. The system will be the largest solar power system constructed on a U.S. corporate campus and one of the largest on any corporate site in the world. In addition, Google
Google
announced in 2009 that it was deploying herds of goats to keep grassland around the Googleplex
Googleplex
short, helping to prevent the threat from seasonal bush fires while also reducing the carbon footprint of mowing the extensive grounds. The idea of trimming lawns using goats originated from Bob Widlar , an engineer who worked for National Semiconductor . In 2008, Google
Google
faced accusations in _Harper\'s Magazine _ of being an "energy glutton". The company was accused of employing its "Don\'t be evil " motto and its public energy-saving campaigns to cover up or make up for the massive amounts of energy its servers require.

International Locations

Internationally, Google
Google
has over 70 offices in more than 40 countries. It also has product research and development operations in cities around the world, namely Sydney
Sydney
(birthplace location of Google Maps ) and London
London
(part of Android development).

In November 2013, Google
Google
announced plans for a new London headquarter, a notable 1 million square foot office able to accommodate 4,500 employees. Recognized as one of the biggest ever commercial property acquisitions at the time of the deal's announcement in January, Google
Google
submitted plans for the new headquarter to the Camden Council in June 2017. The new building, if approved, will feature a rooftop garden with a running track, giant moving blinds, a swimming pool, and a multi-use games area for sports.

In May 2015, Google
Google
announced its intention to create its own campus in Hyderabad
Hyderabad
, India. The new campus, reported to be the company's largest outside the United States, will accommodate 13,000 employees.

DOODLES

Main article: Google
Google
Doodle
Doodle
The first ever Google
Google
Doodle celebrating Burning Man , which was used on August 30, 1998.

Since 1998, Google
Google
has been designing special, temporary alternate logos to place on their homepage intended to celebrate holidays , events, achievements and people. The first Google
Google
Doodle
Doodle
was in honor of the Burning Man Festival of 1998. The doodle was designed by Larry Page and Sergey Brin to notify users of their absence in case the servers crashed. Subsequent Google
Google
Doodles were designed by an outside contractor, until Larry and Sergey asked then-intern Dennis Hwang to design a logo for Bastille Day
Bastille Day
in 2000. From that point onward, Doodles have been organized and created by a team of employees termed "Doodlers".

EASTER EGGS AND APRIL FOOLS\' DAY JOKES

Main articles: List of Google
Google
April Fools\' Day jokes and List of Google
Google
Easter eggs

Google
Google
has a tradition of creating April Fools\' Day jokes. On April 1, 2000, Google
Google
MentalPlex allegedly featured the use of mental power to search the web. In 2007, Google
Google
announced a free Internet
Internet
service called TiSP , or Toilet Internet
Internet
Service Provider, where one obtained a connection by flushing one end of a fiber-optic cable down their toilet. Also in 2007, Google's Gmail page displayed an announcement for Gmail Paper , allowing users to have email messages printed and shipped to them. In 2008, Google
Google
announced Gmail Custom time where users could change the time that the email was sent.

In 2010, Google
Google
changed its company name to Topeka in honor of Topeka, Kansas , whose mayor changed the city's name to Google
Google
for a short amount of time in an attempt to sway Google's decision in its new Google Fiber Project . In 2011, Google
Google
announced Gmail Motion , an interactive way of controlling Gmail and the computer with body movements via the user's webcam.

Google's services contain easter eggs , such as the Swedish Chef 's "Bork bork bork," Pig Latin , "Hacker" or leetspeak , Elmer Fudd , Pirate , and Klingon as language selections for its search engine. The search engine calculator provides the Answer to the Ultimate Question of Life, the Universe, and Everything from Douglas Adams ' _The Hitchhiker\'s Guide to the Galaxy _. When searching the word "recursion", the spell-checker's result for the properly spelled word is exactly the same word, creating a recursive link.

When searching for the word "anagram ," meaning a rearrangement of letters from one word to form other valid words, Google's suggestion feature displays "Did you mean: nag a ram?" In Google
Google
Maps, searching for directions between places separated by large bodies of water, such as Los Angeles and Tokyo, results in instructions to "kayak across the Pacific Ocean ." During FIFA World Cup 2010 , search queries including "World Cup " and " FIFA
FIFA
" caused the "Goooo...gle" page indicator at the bottom of every result page to read "Goooo...al!" instead.

PHILANTHROPY

Main article: Google.org

In 2004, Google
Google
formed the not-for-profit philanthropic Google.org , with a start-up fund of $1 billion. The mission of the organization is to create awareness about climate change , global public health, and global poverty. One of its first projects was to develop a viable plug-in hybrid electric vehicle that can attain 100 miles per gallon. Google
Google
hired Larry Brilliant as the program's executive director in 2004, and the current director is Megan Smith.

In 2008, Google
Google
announced its "project 10100" which accepted ideas for how to help the community and then allowed Google
Google
users to vote on their favorites. After two years of silence, during which many wondered what had happened to the program, Google
Google
revealed the winners of the project, giving a total of ten million dollars to various ideas ranging from non-profit organizations that promote education to a website that intends to make all legal documents public and online.

In 2011, Google
Google
donated 1 million euros to International Mathematical Olympiad to support the next five annual International Mathematical Olympiads (2011–2015). In July 2012, Google
Google
launched a "Legalize Love " campaign in support of gay rights .

TAX AVOIDANCE

Google
Google
uses various tax avoidance strategies . Out of the five largest American technology companies , it pays the lowest taxes to the countries of origin of its revenues. The company accomplishes this partly by licensing technology through shell subsidiaries in tax havens such as Ireland, Bermuda, the Bahamas, and the Netherlands. This has reportedly sparked a French investigation into Google's transfer pricing practices.

Following criticism of the amount of corporate taxes that Google
Google
paid in the United Kingdom, Chairman Eric Schmidt said, "It's called capitalism. We are proudly capitalistic." During the same December 2012 interview, Schmidt "confirmed that the company had no intention of paying more to the UK exchequer." In 2013, Schmidt responded to questions about taxes paid in the UK by pointing to the advertising fees Google
Google
charged UK companies as a source of economic growth.

Google
Google
Vice President Matt Brittin testified to the Public Accounts Committee of the UK House of Commons that his UK sales team made no sales and hence owed no sales taxes to the UK. In January 2016, Google
Google
reached a settlement with the UK to pay £130m in back taxes plus higher taxes in future.

ENVIRONMENT

Since 2007, Google
Google
has aimed for carbon neutrality in regard to its operations.

Google
Google
disclosed in September 2011 that it "continuously uses enough electricity to power 200,000 homes", almost 260 million watts or about a quarter of the output of a nuclear power plant. Total carbon emissions for 2010 were just under 1.5 million metric tons, most due to fossil fuels that provide electricity for the data centers. Google said that 25 percent of its energy was supplied by renewable fuels in 2010. An average search uses only 0.3 watt-hours of electricity, so all global searches are only 12.5 million watts or 5% of the total electricity consumption by Google.

In 2007, Google
Google
launched a project centered on developing renewable energy, titled the "Renewable Energy Cheaper than Coal (RE

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