Looker Studio,
formerly Google Data Studio,
is an online tool for converting data into customizable informative reports and dashboards introduced by
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. ...
on March 15, 2016
as part of the enterprise Google Analytics 360 suite. In May 2016, Google announced
a free version of Data Studio for individuals and small teams.
Looker Studio is part of the
Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services ...
.
See also
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Web analytics
Web analytics is the measurement, data collection, collection, analysis, and reporting of web Data (computing), data to understand and optimize web usage. Web analytics is not just a process for measuring web traffic but can be used as a tool fo ...
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Data visualization
Data and information visualization (data viz or info viz) is an interdisciplinary field that deals with the graphic representation of data and information. It is a particularly efficient way of communicating when the data or information is num ...
References
External links
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Web analytics
Web software
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