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Google Optimize
Google Optimize, (GO) formerly called ''Google Website Optimizer'', is a freemium web analytics and testing tool by Google. It allows running some experiments that are aimed to help online marketers and webmasters to increase visitor conversion rates and overall visitor satisfaction. The Google Optimize website is used to design experiments and open a WYSIWYG editor for each version tested in the experiment. The free version allows running a few experiments at the same time and a user needs to upgrade to Google Optimize 360 to run more of them. There are also other limits including limited audience targeting options. The Google Optimize editor is a Chrome extension that allows changing some aspects of visible HTML elements. Changes are then applied with JavaScript tailored by rules set in an experiment. Changes can include replacing labels on buttons and links and some style changes like a font change, text alignment and such. You can also modify HTML inside chosen elements which ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google
Google LLC () is an American multinational technology company focusing on search engine technology, online advertising, cloud computing, computer software, quantum computing, e-commerce, artificial intelligence, and consumer electronics. It has been referred to as "the most powerful company in the world" and one of the world's most valuable brands due to its market dominance, data collection, and technological advantages in the area of artificial intelligence. Its parent company Alphabet is considered one of the Big Five American information technology companies, alongside Amazon, Apple, Meta, and Microsoft. Google was founded on September 4, 1998, by Larry Page and Sergey Brin while they were PhD students at Stanford University in California. Together they own about 14% of its publicly listed shares and control 56% of its stockholder voting power through super-voting stock. The company went public via an initial public offering (IPO) in 2004. In 2015, Google was reor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Frontend And Backend
In software engineering, the terms frontend and backend (or sometimes referred to as back end or back-end) refer to the separation of concerns between the presentation layer (''frontend''), and the data access layer (''backend'') of a piece of software, or the physical infrastructure or hardware. In the client–server model, the client is usually considered the frontend and the server is usually considered the backend, even when some presentation work is actually done on the server itself. Introduction In software architecture, there may be many layers between the hardware and end user. The ''front'' is an abstraction, simplifying the underlying component by providing a user-friendly interface, while the ''back'' usually handles data storage and business logic. In telecommunication, the ''front'' can be considered a device or service, while the ''back'' is the infrastructure that supports provision of service. A rule of thumb is that the client-side (or "frontend") is any comp ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Drive
Google Drive is a file storage and synchronization service developed by Google. Launched on April 24, 2012, Google Drive allows users to store files in the cloud (on Google's servers), synchronize files across devices, and share files. In addition to a web interface, Google Drive offers apps with offline capabilities for Windows and macOS computers, and Android and iOS smartphones and tablets. Google Drive encompasses Google Docs, Google Sheets, and Google Slides, which are a part of the Google Docs Editors office suite that permits collaborative editing of documents, spreadsheets, presentations, drawings, forms, and more. Files created and edited through the Google Docs suite are saved in Google Drive. Google Drive offers users 15 GB of free storage through Google One. Google One also offers 100 GB, 200 GB, 2 TB, offered through optional paid plans. Files uploaded can be up to 750 GB in size. Users can change privacy settings for individual files and f ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Gmail
Gmail is a free email service provided by Google. As of 2019, it had 1.5 billion active users worldwide. A user typically accesses Gmail in a web browser or the official mobile app. Google also supports the use of email clients via the POP and IMAP protocols. At its launch in 2004, Gmail provided a storage capacity of one gigabyte per user, which was significantly higher than its competitors offered at the time. Today, the service comes with 15 gigabytes of storage. Users can receive emails up to 50 megabytes in size, including attachments, while they can send emails up to 25 megabytes. In order to send larger files, users can insert files from Google Drive into the message. Gmail has a search-oriented interface and a "conversation view" similar to an Internet forum. The service is notable among website developers for its early adoption of Ajax. Google's mail servers automatically scan emails for multiple purposes, including to filter spam and malware, and to add context-s ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tag Management System
A tag management system helps manage the lifecycle of digital marketing tags (sometimes referred to as ''tracking pixels'' or ''web beacons''), used to track activity on digital properties, such as websites and web applications. As tag management systems have grown in sophistication they've become powerful tools to manage the rich data coming from the interactions between a user, their browser and one or more digital property/s. This data can be fed to marketing and analytics tools. It can also be used to make dynamic changes to the website or application. Functionality Digital marketing tags are used to track usage of web sites, video content, and mobile apps. Such tracking data can support web analytics, campaign analytics, audience measurement, personalization, A/B testing, ad servers, behavioral retargeting, and conversion tracking. The main advantages of a tag management system is that it allows non-developer types to action a multitude of different tasks on a website or ap ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Ad Manager
Google Ad Manager is an ad exchange platform introduced by Google on June 27, 2018. It combines the features of two former services from Google's DoubleClick subsidiary, ''DoubleClick for Publishers'' (''DFP''; formerly known as ''DART for Publishers'') and ''DoubleClick Ad Exchange'' (''AdX''). Google Ad Manager initially used a second-price auction format, before announcing that it would be replaced with a first-price auction format in March 2019. Google Ad Manager is the free version of this online ad management software and it is recommended for small businesses. Google Ad Manager 360 is the paid version. Google Ad Manager does not require a minimum amount of impressions on individual active ads, but it does have a limit of 200 million impressions per month. Google Ad Manager manages inventory for advertisers, publishers and ad servers. Advertisers are able to manage their inventory of ad creative, publishers are able to manage their ad space inventory, and ad servers can use t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Ads
Google Ads (formerly Google AdWords) is an online advertising platform developed by Google, where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network) and on non-search websites, mobile apps, and videos. Services are offered under a pay-per-click (PPC) pricing model. Google Ads is the main source of revenue for Alphabet Inc, contributing US$168.6 billion in 2020. History Google launched AdWords in 2000. Initially, AdWords advertisers paid for the service monthly, and Google would set up and manage their campaigns. Google soon introduced the AdWords self-service portal to accommodate small businesses and those who wanted to manage their own campaigns. In 2005, Google started a campaign management service known as 'Jumpstart'. The AdWords system was initially implemented on top of the MySQL database engine. After the sys ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Search
Google Search (also known simply as Google) is a search engine provided by Google. Handling more than 3.5 billion searches per day, it has a 92% share of the global search engine market. It is also the most-visited website in the world. The order of search results returned by Google is based, in part, on a priority rank system called "PageRank". Google Search also provides many different options for customized searches, using symbols to include, exclude, specify or require certain search behavior, and offers specialized interactive experiences, such as flight status and package tracking, weather forecasts, currency, unit, and time conversions, word definitions, and more. The main purpose of Google Search is to search for text in publicly accessible documents offered by web servers, as opposed to other data, such as images or data contained in databases. It was originally developed in 1996 by Larry Page, Sergey Brin, and Scott Hassan. In 2011, Google introduced "Google Voice ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Trends
Google Trends is a website by Google that analyzes the popularity of top search queries in Google Search across various regions and languages. The website uses graphs to compare the search volume of different queries over time. On August 5, 2008, Google launched Google Insights for Search, a more sophisticated and advanced service displaying search trends data. On September 27, 2012, Google merged Google Insights for Search into Google Trends. Background Google Trends also allows the user to compare the relative search volume of searches between two or more terms. Originally, Google neglected updating Google Trends on a regular basis. In March 2007, internet bloggers noticed that Google had not added new data since November 2006, and Trends was updated within a week. Google did not update Trends from March until July 30, and only after it was blogged about, again. Google now claims to be "updating the information provided by Google Trends daily; Hot Trends is updated hourly." ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Search Console
Google Search Console is a web service by Google which allows webmasters to check indexing status, search queries, crawling errors and optimize visibility of their websites. Until 20 May 2015, the service was called Google Webmaster Tools. In January 2018, Google introduced a new version of the search console, with changes to the user interface. In September of 2019, old Search Console reports, including the home and dashboard pages, were removed. Features The service includes tools that let webmasters * Submit and check a sitemap. * Check the crawl rate, and view statistics about when Googlebot accesses a particular site. * Write and check a robots.txt file to help discover pages that are blocked in robots.txt accidentally. * List internal and external pages that link to the website. * Get a list of links which Googlebot had difficulty in crawling, including the error that Googlebot received when accessing the URLs in question. * Set a preferred domain (e.g. prefer example.co ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google PageSpeed Tools
Google PageSpeed is a family of tools by Google Inc, designed to help a website's performance optimizations. It was introduced at Developer Conference in 2010. There are four main components of PageSpeed family tools: PageSpeed Module, consisting of mod PageSpeed for the Apache HTTP Server and ngx PageSpeed for the Nginx, PageSpeed Insights, PageSpeed Service, and PageSpeed Chrome DevTools extension. All of these components are built to identify faults in a website's compliance with Google's Web Performance Best Practices, as well as automate the adjustment process. PageSpeed Modules The PageSpeed Modules are the open-source Apache HTTP Server or Nginx webservers modules, which automatically apply chosen filters to pages and associated assets, such as stylesheets, JavaScript, and HTML files, as well as to images and website cache requirements. These modules do not require modifications to existing content or workflow, meaning that all internal optimizations and changes to fi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Google Marketing Platform
Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. Google Marketing Platform is mainly used by big advertisers to buy ads on Internet. Google Ads (launched in 2000) and Google Ad Manager (launched in 2010) are not parts of Google Marketing Platform. The three brands are complementary tools targeting different types of ad buyers and presenting slightly different features. However, the addition of Google Marketing Platform to Google's previous offers causes a lot of confusion for people looking to buy ads via Google. Services Google Marketing Platform includes the following services: * Display & Video 360 (demand-side platform) * Search Ads 360 (search advertising) * Campaign Manager 360 ( ad management and measurement) * Google Analytics (web analytics) * Google Tag Manager (tag man ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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