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Enthymeme
An enthymeme ( el, ἐνθύμημα, ''enthýmēma'') is a form of rational appeal, or deductive argument. It is also known as a rhetorical syllogism and is used in oratorical practice. While the syllogism is used in dialectic, or the art of logical discussion, the enthymeme is used in rhetoric, or the art of public speaking. Enthymemes are usually developed from premises that accord with the audience's view of the world and what is taken to be common sense. However, where the general premise of a syllogism is supposed to be true, making the subsequent deduction necessary, the general premise of an enthymeme is merely probable, which leads only to a tentative conclusion. Originally theorized by Aristotle, there are four types of enthymeme, at least two of which are described in Aristotle's work. Aristotle referred to the enthymeme as "the body of proof", "the strongest of rhetorical proofs...a kind of syllogism" ('' Rhetoric'' I, 1.3,11). He considered it to be one of two kinds ...
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Rhetoric (Aristotle)
Aristotle's ''Rhetoric'' ( grc, Ῥητορική, Rhētorikḗ; la, Ars Rhetorica) is an ancient Greek treatise on the art of persuasion, dating from the 4th century BCE. The English title varies: typically it is titled ''Rhetoric'', the ''Art of Rhetoric'', ''On Rhetoric'', or a ''Treatise on Rhetoric''. Background Aristotle is generally credited with developing the basics of the system of rhetoric that "thereafter served as its touchstone", influencing the development of rhetorical theory from ancient through modern times. The ''Rhetoric'' is regarded by most rhetoricians as "the most important single work on persuasion ever written." Gross and Walzer concur, indicating that, just as Alfred North Whitehead considered all Western philosophy a footnote to Plato, "all subsequent rhetorical theory is but a series of responses to issues raised" by Aristotle's ''Rhetoric''. This is largely a reflection of disciplinary divisions, dating back to Peter Ramus' attacks on Aristotelian ...
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Rhetoric
Rhetoric () is the art of persuasion, which along with grammar and logic (or dialectic), is one of the three ancient arts of discourse. Rhetoric aims to study the techniques writers or speakers utilize to inform, persuade, or motivate particular audiences in specific situations. Aristotle defines rhetoric as "the faculty of observing in any given case the available means of persuasion" and since mastery of the art was necessary for victory in a case at law, for passage of proposals in the assembly, or for fame as a speaker in civic ceremonies, he calls it "a combination of the science of logic and of the ethical branch of politics". Rhetoric typically provides heuristics for understanding, discovering, and developing arguments for particular situations, such as Aristotle's three persuasive audience appeals: logos, pathos, and ethos. The five canons of rhetoric or phases of developing a persuasive speech were first codified in classical Rome: invention, arrangement, ...
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Aristotle
Aristotle (; grc-gre, Ἀριστοτέλης ''Aristotélēs'', ; 384–322 BC) was a Greek philosopher and polymath during the Classical period in Ancient Greece. Taught by Plato, he was the founder of the Peripatetic school of philosophy within the Lyceum and the wider Aristotelian tradition. His writings cover many subjects including physics, biology, zoology, metaphysics, logic, ethics, aesthetics, poetry, theatre, music, rhetoric, psychology, linguistics, economics, politics, meteorology, geology, and government. Aristotle provided a complex synthesis of the various philosophies existing prior to him. It was above all from his teachings that the West inherited its intellectual lexicon, as well as problems and methods of inquiry. As a result, his philosophy has exerted a unique influence on almost every form of knowledge in the West and it continues to be a subject of contemporary philosophical discussion. Little is known about his life. Arist ...
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Syllogism
A syllogism ( grc-gre, συλλογισμός, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BCE book '' Prior Analytics''), a syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise) and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. Thi ...
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Paradeigma
''Paradeigma'' ( gr, παραδειγμα) is a Greek term for a pattern, example or sample; the plural reads ''Paradeigmata''. Its closest translation is "an isolated example by which a general rule illustrated". Limited to rhetoric, a ''paradeigma'' is used to compare the situation of the audience to a similar past event, like a parable ( gr, παραβολή). It offers counsel on how the audience should act. In the Greek tradition many ''paradeigmata'' are mythological examples, often in reference to a popular legend or well-known character in a similar position to the audience.Willcock, M. M. "Mythological Paradeigma in the ''Iliad''", ''The Classical Quarterly'' New Series, Vol. 14, No. 2 (Nov., 1964), pp. 141–154. In literature Aristotle was a prominent ancient rhetorician who explicitly discussed the use of ''paradeigmata''. Homer's ''The Iliad'' (24.601–619) – Achilles is trying to encourage Priam to eat rather than continue to weep for his dead son Hector. ...
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Socrates
Socrates (; ; –399 BC) was a Greek philosopher from Athens who is credited as the founder of Western philosophy and among the first moral philosophers of the ethical tradition of thought. An enigmatic figure, Socrates authored no texts and is known mainly through the posthumous accounts of classical writers, particularly his students Plato and Xenophon. These accounts are written as dialogues, in which Socrates and his interlocutors examine a subject in the style of question and answer; they gave rise to the Socratic dialogue literary genre. Contradictory accounts of Socrates make a reconstruction of his philosophy nearly impossible, a situation known as the Socratic problem. Socrates was a polarizing figure in Athenian society. In 399 BC, he was accused of impiety and corrupting the youth. After a trial that lasted a day, he was sentenced to death. He spent his last day in prison, refusing offers to help him escape. Plato's dialogues are among the most ...
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Minor Premise
A syllogism ( grc-gre, συλλογισμός, ''syllogismos'', 'conclusion, inference') is a kind of logical argument that applies deductive reasoning to arrive at a conclusion based on two propositions that are asserted or assumed to be true. In its earliest form (defined by Aristotle in his 350 BCE book ''Prior Analytics''), a syllogism arises when two true premises (propositions or statements) validly imply a conclusion, or the main point that the argument aims to get across. For example, knowing that all men are mortal (major premise) and that Socrates is a man (minor premise), we may validly conclude that Socrates is mortal. Syllogistic arguments are usually represented in a three-line form: All men are mortal. Socrates is a man. Therefore, Socrates is mortal.In antiquity, two rival syllogistic theories existed: Aristotelian syllogism and Stoic syllogism. From the Middle Ages onwards, ''categorical syllogism'' and ''syllogism'' were usually used interchangeably. Th ...
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William Benoit
William Lyon Benoit (born March 17, 1953) is an American scholar in the field of political communication. He graduated from Ball State University in 1975 and obtained his Master of Arts degree from Central Michigan University in 1976. He also holds a PhD from Wayne State University. He is a distinguished professor of Communication Studies at the University of Alabama at Birmingham. He previously taught at Miami University, Bowling Green State University, the University of Missouri, and Ohio University. He was a faculty member at the University of Missouri for twenty-four years. He is known for developing image repair theory (originally called "Image Restoration") and for applying it to anecdotes in various real-world contexts. He was the editor of the ''Journal of Communication'' from 2003 to 2005, and of ''Communication Studies Communication studies or communication science is an academic discipline that deals with processes of human communication and behavior, patterns ...
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Candide
( , ) is a French satire written by Voltaire, a philosopher of the Age of Enlightenment, first published in 1759. The novella has been widely translated, with English versions titled ''Candide: or, All for the Best'' (1759); ''Candide: or, The Optimist'' (1762); and ''Candide: Optimism'' (1947). It begins with a young man, Candide, who is living a sheltered life in an Edenic paradise and being indoctrinated with Leibnizian optimism by his mentor, Professor Pangloss. The work describes the abrupt cessation of this lifestyle, followed by Candide's slow and painful disillusionment as he witnesses and experiences great hardships in the world. Voltaire concludes Candide with, if not rejecting Leibnizian optimism outright, advocating a deeply practical precept, "we must cultivate our garden", in lieu of the Leibnizian mantra of Pangloss, "all is for the best" in the " best of all possible worlds". ''Candide'' is characterized by its tone as well as by its erratic, fantastical, an ...
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Starbucks
Starbucks Corporation is an American multinational chain of coffeehouses and roastery reserves headquartered in Seattle, Washington. It is the world's largest coffeehouse chain. As of November 2021, the company had 33,833 stores in 80 countries, 15,444 of which were located in the United States. Out of Starbucks' U.S.-based stores, over 8,900 are company-operated, while the remainder are licensed. The rise of the second wave of coffee culture is generally attributed to Starbucks, which introduced a wider variety of coffee experiences. Starbucks serves hot and cold drinks, whole-bean coffee, micro-ground instant coffee, espresso, caffe latte, full and loose-leaf teas, juices, Frappuccino beverages, pastries, and snacks. Some offerings are seasonal, or specific to the locality of the store. Depending on the country, most locations provide free Wi-Fi internet access. Company overview Starbucks was founded in 1971 by Jerry Baldwin, Zev Siegl, and Gordon Bowker at Seattle' ...
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Formal Fallacy
In philosophy, a formal fallacy, deductive fallacy, logical fallacy or non sequitur (; Latin for " tdoes not follow") is a pattern of reasoning rendered invalid by a flaw in its logical structure that can neatly be expressed in a standard logic system, for example propositional logic.Harry J. Gensler, ''The A to Z of Logic'' (2010) p. 74. Rowman & Littlefield, It is defined as a deductive argument that is invalid. The argument itself could have true premises, but still have a false conclusion. Thus, a formal fallacy is a fallacy where deduction goes wrong, and is no longer a logical process. This may not affect the truth of the conclusion, since validity and truth are separate in formal logic. While a logical argument is a non sequitur if, and only if, it is invalid, the term "non sequitur" typically refers to those types of invalid arguments which do not constitute formal fallacies covered by particular terms (e.g., affirming the consequent). In other words, in practice, "''non ...
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Richard Whately
Richard Whately (1 February 1787 – 8 October 1863) was an English academic, rhetorician, logician, philosopher, economist, and theologian who also served as a reforming Church of Ireland Archbishop of Dublin. He was a leading Broad Churchman, a prolific and combative author over a wide range of topics, a flamboyant character, and one of the first reviewers to recognise the talents of Jane Austen. Life and times He was born in London, the son of the Rev. Dr. Joseph Whately (1730–1797). He was educated at a private school near Bristol, and at Oriel College, Oxford, from 1805. He obtained a B.A. in 1808, with double second-class honours, and the prize for the English essay in 1810; in 1811 he was elected Fellow of Oriel, and in 1814 took holy orders. After graduation he acted as a private tutor, in particular to Nassau William Senior who became a close friend, and to Samuel Hinds. Early married life After his marriage to writer Elizabeth Whately ( Pope) in 1821, Whatel ...
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