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Artemas Ward (writer)
Artemas Ward (May 28, 1848 – March 14, 1925) was an American author and advertising executive. He is known for authoring several biographies as well as ''The Grocer's Encyclopedia''. Biography Ward, born May 28, 1848, was the great-grandson and namesake of Artemas Ward, a major general during the American Revolutionary War. Ward's first position was in 1863 with the New York State Soldiers’ Depot. Later, Ward moved to Philadelphia, entering the Cuban export and import business, and next founded and published the ''Philadelphia Grocer''. This led to an offer to manage advertising for household cleaner Sapolio Soap. He introduced the use of transit ads for Sapolio in almost all public transit vehicles in the country. He later obtained an exclusive franchise for the advertising facilities on New York City’s elevated railway and subway systems. He was inducted into the Advertising Hall of Fame in 1975. ReferencesArtemas Wardvia AAF Hall of Famevia Feeding America *Staff ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Grocer's Encyclopedia
''The Grocer's Encyclopedia'' (1911) is a book about the growing, preparation, and marketing of foods that was written and published in New York City by Artemas Ward, an author and an advertising and marketing innovator. Ward released a specialized edition of ''The Grocer's Encyclopedia'' entitled ''The Encyclopedia of Food and Beverages''. He later retitled the books for future editions of both ''The Grocer's Encyclopedia'' and ''The Encyclopedia of Food and Beverages'' to ''Encyclopedia of Foods''. Synopsis The work was developed out of a rudimentary publication by the author in 1882, ''The Grocer's Handbook'', an effort which motivated him to refine the topic into the encyclopedia during "stolen minutes" throughout the thirty years intervening between the two publications. The encyclopedia covers more than 1200 topics from abalone to zwetschgenwasser (a plum schnapps), with 80 color pages and 449 illustrations in all. The encyclopedia has 12 pages on cheese, 20 on wine, 16 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sapolio Soap Advertisement 1907
Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the Gillette safety razor and the razor and blades business model. ''Time'' magazine described Sapolio as "probably the world's best-advertised product" in its heyday. Sapolio was manufactured by Enoch Morgan's Sons Co. from 1869, and named by the family doctor. James Kenneth Fraser, a copywriter and Cornell University engineering student, wrote in 1900 about the effectiveness of the soap in ''The Doctor's Lament:'' Decline and disappearance After decades of maintaining some of the best known advertising in the U.S., Sapolio's owners decided that their position was sufficiently insurmountable as to let them discontinue most advertising. Despite the brand's overwhelming market position, it was overtaken by competitors within a few years and disappeared from the market befo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Artemas Ward
Artemas Ward (November 26, 1727 – October 28, 1800) was an American major general in the American Revolutionary War and a Congressman from Massachusetts. He was considered an effective political leader, President John Adams describing him as "universally esteemed, beloved and confided in by his army and his country." Early life and career Artemas Ward was born at Shrewsbury in the Province of Massachusetts Bay in 1727 to Nahum Ward (1684–1754) and Martha (Howe) Ward. He was the sixth of seven children. His father had broad and successful career interests as a sea captain, merchant, land developer, farmer, lawyer and jurist. As a child he attended the common schools and shared a tutor with his brothers and sisters. He graduated from Harvard in 1748 and taught there briefly. On July 31, 1750, he married Sarah Trowbridge (December 3, 1724 – December 13, 1788), the daughter of Reverend Caleb Trowbridge and Hannah Trowbridge of Groton. The young couple returned to Shr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Revolutionary War
The American Revolutionary War (April 19, 1775 – September 3, 1783), also known as the Revolutionary War or American War of Independence, was a major war of the American Revolution. Widely considered as the war that secured the independence of the United States, fighting began on April 19, 1775, followed by the Lee Resolution on July 2, 1776, and the Declaration of Independence on July 4, 1776. The American Patriots were supported by the Kingdom of France and, to a lesser extent, the Dutch Republic and the Spanish Empire, in a conflict taking place in North America, the Caribbean, and the Atlantic Ocean. Established by royal charter in the 17th and 18th centuries, the American colonies were largely autonomous in domestic affairs and commercially prosperous, trading with Britain and its Caribbean colonies, as well as other European powers via their Caribbean entrepôts. After British victory over the French in the Seven Years' War in 1763, tensions between the motherland and he ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Cuba
Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbean Sea, Gulf of Mexico, and Atlantic Ocean meet. Cuba is located east of the Yucatán Peninsula (Mexico), south of both the American state of Florida and the Bahamas, west of Hispaniola ( Haiti/Dominican Republic), and north of both Jamaica and the Cayman Islands. Havana is the largest city and capital; other major cities include Santiago de Cuba and Camagüey. The official area of the Republic of Cuba is (without the territorial waters) but a total of 350,730 km² (135,418 sq mi) including the exclusive economic zone. Cuba is the second-most populous country in the Caribbean after Haiti, with over 11 million inhabitants. The territory that is now Cuba was inhabited by the Ciboney people from the 4th millennium BC with the Gua ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Philadelphia Grocer
Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since 1854, the city has been coextensive with Philadelphia County, the most populous county in Pennsylvania and the urban core of the Delaware Valley, the nation's seventh-largest and one of world's largest metropolitan regions, with 6.245 million residents . The city's population at the 2020 census was 1,603,797, and over 56 million people live within of Philadelphia. Philadelphia was founded in 1682 by William Penn, an English Quaker. The city served as capital of the Pennsylvania Colony during the British colonial era and went on to play a historic and vital role as the central meeting place for the nation's founding fathers whose plans and actions in Philadelphia ultimately inspired the American Revolution and the nation's independenc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sapolio
Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the Gillette safety razor and the razor and blades business model. ''Time'' magazine described Sapolio as "probably the world's best-advertised product" in its heyday. Sapolio was manufactured by Enoch Morgan's Sons Co. from 1869, and named by the family doctor. James Kenneth Fraser, a copywriter and Cornell University engineering student, wrote in 1900 about the effectiveness of the soap in ''The Doctor's Lament:'' Decline and disappearance After decades of maintaining some of the best known advertising in the U.S., Sapolio's owners decided that their position was sufficiently insurmountable as to let them discontinue most advertising. Despite the brand's overwhelming market position, it was overtaken by competitors within a few years and disappeared from the market befo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Hall Of Fame
The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers. The first African-American woman creative to be inducted into the hall of fame was Carol H. Willia ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital subscribers. It also is a producer of popular podcasts such as '' The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national " newspaper of record". For print it is ranked 18th in the world by circulation and 3rd in the U.S. The paper is owned by the New York Times Company, which is publicly traded. It has been governed by the Sulzberger family since 1896, through a dual-class share structure after its shares became publicly traded. A. G. Sulzberger, the paper's publisher and the company's chairman, is the fifth generation of the family to head the pa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1848 Births
1848 is historically famous for the wave of revolutions, a series of widespread struggles for more liberal governments, which broke out from Brazil to Hungary; although most failed in their immediate aims, they significantly altered the political and philosophical landscape and had major ramifications throughout the rest of the century. Ereignisblatt aus den revolutionären Märztagen 18.-19. März 1848 mit einer Barrikadenszene aus der Breiten Strasse, Berlin 01.jpg, Cheering revolutionaries in Berlin, on March 19, 1848, with the new flag of Germany Lar9 philippo 001z.jpg, French Revolution of 1848: Republican riots forced King Louis-Philippe to abdicate Zeitgenössige Lithografie der Nationalversammlung in der Paulskirche.jpg, German National Assembly's meeting in St. Paul's Church Pákozdi csata.jpg, Battle of Pákozd in the Hungarian Revolution of 1848 Events January–March * January 3 – Joseph Jenkins Roberts is sworn in, as the first president of the inde ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1925 Deaths
Nineteen or 19 may refer to: * 19 (number), the natural number following 18 and preceding 20 * one of the years 19 BC, AD 19, 1919, 2019 Films * ''19'' (film), a 2001 Japanese film * ''Nineteen'' (film), a 1987 science fiction film Music * 19 (band), a Japanese pop music duo Albums * ''19'' (Adele album), 2008 * ''19'', a 2003 album by Alsou * ''19'', a 2006 album by Evan Yo * ''19'', a 2018 album by MHD * ''19'', one half of the double album ''63/19'' by Kool A.D. * ''Number Nineteen'', a 1971 album by American jazz pianist Mal Waldron * ''XIX'' (EP), a 2019 EP by 1the9 Songs * "19" (song), a 1985 song by British musician Paul Hardcastle. * "Nineteen", a song by Bad4Good from the 1992 album '' Refugee'' * "Nineteen", a song by Karma to Burn from the 2001 album ''Almost Heathen''. * "Nineteen" (song), a 2007 song by American singer Billy Ray Cyrus. * "Nineteen", a song by Tegan and Sara from the 2007 album '' The Con''. * "XIX" (song), a 2014 song by Slipk ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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