Artemas Ward (May 28, 1848 – March 14, 1925) was an American author and

advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

executive. He is known for authoring several biographies as well as ''

The Grocer's Encyclopedia ''The Grocer's Encyclopedia'' (1911) is a book about the growing, preparation, and marketing of foods that was written and published in New York City by Artemas Ward, an author and an advertising and marketing innovator. Ward released a specializ ...

''.

Biography

Ward, born May 28, 1848, was the great-grandson and namesake of

Artemas Ward Artemas Ward (November 26, 1727 – October 28, 1800) was an American major general in the American Revolutionary War and a Congressman from Massachusetts. He was considered an effective political leader, President John Adams describing him as ...

, a major general during the

American Revolutionary War The American Revolutionary War (April 19, 1775 – September 3, 1783), also known as the Revolutionary War or American War of Independence, was a major war of the American Revolution. Widely considered as the war that secured the independence of t ...

. Ward's first position was in 1863 with the New York State Soldiers’ Depot. Later, Ward moved to Philadelphia, entering the

Cuba Cuba ( , ), officially the Republic of Cuba ( es, República de Cuba, links=no ), is an island country comprising the island of Cuba, as well as Isla de la Juventud and several minor archipelagos. Cuba is located where the northern Caribbea ...

n export and import business, and next founded and published the ''

Philadelphia Grocer Philadelphia, often called Philly, is the largest city in the Commonwealth of Pennsylvania, the sixth-largest city in the U.S., the second-largest city in both the Northeast megalopolis and Mid-Atlantic regions after New York City. Since 1 ...

''. This led to an offer to manage advertising for household cleaner Sapolio Soap. He introduced the use of transit ads for Sapolio in almost all public transit vehicles in the country. He later obtained an exclusive franchise for the advertising facilities on New York City’s elevated railway and subway systems. He was inducted into the

Advertising Hall of Fame The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organiza ...

in 1975.

References

Artemas Ward
via AAF Hall of Fame

via Feeding America *Staff report (March 15, 1925). ARTEMAS WARD DIES IN CITY HOME AT 76; Head of Advertising Firm Was Kin of Gen. Artemas Ward of the Revolution. COLLECTOR OF AMERICANA He Was President of Several Corporations and Founder of Hospital of Hope for Crippled Men. ''

The New York Times ''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid ...

'' 1848 births 1925 deaths American biographers {{US-bio-writer-stub