Sapolio
Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the Gillette safety razor and the razor and blades business model. ''Time'' magazine described Sapolio as "probably the world's best-advertised product" in its heyday. Sapolio was manufactured by Enoch Morgan's Sons Co. from 1869, and named by the family doctor. James Kenneth Fraser, a copywriter and Cornell University engineering student, wrote in 1900 about the effectiveness of the soap in ''The Doctor's Lament:'' Decline and disappearance After decades of maintaining some of the best known advertising in the U.S., Sapolio's owners decided that their position was sufficiently insurmountable as to let them discontinue most advertising. Despite the brand's overwhelming market position, it was overtaken by competitors within a few years and disappeared from the market befo ...
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Sapolio Soap Advertisement 1907
Sapolio was a brand of soap noted for its advertising, led by Artemas Ward from 1883–1908. Bret Harte wrote jingles for the brand, and the sales force also included King Camp Gillette, who went on to create the Gillette safety razor and the razor and blades business model. ''Time'' magazine described Sapolio as "probably the world's best-advertised product" in its heyday. Sapolio was manufactured by Enoch Morgan's Sons Co. from 1869, and named by the family doctor. James Kenneth Fraser, a copywriter and Cornell University engineering student, wrote in 1900 about the effectiveness of the soap in ''The Doctor's Lament:'' Decline and disappearance After decades of maintaining some of the best known advertising in the U.S., Sapolio's owners decided that their position was sufficiently insurmountable as to let them discontinue most advertising. Despite the brand's overwhelming market position, it was overtaken by competitors within a few years and disappeared from the market befo ...
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Artemas Ward (writer)
Artemas Ward (May 28, 1848 – March 14, 1925) was an American author and advertising executive. He is known for authoring several biographies as well as ''The Grocer's Encyclopedia''. Biography Ward, born May 28, 1848, was the great-grandson and namesake of Artemas Ward, a major general during the American Revolutionary War. Ward's first position was in 1863 with the New York State Soldiers’ Depot. Later, Ward moved to Philadelphia, entering the Cuban export and import business, and next founded and published the ''Philadelphia Grocer''. This led to an offer to manage advertising for household cleaner Sapolio Soap. He introduced the use of transit ads for Sapolio in almost all public transit vehicles in the country. He later obtained an exclusive franchise for the advertising facilities on New York City’s elevated railway and subway systems. He was inducted into the Advertising Hall of Fame in 1975. ReferencesArtemas Wardvia AAF Hall of Famevia Feeding America *Staff ...
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