The Advertising Hall of Fame, operated by the American Advertising Federation (AAF), began in 1948 as a result of a proposal by the New York Ad Club and its president, Andrew Haire, to the Advertising Federation of America, the predecessor organization to the American Advertising Federation. The council of judges and its executive committee are appointed each year by the president of the American Advertising Federation and chair of the Advertising Hall of Fame. These distinguished industry executives are chosen from the ranks of advertisers, agencies, media organizations and academic institutions in the United States. The council of judges considers the election of either living or deceased persons whose record of advertising and service must be accomplished in the United States or with an American company abroad. To be eligible, individuals must be retired from their primary careers. The first African-American woman creative to be inducted into the hall of fame was Carol H. Williams in 2017. Williams had made her name with campaigns that including, "Strong enough for a man, but made for a woman" for Secret deoderant.

Inductees

A

Carl J. Ally Carl Joseph Ally (31 March 1924 – 15 February 1999) was an American advertising executive who founded Ally & Gargano. He was inducted in the American Advertising Federation Hall of Fame The Advertising Hall of Fame, operated by the American Adv ...

B

Bruce Barton Bruce Fairchild Barton (August 5, 1886 – July 5, 1967) was an American author, advertising executive, and Republican politician. He represented Manhattan in the U.S. House of Representatives from 1937 to 1941. In 1940, he ran for election to th ...

* Ted Bates * Howard H. Bell *

William Bernbach William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakth ...

Marcel Bleustein-Blanchet Marcel Bleustein-Blanchet (21 August 1906 – 11 April 1996) was a French entrepreneur and advertising magnate best known as the founder of Publicis Groupe. He is also credited with inventing radio advertising in France, helped create the first ...

Neil H. Borden Neil Hopper Borden (1895–1980) was an American academic, who served as a professor of advertising at the Harvard Graduate School of Business Administration. He coined the term "marketing mix". Early life Neil H. Borden, nicknamed Pete, was b ...

* Bonin Bough *

John S. Bowen John Stevens Bowen (October 30, 1830 – July 13, 1863) was a career United States Army officer who later became a general in the Confederate Army and a commander in the Western Theater of the American Civil War. He fought at the battles ...

* Charles H. Brower *

James E. Burke James E. Burke (February 28, 1925 – September 28, 2012) was an American corporate executive who was the CEO of Johnson & Johnson from 1976 to 1989, a company for which he worked forty years. He was the older brother of the television executiv ...

Leo Burnett Leo Burnett (October 21, 1891 – June 7, 1971) was an American advertising executive and the founder of Leo Burnett Company, Inc. He was responsible for creating some of advertising's most well-known characters and campaigns of the 20th cent ...

C

Earnest Elmo Calkins Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of " consumer engineering". He co-founded the i ...

Jay Chiat Jay Chiat (October 25, 1931 – April 23, 2002) started his career as an American advertising copywriter. Biography Chiat was born to a Jewish family in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers Colle ...

Charles T. Coiner Charles Toucey Coiner (January 1, 1898, Santa Barbara, California – August 13, 1989, Mechanicsville, Bucks County, Pennsylvania, Mechanicsville, Bucks County, Pennsylvania) was an American painter and advertising art director. Born into a Ca ...

* Fairfax M. Cone *

Gertrude Crain Gertrude Ramsay Crain (9 March 1911 – July 20, 1996) was an American publishing executive who served as chair of Crain Communications, Inc., a company her husband, G.D. Crain, Jr., founded in 1916. She ran the company after her husband's death i ...

* Cyrus H. K. Curtis

D

Donald Walter Davis Donald Walter Davis Jr. (June 10, 1921 – September 11, 2010) was an American businessman who oversaw the growth of Stanley Works (now Stanley Black & Decker) in his 40-year career with the company, serving as chief executive officer from 1966 t ...

Roquel Billy Davis Roquel "Billy" Davis (July 11, 1932 – September 2, 2004), of Detroit, was an American songwriter, record producer, and singer. Davis was also known as a writer/producer of commercial jingles, mostly for Coca-Cola. He was also known as Tyran C ...

Samuel Candler Dobbs Samuel Candler Dobbs (November 8, 1868 – October 31, 1950) was president (1919-1920) and chairman of The Coca-Cola Company, from 1919 to 1922. Early life and education Dobbs was born in 1868 in Georgia. He was the son of Harris Henry Dobbs, a ...

* Philip H. Dougherty *

Phil Dusenberry Philip Bernard Dusenberry (April 28, 1936 – December 29, 2007) was an American advertising executive for the BBDO advertising agency. Dusenberry was born in Brooklyn, New York City in 1936, and attended Midwood High School in Brooklyn and th ...

E

Clarence Eldridge Clarence Ernest Eldridge (June 24, 1888 – February 7, 1981) was a Major League Baseball umpire in the American League and an advertising executive. Eldridge was a newspaper writer in college, acquiring the nickname "Dope." He practiced law befor ...

Karl Eller Karl Eller (June 20, 1928 – March 10, 2019) was an American businessman and entrepreneur. Early life Eller grew up in Tucson, Arizona. He played football collegiately at the University of Arizona where he was a member of the Phi Gamma Del ...

Roger Enrico Roger Anthony Enrico (November 11, 1944 – June 1, 2016) was an American businessman who is best known for his lengthy service as chief executive officer of PepsiCo. Early life Enrico was born on November 11, 1944, to Italian immigrants in the ...

F

Bernice Fitz-Gibbon Bernice Bowles "Fitz" Fitz-Gibbon (September 6, 1894 – February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Adver ...

* Paul Foley * Jo Foxworth *

Benjamin Franklin Benjamin Franklin ( April 17, 1790) was an American polymath who was active as a writer, scientist, inventor, statesman, diplomat, printer, publisher, and political philosopher. Encyclopædia Britannica, Wood, 2021 Among the leading inte ...

G

Peter Georgescu Peter Andrew Georgescu (born March 9, 1939 in Bucharest) is a Romanian-American business executive, author, and the Chairman Emeritus of Young & Rubicam. Early life and education Peter's father, Valeriu C. Georgescu was the manager of the Romanian ...

* O. Milton Gossett *

Katharine Graham Katharine Meyer Graham (June 16, 1917 – July 17, 2001) was an American newspaper publisher. She led her family's newspaper, ''The Washington Post'', from 1963 to 1991. Graham presided over the paper as it reported on the Watergate scandal, whi ...

H

* Joyce C. Hall * Claude Clarence Hopkins * Herbert Sherman Houston

J

* Robert L. Johnson * John H. Johnson

K

Leo-Arthur Kelmenson Leo-Arthur Kelmenson (January 3, 1927 – August 30, 2011) was an American advertising executive. He was chief executive of Kenyon & Eckhardt and the Bozell Group. A confidant and close associate of Lee Iacocca, he was known for contributing the ...

John E. Kennedy John E. Kennedy (1864-1928) was a pioneering advertising copywriter. In 1904, Kennedy began working with Albert Lasker Albert Davis Lasker (May 1, 1880 – May 30, 1952) was an American businessman who played a major role in shaping modern a ...

* Donald R. Keough * Ray A. Kroc * Alex Kroll *

Michael Kassan Michael E. Kassan (born December 11, 1950) is a digital media expert, entrepreneur, commentator, and adviser to media companies. Kassan is the founder and CEO oMediaLink Biography After receiving his BA from UCLA, JD from Southwestern Law School ...

L

Roy Larsen Roy Edward Larsen (April 20, 1899 – September 9, 1979) was an American publishing executive who worked for Time Inc. for 56 years. Following founders Henry Luce and Briton Hadden, Larsen was credited with being responsible for the company's growt ...

* Albert D. Lasker * E. St. Elmo Lewis *

George Lois George Lois (June 26, 1931 – November 18, 2022) was an American art director, designer, and author. Lois was perhaps best known for over 92 covers he designed for ''Esquire'' magazine from 1962 to 1973. Background Lois was born in New Yor ...

* Henry R. Luce

M

* Stanley Marcus * Patricia Martin * Harrison King McCann *

Neil Hosler McElroy Neil Hosler McElroy (October 30, 1904 – November 30, 1972) was United States Secretary of Defense from 1957 to 1959 under President Eisenhower. He had been president of Procter & Gamble. Early life and education Born in Berea, Ohio, to school- ...

James H. McGraw James Herbert McGraw (December 17, 1860 in Harmony, New York Harmony is a town in Chautauqua County, New York, United States. The population was 2,108 at the 2020 census. The town is on the south border of the county and southwest of Jamestown. ...

* Edwin T. Meredith *

Thomas S. Murphy Thomas Sawyer Murphy (May 31, 1925 – May 25, 2022) was an American broadcasting executive, and was chair and chief executive officer of Capital Cities / ABC, Inc. until 1996. Together with fellow Capital Cities executive Daniel Burke, Mur ...

N

Al Neuharth Allen Harold "Al" Neuharth (March 22, 1924 – April 19, 2013) was an American people, American businessman, author, and columnist born in Eureka, South Dakota. He was the founder of ''USA Today'', The Freedom Forum, and its Newseum. Early life A ...

* Edward N. Ney * Arthur C. Nielsen Sr.

O

David Ogilvy David (; , "beloved one") (traditional spelling), , ''Dāwūd''; grc-koi, Δαυΐδ, Dauíd; la, Davidus, David; gez , ዳዊት, ''Dawit''; xcl, Դաւիթ, ''Dawitʿ''; cu, Давíдъ, ''Davidŭ''; possibly meaning "beloved one". w ...

* Alex F. Osborn

P

William S. Paley William Samuel Paley (September 28, 1901 – October 26, 1990) was an American businessman, primarily involved in the media, and best known as the chief executive who built the Columbia Broadcasting System ( CBS) from a small radio network into ...

Charles Coolidge Parlin Charles Coolidge Parlin (1872 – October 15, 1942) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the ''Saturday Evening Post''. He is credited as being ...

* Charles D. Peebler Jr. *

Shirley Polykoff Shirley Polykoff (January 18, 1908 – June 4, 1998) was a pioneering woman in American advertising, rising from an entry-level copywriter to a senior executive. Her "Does She... Or Doesn't She?" branding slogan accompanied by "Hair Color So ...

Alan Pottasch Alan Maxwell Pottasch (August 13, 1927 – July 27, 2007) was an American advertising executive and marketer best known for his five decades of work for PepsiCo. Specifically, Pottasch is best known as the creator behind the "Pepsi Generatio ...

John Emory Powers John E. Powers (1837–1919) was a highly influential American copywriting, copywriter. The world's first Full-time job, full-time copywriter, he worked for the department stores Lord & Taylor and Wanamaker's before becoming a freelancer in 1886. R ...

* Frank Presbrey * Erma Perham Proetz

R

Rosser Reeves Rosser Reeves (10 September 1910 – 24 January 1984) was an American advertising executive and pioneer of television advertising; Reeves generated millions for his clients. The Ted Bates agency, where he rose to chairman, exists today as Bates ...

* Helen Lansdowne Resor * Stanley Resor * Jean Wade Rindlaub *

Hal Riney Hal Patrick Riney (July 17, 1932 – March 24, 2008) was an American advertising executive. Biography Founder of the advertising agency Hal Riney & Partners (now Publicis & Hal Riney), Riney was named #30 on the ''Advertising Age'' 100 people o ...

Allen Rosenshine Allen G. Rosenshine (born March 14, 1939) is an American advertising executive who previously served as chairman and chief executive officer (1985-1986, 1989–2006) of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1 ...

* George Presbury Rowell *

Raymond Rubicam Raymond Rubicam (June 16, 1892 – May 8, 1978) was an American advertising pioneer who co-established the Young & Rubicam (Y&R) advertising agency with John Orr Young John Orr Young (June 25, 1886 – May 1, 1976) was an American advertiser w ...

S

David Sarnoff David Sarnoff (February 27, 1891 – December 12, 1971) was an American businessman and pioneer of American radio and television. Throughout most of his career, he led the Radio Corporation of America (RCA) in various capacities from shortly afte ...

* John Smale * Frank Stanton *

Arthur Ochs Sulzberger Arthur Ochs Sulzberger Sr. (February 5, 1926 – September 29, 2012) was an American publisher and a businessman. Born into a prominent media and publishing family, Sulzberger became publisher of ''The New York Times'' in 1963 and chairman of t ...

T

Dave Thomas Dave may refer to: Film, television, and theater * Dave (film), ''Dave'' (film), a 1993 film starring Kevin Kline and Sigourney Weaver * Dave (musical), ''Dave'' (musical), a 2018 stage musical adaptation of the film * Dave (TV channel), a digital ...

Ted Turner Robert Edward "Ted" Turner III (born November 19, 1938) is an American entrepreneur, television producer, media proprietor, and philanthropist. He founded the Cable News Network (CNN), the first 24-hour United States cable news, cable news ch ...

W

John Wanamaker John Wanamaker (July 11, 1838December 12, 1922) was an American merchant and religious, civic and political figure, considered by some to be a proponent of advertising and a "pioneer in marketing". He was born in Philadelphia, Pennsylvania, a ...

Artemas Ward Artemas Ward (November 26, 1727 – October 28, 1800) was an American major general in the American Revolutionary War and a Congressman from Massachusetts. He was considered an effective political leader, President John Adams describing him as ...

Mary Wells Lawrence Mary Wells Lawrence (born Mary Georgene Berg on May 25, 1928) is an American retired advertising executive. She was the founding president of Wells, Rich, Greene, an advertising agency known for its creative work. Lawrence was the first female ...

* Carol H. Williams * Janet L. Wolff * Robert W. Woodruff *

Lester Wunderman Lester Wunderman (June 22, 1920 – January 9, 2019) was an American advertising executive widely considered the creator of modern-day direct marketing. His innovations included the magazine subscription card, the toll-free 1-800 number, loyalty ...

Y

James Webb Young James Webb Young (1886-1973) was an American advertising executive at J. Walter Thompson who became First Chairman of The Advertising Council. He was inducted in the American Advertising Federation Hall of Fame The Advertising Hall of Fame, opera ...

References

{{Reflist

External links

Advertising Hall of Fame
Advertising awards

Advertising Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a ...

Organizations established in 1948

Hall of Fame A hall, wall, or walk of fame is a list of individuals, achievements, or other entities, usually chosen by a group of electors, to mark their excellence or Wiktionary:fame, fame in their field. In some cases, these halls of fame consist of actu ...

Businesspeople halls of fame