|
William Bernbach
William Bernbach (August 13, 1911 – October 2, 1982) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB). He directed many of the firm's breakthrough ad campaigns and had a lasting impact on the creative team structures now commonly used by ad agencies. Early life Bill Bernbach was born to a Jewish family in The Bronx, New York City to Rebecca and Jacob Bernbach. He attended New York City public schools and in 1932 earned a bachelor's degree from New York University. He had majored in English but also studied business administration, philosophy and music, playing the piano.Levenson pXV Career In 1933, Bernbach took a job running the Schenley Industries, Schenley Distillers mailroom. This was during the Depression and a family connection got him the job. He pro-actively wrote an ad for Schenley's American Cream Whiskey, which he got into the right hands and the ad ran. He was pro ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doyle Dane Bernbach
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adve ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Life (cereal)
Life is a breakfast cereal produced by the Quaker Oats Company, a subsidiary of PepsiCo. It was formerly made of oats, soy protein concentrate, sodium caseinate and sugar, but now also contains corn flour, whole wheat flour, and rice flour. It was introduced in 1961 and has a brown checked square pattern. , with the advent of numerous specialty varieties, the original cereal is now marketed as "Life Original Multigrain Cereal". Ingredients Life contains whole grain oat flour, corn flour, sugar, whole wheat flour, calcium carbonate, salt, baking soda, tocopherols (preservatives), and a mixture of B vitamins. http://www.foodpro.huds.harvard.edu/foodpro/label.asp?RecNumAndPort=031036*1&dtdate=1/23/2015&locationName=Dining%20Hall&locationNum=15 As of 2021, the cereal no longer contains the preservative BHT. Advertising When Life cereal was first introduced in the 1960s, the original slogan was "The most useful protein ever in a ready-to-eat cereal". The original mascots ( ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Marketing Communications
Marketing Communications (MC, marcom(s), marcomm(s) or just simply communications) refers to the use of different marketing channels and tools in combination.Tomse, & Snoj, 2014 Marketing communication channels focus on how businesses communicate a message to its desired market, or the market in general. It is also in charge of the internal communications of the organization. Marketing communication tools include advertising, personal selling, direct marketing, sponsorship, communication, public relations, social media, customer journey and promotion. MC are made up of the marketing mix which is made up of the 4P's: Price, Promotion, Place and Product, for a business selling goods, and made up of 7P's: Price, Promotion, Place, Product, People, Physical evidence and Process, for a service-based business. Overview Marketing communications include advertising, promotions, sales, branding, campaigns, events, and online promotions. The process allows the public to know or understa ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Creative Brief
A creative brief is a document used by creative professionals and agencies to develop creative deliverables: visual design, copy, advertising, web sites, etc. The document is usually developed by the requestor (in most cases a marketing team member) and approved by the creative team of designers, writers, and project managers. In some cases, the project's creative brief may need creative director approval before work will commence. Description In advertising agencies, creative briefs are written after the client briefs the agency (client brief). After receiving the client brief, the account manager is responsible to sort the data out to come up with a creative brief (may be in collaboration with creative director). The creative brief, consisting of a series of simple questions asked by the creative team and answered by the requestor, becomes the template for the creative execution. As the creative develops, there may be potential for it to move off track. If this happens, team mem ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Management
Advertising management is a planned managerial process designed to oversee and control the various advertising activities involved in a program to communicate with a firm's target market and which is ultimately designed to influence the consumer's purchase decisions. Advertising is just one element in a company's promotional mix and as such, must be integrated with the overall marketing communications program. Advertising is, however, the most expensive of all the promotional elements and therefore must be managed with care and accountability. Advertising management process also helps in defining the outline of the media campaign and in deciding which type of advertising would be used before the launch of a product. Marketers use different types of advertising. Brand advertising is defined as a non-personal communication message placed in a paid, mass medium designed to persuade target consumers of a product or service benefits in an effort to induce them to make a purchase. C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bob Levenson
Bob, BOB, or B.O.B. may refer to: Places *Mount Bob, New York, United States *Bob Island, Palmer Archipelago, Antarctica People, fictional characters, and named animals *Bob (given name), a list of people and fictional characters *Bob (surname) *Bob (dog), a dog that received the Dickin Medal for bravery in World War II *Bob the Railway Dog, a part of South Australian Railways folklore Television, games, and radio * ''Bob'' (TV series), an American comedy series starring Bob Newhart * ''B.O.B.'' (video game), a side-scrolling shooter *Bob FM, on-air brand of a number of FM radio stations in North America Music Musicians and groups *B.o.B (born 1988), American rapper and record producer *Bob (band), a British indie pop band *The Bobs, an American a cappella group *Boyz on Block, a British pop supergroup Songs * "B.O.B" (song), by OutKast * "Bob" ("Weird Al" Yankovic song), from the 2003 album ''Poodle Hat'' by "Weird Al" Yankovic *"Bob", a song from the album ''Brighter Than Cr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Justice Of The Peace
A justice of the peace (JP) is a judicial officer of a lower or '' puisne'' court, elected or appointed by means of a commission ( letters patent) to keep the peace. In past centuries the term commissioner of the peace was often used with the same meaning. Depending on the jurisdiction, such justices dispense summary justice or merely deal with local administrative applications in common law jurisdictions. Justices of the peace are appointed or elected from the citizens of the jurisdiction in which they serve, and are (or were) usually not required to have any formal legal education in order to qualify for the office. Some jurisdictions have varying forms of training for JPs. History In 1195, Richard I ("the Lionheart") of England and his Minister Hubert Walter commissioned certain knights to preserve the peace in unruly areas. They were responsible to the King in ensuring that the law was upheld and preserving the " King's peace". Therefore, they were known as "keepers o ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Hunter College
Hunter College is a public university in New York City. It is one of the constituent colleges of the City University of New York and offers studies in more than one hundred undergraduate and postgraduate fields across five schools. It also administers Hunter College High School and Hunter College Elementary School. Hunter was founded in 1870 as a women's college; it first admitted male freshmen in 1946. The main campus has been located on Park Avenue since 1873. In 1943, Eleanor Roosevelt dedicated Franklin Delano Roosevelt's and her former townhouse to the college; the building was reopened in 2010 as the Roosevelt House Public Policy Institute at Hunter College. The institution has an 57% undergraduate graduation rate within six years. History Founding Hunter College has its origins in the 19th-century movement for normal school training which swept across the United States. Hunter descends from the Female Normal and High School (later renamed the Normal College of the C ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mad Men
''Mad Men'' is an American period drama television series created by Matthew Weiner and produced by Lionsgate Television. It ran on the cable network AMC from July 19, 2007, to May 17, 2015, lasting for seven seasons and 92 episodes. Its fictional time frame runs from March 1960 to November 1970. ''Mad Men'' begins at the fictional Sterling Cooper advertising agency on Madison Avenue in Manhattan, New York City, and continues at the new firm of Sterling Cooper Draper Pryce (later named Sterling Cooper & Partners) near the Time-Life Building at 1271 Sixth Avenue. According to the pilot episode, the phrase "Mad men" was a slang term coined in the 1950s by advertisers working on Madison Avenue to refer to themselves, "Mad" being short for "Madison" (in reality, the only documented use of the phrase from that time may have been in the late-1950s writings of James Kelly, an advertising executive and writer). The series's main character is the charismatic advertising executive ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
AMC (TV Network)
AMC may refer to: Film and television * AMC Theatres, an American movie theater chain * AMC Networks, an American entertainment company ** AMC (TV channel) ** AMC+, streaming service ** AMC Networks International, an entertainment company *** AMC (Asian TV channel), TV channel *** AMC (European TV channel), TV channel *** AMC (African and Middle Eastern TV channel), TV channel Other * Australian Multiplex Cinemas * '' All My Children'', a TV series Education * Academia Mexicana de Ciencias, a Mexican education organization * American Mathematics Competitions * Andhra Medical College, Andhra Pradesh, India * Archif Menywod Cymru, Welsh organisation also known as Women's Archive Wales * Army Medical College, Punjab, Pakistan * Australian Maritime College, Launceston, Tasmania * Australian Mathematics Competition * Ayub Medical College, Khyber-Pakhtunkhwa, Pakistan * AMC Institutions, Bangalore, India Finance * Ameriquest Mortgage Company * Association management company ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Academy Of Achievement
The American Academy of Achievement, colloquially known as the Academy of Achievement, is a non-profit educational organization that recognizes some of the highest achieving individuals in diverse fields and gives them the opportunity to meet one another. The academy also brings together the leaders with promising graduate students for mentorship. The academy hosts an International Achievement Summit, which ends with an awards ceremony, during which new members are inducted into the academy. History Founded in 1961 by '' Sports Illustrated'' and ''LIFE'' magazine photographer Brian Reynolds, the Academy of Achievement recognizes the highest achievers in public service, business, science and exploration, sports and the arts. Reynolds established the academy after he realized that the famous people he photographed from different fields did not usually have the opportunity to interact with one another. The organization was described in a 1989 '' San Francisco Chronicle'' ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Academy Of Achievement
The American Academy of Achievement, colloquially known as the Academy of Achievement, is a non-profit educational organization that recognizes some of the highest achieving individuals in diverse fields and gives them the opportunity to meet one another. The academy also brings together the leaders with promising graduate students for mentorship. The academy hosts an International Achievement Summit, which ends with an awards ceremony, during which new members are inducted into the academy. History Founded in 1961 by ''Sports Illustrated'' and ''LIFE'' magazine photographer Brian Reynolds, the Academy of Achievement recognizes the highest achievers in public service, business, science and exploration, sports and the arts. Reynolds established the academy after he realized that the famous people he photographed from different fields did not usually have the opportunity to interact with one another. The organization was described in a 1989 '' San Francisco Chronicle'' a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
