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Doyle Dane Bernbach
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of adverti ...
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Omnicom
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham H ...
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Juan Valdez
Juan Valdez is a fictional character who has appeared in advertisements for the National Federation of Coffee Growers of Colombia since 1958, representing a Colombian coffee farmer. The advertisements were designed by the Doyle Dane Bernbach ad agency, with the goal of distinguishing 100%-Colombian coffee from coffee blended with beans from other countries. He typically appears with his donkey Conchita, carrying sacks of harvested coffee beans. He has become an icon for Colombia as well as coffee in general, and Juan Valdez's iconic appearance is frequently mimicked or parodied in television and other media. The Juan Valdez character is used as an ''ingredient brand'', to specifically denote coffee beans that are only grown and harvested in Colombia. Part of the advertising campaign includes convincing consumers that there are specific benefits of Colombian-grown and harvested coffee beans, "including how soil components, altitude, varieties and harvesting methods create good fla ...
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New York Times
''The New York Times'' (''the Times'', ''NYT'', or the Gray Lady) is a daily newspaper based in New York City with a worldwide readership reported in 2020 to comprise a declining 840,000 paid print subscribers, and a growing 6 million paid digital media, digital subscribers. It also is a producer of popular podcasts such as ''The Daily (podcast), The Daily''. Founded in 1851 by Henry Jarvis Raymond and George Jones (publisher), George Jones, it was initially published by Raymond, Jones & Company. The ''Times'' has won List of Pulitzer Prizes awarded to The New York Times, 132 Pulitzer Prizes, the most of any newspaper, and has long been regarded as a national "newspaper of record". For print it is ranked List of newspapers by circulation, 18th in the world by circulation and List of newspapers in the United States, 3rd in the U.S. The paper is owned by the New York Times Company, which is Public company, publicly traded. It has been governed by the Sulzberger family since 189 ...
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London
London is the capital and largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary down to the North Sea, and has been a major settlement for two millennia. The City of London, its ancient core and financial centre, was founded by the Romans as '' Londinium'' and retains its medieval boundaries.See also: Independent city § National capitals The City of Westminster, to the west of the City of London, has for centuries hosted the national government and parliament. Since the 19th century, the name "London" has also referred to the metropolis around this core, historically split between the counties of Middlesex, Essex, Surrey, Kent, and Hertfordshire, which largely comprises Greater London, governed by the Greater London Authority.The Greater London Authority consists of the Mayor of London and the London Assembly. The London Mayor is distinguished fr ...
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Mobil
Mobil is a petroleum brand owned and operated by American oil and gas corporation ExxonMobil. The brand was formerly owned and operated by an oil and gas corporation of the same name, which itself merged with Exxon to form ExxonMobil in 1999. A direct descendant of Standard Oil, Mobil was originally known as the Standard Oil Company of New York (shortened to Socony) after Standard Oil was Standard Oil Co. of New Jersey v. United States, split into 34 different entities in a 1911 Supreme Court decision. Socony merged with Vacuum Oil Company, from which the Mobil name first originated, in 1931 and subsequently renamed itself to Socony-Vacuum Oil Company. Over time, Mobil became the company's primary identity, which incited another renaming in 1963, this time to Mobil Corporation. Mobil credits itself with being the first company to introduce Pay at the pump, paying at the pump at its gas stations, the first company to produce jet aviation fuel, as well as the first company to intr ...
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West Germany
West Germany is the colloquial term used to indicate the Federal Republic of Germany (FRG; german: Bundesrepublik Deutschland , BRD) between its formation on 23 May 1949 and the German reunification through the accession of East Germany on 3 October 1990. During the Cold War, the western portion of Germany and the associated territory of West Berlin were parts of the Western Bloc. West Germany was formed as a political entity during the Allied occupation of Germany after World War II, established from eleven states formed in the three Allied zones of occupation held by the United States, the United Kingdom, and France. The FRG's provisional capital was the city of Bonn, and the Cold War era country is retrospectively designated as the Bonn Republic. At the onset of the Cold War, Europe was divided between the Western and Eastern blocs. Germany was divided into the two countries. Initially, West Germany claimed an exclusive mandate for all of Germany, representing itself as t ...
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Los Angeles
Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the largest city in the state of California and the second most populous city in the United States after New York City, as well as one of the world's most populous megacities. Los Angeles is the commercial, financial, and cultural center of Southern California. With a population of roughly 3.9 million residents within the city limits , Los Angeles is known for its Mediterranean climate, ethnic and cultural diversity, being the home of the Hollywood film industry, and its sprawling metropolitan area. The city of Los Angeles lies in a basin in Southern California adjacent to the Pacific Ocean in the west and extending through the Santa Monica Mountains and north into the San Fernando Valley, with the city bordering the San Gabriel Valley to it's east. It covers about , and is the county seat of Los Angeles County, which is the most populous county in the United States with an estim ...
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Quaker Oats
The Quaker Oats Company, known as Quaker, is an American food conglomerate based in Chicago. It has been owned by PepsiCo since 2001. History Precursor miller companies In the 1850s, Ferdinand Schumacher and Robert Stuart founded oat mills. Schumacher founded the German Mills American Oatmeal Company in Akron, Ohio, and Stuart founded the North Star Mills in Hearst, Rupert's Land. In 1870, Schumacher ran his first known cereal advertisement in the Akron Beacon Journal newspaper. In 1877, the Quaker Mill Company of Ravenna, Ohio was founded. "The name was chosen when Quaker Mill partner Henry Seymour found an encyclopedia article on Quakers and decided that the qualities described — integrity, honesty, purity — provided an appropriate identity for the company's oat product." Quaker Mill Company held the trademark on the Quaker name. In Ravenna, Ohio, on 4 September 1877, Henry Seymour of the Quaker Mill Company applied for the first trademark for a breakfast cereal, "a man ...
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Little Mikey
Little Mikey is a fictional boy played by John Gilchrist (born February 2, 1968) in an American television commercial promoting Quaker Oats' breakfast cereal Life. The ad was created by art director Bob Gage, who also directed the commercial. It first aired in 1971. The popular ad campaign featuring Mikey remained in regular rotation for more than 12 years and was one of the longest continuously running commercial campaigns. Original commercial The commercial centers on three young brothers eating breakfast. Before them sits a heaping bowl of Life breakfast cereal. Two of the brothers question each other about the cereal, prodding each other to try it, and noting that it is supposed to be healthy. Neither boy has any desire to taste it ("I'm not gonna try it—''you'' try it!"), so they get their younger brother Mikey to do so ("Let's get Mikey"), noting that "he hates everything". Mikey briefly contemplates the bowl, then after tasting the cereal begins to eat it vigorously as ...
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Nixon's Enemies List
"Nixon's Enemies List" is the informal name of what started as a list of President of the United States Richard Nixon's major political opponents compiled by Charles Colson, written by George T. Bell (assistant to Colson, White House Counsel, special counsel to the White House), and sent in memorandum form to John Dean on September 9, 1971. The list was part of a campaign officially known as "Opponents List" and "Political Enemies Project". The list became public knowledge on June 27, 1973, when Dean mentioned during hearings with the Senate Watergate Committee that a list existed containing those whom the president did not like. Journalist Daniel Schorr, who happened to be on the list, managed to obtain a copy of it later that day. A longer second list was made public by Dean on December 20, 1973, during a hearing with the Congressional Joint Committee on Internal Revenue Taxation. Purpose The official purpose, as described by the White House Counsel's Office, was to "screw" ...
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1964 United States Presidential Election
The 1964 United States presidential election was the 45th quadrennial United States presidential election, presidential election. It was held on Tuesday, November 3, 1964. Incumbent Democratic Party (United States), Democratic President of the United States, United States President Lyndon B. Johnson defeated Barry Goldwater, the Republican Party (United States), Republican nominee, in a Landslide victory, landslide. With 61.1% of the popular vote, Johnson won the List of United States presidential elections by popular vote margin, largest share of the popular vote of any candidate since the largely uncontested 1820 United States presidential election, 1820 election, in which no candidate of either party has been able to match or surpass. Johnson took office on November 22, 1963 and emphasized the continuation of his assassinated predecessor, John F. Kennedy. He easily defeated a Democratic Party presidential primaries, 1964, primary challenge by Governor George Wallace of Alabama, ...
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Barry Goldwater
Barry Morris Goldwater (January 2, 1909 – May 29, 1998) was an American politician and United States Air Force officer who was a five-term U.S. Senator from Arizona (1953–1965, 1969–1987) and the Republican Party nominee for president of the United States in 1964. Goldwater is the politician most often credited with having sparked the resurgence of the American conservative political movement in the 1960s. Despite his loss of the 1964 U.S. presidential election in a landslide, many political pundits and historians believe he laid the foundation for the conservative revolution to follow, as the grassroots organization and conservative takeover of the Republican party began a long-term realignment in American politics, which helped to bring about the "Reagan Revolution" of the 1980s. He also had a substantial impact on the American libertarian movement. Goldwater was born in Phoenix in what was then the Arizona Territory, where he helped manage his family's department ...
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