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Omnicom
Omnicom Group Inc. is an American global media, marketing and corporate communications holding company, headquartered in New York City. Omnicom's branded networks and specialty firms provide services in four disciplines: advertising, customer relationship management (CRM), public relations and specialty services. The services included in these disciplines are media planning and buying, digital and interactive marketing, sports and events marketing, field marketing and brand consultancy. Omnicom Group was ranked as one of the four largest advertising agencies in the world by ''The New York Times'' in 2002. In 2014, Omnicom was considered the second largest advertising holding company by ''The Wall Street Journal''. The company employs more than 77,000 employees in over 100 countries worldwide. History In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach (son of William Bernbach) co-created Omnicom in a three-way merger of BBDO Worldwide, Doyle Dane Bernbach and Needham H ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
DDB Worldwide
DDB Worldwide Communications Group LLC, known internationally as DDB, is a worldwide marketing communications network. It is owned by Omnicom Group, one of the world's largest advertising holding companies. The international advertising networks Doyle Dane Bernbach and Needham Harper merged their worldwide agency operations to become DDB Needham in 1986. At that same time the owners of Doyle Dane Bernbach, Needham Harper and BBDO merged their shareholdings to form the US listed holding company Omnicom. In 1996, DDB Needham became known as DDB Worldwide. History Doyle Dane Bernbach Bill Bernbach and Ned Doyle worked together at Grey Advertising in New York, where Bernbach was Creative Director. In 1949, they teamed up with Mac Dane, who was running a tiny agency. Together they started ''Doyle Dane Bernbach'' in Manhattan. Dane ran the administrative and promotional aspects of the business; Doyle had a client focus and Bernbach played an integral role in the writing of advert ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
BBDO
BBDO is a worldwide advertising agency network, with its headquarters in New York City. The agency originated in 1891 with the George Batten Company, and in 1928, through a merger with Barton, Durstine & Osborn (BDO), the agency became Batten, Barton, Durstine & Osborn. With more than 15,000 employees at 289 offices in 81 countries, it is the largest of three global networks of agencies (BBDO, DDB and TBWA) in the portfolio of Omnicom Group. BBDO was named "Network of the Year" in 2005 by trade publications ''Adweek'', ''Advertising Age'' and ''Campaign''. In 2006, then-mayor of New York Michael Bloomberg proclaimed January 10 as BBDO day in recognition of the strength of its advertising, as well as its contributions to New York City. BBDO was named "Network of the Year" by '' The Gunn Report'' for thirteen consecutive years beginning in 2006, and it has won "Network of the Year" seven times since 2007 at the Cannes Lions International Festival of Creativity. It was named "Glob ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
TBWA Worldwide
TBWA Worldwide is an international advertising agency whose main headquarters are in Midtown Manhattan, New York City, United States. Since 1993, the agency has been a unit of Omnicom Group, the world's second largest advertising agency holding company. History TBWA was founded in 1970 in Paris, France, by William G. Tragos (Greek-American, Management), Claude Bonnange (French, Marketing), Uli Wiesendanger (Swiss, Creation), and Paolo Ajroldi (Italian, Client Services). The first letter of each founder's name provided the initials for the new organization. They were purchased by the Omnicom Group in 1993. In the mid-1990s TBWA began expanding globally spreading rapidly. It began acquiring global accounts such as Master Foods that helped strengthen the breadth and depth of its offering, so much so that in 2004 it was named by Advertising Age as Global Agency Network of the Year. In 2010, it was named by Advertising Agency as one of the top ten agencies of the Decade. TBWA\W ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Allen Rosenshine
Allen G. Rosenshine (born March 14, 1939) is an American advertising executive who previously served as chairman and chief executive officer (1985-1986, 1989–2006) of Batten, Barton, Durstine & Osborn (BBDO). He was also the founding chairman (1986-1989) of the Omnicom Group, the second largest advertising agency in the world. Biography and career Rosenshine graduated from Columbia College (New York), Columbia College in 1959. He joined BBDO in 1965 as a copywriter and became the BBDO New York creative director in 1975. In 1980, he became president of the New York agency and in 1985, he was named chief executive officer of BBDO Worldwide. In April 1986, He spearheaded what is dubbed as advertising's "Big Bang," a merger that created the Omnicom Group, the world's largest three-network conglomerate consisting of BBDO (Ranked No. 6) and a merged Needham Harper Worldwide (No. 16) and Doyle Dane Bernbach (No. 12). He served as chairman of the Omnicom Group for three years before famo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising Agency
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal department or agency that provides an outside point of view to the effort of selling the client's products or services, or an outside firm. An agency can also handle overall marketing and branding strategies promotions for its clients, which may include sales as well. Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign. History The first acknowledged advertising agency was William Taylor in 1786. Another early agency, started by J ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
List Of S&P 500 Companies
The S&P 500 stock market index is maintained by S&P Dow Jones Indices. It comprises 503 common stocks which are issued by 500 large-cap companies traded on American stock exchanges (including the 30 companies that compose the Dow Jones Industrial Average). The index includes about 80 percent of the American equity market by capitalization. It is weighted by free-float market capitalization, so more valuable companies account for relatively more weight in the index. The index constituents and the constituent weights are updated regularly using rules published by S&P Dow Jones Indices. Although called the S&P 500, the index contains 503 stocks because it includes two share classes of stock from 3 of its component companies. S&P 500 component stocks Selected changes to the list of S&P 500 components S&P Dow Jones Indices updates the components of the S&P 500 periodically, typically in response to acquisitions, or to keep the index up to date as various companies grow or shrink i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Media Planning
Media planning is generally outsourced and entails sourcing and selecting optimal media platforms for a client's brand or product to use. The goal of media planning is to determine the best combination of media to achieve the clients objectives. In the process of planning, the media planner needs to answer questions such as: * How many of the audience can be reached through the various media? * On which media (and ad vehicles) should the ads be placed? * How frequently should the ads be placed? * How much money should be spent on each medium? Choosing which media or type of advertising to use can be challenging for small firms with limited budgets and know-how. Large-market television and newspapers are often too expensive for a company that services only a small area (although local newspapers can be used). Magazines, unless local, usually cover too much territory to be cost-efficient for a small firm, although some national publications offer regional or city editions. Since ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Digital Marketing
Digital marketing is the component of marketing that uses the Internet and online based digital technologies such as desktop computers, mobile phones and other digital media and platforms to promote products and services. Its development during the 1990s and 2000s changed the way brands and businesses use technology for marketing. As digital platforms became increasingly incorporated into marketing plans and everyday life, and as people increasingly use digital devices instead of visiting physical shops, digital marketing campaigns have become prevalent, employing combinations of search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games have become commonplace. Digital marketing extends to non-Internet channels ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Interactive Marketing
Interactive marketing, sometimes called trigger-based or event-driven marketing, is a marketing strategy that uses two-way communication channels to allow consumers to connect with a company directly. Although this exchange can take place in person, in the last decade it has increasingly taken place almost exclusively online through email, social media, and blogs. History As far back as 1995, interactive marketing was seen as the future of e-commerce and digital advertising. By 1997, the ''Journal of Direct Marketing'' had re-branded to become the ''Journal of Interactive Marketing'', which continues today. In 1999, Salesforce.com was founded, allowing marketers and salespeople to directly affect and guide potential customers through their company's sales process using Salesforce's cloud-based customer relationship management (CRM) technology. With the advent of content marketing in the late 1990s and the founding of Hubspot in 2006, interactivity has seen a fundamental change fr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Public Company
A public company is a company whose ownership is organized via shares of stock which are intended to be freely traded on a stock exchange or in over-the-counter markets. A public (publicly traded) company can be listed on a stock exchange (listed company), which facilitates the trade of shares, or not (unlisted public company). In some jurisdictions, public companies over a certain size must be listed on an exchange. In most cases, public companies are ''private'' enterprises in the ''private'' sector, and "public" emphasizes their reporting and trading on the public markets. Public companies are formed within the legal systems of particular states, and therefore have associations and formal designations which are distinct and separate in the polity in which they reside. In the United States, for example, a public company is usually a type of corporation (though a corporation need not be a public company), in the United Kingdom it is usually a public limited company (plc), i ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sport
Sport pertains to any form of Competition, competitive physical activity or game that aims to use, maintain, or improve physical ability and Skill, skills while providing enjoyment to participants and, in some cases, entertainment to spectators. Sports can, through casual or organized participation, improve participants' physical health. Hundreds of sports exist, from those between single contestants, through to those with hundreds of simultaneous participants, either in teams or competing as individuals. In certain sports such as racing, many contestants may compete, simultaneously or consecutively, with one winner; in others, the contest (a ''match'') is between two sides, each attempting to exceed the other. Some sports allow a "tie" or "draw", in which there is no single winner; others provide tie-breaking methods to ensure one winner and one loser. A number of contests may be arranged in a tournament producing a champion. Many sports leagues make an annual champion by ar ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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