Omnicom Group, Inc. is an American global marketing and corporate
communications holding company, headquartered in New York City.
Omnicom's branded networks and specialty firms provide services in
four disciplines: advertising, customer relationship management (CRM),
public relations and specialty services. The services included in
these disciplines are media planning and buying, digital and
interactive marketing, sports and events marketing, field marketing
and brand consultancy.
Omnicom Group was ranked as one of the four
largest advertising agencies in the world by
The New York Times
The New York Times in
2002. In 2014, Omnicom was considered the second largest
advertising holding company by The Wall Street Journal. The company
employs more than 74,000 employees in about 100 countries
3 See also
5 External links
In 1986, Allen Rosenshine, Keith Reinhard and John Bernbach co-created
Omnicom in a three-way merger of
BBDO Worldwide, Doyle Dane Bernbach
and Needham Harper Worldwide. In 1989, Rosenshine stepped
down as chairman of Omnicom to return to his role running BBDO
Worldwide and Bruce Crawford (who had preceded Rosenshine as CEO of
BBDO before leaving to run the
Metropolitan Opera in 1985) was named
chairman of Omnicom. In 1997, John Wren, the number two executive
at Omnicom, became the company's chief executive officer, while
Crawford remained as chairman.
By 2014, Omnicom was the second largest agency holding company and had
revenue of over $15 billion. Omnicom launched Omniwomen in April
2014 with the goal of increasing the number and influence of female
leaders within the organization. Omniwomen has more than 10 branches
in the US, UK, Canada, France, Germany, China and the UAE.
In July 2017, Omnicom announced that Gracia Martore, former President
and CEO of TEGNA Inc., had joined its Board as an independent
director. Her appointment brings the total to 13 directors, 11 of
which are independent. As of 2018 the board had 14 directors (all
considered independent other than Crawford and Wren).
Omnicom is composed of five major agency networks that oversee 1500+
agencies as parent companies. The networks are
Diversified Agency Services (DAS), DDB Worldwide, Omnicom Media Group
(OMG) and TBWA Worldwide.
BBDO Worldwide, one of the companies present from the initial merger,
is a creative agency which has been recognized as one of the most
creative networks in the world. Several of the
BBDO agencies were
ranked in the top 50 awarded individual agencies in the world by The
Gunn Report. Founded in 2000,
Proximity Worldwide is BBDO's
digitally focused marketing arm. In January 2016,
acquired a majority stake in Wednesday Agency Group.
BBDO was the
top agency network featured in the 2017 WARC 100. At the 2017
Cannes Lions International Festival of Creativity,
BBDO Worldwide was
awarded Network of the Year for the sixth time. Clemenger BBDO
Melbourne was named Agency of the Year.
The DAS Group of Companies comprises more than 200 companies focused
on public relations, CRM, healthcare, events, promotional marketing,
vehicle testing, branding and research. In 2016, Omnicom
formed two separate holding groups for healthcare and PR agencies.
Later that year, Omnicom Health Group acquired a majority stake in
Biopharm Communications followed by Rabin Martin. Some of the
businesses included in the DAS network are Alcone, Critical Mass, C
Space, Dieste, Doremus, Goodby, Silverstein & Partners, The
Marketing Arm, Omnicom Health Group, Omnicom Public Relations Group,
RAPP, TPN, maslansky + partners, and Wolff Olins.
DDB Worldwide, one of the three initial companies, is a global
advertising network. In November 2015,
DDB Worldwide acquired
Grupo ABC, the largest advertising group in Brazil. In June 2016,
DDB Health was launched as a combination of healthcare agencies, which
added medical and healthcare services to DDB's profile. Some
of the businesses included in the
DDB Worldwide unit are Tribal
Worldwide, adam&eveDDB, Roberts + Langer, Spike DDB, Rodgers
Townsend, Alma and Uproar!@DDB.
Omnicom Media Group is the media division of the Omnicom Group
Inc. In 2017, three Omnicom Media Group agency networks competed
at the Cannes Lions International Festival of Creativity, including
OMD Worldwide, which was named Media Network of the Year.
Companies operating in their network include media networks OMD
Worldwide, PHD Worldwide, Hearts & Science, in addition to data
and analytics company, Annalect, and digital marketing agency,
Resolution Media.
TBWA is a global agency network and is normally billed as an
alternative agency. It was purchased in 1993 and then merged with the
Chiat Day firm in 1995. In the United States, some of the companies
offices still retain the TBWA Chiat Day name. Companies operating
under the TBWA network include, Digital Arts Network (DAN), The
Integer Group, Lucky Generals, Zimmerman Advertising, Martin
Williams, Designory, NEBOKO, and other TBWA branded regional
History of advertising
^ a b c "Omnicom Annual Report 2016" (PDF). Securities and Exchange
Omnicom Group About". Omnicom. Retrieved 11 February 2016.
^ Elliott, Stuart (31 March 2002). "Advertising's Big Four: It's Their
World Now". The New York Times. Retrieved 11 February 2016.
^ Tadena, Nathalie; Jamerson, Joshua (22 July 2014). "Omnicom Posts
Strong Sales Growth". The Wall Street Journal. Retrieved 11 February
^ "The Worlds Biggest Public Companies:Omnicom". Retrieved 11 February
^ Delo, Cotton (5 August 2015). "DDB's Keith Reinhard on the Origins
of Omnicom". Beet.tv. Retrieved 10 February 2016.
^ Marshal, Caroline (24 February 2006). "The Omnicom Chief Executive,
John Wren, Has Combined Creative Integrity and a Humble Outlook to
Build the World's Biggest
Advertising Holding Company. Caroline
Marshal Meets Him in New York". Campaign Magazine. Retrieved 10
^ Tungate, Mark (3 May 2013). Adland: A Global History of Advertising.
Kogan Page Publishers. p. 149.
^ "Advertising's 'Big Bang' Is Making Noise at Last". Bloomberg
Business. 31 March 1999. Retrieved 10 February 2016.
^ Lazarus, George (5 December 1996). "Wren To Land On Top Perch At
Omnicom Group". The Chicago Tribune. Retrieved 10 February 2016.
^ Bruell, Alexandra (10 February 2015). "Omnicom Boosts Net Income
11.4% to Over $1 Billion in 2014".
Advertising Age. Retrieved 10
^ Jardine, Alexandra (9 March 2015). "Omnicom Starts Omniwomen in
U.K., Plans to Go Global". AdAge.
^ Mahmud, Sana (16 March 2017). "Omnicom Launches Omniwomen's UAE
Chapter". The Arabian Marketer.
^ "Omniwomen Expands to Canada with the Goal of Advancing Women in
Leadership". Interbrand. 7 March 2017.
^ PR Newswire (18 July 2017). "Gracia Martore Joins Omnicom's Board Of
Directors". The Street.
^ "Our Agencies". Omnicom Group. Retrieved September 3, 2017.
^ O'Leary, Noreen (15 December 2014). "Agency of the Year:BBDO's
Tennacity Turned a Major Client Loss INto a Minor Setback". ADWeek.
Retrieved 10 February 2016.
BBDO Worldwide Won The Gunn Report As The Most Creative Agency
Network". Digital Agency Network. 30 January 2015. Retrieved 10
BBDO Buys Majority Stake in Wednesday Agency Group".
BBDO agencies dominate WARC 100 category rankings". May 24,
BBDO and WPP take top company awards at Cannes Lions". 24 June
^ "AMCI". AMCI. Retrieved 2017-05-17.
^ a b "Diversified Agency Services". www.dasglobal.com. Retrieved
DDB Worldwide Communications Group Inc. Company Profile". Hoovers.
Retrieved 10 February 2016.
^ a b McClellan, Steve (24 June 2014). "DDB Reorganizes Its New York
Operations". MediaPost. Retrieved 10 February 2016.
^ "DDB Buys Grupo ABC, Brazil's Biggest Independent Ad Group".
^ "Omnicom Unit Forms DDB Health & Appoints Josh Prince CEO".
Zacks. 20 June 2016.
^ McCaffrey, Kevin (29 June 2016). "Omnicom merges AgencyRx,
Flashpoint and three other agencies to form DDB Health".
^ "Omnicom Media Group Profile". Retrieved 10 February 2016.
^ "Cannes Lions 2017: Omnicom Media Group agencies stand out at
Cannes". Adobo Magazine. 23 June 2017.
^ O'Leary, Noreen (16 February 2015). "Inside TBWA New York's
Reinvention;After Exec Changes and Account Losses, Shop Aims to Become
Network Flagship". Adweek. Retrieved 10 February 2016.
^ a b "
TBWA Worldwide Profile". Ad Brands. Retrieved 10 February
^ "TBWA buys majority stake in Lucky Generals". 22 February
"Resolution Media Australia". Resolution Media.
Business data for Omnicom Group: Google Finance
BBDO (Proximity Worldwide
DDB Worldwide (Interbrand
TBWA Worldwide (TBWAChiatDay
The Integer Group)
Goodby, Silverstein & Partners
Omnicom Media Group
OMD (Manning Gottlieb OMD)
Diversified Agency Services
Customer Relationship Management
The Beanstalk Group
Siegel + Gale
Hall & Partners
Marketing Arm (Davie Brown Entertainment)
Public Relations/Public Affairs
Doremus & Co.
Proposed merger of Pu