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Bernice Fitz-Gibbon
Bernice Bowles "Fitz" Fitz-Gibbon (September 6, 1894 – February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982.Dougherty, Philip H. (January 4, 1982Advertising: Ad Writer To Be Honored.''The New York Times'' She was named #62 on the 100 people of the 20th century by ''Advertising Age''. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York. Fitz-Gibbon was born in Waunakee, Wisconsin and grew up on a farm. She earned a degree from University of Wisconsin–Madison, then worked at small newspapers before taking a position at Marshall Field's. She moved to New York City in 1926 to work on the Macy's account, where she penned the tagline "It's smart to be thrifty." While working at Gimbel's from 1940 to 1954, she wrote "Nobody, but nobody, undersells Gimbels." At Gimbels, Fitz-Gibbon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bernice Fitz-Gibbon
Bernice Bowles "Fitz" Fitz-Gibbon (September 6, 1894 – February 22, 1982) was an American advertising executive and a pioneer in retail advertising, working at Marshall Field's, Macy's, Gimbels and Wanamaker's. She was inducted into the Advertising Hall of Fame in 1982.Dougherty, Philip H. (January 4, 1982Advertising: Ad Writer To Be Honored.''The New York Times'' She was named #62 on the 100 people of the 20th century by ''Advertising Age''. She was also honored by Retail Advertising Confederation and the Copywriters Club of New York. Fitz-Gibbon was born in Waunakee, Wisconsin and grew up on a farm. She earned a degree from University of Wisconsin–Madison, then worked at small newspapers before taking a position at Marshall Field's. She moved to New York City in 1926 to work on the Macy's account, where she penned the tagline "It's smart to be thrifty." While working at Gimbel's from 1940 to 1954, she wrote "Nobody, but nobody, undersells Gimbels." At Gimbels, Fitz-Gibbon ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Tagline
In entertainment, a tagline (alternatively spelled tag line) is a short text which serves to clarify a thought for, or is designed with a form of, dramatic effect. Many tagline slogans are reiterated phrases associated with an individual, social group, or product. As a variant of a branding slogan, taglines can be used in marketing materials and advertising. The idea behind the concept is to create a memorable dramatic phrase that will sum up the tone and premise of an audio/visual product, or to reinforce and strengthen the audience's memory of a literary product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product. Nomenclature ''Tagline'', ''tag line'', and ''tag'' are American terms. In the U.K. they are called ''end lines'', ''endlines'', or ''straplines''. In Belgium they are called ''baselines''. In France they are ''sign ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
People From Waunakee, Wisconsin
A person ( : people) is a being that has certain capacities or attributes such as reason, morality, consciousness or self-consciousness, and being a part of a culturally established form of social relations such as kinship, ownership of property, or legal responsibility. The defining features of personhood and, consequently, what makes a person count as a person, differ widely among cultures and contexts. In addition to the question of personhood, of what makes a being count as a person to begin with, there are further questions about personal identity and self: both about what makes any particular person that particular person instead of another, and about what makes a person at one time the same person as they were or will be at another time despite any intervening changes. The plural form "people" is often used to refer to an entire nation or ethnic group (as in "a people"), and this was the original meaning of the word; it subsequently acquired its use as a plural form of ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
American Advertising Executives
American(s) may refer to: * American, something of, from, or related to the United States of America, commonly known as the "United States" or "America" ** Americans, citizens and nationals of the United States of America ** American ancestry, people who self-identify their ancestry as "American" ** American English, the set of varieties of the English language native to the United States ** Native Americans in the United States, indigenous peoples of the United States * American, something of, from, or related to the Americas, also known as "America" ** Indigenous peoples of the Americas * American (word), for analysis and history of the meanings in various contexts Organizations * American Airlines, U.S.-based airline headquartered in Fort Worth, Texas * American Athletic Conference, an American college athletic conference * American Recordings (record label), a record label previously known as Def American * American University, in Washington, D.C. Sports teams Soccer * B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1982 Deaths
__NOTOC__ Year 198 (CXCVIII) was a common year starting on Sunday (link will display the full calendar) of the Julian calendar. At the time, it was known as the Year of the Consulship of Sergius and Gallus (or, less frequently, year 951 '' Ab urbe condita''). The denomination 198 for this year has been used since the early medieval period, when the Anno Domini calendar era became the prevalent method in Europe for naming years. Events By place Roman Empire *January 28 **Publius Septimius Geta, son of Septimius Severus, receives the title of Caesar. ** Caracalla, son of Septimius Severus, is given the title of Augustus. China *Winter – Battle of Xiapi: The allied armies led by Cao Cao and Liu Bei defeat Lü Bu; afterward Cao Cao has him executed. By topic Religion * Marcus I succeeds Olympianus as Patriarch of Constantinople (until 211). Births * Lu Kai (or Jingfeng), Chinese official and general (d. 269) * Quan Cong, Chinese general and advisor ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
1894 Births
Events January–March * January 4 – A military alliance is established between the French Third Republic and the Russian Empire. * January 7 – William Kennedy Dickson receives a patent for motion picture film in the United States. * January 9 – New England Telephone and Telegraph installs the first battery-operated telephone switchboard, in Lexington, Massachusetts. * February 12 ** French anarchist Émile Henry sets off a bomb in a Paris café, killing one person and wounding twenty. ** The barque ''Elisabeth Rickmers'' of Bremerhaven is wrecked at Haurvig, Denmark, but all crew and passengers are saved. * February 15 ** In Korea, peasant unrest erupts in the Donghak Peasant Revolution, a massive revolt of followers of the Donghak movement. Both China and Japan send military forces, claiming to come to the ruling Joseon dynasty government's aid. ** At 04:51 GMT, French anarchist Martial Bourdin dies of an accidental detonation of his ow ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Onalaska, Wisconsin
Onalaska is a city in La Crosse County, Wisconsin, United States. The population was 18,803 at the 2020 census. It borders the larger La Crosse, Wisconsin, and is a part of the La Crosse-Onalaska, WI-MN Metropolitan Area. Onalaska is built on a slightly elevated ridge above the Black River. Natural areas include both river bottom land and high, heavily wooded, scenic bluffs. A man-made reservoir at the city's western edge is known as Lake Onalaska. Onalaska is known as "The Sunfish Capital of the World." History The original village (now city) was platted by Thomas G. Rowe (New York) and John C. Laird (Pennsylvania) in 1851. In its early days, lumbering and related industries served as a basis for its economy. The name for the city comes from the poem "The Pleasures of Hope", by the Scottish poet Thomas Campbell. The original spelling of the name in Campbell's poem was "Oonalaska" (an Aleutian island and fishing village). Other places named Onalaska are in Arkansas (now ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Madison, Wisconsin
Madison is the county seat of Dane County and the capital city of the U.S. state of Wisconsin. As of the 2020 census the population was 269,840, making it the second-largest city in Wisconsin by population, after Milwaukee, and the 80th-largest in the U.S. The city forms the core of the Madison Metropolitan Area which includes Dane County and neighboring Iowa, Green, and Columbia counties for a population of 680,796. Madison is named for American Founding Father and President James Madison. The city is located on the traditional land of the Ho-Chunk, and the Madison area is known as ''Dejope'', meaning "four lakes", or ''Taychopera'', meaning "land of the four lakes", in the Ho-Chunk language. Located on an isthmus and lands surrounding four lakes—Lake Mendota, Lake Monona, Lake Kegonsa and Lake Waubesa—the city is home to the University of Wisconsin–Madison, the Wisconsin State Capitol, the Overture Center for the Arts, and the Henry Vilas Zoo. Madison is ho ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Newspapers
A newspaper is a periodical publication containing written information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as politics, business, sports and art, and often include materials such as opinion columns, weather forecasts, reviews of local services, obituaries, birth notices, crosswords, editorial cartoons, comic strips, and advice columns. Most newspapers are businesses, and they pay their expenses with a mixture of subscription revenue, newsstand sales, and advertising revenue. The journalism organizations that publish newspapers are themselves often metonymically called newspapers. Newspapers have traditionally been published in print (usually on cheap, low-grade paper called newsprint). However, today most newspapers are also published on websites as online newspapers, and some have even abandoned their print versions entirely. Newspapers developed in the 17th ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
New York City
New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the United States, and is more than twice as populous as second-place Los Angeles. New York City lies at the southern tip of New York State, and constitutes the geographical and demographic center of both the Northeast megalopolis and the New York metropolitan area, the largest metropolitan area in the world by urban landmass. With over 20.1 million people in its metropolitan statistical area and 23.5 million in its combined statistical area as of 2020, New York is one of the world's most populous megacities, and over 58 million people live within of the city. New York City is a global cultural, financial, entertainment, and media center with a significant influence on commerce, health care and life sciences, research, technology, education, ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
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