Earnest Elmo Calkins
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Earnest Elmo Calkins
Earnest Elmo Calkins (March 15, 1868 – October 4, 1964) was a deaf American advertising executive who pioneered the use of art in advertising, of fictional characters, the soft sell, and the idea of " consumer engineering". He co-founded the influential Calkins and Holden advertising agency. His work was recognized with many awards during his lifetime and was called the "Dean of Advertising Men" and "arguably the single most important figure in early twentieth century graphic design." Early and family life Earnest Calkins was born to Mary Manville and William Clinton Calkins in Geneseo, Illinois. They moved soon after a few miles south to Galesburg, where his father became the city attorney for a short while. At age 6, a bout of measles left him “almost completely deaf”, although it was not recognized until he was 10. His teachers told him he could hear if he paid more attention. By age 14 he was fully deaf. His mother was a Baptist who forbade him to read fiction, even ...
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Commercial Art
Commercial art is the art of creative services, referring to art created for commercial purposes, primarily advertising. Commercial art uses a variety of platforms (magazines, websites, apps, television, etc.) for viewers with the intent of promoting sale and interest of products, services, and ideas. It relies on the iconic image (pictorial representations that are recognized easily to members of a culture) to enhance recall and favorable recognition for a product or service. An example of a product could be a magazine ad promoting a new soda through complementary colors, a catchy message, and appealing illustrative features. Another example could be promoting the prevention of global warming by encouraging people to walk or ride a bike instead of driving in an eye catching poster. It communicates something specific to an audience. People can obtain training, certifications, and degrees that incorporate commercial arts in many exercises, activities, and programs. Skills Commerc ...
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Bissell Inc
Bissell Inc., also known as Bissell Homecare, is an American privately owned vacuum cleaner and floor care product manufacturing corporation headquartered in Walker, Michigan in Greater Grand Rapids.Street Map
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City of Walker. Retrieved on December 25, 2012. The headquarters of Bissell Inc. are at B4, labeled as "Bissell"
The company is the number one manufacturer of floor care products in North America in terms of sales, with 20% marketshare.


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Art Directors Club
The Art Directors Club of New York is an organization for art directors in New York City. It was founded in 1920, and has grown as an industry group, promoting art directors' work through exhibitions and awards, including the annual DESI award for design excellence. History The Art Directors Club of New York (sometimes referred to as the "ADC") was founded in 1920 by Louis Pedlar and Earnest Elmo Calkins. With Fred Lamb, Calkins had organized the first advertising art exhibits in New York City in 1908, and saw a need for an organization that would “dignify the field of business art in the eyes of artists”, emphasizing his belief that “artistic excellence is vitally necessary to successful advertising”. By 1947, the Club's work was being credited with a gradual increase in advertising art standards throughout the United States. In 1921, the club hosted their first juried exhibition with original work from over 250 contributors. The exhibition organized by Calkins and opened ...
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Louis Pedlar
Louis may refer to: * Louis (coin) * Louis (given name), origin and several individuals with this name * Louis (surname) * Louis (singer), Serbian singer * HMS ''Louis'', two ships of the Royal Navy See also Derived or associated terms * Lewis (other) * Louie (other) * Luis (other) * Louise (other) * Louisville (other) * Louis Cruise Lines * Louis dressing, for salad * Louis Quinze, design style Associated names * * Chlodwig, the origin of the name Ludwig, which is translated to English as "Louis" * Ladislav and László - names sometimes erroneously associated with "Louis" * Ludovic, Ludwig, Ludwick, Ludwik Ludwik () is a Polish given name. Notable people with the name include: * Ludwik Czyżewski, Polish WWII general * Ludwik Fleck (1896–1961), Polish medical doctor and biologist * Ludwik Gintel (1899–1973), Polish-Israeli Olympic soccer player ...
, names sometimes translated to English as "Louis" {{disambiguation ...
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University Of Chicago Press
The University of Chicago Press is the largest and one of the oldest university presses in the United States. It is operated by the University of Chicago and publishes a wide variety of academic titles, including ''The Chicago Manual of Style'', numerous academic journals, and advanced monographs in the academic fields. One of its quasi-independent projects is the BiblioVault, a digital repository for scholarly books. The Press building is located just south of the Midway Plaisance on the University of Chicago campus. History The University of Chicago Press was founded in 1890, making it one of the oldest continuously operating university presses in the United States. Its first published book was Robert F. Harper's ''Assyrian and Babylonian Letters Belonging to the Kouyunjik Collections of the British Museum''. The book sold five copies during its first two years, but by 1900 the University of Chicago Press had published 127 books and pamphlets and 11 scholarly journals, includ ...
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Billboard
A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertisements to passing pedestrians and drivers. Typically brands use billboards to build their brands or to push for their new products. The largest ordinary-sized billboards are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure. Advertising style Billboard advertisemen ...
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Fine Art
In European academic traditions, fine art is developed primarily for aesthetics or creative expression, distinguishing it from decorative art or applied art, which also has to serve some practical function, such as pottery or most metalwork. In the aesthetic theories developed in the Italian Renaissance, the highest art was that which allowed the full expression and display of the artist's imagination, unrestricted by any of the practical considerations involved in, say, making and decorating a teapot. It was also considered important that making the artwork did not involve dividing the work between different individuals with specialized skills, as might be necessary with a piece of furniture, for example. Even within the fine arts, there was a hierarchy of genres based on the amount of creative imagination required, with history painting placed higher than still life. Historically, the five main fine arts were painting, sculpture, architecture, music, and poetry, with p ...
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Art Department
Art department in filmmaking terms means the section of a production's crew concerned with visual artistry. Working under the supervision of the production designer and/or art director, the art department is responsible for arranging the overall ''look'' of the film (i.e. modern/high-tech, rustic, Victorian, etc.) as desired by the film director. Individual positions within this department include: production designer, art director, assistant art director, storyboard artist, concept artist, draftsman, art department coordinator, set decorator, set dresser, makeup artist, painter, property master, leadman, swing gang, production buyer, Film sculptor A film sculptor is employed within the art department of a feature film. Their skills are and can be used to create any number of different things from giant rocks in a landscape or oversized stone blocks cladding the facade of a castle to statuary ..., and property assistant.Production Design & Art Direction, By Peter Ettedgui ...
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Modernism
Modernism is both a philosophy, philosophical and arts movement that arose from broad transformations in Western world, Western society during the late 19th and early 20th centuries. The movement reflected a desire for the creation of new forms of art, philosophy, and social organization which reflected the newly emerging industrial society, industrial world, including features such as urbanization, architecture, new technologies, and war. Artists attempted to depart from traditional forms of art, which they considered outdated or obsolete. The poet Ezra Pound's 1934 injunction to "Make it New" was the touchstone of the movement's approach. Modernist innovations included abstract art, the stream-of-consciousness novel, montage (filmmaking), montage cinema, atonal and twelve-tone music, divisionist painting and modern architecture. Modernism explicitly rejected the ideology of Realism (arts), realism and made use of the works of the past by the employment of reprise, incorpor ...
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Edward Penfield
Edward Penfield (June 2, 1866 – February 8, 1925) was an American illustrator in the era known as the "Golden Age of American Illustration" and he is considered the father of the American poster. His work has been included in almost every major book on American Illustration or the history of the poster. He is also a major figure in the evolution of graphic design. Youth and training He was born June 2, 1866 in Brooklyn, New York to Ellen Lock Moore and Josiah B. Penfield. He first studied at New York's Art Students League. He worked under George de Forest Brush, who was known for his romantic scenes of American Indian life. He first worked for ''Harper's Weekly'' and later became art director. He developed his own unique style of simplified figures with bold outlines in settings free of extraneous detail. He believed, "A design that needs study is not a poster, no matter how well executed." He wrote and published a book titled ''Holland Sketches'', which was published by Scr ...
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James Montgomery Flagg
James Montgomery Flagg (June 18, 1877 – May 27, 1960) was an American artist, comics artist and illustrator. He worked in media ranging from fine art painting to cartooning, but is best remembered for his political posters, particularly his 1917 poster of Uncle Sam created for United States Army recruitment during World War I. Life and career Flagg was born on June 18, 1877 in Pelham, New York. He was enthusiastic about drawing from a young age, and had illustrations accepted by national magazines by the age of 12 years. By 14, he was a contributing artist for ''Life Magazine, Life'' magazine, and the following year was on the staff of another magazine, ''Judge magazine, Judge''. From 1894 through 1898, he attended the Art Students League of New York. He studied fine art in London and Paris from 1898 to 1900, after which he returned to the United States, where he produced countless illustrations for books, magazine covers, political and humorous cartoons, advertising, and sp ...
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George P
George may refer to: People * George (given name) * George (surname) * George (singer), American-Canadian singer George Nozuka, known by the mononym George * George Washington, First President of the United States * George W. Bush, 43rd President of the United States * George H. W. Bush, 41st President of the United States * George V, King of Great Britain, Ireland, the British Dominions and Emperor of India from 1910-1936 * George VI, King of Great Britain, Ireland, the British Dominions and Emperor of India from 1936-1952 * Prince George of Wales * George Papagheorghe also known as Jorge / GEØRGE * George, stage name of Giorgio Moroder * George Harrison, an English musician and singer-songwriter Places South Africa * George, Western Cape ** George Airport United States * George, Iowa * George, Missouri * George, Washington * George County, Mississippi * George Air Force Base, a former U.S. Air Force base located in California Characters * George (Peppa Pig), a 2-year-old pig ...
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