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Advergaming
An advergame is a form of advertising in video games, in which the video game is developed by or in close collaboration with a corporate entity for purposes of advertising a brand-name product. While other video games may use in-game advertising (such as an advertisement on a virtual billboard or branding on an in-game object), an advergame is differentiated by the Interactive Advertising Bureau as a "game specifically designed around heproduct or service being advertised". An advergame is considered a type of advertainment. Advergames are commonly targeted to minors, who tend to be more responsive to persuasive messages that can be embedded in such games. Concerns have been raised by parents and advocates for children that such advergames can influence children's habits, particularly food-based products. History Advergames (a portmanteau of "advertisement" and "video games") appeared early in the history of the video game industry. One of the first known attempts was a polo spo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
In-game Advertising
In-game advertising (IGA) is advertising in electronic games. IGA differs from advergames, which refers to games specifically made to advertise a product.Matthew Yi (2005-07-25). "Advertisers pay for video games - Product placement tradition no longer free ride for business". San Francisco Chronicle. http://www.sfgate.com/cgi-bin/article.cgi?file=/chronicle/archive/2005/07/25/BUGVRDREUT1.DTL. Retrieved 2011-04-14. The IGA industry is large and growing. In-game advertising generated $34 million in 2004, $56 million in 2005, $80 million in 2006, and $295 million in 2007. In 2009, spending on IGA was estimated to reach $699 million USD, $1 billion by 2014Arif Durrani (2009-05-26). "Screen Digest forecasts $1bn boom for in-game advertising"Brandrepublic http://www.brandrepublic.com/News/908125/Screen-Digest-forecasts-1bn-boom-in-game-advertising/. Retrieved 2011-04-14.Enid Burns (2009-04-28). "Video Advertising Still Set for Growth in Down Ad Spend Year". http://www.clickz.com/clickz ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PocketBike Racer
''Pocketbike Racer'' is an advergaming title developed by Blitz Games for the Xbox and Xbox 360 video game consoles. On November 19, 2006, Burger King started selling it for an additional $3.99 USD ($4.99 in Canada) with any value meal. It is one of three titles released by Burger King. Overview The game, based on pocketbike racing, features customizable bikes and drivers. Players can choose one of five tracks to race on: a Burger King restaurant parking lot, a construction site, a neighborhood, the King's garden or the fabled Fantasy Ranch set. The game can be played solo, with up to four players in split-screen set-up, or up to eight online using Xbox Live. The game contains a track from Miami retro-punk band The Dead Hookers' Bridge Club. Brooke Burke is featured on the cover of ''PocketBike Racer'', as well as being a playable character within the game. ''PocketBike Racer'', '' Sneak King'', and ''Big Bumpin''' were all created in just seven months and were considered to ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertainment
Advertainment is a term used to reflect the intertwining relationships between advertising and entertainment. Typically it refers to media that combines various forms of ''entertainment'' (television, movies, songs, etc.) with elements of ''advertising'' to promote products or brands. An example would be product placement in a film. The word is a portmanteau of ''advertising'' and ''entertainment''. History Marketers' approach to using entertainment content to promote their products dates back to the use of branded products in early motion pictures. It represented a cooperative venture between a filmmaker and a company in which on-screen exposure of a product, off-screen endorsement by an actor, or a combination of those were traded for paid advertising and unpaid promotions by the company. Often products were offered for use in films in return for publicity stills for use in companies’ advertising. The first film to win an Academy Award for Best Picture, "Wings" (1927), feature ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
The Verge
''The Verge'' is an American technology news website operated by Vox Media, publishing news, feature stories, guidebooks, product reviews, consumer electronics news, and podcasts. The website launched on November 1, 2011, and uses Vox Media's proprietary multimedia publishing platform Chorus. In 2014, Nilay Patel was named editor-in-chief and Dieter Bohn executive editor; Helen Havlak was named editorial director in 2017. ''The Verge'' won five Webby Awards for the year 2012 including awards for Best Writing (Editorial), Best Podcast for ''The Vergecast'', Best Visual Design, Best Consumer Electronics Site, and Best Mobile News App. History Origins Between March and April 2011, up to nine of ''Engadget''s writers, editors, and product developers, including editor-in-chief Joshua Topolsky, left AOL, the company behind that website, to start a new gadget site. The other departing editors included managing editor Nilay Patel and staffers Paul Miller, Ross Miller, Joann ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Sneak King
Sneak or Sneaky may refer to: * DJ Sneak, Puerto Rican born American house music DJ and producer Carlos Sosa (born 1969) * Quarterback sneak, an American football play * ''Sneak magazine'', a British weekly magazine published from 2002 to 2006 * "Sneak" (novel), a 2012 apocalyptic novel by Evan Angler * Wiley Sneak, a main character on the British children's game show ''Trapped!'' (TV series) * Sneaky (gamer), gamer name of Zachary Scuderi, a professional ''League of Legends'' player, streamer, and prominent crossplayer * Sneaky, a female professional wrestler half of the tag-team Stinky and Sneaky from the Gorgeous Ladies of Wrestling * Sneaks (musician), stage name used by the artist Eva Moolchan * ''Sneaks'', a 2020 oil on linen painting by Julia Rommel See also *" Sneakin'", 2016 song by rappers Drake and 21 Savage * Sneaking suit * Sneaking (biology) An alternative mating strategy is a strategy used by male or female animals, often with distinct phenotypes, that diffe ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961. History Pepsi was first invented in 1893 as "Brad's Drink" by Caleb Bradham, who sold the drink at his drugstore in New Bern, North Carolina. It was renamed Pepsi-Cola in 1898, "Pepsi" because it was advertised to relieve dyspepsia (indigestion) and "Cola" referring to the cola flavor. Some have also suggested that "Pepsi" may have been a reference to the drink aiding digestion like the digestive enzyme pepsin, but pepsin itself was never used as an ingredient to Pepsi-Cola. The original recipe also included sugar and vanilla. Bradham sought to create a fountain drink that was appealing and would aid in digestion and boost energy. In 1903, Bradham moved the bottling of Pepsi from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
PlayStation
is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a division of Sony; the first PlayStation console was released in Japan in December 1994, and worldwide the following year. The original console in the series was the first console of any type to ship over 100 million units, doing so in under a decade. Its successor, the PlayStation 2, was released in 2000. The PlayStation 2 is the best-selling home console to date, having reached over 155 million units sold by the end of 2012. Sony's next console, the PlayStation 3, was released in 2006, selling over 87.4 million units by March 2017. Sony's next console, the PlayStation 4, was released in 2013, selling a million units within a day, becoming the fastest selling console in history. The latest console in the series, the PlayStation 5, was releas ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Pepsiman (video Game)
is an action video game developed and published by KID for the PlayStation. It was released in Japan on March 4, 1999, and is based on the eponymous Japanese superhero mascot for the American carbonated soft drink Pepsi. It focuses the player on avoiding obstacles by running, dashing, and jumping, while Pepsiman automatically runs forward through each of the game's stages. The game was made on a low budget, prompting the decision to make videos in-between stages that show a man drinking Pepsi, as they were cheap to produce. The game also features 3D cutscenes, for which the future visual novel writer Kotaro Uchikoshi created 3D models. While an American publisher did look into acquiring the rights to publish the game in the United States, it remained a Japan-exclusive game. Reviewers frequently compared ''Pepsiman'' to other games, including ''Crash Bandicoot'', and commented on its simplicity and its price, which was thought to be low. A writer for ''Complex'' included it on ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Doom (1993 Video Game)
''Doom'' (stylized as ''DOOM'') is a 1993 first-person shooter (FPS) game developed by id Software for MS-DOS. Players assume the role of a space marine, popularly known as Doomguy, fighting their way through hordes of invading demons from hell. Id began developing ''Doom'' after the release of their previous FPS, ''Wolfenstein 3D'' (1992)''.'' It emerged from a 3D game engine developed by John Carmack, who wanted to create a science fiction game inspired by ''Dungeons & Dragons'' and the films '' Evil Dead II'' and ''Aliens.'' The first episode, comprising nine levels, was distributed freely as shareware; the full game, with two further episodes, was sold via mail order. An updated version with an additional episode and more difficult levels, ''The Ultimate Doom'', was released in 1995 and sold at retail. ''Doom'' is one of the most significant games in video game history, frequently cited as one of the greatest games ever made. It sold an estimated 3.5 million copies by 19 ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Total Conversion
Video game modding (short for "modification") is the process of alteration by players or fans of one or more aspects of a video game, such as how it looks or behaves, and is a sub-discipline of general modding. Mods may range from small changes and tweaks to complete overhauls, and can extend the replay value and interest of the game. Modding a game can also be understood as the act of seeking and installing mods to the player's game, but the act of tweaking pre-existing settings and preferences is not truly modding. Mods have arguably become an increasingly important factor in the commercial success of some games, as they add depth to the original work, and can be both fun for players playing the mods and as means of self-expression for mod developers. People can become fans of specific mods, in addition to fans of the game they are for, such as requesting features and alterations for these mods. In cases where mods are very popular, players might have to clarify that they are r ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Chex
Chex is an American brand of breakfast cereal currently manufactured by General Mills. It was originally produced and owned by Ralston Purina of St. Louis, Missouri, using the name Chex starting in 1950. The Chex brand went with corporate spinoff Ralcorp in 1994. and was then sold to General Mills in 1997. Rival cereal company Kellogg's has the rights to the Chex brand in South Korea and Singapore. The name "Chex" reflects the "checkerboard square" logo of Ralston Purina. For many years, advertisements for the cereal featured the characters from Charles Schulz's ''Peanuts'' comic strip. History Chex cereal traces its lineage back to Shredded Ralston, which was first produced in the late 1930s. One 1936 grocery store advertisement for the cereal described it as, "ready to eat, made from pure whole wheat . . . Cooked, shredded, and toasted to a delicious golden brown; new in flavor." Bite-sized Shredded Ralston was described in one early promotional article as whole whea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
