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Advertising In Video Games
Advertising in video games is the integration of advertising into video games to promote products, organizations, or viewpoints. There are two major categories of advertising in video games: in-game advertising and advergames. In-game advertising shows the player advertisements while playing the game, whereas advergames are a type of game created to serve as an advertisement for a brand or product. Other methods of advertising in video games include in-game product placement and sponsorship of commercial games or other game-related content. Categories In-game advertising In-game advertising is similar to product placement in films and television, where the advertising content exists within the universe of the characters. These forms of product placement are common, which led to the advertisement technique being applied to video games to match evolving media consumption habits.Hansson, Ludvig"Dynamic In-game Advertising: Not loved but Certainly Tolerated" Retrieved 2020-04-02.R ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Advertising
Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers. It is typically used to promote a specific good or service, but there are wide range of uses, the most common being the commercial advertisement. Commercial advertisements often seek to generate increased consumption of their products or services through "branding", which associates a product name or image with certain qualities in the minds of consumers. On the other hand, ads that intend to elicit an immediate sale are known as direct-response advertising. Non-commercial entities that advertise more than consumer products or services include political parties, interest groups, religious organizations and governmental agencies. Non-profit organizations may use free modes of persuasion, such as a public service announcement. Advertising may also help to reassure employees ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Forbes
''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also reports on related subjects such as technology, communications, science, politics, and law. It is based in Jersey City, New Jersey. Competitors in the national business magazine category include ''Fortune'' and ''Bloomberg Businessweek''. ''Forbes'' has an international edition in Asia as well as editions produced under license in 27 countries and regions worldwide. The magazine is well known for its lists and rankings, including of the richest Americans (the Forbes 400), of the America's Wealthiest Celebrities, of the world's top companies (the Forbes Global 2000), Forbes list of the World's Most Powerful People, and The World's Billionaires. The motto of ''Forbes'' magazine is "Change the World". Its chair and editor-in-chief is Steve Fo ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Floppy Disk
A floppy disk or floppy diskette (casually referred to as a floppy, or a diskette) is an obsolescent type of disk storage composed of a thin and flexible disk of a magnetic storage medium in a square or nearly square plastic enclosure lined with a fabric that removes dust particles from the spinning disk. Floppy disks store digital data which can be read and written when the disk is inserted into a floppy disk drive (FDD) connected to or inside a computer or other device. The first floppy disks, invented and made by IBM, had a disk diameter of . Subsequently, the 5¼-inch and then the 3½-inch became a ubiquitous form of data storage and transfer into the first years of the 21st century. 3½-inch floppy disks can still be used with an external USB floppy disk drive. USB drives for 5¼-inch, 8-inch, and other-size floppy disks are rare to non-existent. Some individuals and organizations continue to use older equipment to read or transfer data from floppy disks. Floppy disk ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Social Media
Social media are interactive media technologies that facilitate the creation and sharing of information, ideas, interests, and other forms of expression through virtual communities and networks. While challenges to the definition of ''social media'' arise due to the variety of stand-alone and built-in social media services currently available, there are some common features: # Social media are interactive Web 2.0 Internet-based applications. # User-generated content—such as text posts or comments, digital photos or videos, and data generated through all online interactions—is the lifeblood of social media. # Users create service-specific profiles for the website or app that are designed and maintained by the social media organization. # Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups. The term ''social'' in regard to media suggests that platforms are user-centric and enable communal ac ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Mobile App
A mobile application or app is a computer program or software application designed to run on a mobile device such as a phone, tablet, or watch. Mobile applications often stand in contrast to desktop applications which are designed to run on desktop computers, and web applications which run in mobile web browsers rather than directly on the mobile device. Apps were originally intended for productivity assistance such as email, calendar, and contact databases, but the public demand for apps caused rapid expansion into other areas such as mobile games, factory automation, GPS and location-based services, order-tracking, and ticket purchases, so that there are now millions of apps available. Many apps require Internet access. Apps are generally downloaded from app stores, which are a type of digital distribution platforms. The term "app", short for " application", has since become very popular; in 2010, it was listed as "Word of the Year" by the American Dialect Society. Apps a ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Video Game Console
A video game console is an electronic device that Input/output, outputs a video signal or image to display a video game that can be played with a game controller. These may be home video game console, home consoles, which are generally placed in a permanent location connected to a television or other display devices and controlled with a separate game controller, or handheld game console, handheld consoles, which include their own display unit and controller functions built into the unit and which can be played anywhere. Hybrid consoles combine elements of both home and handheld consoles. Video game consoles are a specialized form of a home computer geared towards video game playing, designed with affordability and accessibility to the general public in mind, but lacking in raw computing power and customization. Simplicity is achieved in part through the use of game cartridges or other simplified methods of distribution, easing the effort of launching a game. However, this leads ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Website
A website (also written as a web site) is a collection of web pages and related content that is identified by a common domain name and published on at least one web server. Examples of notable websites are Google Search, Google, Facebook, Amazon (website), Amazon, and Wikipedia. All publicly accessible websites collectively constitute the World Wide Web. There are also private websites that can only be accessed on a intranet, private network, such as a company's internal website for its employees. Websites are typically dedicated to a particular topic or purpose, such as news, education, commerce, entertainment or social networking. Hyperlinking between web pages guides the navigation of the site, which often starts with a home page. User (computing), Users can access websites on a range of devices, including desktop computer, desktops, laptops, tablet computer, tablets, and smartphones. The application software, app used on these devices is called a Web browser. History ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wired (magazine)
''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Francisco, California, and has been in publication since March/April 1993. Several spin-offs have been launched, including '' Wired UK'', ''Wired Italia'', ''Wired Japan'', and ''Wired Germany''. From its beginning, the strongest influence on the magazine's editorial outlook came from founding editor and publisher Louis Rossetto. With founding creative director John Plunkett, Rossetto in 1991 assembled a 12-page prototype, nearly all of whose ideas were realized in the magazine's first several issues. In its earliest colophons, ''Wired'' credited Canadian media theorist Marshall McLuhan as its "patron saint". ''Wired'' went on to chronicle the evolution of digital technology and its impact on society. ''Wired'' quickly became recognized ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Portmanteau
A portmanteau word, or portmanteau (, ) is a blend of wordsGarner's Modern American Usage , p. 644. in which parts of multiple words are combined into a new word, as in ''smog'', coined by blending ''smoke'' and ''fog'', or ''motel'', from ''motor'' and ''hotel''. In , a portmanteau is a single morph that is analyzed as representing two (or more) underlying s. When portmanteaus shorten es ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Adidas
Adidas AG (; stylized as adidas since 1949) is a German multinational corporation, founded and headquartered in Herzogenaurach, Bavaria, that designs and manufactures shoes, clothing and accessories. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike. It is the holding company for the Adidas Group, which consists 8.33% stake of the football club Bayern München, and Runtastic, an Austrian fitness technology company. Adidas's revenue for 2018 was listed at €21.915 billion. The company was started by Adolf Dassler in his mother's house; he was joined by his elder brother Rudolf in 1924 under the name ''Gebrüder Dassler Schuhfabrik'' ("Dassler Brothers Shoe Factory"). Dassler assisted in the development of spiked running shoes (spikes) for multiple athletic events. To enhance the quality of spiked athletic footwear, he transitioned from a previous model of heavy metal spikes to utilising canvas and rubber. Dassler persuade ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Brotherhood Of Steel
The Brotherhood of Steel is a fictional organization from the post-apocalyptic ''Fallout'' video game franchise. The Brotherhood collects and preserves technology, but they are not known for sharing their knowledge, even if doing so would improve the quality of life among the people of the wasteland. The Brotherhood faction has been present in every ''Fallout'' game to date. Structure The Brotherhood has a research branch known as the Scribes, and a combat branch comprising initiates, knights, paladins and sentinels. Scribes are assigned to one of three Orders: the Swords develop advanced weapons like the super sledge and gatling laser, the Shields are focused on maintaining Power Armor and reverse engineering civilian technology for defensive purposes, and the Scrolls collect and transcribe prewar books. The Outcasts of Fort Independence, known among fans as the "Dark Brotherhood" because of their black and red armor, split from Owen Lyons' followers because they believed pr ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Bawls
Bawls (marketed as BAWLS Guarana) is a non-alcoholic, highly-caffeinated soft drink. Created in 1996, the citrus-and- cream soda-flavored beverage leans heavily on the caffeine and natural flavor of the Amazonian guarana berry. Packaged in unique cobalt-blue bottles and cans, the drink was well received by gamers, to whom the company quickly began extensively marketing (through both sponsorships and video games themselves). The soda's name has an unclear provenance, and is still sold—alongside six other flavors. History In 1994, Hobart C. Buppert III (born ) was a student at the Cornell University School of Hotel Administration. While traveling through Vienna, he found club dancers were paying for cans of non-alcoholic, highly-caffeinated, "sludgy brew" derived from guarana beans. Himself unable to tolerate coffee, Buppert saw potential in refining the drink he saw in Europe, and received permission from Cornell to develop a business plan as an independent study. B ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
