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CITV is a British children's morning programming block on
ITV2 ITV2 is a Television in the United Kingdom, British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the fiv ...
and formerly a
free-to-air Free-to-air (FTA) services are television (TV) and radio services broadcast in unencrypted form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscri ...
channel owned by
ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV (TV network), ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc ...
. CITV, then Children's ITV, launched on 3 January 1983 as a late afternoon programming block on the ITV network for children aged 6–12.At this point, there was only one "ITV" channel in any given area - transmitter overlap and split weekday/weekend franchises aside - and "ITV" was solely a generic/collective name for the various regional commercial television stations. It replaced the earlier Watch It! branding and introduced networked in-vision continuity links between programmes. These links were originally pre-recorded from a small
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
studio up until 1987, when Central won the contract to produce live links from their Birmingham studios. In 2004, presentation of CITV was relocated to
Granada Television ITV Granada, formerly known as Granada Television, is the ITV (TV network), ITV franchisee for the North West of England and Isle of Man. From 1956 to 1968 it broadcast to both the north west and Yorkshire on weekdays only, as ABC Weekend TV, ...
in Manchester, which saw the demise of in-vision continuity. Nine years later, the operations moved to ITV Granada's
MediaCityUK MediaCityUK is a mixed-use property development on the banks of the Manchester Ship Canal in City of Salford, Salford, Greater Manchester, England. The project was developed by The Peel Group, Peel Media; its principal tenants are Mass media, ...
studios in Salford. In 2006, CITV launched as a digital channel on Freeview. The channel primarily ran repeated ITV content and acquisitions daily from 6:00am to 9:00pm. Following the axing of its original afternoon slot in late 2006, a CITV programming block on the ITV network continued to air on weekend mornings from 6:00 am to 9:25 am as part of the
ITV Breakfast ITV Breakfast Broadcasting Limited (previously known as ''GMTV, GMTV Limited'') is the national ITV (TV network), ITV breakfast television licensee, broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November ...
time slot. CITV did not have a +1
simulcast Simulcast (a portmanteau of "simultaneous broadcast") is the broadcasting of programs or events across more than one resolution, bitrate or medium, or more than one service on the same medium, at exactly the same time (that is, simultaneously) ...
, unlike the rest of ITV's portfolio of channels. Additionally, the channel was only simulcast in HD on
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online and Sky Glass. On 22 July 2023, ITV launched a new children's hub on the
ITVX ITVX is a British Over-the-top media services, over-the-top and ad-supported Streaming television, streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, Free ...
streaming service, ''ITVX Kids'', previously announced to be an eventual replacement for the CITV channel. At 9:00pm on 1 September 2023, the channel ceased broadcasting, with a promotional loop informing viewers of the move to ITVX. At around 9:02pm, the ITVX loop started airing with a screenbug. On 2 September 2023, the children's block was moved to feature every morning on
ITV2 ITV2 is a Television in the United Kingdom, British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the fiv ...
during breakfast time, from 05:00am to 09:00am. However, it was later shortened to 6:00am to 09:00am. Shows broadcast are sourced from the ''ITVX Kids'' streaming service. This strand has retained usage of the pre-existing CITV branding, following the channel's closure. On 1 October 2023, the CITV channel's 602 Freesat slot was removed, exactly one month after the closure.


History


Watch It! and Children's ITV: Early years (1980–1989)

Before being known as Children's ITV, the timeslot for children's programmes on the ITV network was briefly branded as Watch It!, which started on 29 December 1980, and was presented live by the duty continuity announcer in each ITV region. The notion of networking children's continuity was first suggested within ITV as far back as the early 1970s, but with fierce regional identities prevalent – including scheduling, presentation, and programming – the idea stalled until the late 1970s, when the IBA began to express concern that most ITV shows for children were not consistent or fully networked. On Thursdays, the ITV regions were able to broadcast whatever programmes they wished; many non-children's programmes appeared, such as ''
Looney Tunes ''Looney Tunes'' is an American media franchise produced and distributed by Warner Bros. The franchise began as a series of animated short films that originally ran from 1930 to 1969, alongside its spin-off series ''Merrie Melodies'', during t ...
''. In December 1980, ITV announced its first concerted effort at a more coherent approach to children's output, with the introduction of the new Watch It! block each weekday from 4:15pm to 5:15pm, after the IBA continued to emphasize issues. Watch It! was conceived by the promotions department at ATV, with the implementation of the branding differing from region to region, thus it was always transmitted locally and never provided on a network basis. ATV provided different animations each season, to freshen up what was available to each company. Most regions would use their own station announcers during Watch It! airtime. Shortly after the start of new franchises in 1982, some ITV stations raised concerns that Watch It! had not gone far enough to address previous concerns. Central's Controller of Children's Programmes, Lewis Rudd, suggested a different approach to the presentation method. As a result, the Central Promotions Department came up with the initial concept for Children's ITV. The new look was devised, and links between programmes were pre-recorded using presenters drawn from the constituent programmes. The networking arrangements were similar to those already in place for the transmission of schools programmes – the links were played out from Central and the component programmes came from the supplying companies. Children's ITV went to air on Monday 3 January 1983, between 4 and 5:15pm every weekday afternoon, the extra 15 minutes being filled by a repeat of one of the preschool programmes shown at lunchtime the same day. Initially featuring a different presenter each month (usually from children's television, e.g. Matthew Kelly, who became the strand's original presenter whilst also hosting '' Madabout''), the links were pre-recorded in advance in a small studio at a London facility called Molinare, using a single locked-off camera. The first set design was a rocket ship and was used for the first few months. The concept was eventually retired, and the set and style of presentation used began to reflect the presenter doing the presenting that month or the programme that they starred in (i.e.
Pat Coombs Patricia Doreen Coombs (27 August 1926 – 25 May 2002) was an English actress. She specialised in the portrayal of the eternal downtrodden female, comically under the thumb of stronger personalities. She was known for many roles on radio, ...
as "The Dressmaker" from
Yorkshire Television ITV Yorkshire, previously known as Yorkshire Television and commonly referred to as just YTV, is the British television service provided by ITV Broadcasting Limited for the Yorkshire franchise area on the ITV (TV network), ITV network. Until 19 ...
's '' Ragdolly Anna'' in a room of antiques in April 1984). By 1985, the links were still being recorded, but using a common, stylized set known as "Network Control", which allowed the presenter to be joined by guests in the studio for interviews. The exterior of this fictitious location also featured in the animations and stings. Technical considerations often left the system flawed. With each programme coming from a different playout source (usually from that of the originating ITV company, i.e. if the first programme was ''
Rainbow A rainbow is an optical phenomenon caused by refraction, internal reflection and dispersion of light in water droplets resulting in a continuous spectrum of light appearing in the sky. The rainbow takes the form of a multicoloured circular ...
'', which came from Thames TV, their staff would have to run the tape while the presenter was talking, and would not show the region's skyline ident before the programme's titles) and each link being pre-recorded (played out by Central), things often went wrong on air: programmes would be rolled early and the links would be cut short. Programmes would also fail to appear and the presenter would be left on screen. Because each link was recorded for the slot available, the presenter would hold the final pose for a few moments so that the transmission controller at Central had something to leave on screen just in case. Pre-recording the links also meant that late schedule changes could not be easily referenced. In September 1985, the BBC revamped their own children's presentation with the introduction of Children's BBC. Using the BBC1 announcer booth at
BBC Television Centre Television Centre (TVC), formerly known as BBC Television Centre, is a building complex in White City, London, White City, West London, which was the headquarters of BBC Television from 1960 to 2013, when BBC Television moved to Broadcasting H ...
, later dubbed "The Broom Cupboard", Phillip Schofield provided links between the programmes. This format of a small self-op continuity studio using one single presenter (and an occasional puppet) continued in largely the same format until 1993, but was broadcast live and allowed for a looser, more relaxed style of presentation than the rival Children's ITV service. Children's ITV went live in early June 1987. Using the small presentation studio at their Broad Street studios – which had become available since in-vision continuity for the Central region was dropped – former Central announcers Gary Terzza and Debbie Shore presented live links from a set built to look like a transmitting station. Although the studio space was small, the designers' use of a plate glass mirror gave the effect of a much larger set. The new live format gave brought a great deal of flexibility; timings could be altered, schedule changes reflected, and breakdowns dealt with in a continuous manner. In 1988, the format was refreshed again with a new single presenter, Mark Granger, replacing Terzza and Shore, in a smaller, more basic studio set which included in-vision monitors showing the VT clock of the next scheduled item.


Stonewall Productions era (1989–1991)

On 3 April 1989, the independent production company Stonewall Productions won the contract to produce and revamp the Children's ITV presentation''. Stonewall Productions'' was headed up by Michael Jackson, a Central staffer who used his expertise to put a successful application together. Whereas Central had restricted links to the station's former in-vision presentation studio, Stonewall chose not to use a fixed set, but instead presented links from various areas of Central's headquarters at Broad Street in Birmingham, utilising a rotating team of presenters consisting of Clive Warren, Jeanne Downs, Jerry Foulkes, and large puppet Scally the Dog (which was first introduced during Granger's final few months under Central).


Central regains control (1991–2001)

Central won back the contract to produce the continuity links from 9 April 1991, choosing to revert to a small in-vision studio using only one regular presenter, Tommy Boyd, and use their own new branding package. During the 1991–1993 era, greater relevance was being placed throughout television on promotional trailers as a way of effectively detailing areas of the schedule to viewers who might not know about them; consequently, the 1993 invitation to tender for the provision of the Children's ITV service specified a minimum number of high quality trailers that the successful applicant were required to create over the term of the contract. Containing a sizeable promotions department - and a credible reputation for presentation within the ITV network - the contract remained with Central. The
Broadcasting Act 1990 The Broadcasting Act 1990 (c. 42) is an Act of Parliament (UK), act of the Parliament of the United Kingdom, which aimed to liberalise and deregulate the British broadcasting industry by promoting competition; an example being ITV (TV network), ...
and subsequent 1991 ITV franchise auctions also brought about numerous changes to the output and structure of ITV's children's output. Both saw several regions end in-house production of its programming in favour of commissioning independents, such as Tetra Films, which housed children's personnel from Thames. Alongside this, the network's subcommittee on children's productions across its regions was superseded in favour of one controller of children's and daytime programming at the newly established ITV Network Centre, a role first taken up by Dawn Airey. Soon after assuming control of Children's ITV, Airey dropped its in-vision presentation - beginning from 15 February 1993, Steve Ryde instead provided live out-of-vision continuity links featuring a variety of animated characters and settings. Ryde additionally had creative input into on-screen promotions devised alongside producer-director Tony Jopia, and occasionally appeared on-screen. On 6 September 1993, the strand was extended to start at 3:30pm, a move made possible by shifting ITV's lunchtime pre-school programming broadcasts at 12:10pm to mid-afternoon. Around the same time, Children's ITV began to be informally referred to as CITV. However, the "Children's" was not removed from the logo until Monday 2 September 1996, accompanying the introduction of a
digital on-screen graphic A digital on-screen graphic, digitally originated graphic (DOG, bug, network bug, or screenbug) is a watermark-like station logo that most television broadcasters overlay over a portion of the screen area of their programs to identify the channel ...
(DOG). Presentation for the service was relocated in 1997 when Central moved into newer, smaller studios at Gas Street Studios in Birmingham. A heavily revamped live in-vision service and logo were introduced on Tuesday 26 May 1998 by the new controller of CITV output, Nigel Pickard, who had replaced Airey's successor Vanessa Chapman in January. With the refresh and his subsequent commissioning of the highly-popular '' SMTV Live'', Pickard sought to reinvigorate the strand with more live entertainment content for an older pre-teen and teenage audience, such as '' The Top 10 of Everything'' and '' Mad for It'', an area of the service which had been given less prominence for some time due to ITV allocating its spend on other means such as Formula One coverage. As a result of the shift towards older audiences, preschool programming was also revamped, with numerous preschool shows such as '' Tots TV'', '' Wizadora'', '' The Riddlers'', '' Potamus Park'', '' The Blobs'' and '' The Caribou Kitchen'', which aired weekly (and in some cases, twice-weekly), decommissioned as part of the revamp airing their final episodes between late 1997 and August 1998, in favour of newer programmes designed to be stripped daily in the style of the BBC's daily preschool programmes (such as ''
Teletubbies ''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on t ...
'' and '' Playdays''), such as '' Dream Street'', '' Maisy'' and '' Mopatop's Shop''. Steve Ryde became producer behind the scenes, and selected Stephen Mulhern and Danielle Nicholls as the new in-vision presentation team out of over 900 auditions. CITV was initially broadcast live daily on weekdays from a small studio at Gas Street Studios during this period; a new Sunday morning strand was also introduced prior to the May revamp, with live in-vision presentation launching for it later that year in September - outside broadcasts additionally occurred on occasion. By then coming fully under Carlton Television's branding, Central retained the contact to produce CITV for a further two years in 1999, successfully seeing off two rival bids from other ITV companies. Presentation was refreshed several times by their in-house promotions team, with one of the service's longest-lasting visual identities launching on 11 September 1999. Under the design and direction of Carlton's Dave Hickman and Amanda Robinson, 3D animation firm Aldis Animation produced many of the strand's short computer-generated idents and break bumpers. CITV's online presence was additionally expanded, with its first fully-fledged standalone website launched by ITV and web design agency Workhouse on 25 October 1999. Shortly afterwards, in-vision presentation started sharing studio space with the West Midlands edition of '' Central News''. This allowed more room for a larger, specially stylised set, created by prop manufacturers Dorans Propmakers. Despite indicating he had more work to do in interviews, Pickard left his role at CITV in June 2000 for the BBC, where he would go on to launch the
CBBC CBBC is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 to 12. Its sister c ...
and
CBeebies CBeebies is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content targeted for children aged six year ...
channels. Prior to leaving ITV, Pickard had begun floating the idea of a separate CITV digital channel to open in 2001. CITV strands had already been broadcast for a short period on the then-new
ITV2 ITV2 is a Television in the United Kingdom, British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the fiv ...
.


Cutbacks (2001–2006)

In 2001, CITV's budget was cut by 17% due to the advertising recession, leading to CITV controller Janie Grace publicly criticising Carlton and
Granada Television ITV Granada, formerly known as Granada Television, is the ITV (TV network), ITV franchisee for the North West of England and Isle of Man. From 1956 to 1968 it broadcast to both the north west and Yorkshire on weekdays only, as ABC Weekend TV, ...
, by that time the main controlling forces in the network, for underinvestment in ITV's children's service. Grace went further and complained to the ITC, claiming CITV was unlikely to fulfil its range of programming commitments in expensive genres like drama the following year. In an attempt to combat this, Grace considered commissioning more lower-cost productions such as video diary documentaries. Grace also sought support from the ITC for the creation of a separate CITV Ltd company, which would allow more children's output to be made in-house - a proposal which ultimately fell apart due to the need for a change in the law and support from the
Office of Fair Trading The Office of Fair Trading (OFT) was a non-ministerial government department of the United Kingdom, established by the Fair Trading Act 1973, which enforced both consumer protection and competition law, acting as the United Kingdom's economi ...
. Around the same time, greater emphasis was placed on viewer engagement with the launch of a CITV text messaging service, interactive online vote events, and a new pre-school sub-strand also introduced under the name "Telly Tots", which replaced the in-vision presentation between 3:20 and 3:40pm with a CGI-animated town of cartoon mascots. Books, magazines and video tapes were introduced to tie-in with the new strand. However, further cuts took place again during 2002, bringing CITV's total budget reduction to 25% overall at £30 million. Grace's experiment in introducing a 'stripped' daily weekday schedule to the strand inspired by American broadcasters such as
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
(where she had previously worked) additionally failed, after initially increasing viewership. Despite its cutbacks and falling ratings, the ITC contended in its 2002 performance review that CITV had "sustained an impressive schedule", gave "factual material a fresh look", and "continued to produce good dramas". In-house promotions additionally maintained graphics refreshes, and presentation producers Sid Cole and Martyn Fox took the strand on tour at theme parks during the summer months of 2001 and 2002. Soon after CITV celebrated its 20th anniversary in January 2003, Grace left her post, just before her predecessor and former Television South colleague Nigel Pickard became ITV's new overall Director of Programmes. Pickard pledged to produce 80 more hours of children's programming against a target of 520 hours in 2002, and to extend their range for the inclusion of more factual and topical series, as well as mixed entertainment and drama. Once again, concerns about CITV and its structure were highlighted by Angus Fletcher, president of Jim Henson Television Europe, and
Anne Wood Anne Wood, Order of the British Empire, CBE (born 18 December 1937) is an English children's television producer, responsible for creating shows such as ''Teletubbies'' with Andrew Davenport. She is also the creator of ''Tots TV'', ''Boohbah'' ...
, founder of Ragdoll Productions, as it could only earn money from a then-unreliable advertising market, unlike
BBC Worldwide BBC Worldwide Ltd. was the wholly owned commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in January 1995. The company monetised BBC brands, selling BBC and other British programming for broadcas ...
, where the likes of ''
Teletubbies ''Teletubbies'' is a British children's television series created by Anne Wood and Andrew Davenport for the BBC. The programme focuses on four differently coloured characters known as the Teletubbies, named after the television screens on t ...
'', '' Tweenies'', and ''
Bob the Builder ''Bob the Builder'' is a British animated children's television series created by Keith Chapman for HIT Entertainment which ran from to in the United Kingdom through the CBBC strand and later CBeebies. The series centres on the adventures ...
'' became key earners for the corporation via merchandising and licencing. Former BBC Children's and Granada Kids producer Steven Andrew took over from Grace as ITV's controller of children and youth programming, overseeing the merger of Carlton and Granada's children's departments he had previously called for prominently whilst serving as director of the latter. Andrew returned focus to the possibility of launching a separate CITV channel, which until then had been put on hold indefinitely by the 2001-02 budget cuts. On-screen, various changes to the in-vision presentation team saw no less than eight host additions and replacements over the course of four years, and a September 2003 branding refresh coincided with a reduction in studio space and time for the service. By 31 August 2004, all in-vision continuity was replaced by an out-of-vision voice-over once more (provided by promotions producer Tim Dann), while the newly-formed
ITV plc ITV plc is a British media company that holds 13 of the 15 regional television licences that make up the ITV (TV network), ITV network (Channel 3), the oldest and largest commercial terrestrial television network in the United Kingdom. ITV plc ...
announced the eventual closure of its presentation and transmission facilities in Birmingham, signalling the end of CITV presentation from Central. Presentation was fully relocated to Granada in Manchester by early 2005. After a brief period surrounding the Granada and Carlton merger in which CITV's budget was slightly increased again by £7.5 million, a third round of cuts took place due to the perceived rising costs of original production and the imminent effects on advertising revenues from a ban by
Ofcom The Office of Communications, commonly known as Ofcom, is the government-approved regulatory and competition authority for the broadcasting, internet, telecommunications and mail, postal industries of the United Kingdom. Ofcom has wide-rang ...
on 'junk food' advertising within children's schedules from 2007, as well as increasing competition from
CBBC CBBC is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 to 12. Its sister c ...
and numerous other digital children's channels for new programmes (especially imported cartoons, typically from the United States). In summer 2006, ITV shut down its in-house children's programming unit as part of ITV's then on-going process of restructuring ITV Productions, publicly blaming the closure on the competitive production environment. The closure and confirmation that the network were seeking to lobby Ofcom in an effort to reduce its required children's programming hours saw CITV controller Estelle Hughes resign. Despite this, ITV denied any intention of ditching its children's programming from the network's schedule altogether. By January 2007, CITV's weekday afternoon strand on the main ITV network had nonetheless permanently ended, making the recently launched CITV channel the main outlet for ITV children's programming.


ITV simulcast (2006–2023)

A simulcast of the CITV channel was broadcast on ITV during weekend mornings, continuing after the brand's original weekday afternoon strand was axed. These simulcasts were later dropped alongside the channel itself in 2023, with the final regular children's TV slot on ITV ending just before 08:25 on Sunday 27 August 2023. The move came 40 years and eight months after children's programmes on the ITV network were first brought under the Children's ITV brand.


ITV2 programming block (2023–present)

On 2 September 2023, the morning after the closure of the CITV channel, ITV2 launched a new breakfast time block from 5am to 9am everyday with shows featured on ITVX Kids on
ITVX ITVX is a British Over-the-top media services, over-the-top and ad-supported Streaming television, streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, Free ...
. This block retains the CITV branding. The new children's strand replaces teleshopping and re-runs of shows including ''World's Funniest Videos'' and ''Love Bites''. Children's shows featured on the new breakfast time block include ''
Jurassic World Camp Cretaceous ''Jurassic World Camp Cretaceous'' is an American science fiction action-adventure animated television series developed by Zack Stentz for Netflix and is the first television series in the ''Jurassic Park'' franchise, set before, during, and a ...
'' and ''
Scooby-Doo ''Scooby-Doo'' is an American media franchise owned by Warner Bros., Warner Bros. Entertainment and created in 1969 by writers Joe Ruby and Ken Spears through their animated series, ''Scooby-Doo, Where Are You!'', for Hanna-Barbera (which wa ...
''. On 9 June 2025, the block's timeslot was reduced to under two hours, airing from 6:00 am to 7:45 am, due to ITVBe's programming moving to ITV2 following the channel's closure.


CITV channel


Original plans (2000–2006)

Plans for a standalone CITV digital channel were first put in motion and reported as far back as 2000, but were placed on hold indefinitely following its budget cuts in 2001. When Steven Andrew became controller of children and youth programming at ITV plc in 2003, he stated that "No kids strategy is complete without us being able to play in the cable and satellite world. In fact, we can't not do this and ultimately survive as a kids player in the future". ITV director and former CITV controller Nigel Pickard additionally admitted the network's output for children had become "a minnow in a sea of twenty channels". In early 2004, ITV finally confirmed it had greenlit the launch of a children's channel, but as a joint venture. Charles Allen, chief executive of ITV plc, claimed to not believe in ITV creating a new channel by itself in an "over-populated market", whilst the network held talks with
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
and
Disney The Walt Disney Company, commonly referred to as simply Disney, is an American multinational mass media and entertainment industry, entertainment conglomerate (company), conglomerate headquartered at the Walt Disney Studios (Burbank), Walt Di ...
. On 11 April 2005, ITV announced they had entered into a partnership with Nickelodeon to launch a free-to-air channel dubbed "INK" (ITV Nickelodeon Kids). The venture would allow the two companies to share programmes across each other's networks. However, on 14 July 2005, it was announced that the venture would not go ahead and that ITV would instead launch a children's channel alone. Both parties failed to reach an agreement on the exact structure of the new venture and how it would be branded, with ITV stating "We just got to the point of thinking that it was more sustainable for us to do it ourselves. The deal fizzled out over a period of time". Nickelodeon described the decision to end the talks as a "mutual backing away". ITV officially revealed their independent plans for a channel in August, although no launch window was given, it was confirmed that it would timeshare with ITV4, which was scheduled to launch on 1 November. On 16 December 2005, it was announced that the ITV News Channel, which by then had downgraded its hours due to the launch of ITV4, would close down at the end of January 2006 to make way for the launch of the CITV channel in February. A few days later, ITV announced the closure had been brought forward to 23 December, with the channel effectively ceasing operations that day and leaving ITV4's downtime unoccupied until February.


Channel history (2006–2022)

The CITV channel's launch was pushed back to 11 March in February 2006. As a result of a "comprehensive" rebranding and problems with "clearing the digital rights to children's programming", it was again pushed back by another four weeks. Promotions for the channel began on 20 February, including an online countdown clock, running to the channel's launch date. As had become standard for Freeview channel launches, the channel was allocated an EPG number well before transmission started. Initially, a static 'coming soon' graphic was shown, followed by a preview video loop running from late February 2006 until the launch. The channel launched on 11 March 2006 at 9:25am, with a simulcast of '' Holly and Stephen's Saturday Showdown'' being the first programme to air following a countdown graphic. It initially launched on Freeview Channel 75, Homechoice (now known as TalkTalk TV), and Telewest Channel 734, and was added to
Sky The sky is an unobstructed view upward from the planetary surface, surface of the Earth. It includes the atmosphere of Earth, atmosphere and outer space. It may also be considered a place between the ground and outer space, thus distinct from ...
Channel 624 on 8 May 2006 and NTL Channel 76/602 on 6 June. Additionally, the channel simulcasted CITV Breakfast (previously known as GMTV2, originally broadcast on
ITV2 ITV2 is a Television in the United Kingdom, British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. It was launched on 7 December 1998. For a number of years, it had the largest audience share after the fiv ...
, then ITV4) on weekdays between 6am and 9:25am. The channel was broadcast daily from 6:00am–6:00pm, although beginning in 2007, the channel's broadcast ended earlier at 12:30pm on weekends to make way for sports coverage on ITV4. Its launch coincided with a full visual identity rebrand; though out-of-vision voiceover announcements remained, the refresh was intended to bring back "the kind of brash children's ITV of more than a decade ago". On 5 February 2008, ITV4 extended its broadcast hours to stay on-air around the clock. As a consequence, the CITV channel moved to the space on multiplex A on Freeview originally held by
ABC1 ABC TV, formerly known as ABC1, is an Australian national public television network. It is owned and operated by the Australian Broadcasting Corporation, and is the flagship (broadcasting), flagship ABC Television (Australian TV network), A ...
from English and Scottish transmitters and
S4C S4C (, ''Sianel Pedwar Cymru'', meaning ''Channel Four Wales'') is a Welsh language free-to-air public broadcast television channel. Launched on 1 November 1982, it was the first television channel to be aimed specifically at a Welsh-speakin ...
from Welsh transmitters, which meant that viewers of the latter were unable to receive the channel on Freeview unless they could receive transmissions from England. ITV's closure of its in-house children's programming production unit in 2006 had coincided with a "commissioning freeze", leaving only repeats and a number of unaired new productions for scheduling on the channel. A conclusion of this was confirmed on 7 March 2008, alongside the first renewals of a select few series sourced from independent production companies. In July 2009, ITV announced CITV was the only channel among its portfolio to have an increased budget. Emma Tennant, the then-controller of CITV, told a children's Showcomotion conference that "the commissioning budgets for all channels next year are going to be smaller, except CITV, which is growing – but it will not necessarily spend the additional money on original commissions". It was made clear that due to tight budgets, the slightly increased spend could nonetheless simply lead to more acquisitions rather than new original programmes being commissioned. On 2 November 2009, the CITV channel was relaunched with a new logo and visual identity to match
ITV1 ITV1 (formerly known as ITV) is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast television channel owned and operated by the British media company ITV plc. It provides the ITV (TV network), Channel 3 ...
as part of ITV plc's corporate look. The channel's pre-school strand was revamped and renamed "Mini CITV" at the same time. On 9 January 2012, a change in the
forward error correction In computing, telecommunication, information theory, and coding theory, forward error correction (FEC) or channel coding is a technique used for controlling errors in data transmission over unreliable or noisy communication channels. The centra ...
mode on the multiplex allowed CITV to broadcast in Wales on Freeview. On 21 December 2012, the channel aired its first live programme since 2006, a 45-minute CITV special of ''
Text Santa ''Text Santa'' was a charity initiative set up in 2011 by ITV to support UK-based charities during the Christmas period. The appeal to the public is to donate money mainly via text donation and profits from merchandise. The telethons have been h ...
'', ITV's Christmas charity appeal. A year later, a series of 10-minute programmes titled ''Help with Hattitude'' in aid of the aforementioned appeal was produced for the channel. Both programmes were produced in-house by
ITV Studios ITV Studios Limited is a British multinational television media company owned by British television broadcaster ITV plc. It handles production and distribution of programmes broadcast on the ITV network and third-party broadcasters, and is ba ...
. The channel's promotions team headed by Dave Hickman additionally continued to produce original short-form content, such as the
BAFTA The British Academy of Film and Television Arts (BAFTA, ) is an independent trade association and charity that supports, develops, and promotes the arts of film, television and video games in the United Kingdom. In addition to its annual awa ...
-award-winning ''Share a Story'' campaign. On the weekend of Saturday 5 and Sunday 6 January 2013, the channel celebrated the thirtieth anniversary of its brand with a marathon of archive programming, officially known as the ''Old Skool Weekend''. A new look was introduced on 14 January 2013 to coincide with ITV's corporate rebranding. CITV adopted a "yellowy-orange" logo with cartoon idents that "burp and fart, and do other things kids love", as well as child voiceovers. On 22 February 2016, the channel extended its on-air hours to 9pm. Following its move from the former Granada studios to
MediaCityUK MediaCityUK is a mixed-use property development on the banks of the Manchester Ship Canal in City of Salford, Salford, Greater Manchester, England. The project was developed by The Peel Group, Peel Media; its principal tenants are Mass media, ...
in 2012, and several rounds of redundancies in the years prior, CITV's dedicated in-house promotions and presentation unit was axed in November 2016. All remaining creative responsibilities involving its content were handed to personnel in charge of other ITV channels. At the same time, ITV abandoned its programming director role specifically for children's television last occupied by Jamila Metran, leaving existing channel and genre teams to direct CITV's output. After removing all pre-school programming from the channel in 2013, ITV reintroduced these shows away from CITV under the LittleBe strand on
ITVBe ITVBe was a British free-to-air television channel owned by ITV Digital Channels, a division of ITV plc. Launched on 8 October 2014, the channel was positioned as a spin-off of ITV2 targeting a female audience, focusing primarily upon reality an ...
in September 2018. From 2019 until its 2022 closure by the
UK Government His Majesty's Government, abbreviated to HM Government or otherwise UK Government, is the central government, central executive authority of the United Kingdom of Great Britain and Northern Ireland.
, the BFI's three-year Young Audiences Content Fund pilot scheme provided grants for additional content on CITV alongside its small remaining investment into commissions. On Monday 19 September 2022, due to the state funeral for Queen
Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 19268 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. ...
, the channel's normal programming was replaced by ITV London's feed This was in contrast to CBBC and CBeebies, which did not carry the BBC's coverage.


Last day and closure (2023)

On 10 March 2023, ITV plc announced that it would close the CITV channel in the autumn, with a phased migration of ITV's children's programming moving to ITVX Kids set to launch on 22 July, on its streaming service
ITVX ITVX is a British Over-the-top media services, over-the-top and ad-supported Streaming television, streaming service operated by ITV plc. The service offers original content from the broadcaster, livestreams of the ITV television channels, Free ...
. ITVX launched the ITVX Kids FAST channel on 12 July 2023. CITV officially ceased broadcasting at 9:00pm on 1 September 2023. The channel's remaining promos were notably adjusted to promote ITVX prior to its closure. The last programme to air on the channel was an episode of '' The Rubbish World of Dave Spud'' titled 'Moonbreaker'. The channel then closed shortly afterwards with a loop and caption card informing its viewers that its content could now be seen on ITVX. On 1 October 2023, CITV's 602 Freesat slot was removed, exactly one month after the closure. In late February 2024, CITV's live streams on ITVX and other remaining platforms were removed, after repeating the ITVX loop since its official September closure.


Programming

Programming between 6 and 9:25am was controlled by
ITV Breakfast ITV Breakfast Broadcasting Limited (previously known as ''GMTV, GMTV Limited'') is the national ITV (TV network), ITV breakfast television licensee, broadcasting in the United Kingdom. It became a wholly owned subsidiary of ITV plc in November ...
(previously
GMTV GMTV (an initialism for Good Morning Television), now legally known as ''ITV Breakfast, ITV Breakfast Broadcasting Limited'', was the name of the national ITV (TV network), ITV breakfast television contractor/licensee, broadcasting in the Uni ...
), who, having rebranded the vast majority of their GMTV children's output as CITV, used the space to simulcast their programming at weekends on the ITV network and CITV Breakfast on weekdays. ITV took over at 9:25am, controlling the rest of the day's programming. When it first launched, GMTV used to sell all the airtime for the channel, making it the first ITV plc-owned channel not to be sold by the in-house sales team. Airtime sales were later taken back in-house by ITV. Some of the channel's most notable programming has been specially commissioned by CITV, such as '' Horrid Henry'', '' Mr. Bean: The Animated Series'', '' Grizzly Tales for Gruesome Kids'', '' Thunderbirds Are Go'', and '' Sooty''. A number of other programmes are sourced from different broadcasters internationally.


List of programmes

* ''50/50 Heroes'' * '' Albie'' * '' The Adventures of Captain Pugwash'' *
The Adventures of Grady Greenspace ''The Adventures of Grady Greenspace'' is a children's TV programme that was originally a French/Canadian programme called "Les Enquêtes de Chlorophylle" (roughly translated as "The Investigations of Chlorophylle"), which was co-produced by Damn ...
* '' The Adventures of Portland Bill'' * '' Alias the Jester'' * '' The All Electric Amusement Arcade'' *'' Allsorts/Gigglish Allsorts'' * '' Alphabet Castle'' * '' The Animal Shelf'' * '' Art Attack'' * '' Astro Farm'' * ''
Aubrey Aubrey () is a traditionally male English language, English name. It was quite common in the Middle Ages, but had lost favour for a time before experiencing a resurgence of popularity in the 19th century. In the United States, following the 1973 ...
'' * '' Avenger Penguins'' * '' Bad Influence!'' * '' Bangers and Mash'' * '' Back to the '50s'' * '' The Baskervilles'' * '' Bernard's Watch'' * ''Bertie the Bat'' * '' The Big Bang'' (1996–2004) * '' The Blunders'' * '' Boohbah'' * '' Bookaboo'' * '' Brilliant Creatures'' * '' But Can You Do It on TV'' * '' Button Moon'' * '' Canimals'' * '' Captain Mack'' * '' Captain Zed and the Zee Zone'' * '' The Caribou Kitchen'' * '' Children's Ward'' * '' Chocky'' * '' Construction Site'' * ''
Count Duckula ''Count Duckula'' is a British children's television series, children's animated comedy horror television series created by British studio Cosgrove Hall Films, Cosgrove Hall Productions and produced by Thames Television as a spin-off of ''Dang ...
'' * '' Dangermouse'' * '' Don't Eat the Neighbours'' * '' Dramarama'' * '' The Dreamstone'' * '' Dream Street'' * '' Engie Benjy'' * '' Emu's TV programmes'' * '' Eye of the Storm'' * '' The Famous Five'' * '' Fetch the Vet'' * '' Finders Keepers'' * '' Fleabag Monkeyface'' * ''
Fraggle Rock ''Fraggle Rock'' (also known as ''Jim Henson's Fraggle Rock'' or ''Fraggle Rock with Jim Henson's Muppets'') is a children's Musical film, musical Fantasy film, fantasy television comedy, comedy puppet television series about interconnected so ...
'' * '' Fun House'' * '' Fantomcat'' (1995–1996) * '' The Foxbusters'' (1999–2003) * '' Gaspard and Lisa'' * '' The Gemini Factor'' (1987) * '' Get Wet'' (1997–1998) * '' The Ghost of Faffner Hall'' (1989) * '' The Giblet Boys'' (2005–2015) * '' The Giddy Game Show'' (1985–1987) * '' Gladiators: Train to Win'' (1995–1998) * '' Glen Murphy's Mob'' (1982–1985) * '' Grim Tales'' (1989–1991) * '' Grizzly Tales for Gruesome Kids'' (2000–2016) * '' Grotbags'' (1991–1993) * '' Henry's Leg'' (1986) * ''
Hercules Hercules (, ) is the Roman equivalent of the Greek divine hero Heracles, son of Jupiter and the mortal Alcmena. In classical mythology, Hercules is famous for his strength and for his numerous far-ranging adventures. The Romans adapted the Gr ...
'' (1999–2003) * '' Hilltop Hospital'' * ''
Horrible Histories ''Horrible Histories'' is an educational entertainment franchise encompassing many media including books, magazines, audio books, stage shows, TV shows, and more. In 2013, Lisa Edwards, UK publishing and commercial director of Scholastic Corpo ...
'' * '' Horrid Henry'' (2006-2019) * ''
Hot Dog A hot dog is a grilled, steamed, or boiled sausage served in the slit of a partially sliced bun. The term ''hot dog'' can also refer to the sausage itself. The sausage used is a wiener ( Vienna sausage) or a frankfurter ( Frankfurter Würs ...
'' * ''
How 2 ''How 2'' is an informative educational programme produced by TVS between 1990 and 1991, and STV Studios ( Scottish Television) from 1992 to 2006. The original show ('' How)'' was produced by Southern Television from 1966 up until 1981, when ...
'' (1989-2006) * '' How Dare You'' * ''
Hurricanes A tropical cyclone is a rapidly rotating storm system with a low-pressure area, a closed low-level atmospheric circulation, strong winds, and a spiral arrangement of thunderstorms that produce heavy rain and squalls. Depending on its locat ...
'' * '' Huxley Pig'' * ''
It's a Mystery ''It's a Mystery'' is the fifteenth studio album by American singer-songwriter Bob Seger, released in 1995 (see 1995 in music). As with his prior album, it is credited to the Silver Bullet Band, though many of the tracks feature a wide array ...
'' (renamed ''Mystery'' in 2002) * '' James the Cat'' * '' Jamie and the Magic Torch'' * '' Jay's World'' * '' Jellikins'' * '' Johnny Ball Reveals All'' * '' Josie Smith'' * ''
Jungle Run ''Jungle Run'' is a British children's television game show that aired on CITV as part of the ITV network from 10 September 1999 to 29 November 2006. It is similar to shows such as '' Fort Boyard'' and '' The Crystal Maze''. The show has had t ...
'' * '' King Arthur's Disasters'' * '' Kipper'' (1997–2006) * '' Knight School'' (1997–1998) * '' Knightmare'' (1987–1994) * '' Krankies Television'' * '' Lavender Castle'' (1999–2000) * '' Louie'' * '' Miffy and Friends'' * '' Mad For It'' (1998–2000) * '' Meeow!'' * '' Meg and Mog'' (2003) * '' Mega Mick'' (2012–2013) * '' Megamania'' (1991–1992) * '' Molly's Gang'' * '' Mopatop's Shop '' (1999–2003, 2006–2009) * '' Mike and Angelo'' (1989–2000) * '' Mr. Bean: The Animated Series'' * '' My Parents Are Aliens'' (1999–2017) * '' Name That Toon'' * '' Nellie the Elephant'' (1990) * '' New Captain Scarlet'' * '' The New Worst Witch'' (2005–2006) * '' Palace Hill'' * '' Phoenix Hall'' * '' Playbox'' * '' Planet Sketch'' * ''
Pocoyo ''Pocoyo'' ( in Spanish and stylised as ''POCOYO'') is an animated interactive preschool comedy television series created by David Cantolla, Luis Gallego, and Guillermo García Carsí, that premiered on 7 January 2005 on La 2. The series was ...
'' * '' Press Gang'' * '' Puddle Lane'' * '' The Raggy Dolls'' * ''
Rainbow A rainbow is an optical phenomenon caused by refraction, internal reflection and dispersion of light in water droplets resulting in a continuous spectrum of light appearing in the sky. The rainbow takes the form of a multicoloured circular ...
'' * '' The Ratties'' (1987–1993) * '' Razzmatazz'' * '' The Riddlers'' * '' Ripley and Scuff'' (2002–2003) * '' Rocky and the Dodos'' (1998–1999) * Rocky Hollow (1983) * '' Rod 'n' Emu'' (1991) * '' Rod, Jane and Freddy'' (1981–1991) * '' Rolf's Cartoon Club'' (1989–1993) * '' Rosie and Jim'' (September 1990–July 2004) * '' Round the Bend'' * '' Rosie and Jim'' * '' Rubbish, King of the Jumble'' (1992–1994) * '' Rupert'' (1994–1999, 2003, 2005–2006) * '' Sherlock Holmes in the 22nd Century'' * '' The Singing Kettle'' (1995-2001) * '' The Slow Norris'' * '' Snug and Cozi'' (1996–1997) * '' The Sooty Show'' * '' Sooty (2001)'' * '' Sooty (2011)'' * '' Sooty & Co.'' * '' Sooty Heights'' * '' Sooty's Amazing Adventures'' (1996–1997) * '' The Sooty Show'' * '' Spatz'' * '' Splash'' * '' Spooks of Bottle Bay'' (1993–1995) * '' Stanley's Dragon'' * '' T-Bag'' (1985–1992, 2013) * '' Thunderbirds Are Go'' * ''
Timbuctoo ''Timbuctoo'' is a series of 25 children's books, written and illustrated by Roger Hargreaves, better known for his ''Mr. Men'' and ''Little Miss'' series. It was published from 1978 to 1979, with selected reprints in 1993 and 1999. The books ...
'' * '' Timmy Towers'' * '' Telebugs'' (1986–1987) * '' Terror Towers'' (1994–1996) * '' Thomas the Tank Engine and Friends'' (1984–1992, 2003–2005) * '' Thumbs Up'' (1997) * '' Tickety Boo'' (1997) * '' Tickle on the Tum'' (1984–1988) * ''
Timbuctoo ''Timbuctoo'' is a series of 25 children's books, written and illustrated by Roger Hargreaves, better known for his ''Mr. Men'' and ''Little Miss'' series. It was published from 1978 to 1979, with selected reprints in 1993 and 1999. The books ...
'' (1998–2000) * '' Time Riders'' * '' Tiny Planets'' * '' Titch'' (1997–2002) * '' Tom and Vicky'' (1998–2007) * ''
The Tomorrow People ''The Tomorrow People'' is a British children's science fiction on television, science fiction television series created by Roger Price (television producer), Roger Price. Produced by Thames Television for the ITV (TV network), ITV Network, th ...
'' * '' ToonMarty'' * '' Top Ten of Everything'' (1998–2000) * '' Topsy and Tim'' * '' Tots TV'' (1993–1998) * '' Toucan Tecs'' (1990) * ''
Towser Towser is a British series of children's books created by veteran children's writer and illustrator Tony Ross and published by Anderson Press. The series is about an intelligent dog, Towser, and his friends The King, The Wizard, Dr. Smelly and ...
'' (1984–1988) * '' The Trap Door'' (1986–1987) * '' The Treacle People'' (1995) * '' Tricky TV'' (2005–2010; reran until 2015) * '' Truckers'' (1992) * '' Tube Mice'' (1988) * '' TUGS'' (1989) * '' Turtle Island'' * ''
Twister Twister most commonly refers to a tornado. Twister or Twisters may also refer to: Aviation * Pipistrel Twister, a Slovenian ultralight trike * Silence Twister, a German homebuilt aircraft design * Wings of Change Twister, an Austrian paragli ...
'' (2001) * '' Upstairs, Downstairs Bears'' * ''
Victor and Hugo The name Victor or Viktor may refer to: * Victor (name), including a list of people with the given name, mononym, or surname Arts and entertainment Film * ''Victor'' (1951 film), a French drama film * ''Victor'' (1993 film), a French shor ...
'' * '' Welcome to Orty Fou'' * '' What About Mimi?'' (2003–2004) * '' What-a-Mess'' (1990) * ''
The Wind in the Willows ''The Wind in the Willows'' is a children's novel by the British novelist Kenneth Grahame, first published in 1908. It details the story of Mole, Ratty, and Badger as they try to help Mr. Toad, after he becomes obsessed with motorcars and get ...
'' (1984–1987) * '' Wizadora'' * '' Wolf It'' (1993–1996) * '' Wolves, Witches and Giants'' (1995–2016) * ''
The Worst Witch ''The Worst Witch'' is a series of children's books written and illustrated by English author Jill Murphy. The series are primarily about a girl named Mildred Hubble who attends a witch school and fantasy stories, with eight books published. ...
'' (1998–2001) * '' Woof!'' (1988–1997) * '' The Wombles'' * '' Your Mother Wouldn't Like It'' * '' Zig and Zag'' (1998) * '' ZZZap!'' (1993–2001)


Ratings

The CITV channel launched with a full-day average of 33,000 viewers and a 2.5% share of the child audience. This put it ahead of other channels
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
(20,000, a 1.5% share),
Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...
(28,000 a 2.1% share), and
Nickelodeon Nickelodeon (nicknamed Nick) is an American pay television channel and the flagship property of the Nickelodeon Group, a sub-division of the Paramount Media Networks division of Paramount Global. Launched on April 1, 1979, as the first ca ...
(26,000 a 2.0% share). The channel peaked at 4:30 pm with '' Bratz'' gaining 51,000 viewers and a 3.6% share. The channel took a 0.2% audience share in its first week compared to:
CBBC CBBC is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content for children aged 6 to 12. Its sister c ...
0.6%,
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
0.4%,
Boomerang A boomerang () is a thrown tool typically constructed with airfoil sections and designed to spin about an axis perpendicular to the direction of its flight, designed to return to the thrower. The origin of the word is from Australian Aborigin ...
0.4%, and
CBeebies CBeebies is a British free-to-air Public service broadcasting in the United Kingdom, public broadcast children's television channel owned and operated by the BBC. It is also the brand used for all BBC content targeted for children aged six year ...
1.4%. Its overall ratings share for March 2006 was 0.1%; by April 2006 this had risen to 0.2%, 0.3% followed in May. In August 2006, the channel became the most popular commercial kids channel between 6 am and 6 pm. On 6 January 2013, the CITV channel received its highest viewing figures to date: '' Danger Mouse'', which was shown as part of the "Old Skool Weekend" to celebrate CITV's 30th anniversary, attracted 578,000 viewers.


Footnotes


References


External links

* * {{DEFAULTSORT:Citv 1983 establishments in the United Kingdom Children's television channels in the United Kingdom Children's television networks ITV (TV network) ITV television channels Television channels and stations established in 2006 Television channels and stations disestablished in 2023 Television channels in the United Kingdom Television programming blocks in Europe 2023 disestablishments in the United Kingdom