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General Mills, Inc., is an American multinational manufacturer and marketer of branded consumer foods sold through retail stores. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Betty Crocker, Yoplait, Colombo, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, Cheerios, Trix, Cocoa Puffs, and Lucky Charms. Its brand portfolio includes more than 89 other leading U.S. brands and numerous category leaders around the world.[2]

Contents

1 History

1.1 Washburn-Crosby Company 1.2 Founding 1.3 Merchandising and television sponsorships 1.4 Aeronautical Research Division and Electronics Division 1.5 Diversification: toys and restaurants 1.6 Recent history 1.7 Engineering milestones

2 Corporate governance 3 Change to legal terms 4 Company brands

4.1 Breakfast cereals

4.1.1 Discontinued cereals

4.2 Baking goods 4.3 Grain snacks 4.4 Meal products 4.5 Organic food 4.6 Other brands

5 Company locations 6 See also 7 References 8 External links

History[edit]

Advertisement, late 1880s

Washburn-Crosby Company[edit] The company can trace its history to the Minneapolis
Minneapolis
Milling Company, incorporated in 1856.[3] The company was founded by Illinois Congressman Robert Smith, who leased power rights to mills operating along the west side of Saint Anthony Falls
Saint Anthony Falls
on the Mississippi River
Mississippi River
in Minneapolis, Minnesota. Cadwallader C. Washburn
Cadwallader C. Washburn
acquired the company shortly after its founding and hired his brother William D. Washburn to assist in the company's development. In 1866 the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded, and in 1874 he built the even bigger Washburn "A" Mill. In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company, producing Winter Wheat
Winter Wheat
Flour. That same year Washburn sent William Hood Dunwoody
William Hood Dunwoody
to England to open the market for spring wheat.[4] Dunwoody was successful and became a silent partner. In 1878, the "A" mill was destroyed in a flour dust explosion along with five nearby buildings. The ensuing fire led to the death of 18 workers.[5] Construction of a new mill began immediately. Not only was the new mill safer but it also was able to produce a higher quality flour after the old grinding stones were replaced with automatic steel rollers, the first ever used. In 1880, Washburn-Crosby flour brands won gold, silver and bronze medals at the Millers' International Exhibition in Cincinnati, causing them to launch the Gold Medal flour brand.[6] In 1924, the company stepped in to take over a failing Twin Cities radio station, WLAG, renaming it WCCO (from Washburn-Crosby Company). Founding[edit] General Mills
General Mills
itself was created in June 1928[7] when Washburn-Crosby President James Ford Bell merged Washburn-Crosby and 28 other mills. In 1928, General Mills
General Mills
acquired the Wichita Mill and Elevator Company of the industrialist Frank Kell
Frank Kell
of Wichita Falls, Texas. With the sale, Kell acquired cash plus stock in the corporation.[8]

Postcard image of the Gold Medal Flour
Flour
factory in Minneapolis
Minneapolis
around 1900

The newly merged company paid a dividend in 1928, and has continued the dividend uninterrupted since then–one of only a few companies to pay a dividend every year since then.[7] Merchandising and television sponsorships[edit] Beginning in 1929, General Mills
General Mills
products contained box top coupons, known as Betty Crocker
Betty Crocker
coupons, with varying point values, which were redeemable for discounts on a variety of housewares products featured in the widely distributed Betty Crocker
Betty Crocker
catalog. The coupons and the catalog were discontinued by the company in 2006. A similar program, Box Tops for Education, in which coupon icons clipped off various General Mills
General Mills
products can be redeemed by schools for cash, started in 1996 and is still active.[9] General Mills
General Mills
became the sponsor of the popular radio show The Lone Ranger in 1941. The show was then brought to television, and, after 20 years, their long-term sponsorship came to an end in 1961.

Former site of General Mills
General Mills
today on the Mississippi River
Mississippi River
at Minneapolis

Beginning in 1959, General Mills
General Mills
sponsored the Rocky and His Friends television series, later known as The Bullwinkle Show. Until 1968, Rocky and Bullwinkle
Rocky and Bullwinkle
were featured in a variety of advertisements for General Mills. General Mills
General Mills
was also a sponsor of the Saturday-morning cartoons from the Total TeleVision productions studio, including Tennessee Tuxedo.[10] The company also was a sponsor of the ABC western series The Life and Legend of Wyatt Earp, starring Hugh O'Brian. Aeronautical Research Division and Electronics Division[edit] In 1946, General Mills
General Mills
established their Aeronautical Research Division with chief engineer Otto C. Winzen. This division developed high altitude balloons in conjunction with the United States
United States
Navy Office of Naval Research
Office of Naval Research
(ONR), such as the Skyhook balloon.[11] The General Mills
General Mills
Electronics division developed the DSV Alvin submersible, which is notable for being used in investigating the wreck of Titanic among other deep-sea exploration missions.[12] Diversification: toys and restaurants[edit] The first venture General Mills
General Mills
took into the toy industry was in 1965. The company bought Rainbow Crafts, which was the manufacturer of Play-Doh. General Mills' purchase of the company was substantial because it brought production costs down and tripled the revenue. General Mills
General Mills
came out with their "Monster Cereals" in the 1970s. The cereals are now produced and sold seasonally around Halloween.[13] In 1970, General Mills
General Mills
acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills
General Mills
Restaurants developed to take charge of the Red Lobster chain. In 1980, General Mills
General Mills
acquired the California-based Good Earth health food restaurant chain.[14] GM eventually converted the restaurants into other chain restaurants they were operating, such as Red Lobster.[15][16] In 1982, General Mills Restaurants founded a new Italian-themed restaurant chain called Olive Garden. Another themed restaurant, China Coast, was added before the entire group was spun off to General Mills
General Mills
shareholders in 1995 as Darden Restaurants. During the same decade, General Mills
General Mills
ventured further, starting the General Mills
General Mills
Specialty Retail Group. They acquired two clothing and apparel companies, Talbots
Talbots
and Eddie Bauer. The acquisition was short-lived. Talbots
Talbots
was purchased by a Japanese company, then known as JUSCO, and the Spiegel company purchased Bauer. Spiegel later declared bankruptcy, yet Bauer still remains, albeit in a smaller presence in the United States
United States
today.

Washburn "A" Mill, the producer of Gold Medal Flour, now the Minnesota Historical Society Mill City Museum

From 1976 to 1985, General Mills
General Mills
went to court as the parent company of Parker Brothers, which held the rights on the brand name and gaming idea of the board game Monopoly, claiming that the so-called Anti-Monopoly
Anti-Monopoly
game of an economics professor infringed their trademark. The dispute extended up to the U.S. Supreme Court, which ruled against them, saying that while they have exclusive rights to the game Monopoly, they can not prevent others from using the word "monopoly" in the name of a game. In 1985, General Mills' toy division was separated from its parent as Kenner Parker Toys, Inc. There were many potential acquirers of the business but it was floated on the stock exchange with General Mills' shareholders getting equivalent shares in Kenner Parker. This was more tax efficient for General Mills.[17] Recent history[edit] In 1990, a joint venture with Nestlé
Nestlé
S.A. called Cereal Partners
Cereal Partners
was formed[18] which markets cereals (including many existing General Mills cereal brands) outside the US and Canada under the Nestlé
Nestlé
name. In 2001, the company purchased Pillsbury from Diageo, although it was officially described as a "merger". Since 2004, General Mills
General Mills
has been producing more products targeted to the growing ranks of health-conscious consumers. The company has chosen to switch its entire breakfast cereal line to whole grain. The company also started manufacturing their child-targeted cereals with less sugar.[19][20] General Mills
General Mills
has reduced the level of sugar to all cereals advertised to children to 11 grams per serving.[21] The company's recent marketing to children included the advergame Millsberry, a virtual city that included games featuring General Mills products. The site launched in August 2004 and ran through December 2010.[citation needed] In April 2011, General Mills
General Mills
announced that it will switch all 1 million eggs it uses each year to cage-free.[22] General Mills
General Mills
was ranked #181 on the 2012 Fortune 500
Fortune 500
list of America's largest corporations,[23] 161 in 2015 and was the third-largest food consumer products company in the United States.[24] During June 2012, the company's vice-president for diversity stated that General Mills
General Mills
opposes a Minnesota
Minnesota
amendment banning gay marriage, stating that the company values "inclusion".[25] The company received positive feedback for its stand which might attract people to its global workforce.[26] The company announced in September 2014 that it would acquire organic food producer Annie’s Inc. for a fee of around $820 million, as part of its strategy to expand in the US natural foods market.[27] In October 2014, General Mills
General Mills
announced plans to cut 700 to 800 jobs, mostly in U.S., in corporate restructuring planned to be completed by the end of 2015.[28] In 2015, citing climate change, General Mills
General Mills
promised to reduce its greenhouse gas emissions by 28 percent over 10 years.[29][30] In December 2016, the company announced it would be restructuring, splitting into four business groups based on global region, and cutting as many as 600 jobs.[31] In February 2018, the company entered into the pet products industry, paying $8 billion to buy Blue Buffalo Pet Products, Inc. in an effort to combat slumping sales.[32] Engineering milestones[edit]

General Mills' corporate campus in Golden Valley, Minnesota.

1930s: General Mills
General Mills
engineer, Thomas R. James, creates the puffing gun, which inflates or distorts cereal pieces into puffed up shapes. This new technology was used in 1937 to create Kix cereal and in 1941 to create Cheerioats (known today as Cheerios). 1939: General Mills
General Mills
engineer Helmer Anderson creates the Anderson sealer. This new device allowed for bags of flour to be sealed with glue instead of just being tied with a string. 1956: General Mills
General Mills
creates the tear-strip for easily opening packages.

Corporate governance[edit] As of April 2010[update], the company's management included:[33]

Kendall J. Powell – Chief Executive Officer; Chairman
Chairman
of the Board Y. Marc Belton: Executive Vice President, Worldwide Health, Brand and New Business Development John Church – Senior Vice President, Supply Chain Jacqueline R. Williams-Roll – Senior Vice President, Global Human Resources Peter C. Erickson – Senior Vice President, Innovation, Technology and Quality Ian R. Friendly – Executive Vice President; Chief Operating Officer, U.S. Retail Donal L. Mulligan – Executive Vice President; Chief Financial Officer Christopher D. O'Leary – Executive Vice President; Chief Operating Officer, International Roderick A. Palmore – Executive Vice President; General Counsel, Chief Compliance and Risk Management
Risk Management
Officer Jeffrey J. Rotsch – Executive Vice President, Worldwide Sales and Channel Development Christina L. Shea – Senior Vice President, External Relations; President, General Mills
General Mills
Community Action and Foundation

Change to legal terms[edit] In April 2014, the company announced that it had changed its legal terms on its website to introduce an arbitration clause requiring all disputes with General Mills
General Mills
to be resolved in small claims court or arbitration and not as a participant in a class action.[34][35] The change was made shortly after a judge's March 26, 2014, denial of a motion to dismiss a class action regarding the marketing of the company's Nature Valley
Nature Valley
brand products.[35] Users would be deemed to accept the terms by interacting with General Mills
General Mills
on its website in various ways, such as downloading coupons, subscribing to newsletters, or participating in Internet forums hosted on the website.[36][37] The New York Times stated that the agreement could be interpreted to additionally construe purchasing General Mills
General Mills
products at a grocery store or liking the company's Facebook page as assent to the terms;[34] General Mills
General Mills
disclaimed that interpretation, calling it a "mischaracterization".[37][38][39] The change in terms resulted in a massive backlash of protests via consumer groups and social media, and General Mills
General Mills
reverted the terms back to the original content after only a few days.[40] Company brands[edit] Breakfast cereals[edit] General Mills's breakfast cereals include:

Basic 4 Boo-Berry Cheerios
Cheerios
and its variants Chex
Chex
and its variants Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Count Chocula Curves[41] Fiber One Franken-Berry French Toast Crunch[42] Gold Flakes Golden Grahams Honey Nut Clusters Kix Lucky Charms Oatmeal Crisp Peanut Butter Toast Crunch[43] Raisin Nut Bran Reese's Puffs Total Trix Wheaties

Some brands are marketed outside the US and Canada by the Cereal Partners joint venture using the Nestlé
Nestlé
brand.[18] Discontinued cereals[edit] General Mills
General Mills
cereals no longer manufactured include:

Banana Wackies / Wackies (introduced 1965; discontinued 1968)[44] Baron Von Redberry and Sir Grapefellow (introduced 1972, discontinued 1975)[45] Benefit (which contained psyllium, an Indian-grown grain used as a laxative and cholesterol-reducer)[46] Body Buddies (introduced 1979; two flavors, Brown Sugar & Honey and Natural Fruit Flavor)[47] Buc Wheats[47] Buñuelitos ("Sweetened corn puffs with cinnamon and a touch of honey... Traditional south of the border flavor made right here in the U.S.A.")[48] Chocolate Flavor Donutz (introduced 1982; discontinued 1984) Circus Fun[49] Clackers (introduced 1968; discontinued 1973)[50] - graham cracker-flavored Clusters (introduced 1987)[51] Country Corn Flakes (introduced 1961)[52] Crazy Cow A chocolate corn cereal which resembles cocoa puffs (introduced 1978, discontinued, 1980)[53] Crispy Wheats 'n Raisins (introduced 1980)[54] E.T.
E.T.
Cereal (introduced 1984, discontinued 1986)[55] Fingos ("The Cereal Made to Eat with Your Fingers")[55] Frosty O's (introduced 1959; discontinued 1979)[56] Fruit Brute (introduced 1974; discontinued 1982) [57] Fruity Yummy Mummy[58] Goodness Pack, an assortment of eight single-serving boxes of different cereals,[59] designed to compete with Kellogg's
Kellogg's
and Post Cereals assortments Harmony[60] Hi-Pro (introduced 1958; discontinued 1964) Hidden Treasures[55] Ice Cream Cones Cereal (Vanilla and Chocolate Chip flavors)[55] Jets (formerly Sugar Jets; discontinued 1974) (with Rocky and Bullwinkle as mascots)[61] Jurassic Park Crunch[62] Kaboom (introduced 1969) Looney Tunes: Back in Action Millenios from Cheerios[63] Mr. Wonderful's Surprise ("Only Cereal with a Creamy Chocolate Filling")[64] Monopoly
Monopoly
Cereal[47] Neopets
Neopets
Islandberry Crunch (based on the Neopets
Neopets
online virtual pet community)[65] Pac-Man
Pac-Man
Cereal[66] Powdered Donutz (introduced 1981; discontinued 1984)[55] Princess Fairytale Flakes[67] Ripple Crisp[62] Rocky Road[55] S'Mores Grahams / S'Mores Crunch[55] Sprinkle Spangles[55] Star Wars
Star Wars
Episode II (based on the 2002 film Star Wars: Episode II – Attack of the Clones)[68] Strawberry Shortcake[55] Sugar Jets (introduced 1954) [69] Sunrise Organic[70] Triples (introduced 1991)[62] Twinkles (introduced 1960; discontinued 1973) [71] USA Olympic Crunch (a tie-in with the 1998 Winter Olympics
1998 Winter Olympics
in Nagano, Japan)[72] Wheat Hearts (with Peabody and Sherman
Peabody and Sherman
as mascots)[73] Wheaties
Wheaties
Dunk-a-Balls[62] Wheat Stax (introduced 1966; discontinued 1971) ("Now there's a cereal you can stack")[74]

Baking goods[edit] The company's baking-goods brands include:

Betty Crocker Bisquick
Bisquick
(now a Betty Crocker
Betty Crocker
brand) Gold Medal Flour Jus-Rol Knack & Back La Salteña Pillsbury V. Pearl

It also produces fruit snacks, including Fruit by the Foot, Fruit Gushers, Fruit Roll-Ups, and Fruit Shapes. Grain snacks[edit] The company's grain-snack brands include:

Bugles Cascadian Farms Chex
Chex
Mix Gardetto's Nature Valley Fiber One bars

Meal products[edit] The company's meal products brands include:

Betty Crocker Diablitos Underwood Hamburger Helper Old El Paso Wanchai Ferry

Organic food[edit] It also produces organic foods, via Cascadian Farm, which they took over when they bought Small Planet Foods, and Muir Glen. More recently, as of 2014, it has purchased Annie's Homegrown. Other brands[edit] Other company brands include Annie's, Blue Buffalo, Frescarini, Latina, Totino's, Jeno's, Progresso, Columbo, and Yoplait
Yoplait
(51%). It also produces Häagen-Dazs
Häagen-Dazs
ice cream outside of the US. General Mills acquired the meat-based brand Epic Provisions in 2016.[75] Company locations[edit] As of 25 May 2008[update], 79 facilities for the production of a wide variety of food products were in operation.[76] Of these facilities, 49 are located in the US, 12 in the Asia/Pacific region (8 of which are leased), 5 in Canada (2 of which are leased), 7 in Europe (3 of which are leased), 5 in Latin America and Mexico, and one in South Africa.[77] Principal production facilities were located in:

Albuquerque, New Mexico Belvidere, Illinois Buffalo, New York Carlisle, Iowa Carson, California Cedar Rapids, Iowa Cincinnati, Ohio Covington, Georgia Golden Valley, Minnesota Great Falls, Montana Hannibal, Missouri Irapuato, Mexico Kansas City, Missouri Lodi, California Milwaukee, Wisconsin Murfreesboro, Tennessee New Albany, Indiana Reed City, Michigan Vineland, New Jersey Wellston, Ohio West Chicago, Illinois

International bakeries and food service facilities are in:

Arras, France Berwick, United Kingdom Cagua, Venezuela Guangzhou, China Rooty Hill, Australia Mt. Waverley, Australia San Adrian, Spain

The company also has a Global Business Solutions (GBS) division in Mumbai, India. Its prominent brand in India is Pillsbury although it has opened a premium ice cream parlour of Häagen Dazs ice cream in Delhi and Mumbai. See also[edit]

Companies portal

List of food companies List of Minnesota
Minnesota
companies

References[edit]

^ a b c d e f "General Mills, Inc. 2017 Annual Report (Form 10-K)". sec.gov. U.S. Securities and Exchange Commission. June 2017.  ^ "Nourishing Lives". General Mills. ^ "Mill City Timeline". millcitymuseum.org. Retrieved September 13, 2014.  ^ "The Story of a Grain of Wheat". Angelfire. ^ "Washburn 'A' Mill Explosion". History Topics. Minnesota
Minnesota
Historical Society. Retrieved May 9, 2012.  ^ Gray, James (1954). Business without Boundary: The Story of General Mills. University of Minnesota
Minnesota
Press. p. 36. LCCN 54-10286.  ^ a b " General Mills
General Mills
150 - Making Food People Love". GeneralMills.com. Retrieved April 5, 2016.  ^ "J. W. Williams, "Frank Kell"". tshaonline.org. Retrieved April 16, 2013.  ^ General Mills
General Mills
Inc. "Box Tops for Education Homepage".  ^ "Whatever Happened to Total TeleVision productions?". Hogan's Alley.  ^ "The "daddy" of the balloon industry". Taste of General Mills
General Mills
blog. General Mills. Retrieved December 15, 2015.  ^ "Our connection to Alvin". Taste of General Mills
General Mills
blog. General Mills. Retrieved December 15, 2015.  ^ Morioka, Lynne (Aug 20, 2013). "The return of two General Mills monsters". Retrieved March 26, 2014.  ^ " General Mills
General Mills
announces purchase of Good Earth Restaurant chain". Lakeland Ledger. Nov 8, 1980.  ^ Akst, Daniel (March 11, 1986). "Brothers Plan Growth for Good Earth Chain - Los Angeles Times". Articles.latimes.com. Retrieved June 5, 2013.  ^ "February Openings Set For Theme Restaurants". The Daytona Beach News-Journal. October 9, 1982.  ^ Ward, Arthur(2009), The Boys' Book of Airfix London: Ebury Press (Ebury Publishing). ^ a b "About us – Nestle Cereals". Cereal Partners
Cereal Partners
UK. Archived from the original on February 26, 2012.  ^ Horovitz, Bruce (September 30, 2004). "Cereals go whole grain". USA Today. Retrieved May 3, 2010.  ^ "General Mills: Our History". General Mills. ^ " General Mills
General Mills
to Cut Sugar in Kids' Cereals". Alegent Health System. ^ " General Mills
General Mills
Announces New Cage-Free Egg Commitment" (Press release). Humane Society. April 20, 2011. Retrieved March 26, 2014.  ^ " Fortune 500
Fortune 500
– Full List". Fortune. Retrieved May 9, 2012.  ^ " Fortune 500
Fortune 500
– Industries". Fortune. Retrieved May 9, 2012.  ^ Staff (June 14, 2012). " General Mills
General Mills
against amendment banning gay marriage". MSNBC. Retrieved August 24, 2012. ^ Brucato, Cyndy (June 18, 2012). "Why General Mills
General Mills
didn't get hammered for speaking out on marriage amendment". MinnPost.com. Retrieved August 24, 2012.  ^ General Mills
General Mills
to buy organic food producer Annie's for $820 million. Reuters, September 9, 2014 ^ " General Mills
General Mills
plans to cut about 700 to 800 jobs". USA Today. Retrieved October 1, 2014.  ^ " General Mills
General Mills
announces new commitment on climate change" (Press release). General Mills. August 30, 2015. Retrieved September 4, 2015.  ^ Behr, Jonathan (September 3, 2015). "Why General Mills
General Mills
is tackling global warming". CBS News. Retrieved September 4, 2015.  ^ " General Mills
General Mills
Plans to Cut 600 Jobs in Global Restructuring". Fortune. December 5, 2016. Retrieved December 9, 2016.  ^ Giammona, Craig (February 23, 2018). " General Mills
General Mills
Pays Steep Price to Get Into High-Growth Business". Bloomberg. Retrieved February 23, 2018.  ^ "General Mills: Biographies". General Mills. ^ a b Strom, Stephanie (April 16, 2014). "When 'Liking' a Brand Online Voids the Right to Sue". The New York Times. Retrieved July 8, 2014.  ^ a b Weiss, Debra Cassens (April 17, 2014). "Buying a General Mills product eliminates the right to sue, according to online legal terms". ABAJournal. American Bar Association. Retrieved July 8, 2014.  ^ Sherman, Erik (April 18, 2014). " General Mills
General Mills
adds legal fine print that raises questions". CBS News. Retrieved July 8, 2014.  ^ a b Strom, Stephanie (April 17, 2014). " General Mills
General Mills
Amends New Legal Policies". New York Times. Retrieved July 8, 2014.  ^ Gray, Jeff (April 19, 2014). " General Mills
General Mills
abandons controversial legal policy to strip consumers of rights". The Globe And Mail. Retrieved July 8, 2014.  ^ Foster, Kirstie (April 19, 2014). "We've listened – and we're changing our legal terms back". generalmills.com. General Mills. Retrieved December 9, 2014.  ^ Murphy, Esme (April 20, 2014). "Talking Points: General Mills Reverses Lawsuit Change". CBS Minnesota. WCCO-TV. Retrieved July 8, 2014.  ^ "Curves Honey Crunch Cereal - MrBreakfast.com".  ^ Gregory Wallace (December 8, 2014). " French Toast Crunch
French Toast Crunch
cereal is back". CNNMoney.  ^ "Peanut Butter Toast Crunch Cereal - MrBreakfast.com".  ^ 1965 General Mills
General Mills
Banana Wackies cereal TV commercial (15 seconds). March 19, 2013 – via YouTube.  ^ 1972 Baron Von Redberry cereal w/iron-on patches promotion TV commercial. April 8, 2012 – via YouTube.  ^ "Benefit Cereal - MrBreakfast.com".  ^ a b c "A Tribute to Discontinued Cereals". Gunaxin Grub.  ^ "Bunuelitos Cereal - MrBreakfast.com".  ^ 1986 General Mills
General Mills
Circus Fun cereal commercial. July 2, 2011 – via YouTube.  ^ VINTAGE TV COMMERCIAL - CLACKERS CEREAL - MAN TRYING TO KARATE CHOP A CLACKERS BOX. November 30, 2011 – via YouTube.  ^ "Clusters Cereal - MrBreakfast.com".  ^ Country Corn Flakes Commercial (1963). September 12, 2008 – via YouTube.  ^ 1978 Crazy Cow Cereal TV commercial. November 8, 2011 – via YouTube.  ^ 1986 General Mills
General Mills
Crispy Wheats 'n Raisins cereal commercial. July 2, 2011 – via YouTube.  ^ a b c d e f g h i "54 Cereals We Loved and Lost - A Tribute". Urlesque. Archived from the original on March 2, 2012.  ^ FROSTY O'S CEREAL COMMERCIAL 1966. March 15, 2010 – via YouTube.  ^ FRUIT BRUTE! The First one!. July 19, 2009 – via YouTube.  ^ First Yummy Mummy!. May 23, 2009 – via YouTube.  ^ 1959 General Mills
General Mills
Cereal Commercials Rocky and Bullwinkle
Rocky and Bullwinkle
2. January 14, 2014 – via YouTube.  ^ "Harmony Cereal - MrBreakfast.com".  ^ Rocky and Bullwinkle
Rocky and Bullwinkle
for Jets Cereal - Boxing. June 30, 2013 – via YouTube.  ^ a b c d "26 Cereals From The '90s You'll Never Be Able To Eat Again". BuzzFeed.  ^ "Millenios Cereal - MrBreakfast.com".  ^ "Chiller - Scary Good".  ^ " Neopets
Neopets
Islandberry Crunch Cereal - MrBreakfast.com".  ^ Pac-Man
Pac-Man
cereal commercial (early 80's). December 14, 2006 – via YouTube.  ^ "Princess Fairytale Flakes Cereal - MrBreakfast.com".  ^ " Star Wars
Star Wars
Episode II Cereal - MrBreakfast.com".  ^ 1964 Sugar Jets cereal TV commercial (15 seconds). January 22, 2013 – via YouTube.  ^ "Sunrise Cereal - MrBreakfast.com".  ^ 1960's General Mills
General Mills
Twinkles Cereal and Cartoon Commercial. May 13, 2013 – via YouTube.  ^ "USA Olympic Crunch Cereal - MrBreakfast.com".  ^ VINTAGE WHEAT HEARTS CEREAL COMMERCIAL - MR. PEABODY & HIS "PET BOY" SHERMAN. September 20, 2012 – via YouTube.  ^ "Wheat Stax Cereal - MrBreakfast.com".  ^ "General Mills, craving organic meat snacks, buys Epic Provisions". TheStreet. Retrieved March 5, 2016.  ^ General Mills
General Mills
SEC Form 10K, filed July 11, 2008. ^ "FORM 10-K". Sec.gov. Retrieved February 9, 2014. 

External links[edit]

Official website Official website – Canada Official recipe website – Canada

Business data for General Mills: Google Finance Yahoo! Finance Reuters SEC filings

v t e

General Mills

Historical figures

Cadwallader C. Washburn John Crosby Charles Alfred Pillsbury James Ford Bell William de la Barre Adelaide Hawley Cumming

Cereals

Boo-Berry Cheerios Chex Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Count Chocula Franken-Berry French Toast Crunch Golden Grahams Honey Nut Cheerios Honey Nut Clusters Kaboom Kix Lucky Charms Nesquik Oatmeal Crisp Reese's Puffs Total Trix Wheaties

Brands

Betty Crocker Green Giant Hamburger Helper Old El Paso Progresso Totino's Wanchai Ferry

Pillsbury

Jus-Rol Pillsbury Toaster Strudel

Snacks

Bugles Chex
Chex
Mix Fruit by the Foot Fruit Gushers Fruit Roll-Ups Gardetto's Nature Valley Shark Bites

Dairy

Go-Gurt Häagen-Dazs Liberté Yoplait

Baking

Betty Crocker Bisquick Gold Medal Flour

Natural and organic

Annie's Homegrown Cascadian Farms Food Should Taste Good Lärabar

Former

Colombo Yogurt Pet, Inc. Squeezit

Other

Betty Crocker
Betty Crocker
Kitchens Cereal Partners
Cereal Partners
Worldwide The General Mills
General Mills
Radio Adventure Theater Mill City Museum Pillsbury Bake-Off Pillsbury Doughboy

Key innovations

DSV Alvin Hazard analysis and critical control points Project Strato-Lab Skyhook balloon Space food

v t e

Minnesota-based corporations

Fortune 500
Fortune 500
Corporations (by revenue)

UnitedHealth Group Target Best Buy CHS 3M U.S. Bancorp SuperValu General Mills Land O'Lakes Ecolab C. H. Robinson Worldwide Ameriprise Financial Xcel Energy Hormel Thrivent Financial for Lutherans Mosaic St. Jude Medical Patterson Companies

Other public companies

Securian Financial Group Regis Polaris Industries Toro Deluxe Donaldson Fastenal Federated Mutual Insurance Company MTS Systems Corporation

Major non-public corporations (alphabetically)

Andersen Cargill Carlson Holiday Stationstores Schwan Food Company Securian Financial Group Taylor Corporation

Related topics

List of companies based in Minneapolis–Saint Paul

Authority control

WorldCat Identities VIAF: 140708541 LCCN: n79091443 ISNI: 0000 0000 9541 15

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