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Clackers Cereal
Clackers was the name of a breakfast cereal that the General Mills Corporation manufactured and marketed from 1968 to 1973. Noted primarily for being promoted through TV commercials in which a box of the cereal would suddenly appear and interrupt some other activity, Clackers was a wheat-based breakfast cereal whose flavor was intended to be similar to that of graham crackers. Each individual piece of the cereal was almost large enough to fit onto a teaspoon, and the shape of a typical piece resembled a small gear with a hole in the center. Pre-sweetened, promoted as being nutritious, and formulated to be crunchy in milk for longer periods than the mean average for breakfast cereals, Clackers was primarily marketed for those younger than thirteen years of age. But the cereal was not a major success for General Mills, partially because the commercials, which many adult viewers considered annoying, actually overshadowed the cereal itself. The untimely delivery of toy dune buggies t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Breakfast Cereal
Cereal, formally termed breakfast cereal (and further categorized as cold cereal or warm cereal), is a traditional breakfast food made from processed cereal grains. It is traditionally eaten as part of breakfast, or a snack food, primarily in Western societies. Although warm cereals like porridge and grits have the longest history, ready-to-eat cold cereals appeared around the late 19th century, and are most often mixed with milk (traditionally cow's milk), but can also be paired with yogurt instead or eaten plain. Fruit or Nut (fruit), nuts are sometimes added. Many cereals are produced via Food extrusion, extrusion. Some companies promote their products for the health benefits that come from eating oat-based and high-Dietary fiber, fiber cereals. In the United States, cereals are often Food fortification, fortified with vitamins but can still lack many of the vitamins needed for a healthy breakfast. A significant proportion of cereals have a high sugar content ("sugar cerea ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mi ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Wheat
Wheat is a grass widely cultivated for its seed, a cereal grain that is a worldwide staple food. The many species of wheat together make up the genus ''Triticum'' ; the most widely grown is common wheat (''T. aestivum''). The archaeological record suggests that wheat was first cultivated in the regions of the Fertile Crescent around 9600 BCE. Botanically, the wheat kernel is a type of fruit called a caryopsis. Wheat is grown on more land area than any other food crop (, 2014). World trade in wheat is greater than for all other crops combined. In 2020, world production of wheat was , making it the second most-produced cereal after maize. Since 1960, world production of wheat and other grain crops has tripled and is expected to grow further through the middle of the 21st century. Global demand for wheat is increasing due to the unique viscoelastic and adhesive properties of gluten proteins, which facilitate the production of processed foods, whose consumption is inc ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Graham Cracker
A graham cracker (pronounced or in America) is a sweet flavored cracker made with graham flour that originated in the United States in the mid-19th century, with commercial development from about 1880. It is eaten as a snack food, usually honey- or cinnamon-flavored, and is used as an ingredient in some foods. History The graham cracker was inspired by the preaching of Sylvester Graham who was part of the 19th-century temperance movement. He believed that minimizing pleasure and stimulation of all kinds, including the prevention of masturbation, coupled with a vegetarian diet anchored by bread made from wheat coarsely ground at home, was how God intended people to live, and that following this natural law would keep people healthy. His preaching was taken up widely in the midst of the 1829–51 cholera pandemic. His followers were called Grahamites and formed one of the first vegetarian movements in America; graham flour, graham crackers, and graham bread were created for t ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
Former Brands From General Mills
General Mills, Inc., is an American multinational manufacturer and marketer of branded processed consumer foods sold through retail stores. Founded on the banks of the Mississippi River at Saint Anthony Falls in Minneapolis, the company originally gained fame for being a large flour miller. Today, the company markets many well-known North American brands, including Gold Medal flour, Annie's Homegrown, Lärabar, Cascadian Farm, Betty Crocker, Yoplait, Nature Valley, Totino's, Pillsbury, Old El Paso, Häagen-Dazs, as well as breakfast cereals under the General Mills name, including Cheerios, Chex, Lucky Charms, Trix, Cocoa Puffs and Count Chocula and the other monster cereals. It is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. History Washburn-Crosby Company The company can trace its history to the Minneapolis Milling Company, incorporated in 1856. The company was founded by Illinois Congressman Robert Smith, who leased power rights to flour mill ... [...More Info...] [...Related Items...] OR: [Wikipedia] [Google] [Baidu] |
