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''The Amazing Spider-Man'' is a 2012 American
superhero film A superhero film (or superhero movie) is a film that focuses on the actions of superheroes. Superheroes are individuals who possess superhuman abilities and are dedicated to protecting the public. These films typically feature action, advent ...
based on the
Marvel Comics Marvel Comics is an American comic book publishing, publisher and the flagship property of Marvel Entertainment, a divsion of The Walt Disney Company since September 1, 2009. Evolving from Timely Comics in 1939, ''Magazine Management/Atlas Co ...
character Spider-Man and sharing the title of the character's longest-running comic book series of the same title. It is the fourth theatrical ''Spider-Man'' film produced by
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
and Marvel Entertainment, a
reboot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is physi ...
of the series following Sam Raimi's 2002–2007 ''Spider-Man'' trilogy, and the first of the two ''The Amazing Spider-Man'' films. The film was directed by Marc Webb and written by
James Vanderbilt James Platten Vanderbilt (born November 17, 1975) is an American filmmaker best known for the films ''Zodiac'' (2007), ''White House Down'' (2013), ''The Amazing Spider-Man'' (2012), ''The Amazing Spider-Man 2'' (2014), '' Independence Day: Resur ...
, Alvin Sargent and Steve Kloves from a story by Vanderbilt, and stars Andrew Garfield as Peter Parker / Spider-Man alongside Emma Stone,
Rhys Ifans Rhys Ifans (; born Rhys Owain Evans; 22 July 1967) is a Welsh actor and musician. He was the frontman of Welsh rock music bands the Peth and Super Furry Animals. As an actor, he is best known for his roles in ''Notting Hill'' (1999), ''Kevin & ...
,
Denis Leary Denis Colin Leary (born August 18, 1957) is an American actor and comedian. A native of Massachusetts, Leary first came to prominence as a stand-up comedian, especially through appearances on MTV (including the comedic song "Asshole") and throu ...
,
Campbell Scott Campbell Scott (born July 19, 1961) is an American actor, producer and director. His roles include Steve Dunne in '' Singles'', Mark Usher in '' House of Cards'', Joseph Tobin in ''Damages'', and Richard Parker in '' The Amazing Spider-Man'' an ...
,
Irrfan Khan Irrfan Khan () (born Sahabzade Irfan Ali Khan; 7 January 196729 April 2020), also known simply as Irrfan, was an Indian actor who worked in Indian cinema as well as British and American films. Widely regarded as one of the finest actors in In ...
,
Martin Sheen Ramón Antonio Gerardo Estévez (born August 3, 1940), known professionally as Martin Sheen, is an American actor. He first became known for his roles in the films ''The Subject Was Roses'' (1968) and ''Badlands'' (1973), and later achieved wid ...
, and Sally Field. In the film, after Parker is bitten by a genetically altered spider, he gains newfound, spider-like powers and ventures out to save the city from the machinations of the Lizard. Development of the film began following the cancellation of ''Spider-Man 4'' in January 2010, ending director Sam Raimi's ''Spider-Man'' film series that originally featured
Tobey Maguire Tobias Vincent Maguire (born June 27, 1975) is an American actor and film producer. He is best known for playing the title character from Sam Raimi's ''Spider-Man'' trilogy (2002–2007), a role he later reprised in '' Spider-Man: No Way Hom ...
as the titular superhero. Columbia Pictures opted to reboot the franchise with the same production team along with Vanderbilt to stay on with writing the next ''Spider-Man'' film, while Sargent and Kloves helped with the script as well. During
pre-production Pre-production is the process of planning some of the elements involved in a film, television show, play, or other performance, as distinct from production and post-production. Pre-production ends when the planning ends and the content start ...
, the main characters were cast in 2010. New designs were introduced from the comics, such as artificial web-shooters. Using Red Digital Cinema Camera Company's RED Epic camera,
principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
started in December 2010 in
Los Angeles Los Angeles ( ; es, Los Ángeles, link=no , ), often referred to by its initials L.A., is the List of municipalities in California, largest city in the U.S. state, state of California and the List of United States cities by population, sec ...
before moving to New York City. The film entered post-production in April 2011. 3ality Technica provided 3D image processing, while
Sony Pictures Imageworks Sony Pictures Imageworks Inc. is a Canadian visual effects and computer animation studio headquartered in Vancouver, British Columbia, with an additional office on the Sony Pictures Studios lot in Culver City, California. SPI is a unit of Sony Pi ...
handled CGI effects. This was also the final American film to be scored by
James Horner James Roy Horner (August 14, 1953 – June 22, 2015) was an American composer. He was known for the integration of choral and electronic elements, and for his frequent use of motifs associated with Celtic music. Horner's first film score was in ...
and released during his lifetime, three years before his death on June 22, 2015 from an aircraft accident, as well as the penultimate film for both production designer J. Michael Riva and one of the producers Laura Ziskin, who died on June 7, 2012, and June 12, 2011, respectively. J. Michael Riva's last film as production designer was ''
Django Unchained ''Django Unchained'' () is a 2012 American revisionist Western film written and directed by Quentin Tarantino, starring Jamie Foxx, Christoph Waltz, Leonardo DiCaprio, Kerry Washington, and Samuel L. Jackson, with Walton Goggins, Dennis Ch ...
'', released five months later and Ziskin's last film as producer was ''
The Butler ''The Butler'' (full title ''Lee Daniels' The Butler'') is a 2013 American historical drama film directed and co-produced by Lee Daniels and with a screenplay by Danny Strong. It is inspired by Wil Haygood's ''Washington Post'' article "A But ...
'', released one year later in 2013. Sony Pictures Entertainment built a promotional website, releasing many previews and launching a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
campaign, among other moves. Tie-ins included a
video game Video games, also known as computer games, are electronic games that involves interaction with a user interface or input device such as a joystick, controller, keyboard, or motion sensing device to generate visual feedback. This fee ...
by
Beenox Beenox Inc. is a Canadian video game developer established in 2000 in Quebec City, Quebec, Canada. The studio became a wholly owned subsidiary of Activision on May 25, 2005. History Between 2003 and 2006, the developer was essentially a porting ...
and
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one ...
. The film premiered on June 30, 2012, in Tokyo, and was released in the United States on July 3, ten years after the release of '' Spider-Man'' (2002), in 2D, 3D, and IMAX 3D formats. It received mostly positive reviews from critics, who praised Garfield's performance as Spider-Man, the chemistry between Stone and Garfield, the visual effects, and musical score, however criticism was directed towards some of the plot elements. The film was a box office success, grossing $758 million worldwide, becoming the seventh highest-grossing film of 2012. A sequel, ''
The Amazing Spider-Man 2 ''The Amazing Spider-Man 2'' (internationally titled ''The Amazing Spider-Man 2: Rise of Electro'') is a 2014 American superhero film based on the Marvel Comics character Spider-Man. The film was directed by Marc Webb and produced by Avi A ...
'', was released on May 2, 2014. Garfield and Ifans reprised their roles in the MCU film '' Spider-Man: No Way Home'' (2021) which dealt with the concept of the multiverse and linked that franchise to the Raimi and Webb installments.


Plot

A young
Peter Parker Spider-Man is a superhero appearing in American comic books published by Marvel Comics. Created by writer-editor Stan Lee and artist Steve Ditko, he first appearance, first appeared in the anthology comic book ''Amazing Fantasy'' #15 (August ...
discovers that his father, business tycoon Richard Parker's study has been burgled. Peter's parents gather hidden documents, take Peter to the home of his
Aunt May Maybelle "May" Parker-Jameson (née Reilly), commonly known as Aunt May, is a fictional character appearing in American comic books published by Marvel Comics, commonly in association with the superhero Spider-Man. Making her first full appeara ...
and Uncle Ben, then mysteriously leave. Years later, a teenage Peter attends Midtown Science High School; he is intelligent but socially awkward and often bullied. He also has a crush on Gwen Stacy, who returns his feelings. Learning that his father is friends with Dr. Curt Connors, a scientist at
Oscorp Oscorp (sometimes stylized as OsCorp), also known as Oscorp Industries, is a fictional multibillion-dollar multinational corporation appearing in American comic books published by Marvel Comics, predominantly in stories about Spider-Man. The compa ...
in the field of cross-species genetics, Peter sneaks into Oscorp, where he is bitten by a genetically modified spider. He then discovers he has developed spider-like abilities, such as superhuman strength, sharp senses, agility, and speed. Peter studies his father's papers and visits Connors, whose right arm is amputated above the elbow. Peter reveals he is Richard's son and gives Connors his father's "decay rate algorithm," the missing piece in Connors' experiments on regenerating limbs. At home, Peter and Ben argue, and Peter leaves. While searching for him, Ben tries to stop a thief that Peter allowed to escape, and is shot, dying in Peter's arms. Peter uses his new abilities to track down criminals matching the killer's description. He creates a mask and
spandex Spandex, Lycra, or elastane is a synthetic fiber known for its exceptional elasticity. It is a polyether-polyurea copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont's Benger Laboratory in Waynesboro, Virginia, US. The g ...
suit to hide his identity. He also builds mechanical web-shooters out of
wristwatches A watch is a portable timepiece intended to be carried or worn by a person. It is designed to keep a consistent movement despite the motions caused by the person's activities. A wristwatch is designed to be worn around the wrist, attached by ...
to attach to his arms/wrists. At dinner with Gwen's family, he discovers her father is police captain
George Stacy George Stacy is a fictional character appearing in American comic books published by Marvel Comics, usually in stories depicting the superhero Spider-Man. He is Gwen Stacy's father and a former police captain from the New York City Police Departm ...
, who dislikes the new vigilante hero. Peter reveals his identity to Gwen, and they kiss. After seeing success with the lab rats using lizard DNA, Connors' superior Ratha demands Connors begin human trials immediately. Connors refuses to rush the drug-testing procedure and put innocent people at risk. Ratha fires Connors and decides to test his serum at a
Veterans Administration The United States Department of Veterans Affairs (VA) is a Cabinet-level executive branch department of the federal government charged with providing life-long healthcare services to eligible military veterans at the 170 VA medical centers a ...
hospital. In an act of desperation, Connors tries the formula on himself. After passing out, he awakens to find his missing arm has regenerated. Discovering that Ratha is on his way to the hospital, Connors goes to intercept him. By the time he gets to the
Williamsburg Bridge The Williamsburg Bridge is a suspension bridge in New York City across the East River connecting the Lower East Side of Manhattan at Delancey Street with the Williamsburg neighborhood of Brooklyn at Broadway near the Brooklyn-Queens Expressw ...
, he has become a violent humanoid reptile. Peter, now calling himself Spider-Man, saves the people on the bridge from Connors' attack. Following a battle in the sewer, the Lizard learns Spider-Man's real identity and attacks Peter at school. Police start a manhunt for both Spider-Man and the Lizard. They eventually corner Spider-Man, leading Captain Stacy to discover that Spider-Man is Peter and lets him go to stop the Lizard. The Lizard plans to make all humans reptilian by releasing a chemical cloud from Oscorp's tower, to eliminate the weaknesses he believes plague humanity. Gwen creates an antidote, which Peter disperses, restoring Connors and his victims to normal, but not before the Lizard fatally wounds Captain Stacy. Before his death, Captain Stacy asks that Peter avoid Gwen to keep her safe. Peter initially does so, but seeing as they're both unhappy, hints to her that he may see her after all. In a
mid-credits scene A post-credits scene (commonly referred to as a stinger or credit cookie) or mid-credits scene is a short clip that appears after all or some of the closing credits have rolled and sometimes after a production logo of a film, TV series, or video g ...
, an incarcerated Connors speaks with a man in the shadows who asks if Peter knows the truth about his father. Connors does not know and demands that Peter be left alone, before the man disappears.


Cast

* Andrew Garfield as Peter Parker / Spider-Man:
A intellectually-gifted yet socially-introverted teenager struggling to find his place in life ever since his parents died when he was a child. When Peter sneaks inside the Oscorp building where his father worked, a genetically-enhanced spider bites him on the back of his neck, giving him inhuman abilities, similar to that of a spider's. After his uncle's murder at the hands of a thief, he takes up the mantle of a masked vigilante, "Spider-Man," who targets street-level criminals using his super-human abilities and specially-constructed wrist-worn devices named "web-shooters." Initially using his alter-ego to hunt down his uncle's killer, he is later compelled to use his abilities to stop the growing threat of the "Lizard". Garfield described Parker as someone he can relate to and stated that the character had been an important influence on him since he was little. Garfield said in interviews, including one in which he was interviewed by Maguire, that when he watched the film '' Spider-Man'' when he was younger, he would jokingly recite Maguire's lines in the mirror with a friend who joked that he would never be Spider-Man. On accepting the role Garfield explained, "I see it as a massive challenge in many ways... To make it authentic. To make the character live and breathe in a new way. The audience already has a relationship with many different incarnations of the character. I do, as well. I'm probably going to be the guy in the movie theater shouting abuse at myself. But I have to let that go. No turning back. And I wouldn't want to." After taking the role, Garfield studied the movements of athletes and spiders and tried to incorporate them, saying Parker is "a boy/spider in terms of how he moves, and not just in the suit." He did
yoga Yoga (; sa, योग, lit=yoke' or 'union ) is a group of physical, mental, and spiritual practices or disciplines which originated in ancient India and aim to control (yoke) and still the mind, recognizing a detached witness-consci ...
and
Pilates Pilates (; ) is a type of mind-body exercise developed in the early 20th century by German physical trainer Joseph Pilates, after whom it was named. Pilates called his method "Contrology". It is practiced worldwide, especially in countries suc ...
for the role in order to be as flexible as possible. Garfield admitted to shedding a tear when first wearing his costume and that he tried to imagine "a much better actor's face in that suit" because seeing himself as Spider-Man "didn't make sense to him". He said, "I didn’t think that the spandex would make me so emotional, but it did." He described the suit as "uncomfortable" and said that he wasn't allowed to wear anything underneath it because it was so skintight, although later clarified that he wore underpants while in the suit. When filming, Garfield explained that he had four months of training and described his physical roles on stunts as terribly challenging and exhausting. **
Max Charles Max or MAX may refer to: Animals * Max (dog) (1983–2013), at one time purported to be the world's oldest living dog * Max (English Springer Spaniel), the first pet dog to win the PDSA Order of Merit (animal equivalent of OBE) * Max (gorilla) ...
plays a young Peter Parker. * Emma Stone as Gwen Stacy:
A high school classmate and love interest of Parker's, a smart and charismatic girl who is the chief Intern at Oscorp. For the role, Stone kept her natural blonde hair color, rather than maintaining her usual dyed red hair. She felt that she had a responsibility to educate herself on Spider-Man, admitting she "hadn't read the comic book growing up, and my experience was with the Sam Raimi
movies A film also called a movie, motion picture, moving picture, picture, photoplay or (slang) flick is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, feelings, beauty, or atmosphere ...
... I always assumed that Mary Jane was his first love", and having only been familiar with her ''
The Help ''The Help'' is a historical fiction novel by American author Kathryn Stockett and published by Penguin Books in 2009. The story is about African Americans working in white households in Jackson, Mississippi, during the early 1960s. A ''USA To ...
'' co-star Bryce Dallas Howard's portrayal in '' Spider-Man 3''. Stone said, "There's a part of me that really wants to please people holove Spider-Man or Gwen Stacy and want her to be done justice. I hope they'll give me license to interpret her my way." *
Rhys Ifans Rhys Ifans (; born Rhys Owain Evans; 22 July 1967) is a Welsh actor and musician. He was the frontman of Welsh rock music bands the Peth and Super Furry Animals. As an actor, he is best known for his roles in ''Notting Hill'' (1999), ''Kevin & ...
as Dr. Curt Connors / Lizard:
One of Oscorp's leading scientific minds and former partner of Peter's late father Richard Parker who attempts to engineer a revolutionary regeneration serum to help regrow limbs and human tissue. Something goes wrong, and he is transformed into a large reptilian monster. Ifans said his character spends the majority of the film as a human. While playing the 9-foot-tall reptile, Ifans was required to wear a CGI suit. Initially, a large stunt double was used as a stand-in for the role, but Ifans insisted on portraying the transformed character. Commenting on the technology used to bring his character to life, Ifans continued, "I had a green suit on, and then this cardboard head, and these small claws... Every time you see the Lizard, the technology is so advanced now that when the Lizard's eyes move, they're my eyes. If I frown or show any emotion, they're my emotions. That's how spectacularly advanced technology is." Ifans said that he voiced the man-beast as well, explaining, "I'm sure the voice will be toyed with in the eventual edits, but when I was shooting the CGI moments when I wasn't human when I was Lizard, I looked like a crash-test dummy in a green leotard thing. There were many moments when I had to speak to Andrew Garfield and Emma Stone as the Lizard." *
Denis Leary Denis Colin Leary (born August 18, 1957) is an American actor and comedian. A native of Massachusetts, Leary first came to prominence as a stand-up comedian, especially through appearances on MTV (including the comedic song "Asshole") and throu ...
as
George Stacy George Stacy is a fictional character appearing in American comic books published by Marvel Comics, usually in stories depicting the superhero Spider-Man. He is Gwen Stacy's father and a former police captain from the New York City Police Departm ...
:
Gwen's father, a police captain who hunts both Spider-Man out of distrust and the Lizard for his rampage. Leary explained that he did not know much about Spider-Man in the comics and was "more of a Batman guy. Not the '60s V version but the dark Batman. But my wife was a Spider-Man nut, which was why I went to ee theTobey Maguire ones." He added that long before he was cast as George Stacy his friend
Jeff Garlin Jeffrey Garlin (born June 5, 1962) is an American stand-up comedian and actor. He is best known for playing Murray Goldberg, patriarch of the eponymous family in the ABC sitcom '' The Goldbergs'', and Jeff Greene on the HBO sitcom ''Curb Your ...
, a Spider-Man fan, "said to me, 'The first time I met you, I thought you were George Stacy!' This was like 30 years ago. I was like, 'What?!'" Director Webb said of his casting, " all trust Denis Leary. He's got this attitude, but you love him." *
Campbell Scott Campbell Scott (born July 19, 1961) is an American actor, producer and director. His roles include Steve Dunne in '' Singles'', Mark Usher in '' House of Cards'', Joseph Tobin in ''Damages'', and Richard Parker in '' The Amazing Spider-Man'' an ...
as Richard Parker:
Peter's late father. He is a businessman and scientist who worked for Oscorp, his research being the Spider-venom cross species experiment said to heal or cure any sickness, one of the spiders he created ends up biting his son granting him his abilities. *
Irrfan Khan Irrfan Khan () (born Sahabzade Irfan Ali Khan; 7 January 196729 April 2020), also known simply as Irrfan, was an Indian actor who worked in Indian cinema as well as British and American films. Widely regarded as one of the finest actors in In ...
as Rajit Ratha:
An Oscorp executive, Connors' immediate superior. Khan said he was offered what he described as this "pivotal role" after appearing in the TV drama series ''
In Treatment ''In Treatment'' is an American drama television series for HBO, produced and developed by Rodrigo Garcia, based on the Israeli series '' BeTipul'' ( he, בטיפול), created by Hagai Levi, Ori Sivan and Nir Bergman. The series is about a ...
''. Webb described himself as a fan of the actor when watching the series along with the films '' The Namesake'' and '' The Warrior''. Khan said he was uninterested in the project at first, but that his sons were excited about it and insisted he take the role. *
Martin Sheen Ramón Antonio Gerardo Estévez (born August 3, 1940), known professionally as Martin Sheen, is an American actor. He first became known for his roles in the films ''The Subject Was Roses'' (1968) and ''Badlands'' (1973), and later achieved wid ...
as Ben Parker:
Peter's uncle and Richard's brother. Sheen admitted he was unfamiliar with Spider-Man other than Maguire's portrayal, and knew little of the character Ben Parker except for knowing
Cliff Robertson Clifford Parker Robertson III (September 9, 1923 – September 10, 2011) was an American actor whose career in film and television spanned over six decades. Robertson portrayed a young John F. Kennedy in the 1963 film '' PT 109'', and won the 19 ...
had played the part. Sheen described his character as a surrogate father, saying, "I'm dealing with this adolescent who is having problems with changes, with hormones changing and his getting out of hand. I have to give him the marching orders and so forth." Webb said, "You think of Martin Sheen as President Bartlet f_TV's_''
f_TV's_''The_West_Wing''">The_West_Wing.html"_;"title="f_TV's_''The_West_Wing">f_TV's_''The_West_Wing''_He_has_that_sense_of_benevolent_authority,_but_there's_something_else_that's_important,_in_terms_of_the_dynamic_that_I_wanted_to_explore,_vis-à-vis_Peter's_relationship_with_his_absent_parents."_Webb_felt_that_unlike_the_scientifically_inclined_Peter,_Uncle_Ben_represented_the_blue-collar_worker.html" "title="The_West_Wing''.html" ;"title="The_West_Wing.html" ;"title="f TV's ''The West Wing">f TV's ''The West Wing''">The_West_Wing.html" ;"title="f TV's ''The West Wing">f TV's ''The West Wing'' He has that sense of benevolent authority, but there's something else that's important, in terms of the dynamic that I wanted to explore, vis-à-vis Peter's relationship with his absent parents." Webb felt that unlike the scientifically inclined Peter, Uncle Ben represented the blue-collar worker">blue-collar A blue-collar worker is a working class person who performs manual labor. Blue-collar work may involve skilled or unskilled labor. The type of work may involving manufacturing, warehousing, mining, excavation, electricity generation and powe ...
working man, a gap that could create a dynamic between the characters. * Sally Field as May Parker:
Ben Parker's wife and Peter's aunt. Field said the main reason she felt she had to be in the film was because of producer Laura Ziskin (they worked together on the 1985 film '' Murphy's Romance'') because she had an instinct that this was to be Ziskin's last film. After Ziskin's death Field expressed her gratitude at being a part of both Ziskin's first and last films. Director Webb felt that "when you cast someone like Sally, they come with a certain level of awareness and real genuine affection, which for Aunt May is an incredibly important thing to have." Webb said that while "we all love Aunt May", he wanted to create tension between May and Peter. "He's got bruises on his face, and what happens at that moment? That can create some tension, but you want there to be love there. That's what someone like Sally Field gives you."
Chris Zylka Chris Zylka (born Christopher Michael Settlemire; born May 9, 1985) is an American actor and model, known for his roles in the films ''Shark Night'' (2011), ''The Amazing Spider-Man'' (2012), Doyce Plunk in the TV series '' Zeke and Luther'' (2009 ...
portrays Flash Thompson, a high school bully who is also the captain of the Midtown Science High basketball team and typically picks on Parker. On playing the role, Zylka said, "You just try to focus. As an artist or as an actor, you just try to focus and stay in that world and block it all out." Embeth Davidtz portrays Peter's mother, Mary Parker. Leif Gantvoort plays the
burglar Burglary, also called breaking and entering and sometimes housebreaking, is the act of entering a building or other areas without permission, with the intention of committing a criminal offence. Usually that offence is theft, robbery or murd ...
who robs the convenience store and then kills Uncle Ben, and Michael Barra plays T-Bone, the store clerk. Tom Waite plays Nicky, a thug whom Peter mistakes for his uncle's killer.
Hannah Marks Hannah Marks (born April 13, 1993) is an American actress, writer, and director. She played Amanda Brotzman on the television series '' Dirk Gently's Holistic Detective Agency''. Early life Hannah Marks was born in Los Angeles, the daughter of R ...
portrays Missy Kallenback, a shy girl who has a crush on Peter.
Kelsey Chow Kelsey Asbille Chow (born September 9, 1991) is an American actress. She is known for her role as Mikayla in the Disney XD sitcom ''Pair of Kings'', and as Monica Long in the TV Series '' Yellowstone''. From 2005 to 2009, she had a recurring rol ...
's brief role is simply credited as "Hot Girl" during the end credits of the film, but the actress revealed to media outlets around the time of the film's release that her character is in fact Sally Avril. Similarly,
C. Thomas Howell Christopher Thomas Howell (born December 7, 1966) is an American actor. He has starred in the films '' Soul Man'', '' The Hitcher'', '' Grandview U.S.A.'', ''Red Dawn'', ''Secret Admirer'' and '' The Outsiders''. He has also appeared in '' Gett ...
's character is credited as "Jack's Father" at the end of the film (Jack being a boy that Spider-Man rescues on the Williamsburg Bridge) but he is referred to as Troy by one of his fellow construction workers in the film itself. Unlike the previous films, J. Jonah Jameson does not appear. ''Spider-Man'' co-creator Stan Lee has a
cameo appearance A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
, as he did in the previous films. At the 2011
Dallas Dallas () is the List of municipalities in Texas, third largest city in Texas and the largest city in the Dallas–Fort Worth metroplex, the List of metropolitan statistical areas, fourth-largest metropolitan area in the United States at 7.5 ...
Comic Con, Lee detailed that he plays a librarian listening to music on his headphones while stamping books, oblivious to the ongoing battle.
Michael Massee Michael Groo Massee (September 1, 1952 – October 20, 2016) was an American actor. Active on screen during a three decade career, he frequently portrayed villainous characters. His film roles include Funboy in the dark fantasy '' The Crow'' (199 ...
, who previously worked with Marvel as Dr. Bruce Banner in the ''Ultimate Avengers'' animated film series, plays the mysterious man in the shadows who talks with Connors in his prison cell in a teaser scene during the end credits. As to the man's identity, director Marc Webb said, "It's intentionally mysterious. And I invite speculation..." In ''The Amazing Spider-Man 2'', the character was revealed to be Gustav Fiers. Michael Papajohn, who played Dennis Carradine, Uncle Ben's apparent killer in the 2002 film, has a cameo as Alfred, Dr. Ratha's limo driver, thus being the only actor (aside from Stan Lee) of the Sam Raimi films to play a role in the reboot film. Papajohn originally asked to reprise the role as Uncle Ben's killer, but the part was given to Gantvoort. Kari Coleman, Charlie DePew,
Skyler Gisondo Skyler Augustus Gisondo (born July 22, 1996) is an American actor. He is known for his roles in the films ''Licorice Pizza'', ''Booksmart'', and ''Vacation'', as well as the television programs ''The Righteous Gemstones'' and '' Santa Clarita Di ...
and Jacob Rodier portray the Stacy family: Helen Stacy, Philip Stacy, Howard Stacy, and Simon Stacy respectively.


Production


Development

Following the release of '' Spider-Man 3'' (2007), Sony Pictures Entertainment had announced a May 6, 2011 release date for Sam Raimi's next film in the earlier series. By this time, screenwriters
James Vanderbilt James Platten Vanderbilt (born November 17, 1975) is an American filmmaker best known for the films ''Zodiac'' (2007), ''White House Down'' (2013), ''The Amazing Spider-Man'' (2012), ''The Amazing Spider-Man 2'' (2014), '' Independence Day: Resur ...
,
David Lindsay-Abaire David Lindsay-Abaire ( Abaire; born November 14, 1969) is an American playwright, lyricist and screenwriter. He received the Pulitzer Prize for Drama in 2007 for his play '' Rabbit Hole'', which also earned several Tony Award nominations. Early ...
and
Gary Ross Gary Ross (born November 3, 1956) is an American film director, writer, and producer. He is best known for writing and directing the fantasy comedy-drama film '' Pleasantville'' (1998), the sports drama film '' Seabiscuit'' (2003), the sci-fi act ...
had written several rejected versions of a script and Ziskin's husband Alvin Sargent, who co-wrote the second and third films, was working on yet another attempt. Raimi wanted
John Malkovich John Malkovich (born December 9, 1953) is an American actor. He is the recipient of several accolades, including a Primetime Emmy Award, in addition to nominations for two Academy Awards, a British Academy Film Award, two Screen Actors Guild Aw ...
to play his next villain. However, on January 11, 2010,
Columbia Pictures Columbia Pictures Industries, Inc. is an American film production studio that is a member of the Sony Pictures Motion Picture Group, a division of Sony Pictures Entertainment, which is one of the Big Five studios and a subsidiary of the mu ...
and Marvel Studios announced that rather than continue the earlier saga, they were rebooting the series with a new cast and crew. Industry reports claimed that Raimi had admitted that he could not meet the scheduled release date and retain creative integrity. Includes separate full text of Columbia / Marvel Studios
press release A press release is an official statement delivered to members of the news media for the purpose of providing information, creating an official statement, or making an announcement directed for public release. Press releases are also considere ...
.
Avi Arad, Matt Tolmach and Ziskin continued as producers. Arad later explained, "We were working on what we called ''Spider-Man 4'' and it was the same team s with the first three films The problem was we didn't have a story that was strong enough and warranted ... another movie. And Sam Raimi ... realized we idn'thave a good reason to make another one. And between imand Tobey and obviously the studio, we all went into it not feeling good about the next story." Tolmach said one reason to restart the series was that the producers felt the core Spider-Man story was that of a boy becoming a man. Screenwriter Steve Kloves did a polish of Sargent's script, saying he had originally declined the opportunity to do so but relented "as a favor" to the filmmakers. "I also really wanted to write for Emma Stone, because I like to write for women and I particularly like Emma," he explained. "So ...I did basically character and dialogue, and that was enjoyable for me. So that was my hand in it. And I did a little plot work, but a lot of the plot was done." He did "a little bit" of dialog for Peter Parker / Spider-Man. In April 2012, writer-director
Paul Feig Paul Samuel Feig (; born September 17, 1962) is an American actor, comedian and filmmaker. He is known for directing films starring frequent collaborator Melissa McCarthy, including '' Bridesmaids'' (2011), '' The Heat'' (2013), '' Spy'' (20 ...
said that Webb "invited me on set, and I did a little bit of writing for that movie, for one of the high school scenes". Days after announcing Raimi's departure, the studio announced that Webb, whose previous film ''
500 Days of Summer ''500 Days of Summer'' (stylized as ''(500) Days of Summer'') is a 2009 American romantic comedy-drama film directed by Marc Webb from a screenplay written by Scott Neustadter and Michael H. Weber, and produced by Mark Waters. The film stars ...
'' was his directorial debut, would direct the reboot.Untitled Columbia Pictures / Marvel Studios press release
via
Deadline Hollywood ''Deadline Hollywood'', commonly known as ''Deadline'' and also referred to as ''Deadline.com'', is an online news site founded as the news blog ''Deadline Hollywood Daily'' by Nikki Finke in 2006. The site is updated several times a day, wit ...
(January 19, 2010). Retrieved June 7, 2012.
Kathryn Bigelow Kathryn Ann Bigelow (; born November 27, 1951) is an American filmmaker. Covering a wide range of genres, her films include '' Near Dark'' (1987), '' Point Break'' (1991), '' Strange Days'' (1995), '' K-19: The Widowmaker'' (2002), ''The Hurt Loc ...
and David Fincher were considered to direct the film. Tolmach, now president of Columbia Pictures and
Amy Pascal Amy Beth Pascal (born March 25, 1958) is an American film producer and business executive. She served as the Chairperson of the Motion Pictures Group of Sony Pictures Entertainment (SPE) and Co-Chairperson of SPE, including Sony Pictures Televis ...
, co-chairman of Sony Pictures Entertainment, said they looked for a director who could give sharp focus to Parker's life. Webb said he "was a little sceptical at first—you feel the presence of those other movies. But then I was like, 'How could I walk away from this? What an opportunity!'" Webb said in the press release announcing him that, "Sam Raimi's virtuoso rendering of Spider-Man is a humbling precedent to follow and build upon. The first three films are beloved for good reason. But I think the Spider-Man mythology transcends not only generations but directors as well. I am signing on not to 'take over' from Sam. That would be impossible. Not to mention arrogant. I'm here because there's an opportunity for ideas, stories, and histories that will add a new dimension, canvas, and creative voice to Spider-Man." Webb felt Spider-Man is different from the '' Harry Potter'' franchise, which is based on a few novels and "more like
James Bond The ''James Bond'' series focuses on a fictional British Secret Service agent created in 1953 by writer Ian Fleming, who featured him in twelve novels and two short-story collections. Since Fleming's death in 1964, eight other authors have ...
" because "there's so much material in Spider-Man that there are so many stories to tell and so many characters." He described the film as "not a remake" explaining that "we're not making Sam's movie again. It's a different universe and a different story with different characters."


Casting

In May 2010, ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' said the actors who met with Webb to be considered for the lead role included
Jamie Bell Andrew James Matfin Bell (born 14 March 1986) is an English actor and dancer. He rose to prominence for his debut role in ''Billy Elliot'' (2000), for which he won the BAFTA Award for Best Actor in a Leading Role, becoming one of the youngest ...
,
Alden Ehrenreich Alden Caleb Ehrenreich (; born November 22, 1989) is an American actor. He began his career by appearing in ''Supernatural'' (2005), and Francis Ford Coppola's films '' Tetro'' (2009) and '' Twixt'' (2011). Following supporting roles in the 2013 ...
, Frank Dillane, Andrew Garfield and
Josh Hutcherson Joshua Ryan Hutcherson (born October 12, 1992) is an American actor and producer. Hutcherson began acting in the early 2000s and appeared in several commercials and minor film and television roles before landing his first major role in 2002 in ...
. In June 2010 the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' reported that the shortlist had expanded to include Aaron Johnson and Anton Yelchin. At least Bell, Ehrenreich, Garfield, Yelchin,
Logan Lerman Logan Wade Lerman (born January 19, 1992) is an American actor. He is known for playing the titular role in the fantasy-adventure ''Percy Jackson'' films. He appeared in commercials in the mid-1990s, before starring in the series ''Jack & Bobb ...
and
Michael Angarano Michael Anthony Angarano (born December 3, 1987) is an American actor. He became known for his roles in the film '' Music of the Heart'' (1999) and the television series '' Cover Me'' (2000–2001), as well as for playing a recurring role as Ell ...
had screen tests. Joe Jonas also auditioned. On July 1, 2010, the choice of Garfield was confirmed. Webb stated that he felt he knew Garfield was the right choice when they were filming a cutscene where he was eating a cheeseburger while telling Gwen to calm down. Sony then held auditions for the role of the young Peter, who needed to resemble Garfield. Webb said, "I think we saw the origin of Spider-Man before but not the origin of Peter Parker." Webb felt that when you try to build the film you must build the protagonist from the ground up. That's why he wanted Parker to begin as a child. It was reported originally that the film would feature both
Mary Jane Watson Mary Jane "MJ" Watson is a Character (arts), fictional character appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and John Romita Sr., and made her first appearance in ''The Amazing Spider-Man' ...
and Gwen Stacy as love interests, but the website ''The Wrap'' later reported that only Gwen Stacy would appear. In August 2010, the list of candidates included
Lily Collins Lily Jane Collins (born 18 March 1989) is a British and American actress and model who is known for her work in several films, including ''Stuck in Love'' (2012), ''The English Teacher'' (2013), and '' Love, Rosie'' (2014), comedy ''Rules Do ...
, Ophelia Lovibond, and Imogen Poots, with
Teresa Palmer Teresa Mary Palmer (born 26 February 1986) is an Australian actress. She began her career with roles in '' Bedtime Stories'' (2008), ''The Sorcerer's Apprentice'' (2010), '' Take Me Home Tonight'' (2011), and '' I Am Number Four'' (2011). She r ...
,
Emma Roberts Emma Rose Roberts (born February 10, 1991 Additional on October 9, 2016) is an American actress. Known for her work in film and television projects of the horror and thriller genres, she has received various accolades, including a Young Arti ...
, and
Mary Elizabeth Winstead Mary Elizabeth Winstead (born November 28, 1984) is an American actress and singer. Her first significant role was that of Jessica Bennett on the NBC soap opera ''Passions'' (1999–2000). She went on to appear in series such as ''Tru Calling' ...
cited by ''The Hollywood Reporter'' as "potentially in the mix". In September 2010, ''Variety'' reported that the shortlist had expanded to include Stone and
Mia Wasikowska Mia Wasikowska ( ; born 25 October 1989) is an Australian actress. She made her screen debut on the Australian television drama '' All Saints'' in 2004, followed by her feature film debut in ''Suburban Mayhem'' (2006). She first became known to ...
. The shortlist was reported to then include
Dianna Agron Dianna Elise Agron ( ; born April 30, 1986) is an American actress and singer. After primarily dancing and starring in small musical theater productions in her youth, Agron made her screen debut in 2006, and in 2007, she played recurring charac ...
, Georgina Haig and
Dominique McElligott Dominique McElligott (born March 5, 1986) is an Irish actress. She has appeared as a series regular on '' Raw'' (2008), ''Hell on Wheels'' (2011–2012), '' The Astronaut Wives Club'' (2015), '' House of Cards'' (2016–2017), '' The Last Tycoon' ...
. On October 5, 2010, the choice of Stone was confirmed. Webb noted that the chemistry between Stone and Garfield made her the clear choice. That chemistry inspired their off-screen romance. On October 11, 2010,
Rhys Ifans Rhys Ifans (; born Rhys Owain Evans; 22 July 1967) is a Welsh actor and musician. He was the frontman of Welsh rock music bands the Peth and Super Furry Animals. As an actor, he is best known for his roles in ''Notting Hill'' (1999), ''Kevin & ...
was confirmed to be the unnamed villain, and two days later his character was revealed to be Dr. Curt Connors / The Lizard. Arad said that Lizard is his favorite Spider-Man villain, and he had long wanted to use him in a film. Well before the choice of villain, Arad had had conceptual drawings prepared for the character. Michael Fassbender was originally considered for the role. In November, Martin Sheen was reported to be Uncle Ben while Sally Field was in negotiations to play Aunt May. Field said that that she took the role of Aunt May as a favor to her friend Laura Ziskin. That same month, Denis Leary was reported to accept the role of George Stacy. In December 2010, Campbell Scott and
Julianne Nicholson Julianne Nicholson (born July 1, 1971) is an American actress. She is best known for her roles in the films '' August: Osage County'' (2013) and '' Blonde'' (2022), as well as the television series '' Law & Order: Criminal Intent'' (2006–2009) ...
were in negotiations to play Peter's parents. Khan was originally reported as playing Van Adder until the character's name was revealed to be Dr. Ratha. Embeth Davidtz then replaced Nicholson. Annie Parisse was originally reported to play "the villain's wife", and Miles Elliot was reported to portray
Billy Connors William Joseph Connors (November 2, 1941 – June 18, 2018) was an American player, coach and front office official in professional baseball. A pitcher born in Schenectady, New York, he threw and batted right-handed, stood tall and weighed in ...
, son of Dr. Connors; but they did not appear in the final cut of the film.


Design

Webb felt a responsibility to reinvent Spider-Man. One departure from the preceding trilogy was to have Spider-Man build artificial web-shooters, as the character does in the comics. Costume Designer Kym Barrett was brought onto the project and worked closely with Webb to redesign the costume with realism in mind. The new iteration of the iconic suit featured golden eye lenses made from sunglasses. The soles of the shoes were made from cut off asics running shoes that were painted to match the pattern of the costume. The web shooters and the civilian wrist bands Peter wears in the film are made from every day wristwatch parts. The costume also features a fully screen printed hex pattern to make it resemble athletic wear. In February 2011, with the launch of the official website, the title and first official image of Garfield as Spider-Man depicting both his costume and web-shooters for the first time were revealed. Writer Geoff Boucher of the ''Los Angeles Times'' was skeptical of the change, feeling that it was too hard to believe that a financially strapped young man could conceive a wrist-worn device that can instantly produce a strand of synthetic webbing and noted "the suit lives up to the challenge of being different from the Sam Raimi films but not too different from the classic suit that stands as one of the great comic-book costumes ever." Matt Goldberg of ''Collider'' admitted that he was not crazy about the costume, explaining that the bug-yellow eyes felt weird to him and the mesh-pattern felt too busy. He explained that the design of the gloves caused flashbacks to the
Spider-Man 2099 Spider-Man 2099 is a fictional superhero character appearing in American comic books published by Marvel Comics. The character was created by Peter David and Rick Leonardi in 1992 for the Marvel 2099 comic book line, and is a futuristic re-imagin ...
costume which he did not like, although he felt that the web-shooters looked fine. Webb explained that he felt that "the web-shooters were able to dramatize Peter's intellect". Webb paid attention to the question of "How would a kid make it?" and then took some license with it. About the new costume, Webb explained that he and the crew "wanted a design that would make the body longer and more lithe, more of an acrobat, someone incredibly agile and the legs of the spider ymbol on the chestwere something we used to emphasize that." He revealed that the film used varying suits for different lighting conditions. They made the webbing on the costume a little darker. Webb stated that "With the costume and the web-shooters we wanted to emphasize that these are things that Peter Parker made". Webb also looked at the
Mark Bagley Mark Bagley (; born August 7, 1957) is an American comics artist. He has worked for Marvel Comics on such titles as ''The Amazing Spider-Man'', ''Thunderbolts'', ''New Warriors'', ''Venom'' and '' Ultimate Spider-Man'' and for DC Comics on ''Justic ...
art in ''Ultimate Spider-Man'' for the hero's body. While Webb introduced a few elements from ''Ultimate Spider-Man'', he wanted to keep the mainstream version of Gwen Stacy instead of that world's punk rocker, though he states that the "texture" of the romantic relationship between her and Peter is based on that of the ''Ultimate'' versions of Peter and Mary Jane. The release of Lizard merchandise designs along with unconfirmed concept art featuring a humanoid-shape with a layer of scales on top instead of a pronounced snout (similar to a dinosaur or crocodile) as in the most recent comics, produced a mixed reaction. Many commenters compared it to other fictional characters instead of his rendering in comics. Russ Fischer of /Film described the character as looking more "Steve Ditko derived" (the character's original artist). Webb felt that there are different incarnations of Lizard in the comic book. He felt that he should do it without the snout because he was interested more in human emotions and wanted to keep Rhys' presence in the creature. Webb wanted him to have emotion, have a face and have feeling. He stated "that in a comic book, you just put that thing up there, and you can say, oh, thought bubble, whatever. But when you try to do that and make it look real, it's a different challenge, and I'm creating a movie, I'm not creating a comic book. That was part of the design." Webb "wanted to do something that felt more contemporary, and was less based in representing panels from the comics" and focus on spirit over style. The "decay rate algorithm" that Peter Parker's father worked on in the film was inspired by the real-life
Gompertz–Makeham law of mortality The Gompertz–Makeham law states that the human death rate is the sum of an age-dependent component (the Gompertz function, named after Benjamin Gompertz), which increases exponentially with age and an age-independent component (the Makeham ter ...
. Dr. James Kakalios, a professor at the
University of Minnesota The University of Minnesota, formally the University of Minnesota, Twin Cities, (UMN Twin Cities, the U of M, or Minnesota) is a public land-grant research university in the Twin Cities of Minneapolis and Saint Paul, Minnesota, United States. ...
known for his book '' The Physics of Superheroes'', discusses using some of his knowledge in creating the equation while serving as one of the film's scientific consultants. He mentions that the algorithm utilizes a variant of the Gompertz equation multiplied with some "mathematical glitter" to give it a more complex look in the film.


Filming

Principal photography Principal photography is the phase of producing a film or television show in which the bulk of shooting takes place, as distinct from the phases of pre-production and post-production. Personnel Besides the main film personnel, such as a ...
began on December 6, 2010, in Los Angeles. The working title was ''Fiona's Tale''. The 90-day shoot included two weeks in New York City, while the bulk of filming occurred in and around Los Angeles, including such locations as the Henry Fonda Theater in Hollywood, St. John Bosco High School's Gym, Immanuel Presbyterian Church in
Mid-Wilshire Mid-Wilshire is a neighborhood in the central region of Los Angeles, California. It is known for the Los Angeles County Museum of Art, the Petersen Automotive Museum, and the Miracle Mile shopping district. Geography City of Los Angeles bound ...
, and various locations around South Pasadena, San Pedro and Woodland Hills. Sony Entertainment spokesman Steve Elzer explained, " ere is a comfort level in producing a project of this size and scope on your own backlot ... Basing the film on the lot also makes it easier for producers to interact with Sony's in-house visual effects team, and gives the studios greater control of quality and security." Some location shooting took place in New York City. The
Alexander Hamilton U.S. Custom House The Alexander Hamilton U.S. Custom House (originally the New York Custom House) is a government building, museum, and former custom house at 1 Bowling Green, near the southern end of Manhattan in New York City, United States. Designed by Cas ...
served as the exterior for NYPD headquarters, and an apartment house at 15 West 81st Street, on Manhattan's
Upper West Side The Upper West Side (UWS) is a neighborhood in the borough of Manhattan in New York City. It is bounded by Central Park on the east, the Hudson River on the west, West 59th Street to the south, and West 110th Street to the north. The Upper West ...
, was used as the exterior for the home of Gwen Stacy and her family. A row of houses on Fuller Place in the Brooklyn neighborhood of Windsor Terrace stood in for the Forest Hills, Queens neighborhood of Ben and May Parker. A web-swinging stunt sequence takes place along the Riverside Drive Viaduct in
Harlem Harlem is a neighborhood in Upper Manhattan, New York City. It is bounded roughly by the Hudson River on the west; the Harlem River and 155th Street on the north; Fifth Avenue on the east; and Central Park North on the south. The greater Ha ...
. The film was the first Hollywood production to be filmed with the Red Digital Cinema Camera Company's RED Epic camera and was shot in 3-D at 5K resolution. Cinematographer John Schwartzman had this to say about the camera: "Today was Epic, Monday December 6 marks the first day the Red Epic camera was used to shoot a major studio motion picture. I can say for certainty the camera does exist and boy is it ready for primetime, as a matter of fact it's a true game changer." Schwartzman felt that the 3D would have been impossible without it. He said, "I can tell you without these cameras it would be impossible to move a 3D rig in the ways that THIS story demands, if Jim and the crew hadn't made these cameras available to us I don't think we could have shot this movie the way our director envisioned it in 3D." Webb wanted cameras small enough to fit on the rigs and swing around very fast, saying that the "RED Epic cameras were the right cameras to do that." Webb continued that "you need to shoot it with a level of velocity and 3D cameras can be very large... and so we need those cameras to mount on rigs that could fly to the air and run to the streets in a certain pace. That allowed us to do it." ''The Amazing Spider-Man'' climax was filmed in a 1:78:1 aspect ratio for its IMAX DMR release. In April 2011, Stone revealed that the
cinematography Cinematography (from ancient Greek κίνημα, ''kìnema'' "movement" and γράφειν, ''gràphein'' "to write") is the art of motion picture (and more recently, electronic video camera) photography. Cinematographers use a lens to foc ...
had wrapped and that post-production began in May although some reshooting took place in New York City in November 2011 and in Los Angeles in December 2011.


Stunts

Webb stated that he and the crew wanted to keep the stunts more grounded physically, a challenge for a superhuman character. The stunt performers included the Armstrong family, Vic and Andy, along with Richard Norton who plays a SWAT team member. Cited article introduction links to . Andy Armstrong was the
stunt coordinator A stunt coordinator, usually an experienced stunt performer, is hired by a TV, film or theatre director or production company for stunt casting. Their job is to arrange the casting (stunt players and stunt doubles) and performance of stunts for a ...
while Vic was the second unit director. To determine how Spider-Man should swing, Andy videotaped an
Olympic Games The modern Olympic Games or Olympics (french: link=no, Jeux olympiques) are the leading international sporting events featuring summer and winter sports competitions in which thousands of athletes from around the world participate in a vari ...
gymnast swinging on a
horizontal bar The horizontal bar, also known as the high bar, is an apparatus used by male gymnasts in artistic gymnastics. It traditionally consists of a cylindrical metal (typically steel) bar that is rigidly held above and parallel to the floor by a syste ...
. Andy noted that in the computer-generated swing in the earlier ''Spider-Man'' films, "he swings down at the same speed as he swings up," and this "constant" speed is unlike a real gymnast's movement where "he's accelerating until he reaches the bottom, then as he starts to come up, he's decelerating until he gets to the top of his swing and he actually gets negative gravity, where he'll go weightless for a second, and then the next swing starts, and it becomes another violent swing again." Vic felt that Spider-Man's moves were comparable to those of
Tarzan Tarzan (John Clayton II, Viscount Greystoke) is a fictional character, an archetypal feral child raised in the African jungle by the Mangani great apes; he later experiences civilization, only to reject it and return to the wild as a heroic adv ...
, and he wanted to add that in the film. While filming in New York City, they swung a man through traffic down the street. Then, while the crew built a rig hundreds of feet long over Riverside Drive in Harlem, Andy built a car rig with a series of wires to help with effects which Webb said required an "incredible wealth of acrobatics". These rigs were over 200–300 feet long and demanded months of rehearsals and design. According to Andy, operating the rigs "was a combination of a lot of human skills and mechanical engineering." The purpose of the rigs was to depict Spider-Man's swing in a way that wasn't computer-generated. Garfield was reported to be involved with some of the stunts. Arad explained that "Andrew is not only a brilliant actor but he is a sportsman. This gave us the opportunity to try things with him that were it not so it would have been almost impossible."


Effects

The company 3ality Technica of Burbank, California produced some of the equipment. The film was reported to be the first to adopt 3ality Digital's TS-5 wireless and handheld beamsplitter mirror rig. 3ality technology helped make it possible to avoid
2D to 3D conversion 2D to 3D video conversion (also called 2D to stereo 3D conversion and stereo conversion) is the process of transforming 2D ("flat") film to 3D form, which in almost all cases is stereo, so it is the process of creating imagery for each eye from ...
. Webb wanted a new 3D experience for Spider-Man: "Because we're shooting in 3D, I wanted to conceive of certain things very specifically for 3D. There's an experimental component to 3D that's fascinating and we're experimenting with generating that point of view – so you feel what Peter Parker feels, you feel what Spider-Man feels when he's jumping over buildings and over the streets." He felt that Spider-Man was ideal for 3D, admitting that they "started making the movie around the time ''
Avatar Avatar (, ; ), is a concept within Hinduism that in Sanskrit literally means "descent". It signifies the material appearance or incarnation of a powerful deity, goddess or spirit on Earth. The relative verb to "alight, to make one's appeara ...
'' came out" which made every studio want 3D. This was Webb's first film using the technique, and he did not want a force-fit or clumsy conversion as he had seen in other films. Webb cited childhood films such as ''
Creature from the Black Lagoon ''Creature from the Black Lagoon'' is a 1954 American black-and-white 3D monster horror film produced by William Alland and directed by Jack Arnold, from a screenplay by Harry Essex and Arthur Ross and a story by Maurice Zimm. It stars ...
'' and '' House of Wax'' for inspirations to push the 3D in his film even further than the type of depth that James Cameron uses in his film. The Vancouver branch of
Sony Pictures Imageworks Sony Pictures Imageworks Inc. is a Canadian visual effects and computer animation studio headquartered in Vancouver, British Columbia, with an additional office on the Sony Pictures Studios lot in Culver City, California. SPI is a unit of Sony Pi ...
was responsible for the digital touch-up. The group improved the sewer and high school battle scene with many of Spider-Man's poses and environments that were used in the film. The comic book was cited as a basic source for Spider-Man's poses. The visual designers helped bring the Lizard to life by first building a digital version of a production design
maquette A ''maquette'' (French word for scale model, sometimes referred to by the Italian names ''plastico'' or ''modello'') is a scale model or rough draft of an unfinished sculpture. An equivalent term is ''bozzetto'', from the Italian word for "sketc ...
. Many of the staff were involved with the process. They also started by thinking about lizard biology and how his muscles would work. A large man referred to as "Big John" stood in as the character during shooting, performing much of the interaction with other characters. The computer-generated Lizard replaced him in post-production. The creators would then fuse the design of the Lizard with the actor Rhys Ifans. Ifans then used motion capture for the Lizard's speaking parts, which Webb found challenging to incorporate into the character's final version.


Music

James Horner James Roy Horner (August 14, 1953 – June 22, 2015) was an American composer. He was known for the integration of choral and electronic elements, and for his frequent use of motifs associated with Celtic music. Horner's first film score was in ...
scored the film. Webb described Horner's first
musical cue In musical notation, a cue note is or cue notes are indications informing players, "of important passages being played by other instruments, uch as anentrance after a long period of rest Rest or REST may refer to: Relief from activity * S ...
as "spectacular". Webb said, "I wanted to create a score that felt massive and huge but also intimate and small.". Webb admitted that Horner had the score "nailed in an hour and a half". The film also features the
Coldplay Coldplay are a British rock band formed in London in 1997. They consist of vocalist and pianist Chris Martin, guitarist Jonny Buckland, bassist Guy Berryman, drummer Will Champion and creative director Phil Harvey. They met at University ...
song "'Til Kingdom Come" from the album '' X&Y''. In May 2012,
Sony Classical Sony Classical is an American record label founded in 1924 as Columbia Masterworks Records, a subsidiary of Columbia Records. In 1980, the Columbia Masterworks label was renamed as CBS Masterworks Records. The CBS Records Group was acquired by ...
revealed details about the soundtrack. Critics like
Filmtracks.com Filmtracks.com is a modern film score review website created and maintained by its sole reviewer, Christian Clemmensen. Since the launch of Filmtracks in 1996, the website has reviewed nearly two-thousand soundtracks dating as far back as 1954, t ...
's Christian Clemmensen felt that Horner's approach to writing the score for ''The Amazing Spider-Man'' is "remarkably intelligent" and that "Horner's mix of the electronic elements into the major ensemble cues is tastefully handled". Clemmensen also felt that the piano is "the heart of the score, following Parker's relationships in their tender and mysterious turns".


Marketing


Merchandising

Spider-Man and Lizard PEZ dispensers were revealed at the November 2011 Comic-Con first depicted the film's Lizard. In December 2011, it was revealed that Mega Brands had the rights to produce construction sets. A Marvel Select Spider-Man action figure by
Diamond Select Toys Diamond Select Toys was founded in 1999 by sister company Diamond Comics Distributors to create collectibles for adult collectors, and has since licensed a variety of pop culture properties, including Marvel Comics, '' Star Wars'', '' Star Trek'' ...
was announced in January 2012—the fifth Marvel Select Spider-Man figure, but the first based on a film. The first look at a
Hasbro Hasbro, Inc. (; a syllabic abbreviation of its original name, Hassenfeld Brothers) is an American multinational conglomerate holding company incorporated and headquartered in Pawtucket, Rhode Island. Hasbro owns the trademarks and products of ...
action figure An action figure is a poseable character (arts), character model figure made most commonly of plastic, and often based upon characters from a film, comic book, military, video game or television program; fictional or historical. These figures are ...
of the film's version of Spider-Man was revealed at the July 2011 Comic-Con. Hasbro made a
radio control Radio control (often abbreviated to RC) is the use of control signals transmitted by radio to remotely control a device. Examples of simple radio control systems are garage door openers and keyless entry systems for vehicles, in which a small ...
speed-climbing figure.
Minimates Minimates are a block-styled miniature action figure originally created by Art Asylum in 2002 and now released by Diamond Select Toys. The basic Minimate figure design has a tall body that resembles an extremely simplified human form with 14 point ...
made action figures from the film. Other companies releasing action figures for the film include
Hot Toys Hot Toys Limited is a Hong Kong production house for designing, developing, and manufacturing highly detailed collectible merchandise to worldwide markets. Established in 2000 in Hong Kong (with its current headquarters in Kwun Tong District), the ...
,
MediCom Chloramphenicol is an antibiotic useful for the treatment of a number of bacterial infections. This includes use as an eye ointment to treat conjunctivitis. By mouth or by injection into a vein, it is used to treat meningitis, plague, cholera, a ...
and
Kaiyodo is a Japanese company which manufactures action figures, figurines and garage kits. Its headquarters is in Kadoma, Osaka, Kadoma, Osaka Prefecture.OPI Products OPI Products, branded as O·P·I, is an American nail polish manufacturer headquartered in Calabasas, California and a subsidiary of Coty Inc.. History OPI, originally named Odontorium Products Inc., was a small dental supply company purcha ...
released a collection of ''The Amazing Spider-Man''
nail polish Nail polish (also known as nail varnish or nail enamel) is a lacquer that can be applied to the human fingernail or toenails to decorate and protect the nail plates. The formula has been revised repeatedly to enhance its decorative properties ...
. Trading cards were also available.
CKE Restaurants CKE Restaurants Holdings (an acronym from Carl Karcher Enterprises) is an American fast food corporation and is the parent organization for the Carl's Jr., Hardee's, Green Burrito, and Red Burrito brands. CKE Restaurants is a subsidiary of the priv ...
, parent company of
Carl's Jr. Carl's Jr. Restaurants LLC is an American fast food restaurant chain operated by CKE Restaurant Holdings, Inc., with franchisees in North & South America, Asia, Oceania, Europe and Africa. In 2016, ''Entrepreneur'' listed Carl's Jr. as No. 54 ...
and
Hardee's Hardee's Restaurants LLC is an American fast-food restaurant chain operated by CKE Restaurants Holdings, Inc. ("CKE") with locations primarily in the Southern and Midwestern United States. The company has evolved through several corporate owne ...
, helped sponsor the film. Chief marketing officer Brad Haley said they would market a new burger as part of the promotion. The burger was dubbed "The Amazing Grilled Cheese Bacon Burger". It was promoted through film-themed commercials and radio ads featuring Stan Lee. Spider-Man-themed premiums were offered as part of the Cool Kid's Combo. Tours and
PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed by Sony Interactive Entertainment, Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on Novemb ...
game prizes were part of the promotion along with a video game. Stan Lee then helped spread the word that fans would also have been treated for a free Amazing Grilled Cheese Bacon Burger in Independence Day if dressed as Spider-Man. Big Cola was reported to enter a deal for promoting the film. The
Kellogg Company The Kellogg Company, doing business as Kellogg's, is an American multinational food manufacturing company headquartered in Battle Creek, Michigan, United States. Kellogg's produces cereal and convenience foods, including crackers and toas ...
and the
Keebler Company The Keebler Company is an American cookie and former cracker manufacturer. Founded in 1853, it has produced numerous baked snacks, advertised with the Keebler Elves. Keebler had marketed its brands such as Cheez-It (which have the Sunshine Biscu ...
built marketing campaigns around clips from the film. Sony launched a new
augmented reality Augmented reality (AR) is an interactive experience that combines the real world and computer-generated content. The content can span multiple sensory modalities, including visual, auditory, haptic, somatosensory and olfactory. AR can be de ...
mobile application for the film
using Use may refer to: * Use (law), an obligation on a person to whom property has been conveyed * Use (liturgy), a special form of Roman Catholic ritual adopted for use in a particular diocese * Use–mention distinction, the distinction between using ...
Qualcomm Qualcomm () is an American multinational corporation headquartered in San Diego, California, and incorporated in Delaware. It creates semiconductors, software, and services related to wireless technology. It owns patents critical to the 5G, 4 ...
's Vuforia platform. Sony's Dwight Caines felt that the "use of augmented reality technology is a fun way of embracing the 3D aspects of the movie while nurturing the playful kid inside all of us who wants to collect items from their favorite superhero character to share with their friends and family."
Twizzlers Twizzlers is the product of Y&S Candies, Inc., of Lancaster, Pennsylvania. Twizzlers were first produced in 1929 by Young and Smylie, as the company was then called. The licorice company was founded in 1845, making it one of the oldest confectio ...
challenged fans nationwide to help the hero build a virtual web of Twizzlers Twists to unlock prizes and exclusive content.
D-Box Technologies D-BOX Technologies Inc., informally known as D-BOX, is a publicly traded haptic motion technology company based in Longueuil, Quebec. The company designs and manufactures motion and haptic systems for entertainment, simulation and training indust ...
provide
motion simulation A motion simulator or motion platform is a mechanism that creates the feelings of being in a real motion environment. In a simulator, the movement is synchronised with a visual display of the outside world (OTW) scene. Motion platforms can provi ...
for the film in select theaters. As is common in Sony films, Sony
product placement Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent. Much of th ...
s abounded, replacing the ubiquitous
Apple Computer Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company b ...
products often used by other studios. The film's mobile phones, tablets, monitors and laptops all came from other Sony divisions. Other placements included
Microsoft Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
's
Bing Bing most often refers to: * Bing Crosby (1903–1977), American singer * Microsoft Bing, a web search engine Bing may also refer to: Food and drink * Bing (bread), a Chinese flatbread * Bing (soft drink), a UK brand * Bing cherry, a varie ...
search engine.


Previews

A
teaser trailer A teaser (or more specifically teaser trailer) is a mini- trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, te ...
was leaked on the Internet and aired at
San Diego Comic-Con International San Diego Comic-Con International is a comic book convention and nonprofit multi-genre entertainment event held annually in San Diego, California since 1970. The name, as given on its website, is Comic-Con International: San Diego; but it is co ...
in July 2011, attached to the superhero film '' Captain America: The First Avenger''. Rob Keyes of Screen Rant felt that "it takes on a noticeably different tone from that of Raimi trilogy of Spider-Man movies, and presents itself in a similar fashion to what Christopher Nolan did with ''
Batman Begins ''Batman Begins'' is a 2005 superhero film directed by Christopher Nolan and written by Nolan and David S. Goyer. The film is based on the DC Comics character Batman, it stars Christian Bale as Bruce Wayne / Batman, with Michael Caine, Liam ...
''." Some writers observed that the trailer very closely resembles the 2008 video game ''
Mirror's Edge ''Mirror's Edge'' is an action-adventure platform game developed by DICE and published by Electronic Arts. It was released for Xbox 360 and PlayStation 3 in 2008, and for Microsoft Windows in 2009. Set in a near-future city, the game follows th ...
''. After the third trailer was released, Webb defended the point of view footage, saying it was an early rendering and that the CGI was still in production. A "sneak peek screening" of ''The Amazing Spider-Man'' was held on February 6, 2012, in 13 cities internationally:
Berlin Berlin ( , ) is the capital and largest city of Germany by both area and population. Its 3.7 million inhabitants make it the European Union's most populous city, according to population within city limits. One of Germany's sixteen constitue ...
, London, Los Angeles,
Madrid Madrid ( , ) is the capital and most populous city of Spain. The city has almost 3.4 million inhabitants and a metropolitan area population of approximately 6.7 million. It is the second-largest city in the European Union (EU), and ...
, Mexico City, Moscow, New York City, Paris, Rio de Janeiro,
Rome , established_title = Founded , established_date = 753 BC , founder = King Romulus (legendary) , image_map = Map of comune of Rome (metropolitan city of Capital Rome, region Lazio, Italy).svg , map_caption ...
,
Seoul Seoul (; ; ), officially known as the Seoul Special City, is the capital and largest metropolis of South Korea.Before 1972, Seoul was the ''de jure'' capital of the Democratic People's Republic of Korea (North Korea) as stated iArticle 103 ...
, Sydney and Tokyo. On January 8, 2012, the Spider-Man logo appeared on some of the world's most iconic buildings, such as the
Sydney Opera House The Sydney Opera House is a multi-venue performing arts centre in Sydney. Located on the foreshore of Sydney Harbour, it is widely regarded as one of the world's most famous and distinctive buildings and a masterpiece of 20th-century architec ...
, the
Colosseum The Colosseum ( ; it, Colosseo ) is an oval amphitheatre in the centre of the city of Rome, Italy, just east of the Roman Forum. It is the largest ancient amphitheatre ever built, and is still the largest standing amphitheatre in the world to ...
of Rome, the
Kremlin The Kremlin ( rus, Московский Кремль, r=Moskovskiy Kreml', p=ˈmɐˈskofskʲɪj krʲemlʲ, t=Moscow Kremlin) is a fortified complex in the center of Moscow founded by the Rurik dynasty, Rurik dynasty. It is the best known of th ...
in Moscow and the
Arc de Triomphe The Arc de Triomphe de l'Étoile (, , ; ) is one of the most famous monuments in Paris, France, standing at the western end of the Champs-Élysées at the centre of Place Charles de Gaulle, formerly named Place de l'Étoile—the ''étoile'' ...
in Paris. The screening revealed a second trailer in 3D, which thereafter appeared online. Glen Levy of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' magazine felt that the trailer's "dialogue goes hand in hand with the action, rather than be dominated by it" and that the action scenes from the film looked "polished and slick". The special screening included an eight and a half minute extended trailer.
Scott Mantz Scott Alan Mantz, born 1968, is an American film critic, writer, producer and event moderator. In 2014, Mantz was the recipient of the Press Award (honoring Outstanding Entertainment Journalism) from the ICG Publicists Guild. From October 2000 ...
of ''
Access Hollywood ''Access Hollywood'', formerly known as ''Access'' from 2017 to 2019, is an American weekday television entertainment news program that premiered on September 9, 1996. It covers events and celebrities in the entertainment industry. It was created ...
'' felt that the extended footage seemed edgier and more character-driven and that "the Lizard looks like a great villain". Peter Sciretta of /Film said that the trailers had left him "impressed" and had captured a feeling of dark naturalism alongside Spider-Man's trademark wisecracking. With the second official trailer and the sizzle reel, Webb felt that it was important to provide a more specific idea of the film, such as showcasing Peter and Gwen's relationship and the visual effects, just to display the attitude of the film that he and the crew were trying to create. On February 7, 2012, it was reported that the latest official trailer revealed a link to the
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
internet site for the film. A third official trailer debuted on
iTunes iTunes () is a software program that acts as a media player, media library, mobile device management utility, and the client app for the iTunes Store. Developed by Apple Inc., it is used to purchase, play, download, and organize digital mul ...
on May 3, 2012. The trailer was attached to the 3D première of '' The Avengers'', the day after. The trailer contains what most reporters called a better and more fleshed Lizard. Adam Chitwood of ''Collider'' said, "The webslinging has an edge to it and The Lizard has much more texture. I like Andrew Garfield a whole lot, and the biggest draw for me here is the character work between Garfield and Emma Stone. They look to have some great chemistry and Garfield brings out a... side of Peter Parker that we didn't really see in Sam Raimi's trilogy." Sandy Schaefer of ScreenRant felt that "the darker color palette and 3D visuals shown here look overall quite crisp, even without the benefit of the big screen." Webb felt that "there's a small, intimate little indie movie at the heart of Spider-Man". On May 9, 2012, the first television trailer was revealed which teased a "4 minute Super Preview" on
NBC The National Broadcasting Company (NBC) is an Television in the United States, American English-language Commercial broadcasting, commercial television network, broadcast television and radio network. The flagship property of the NBC Enterta ...
with the
season premiere A season premiere is the first episode of a new season of a returning television show. In the United States, many season premieres are aired in the fall time or, for mid-season replacements, either in the spring or late winter. In countries such ...
of ''
America's Got Talent ''America's Got Talent'' (often abbreviated as ''AGT'') is a televised American talent show competition, and is part of the global ''Got Talent'' franchise created by Simon Cowell. The program is produced by Fremantle (as well as distribut ...
'' on May 14. The super preview revealed Spider-Man saving a boy near a bridge. Fans and writers rated that scene the highest in the trailer. Angela Watercutter of ''
Wired ''Wired'' (stylized as ''WIRED'') is a monthly American magazine, published in print and online editions, that focuses on how emerging technologies affect culture, the economy, and politics. Owned by Condé Nast, it is headquartered in San Fra ...
'' called the rescue scene "pretty freaking epic." Kofi Outlaw of Screen Rant felt that the biggest thing to note "is the tone and composition of the film" and that most of the footage "manages to showcase a version of Peter Parker/Spider-Man that is both familiar and fresh." A six-minute 3D preview was tied in with IMAX 3D showings of ''
Men in Black 3 ''Men in Black 3'' (stylized as ''MIB³'') is a 2012 American science fiction action comedy film directed by Barry Sonnenfeld and starring Will Smith, Tommy Lee Jones, and Josh Brolin. It is the third installment in the ''Men in Black'' film se ...
''. Sony's Rory Bruer explained that the audience of ''Men in Black 3'' should be a perfect match for this footage and that the six minutes should get everyone excited.


Viral campaign

The main viral marketing site was revealed in the second trailer in February 2012. The official Twitter account revealed a
scavenger hunt ''Scavenger Hunt'' is a 1979 American comedy film with a large ensemble cast which includes Richard Benjamin, James Coco, Scatman Crothers, Ruth Gordon, Cloris Leachman, Cleavon Little, Roddy McDowall, Robert Morley, Richard Mulligan, Tony R ...
by posting "Property of Peter Parker... Lost" with the
longitude Longitude (, ) is a geographic coordinate that specifies the east–west position of a point on the surface of the Earth, or another celestial body. It is an angular measurement, usually expressed in degrees and denoted by the Greek letter l ...
and
latitude In geography, latitude is a coordinate that specifies the north– south position of a point on the surface of the Earth or another celestial body. Latitude is given as an angle that ranges from –90° at the south pole to 90° at the north pol ...
coordinates In geometry, a coordinate system is a system that uses one or more numbers, or coordinates, to uniquely determine the position of the points or other geometric elements on a manifold such as Euclidean space. The order of the coordinates is sig ...
of
direct market The direct market is the dominant distribution and retail network for American comic books. The concept of the direct market was created in the 1970s by Phil Seuling. The network currently consists of: * four major comic distributors: ** Lunar ...
s in major US cities. The missing items included a
JanSport JanSport is an American brand of backpacks and collegiate apparel, now owned by VF Corporation, one of the world's largest apparel companies. JanSport is the world's largest backpack maker, and together, JanSport and The North Face, also owned by ...
backpack. One of the clues hidden in the backpack was a link to a page on the viral site that unlocked countdown timers for the cities of Los Angeles, New York City, Atlanta, Denver, Seattle and Phoenix, Arizona. Once the countdown was up, each of the city-specific Twitter accounts for the marketing campaign sent out five locations in each city. A person at each spot waited to give the first person with the password a package and the tag-name "operative". These operatives painted the Spider-Man logo as
graffiti Graffiti (plural; singular ''graffiti'' or ''graffito'', the latter rarely used except in archeology) is art that is written, painted or drawn on a wall or other surface, usually without permission and within public view. Graffiti ranges from s ...
. The operatives then could view a scene related to the film. The main viral website revealed hints to other websites, such as a photo blog that expressed Peter Parker's point of view. An unlocked puzzle there revealed the words "evolve", "through" and "engineering" which when put together led to another website with design sketches on how to build a web-shooter. A ''Daily Bugle'' website revealed Denis Leary as George Stacy, lamenting the appearance of the wall-crawler and asking whoever spots Spider-Man to e-mail the police. The site hosted the best fan-made Spider-Man scenes. People who uploaded images of "Spider-Man" on the "Webbed Menace" viral site received a poster that sent them to a website for a boxing gym called "Jerera's Boxing Gym". The gym was funded by Peter Parker's school. A viral website of that class was discovered. Entering the correct password revealed Parker's class schedule. The Midtown High School site then revealed a Twitter user tracking down Lizard and asked people in Los Angeles, New York City, Atlanta, Chicago,
Salt Lake City Salt Lake City (often shortened to Salt Lake and abbreviated as SLC) is the Capital (political), capital and List of cities and towns in Utah, most populous city of Utah, United States. It is the county seat, seat of Salt Lake County, Utah, Sal ...
,
Las Vegas Las Vegas (; Spanish for "The Meadows"), often known simply as Vegas, is the 25th-most populous city in the United States, the most populous city in the state of Nevada, and the county seat of Clark County. The city anchors the Las Vegas ...
, Phoenix,
Austin Austin is the capital city of the U.S. state of Texas, as well as the seat and largest city of Travis County, with portions extending into Hays and Williamson counties. Incorporated on December 27, 1839, it is the 11th-most-populous city ...
,
Tampa Tampa () is a city on the Gulf Coast of the U.S. state of Florida. The city's borders include the north shore of Tampa Bay and the east shore of Old Tampa Bay. Tampa is the largest city in the Tampa Bay area and the seat of Hillsborough County ...
,
Minneapolis Minneapolis () is the largest city in Minnesota, United States, and the county seat of Hennepin County. The city is abundant in water, with thirteen lakes, wetlands, the Mississippi River, creeks and waterfalls. Minneapolis has its origins ...
and
New Orleans New Orleans ( , ,New Orleans
Merriam-Webster.
; french: La Nouvelle-Orléans , es, Nuev ...
to stay tuned for details. A viral site for Oscorp Industries was also available. The Twitter account that coordinated a nationwide effort to track Lizard sightings revealed locations that had packages containing Connors' shredded lab coat, an Oscorp ID badge and scientific samples of reptilian skin. When unscrambling the letters listed on each sample, the words "animal dynamics lab" led players to a new Oscorp Industries site focusing on a science program about reptile genetics. The site depicts Doctor Connors search for interns who could begin applying on May 14. Completing the application and supplying the keyword "Mutagen" unveiled a Lizard
featurette In the American film industry, a featurette is a kind of film that is shorter than a full-length feature, but longer than a short film. The term may refer to either of two types of content: a shorter film or a companion film. Medium-length film ...
. The Oscorp Industries website contained puzzles that revealed two in-game documents, two video updates featuring Connors and a following cipher that as of July 2012 had yet to be cracked. From there images were then unscrambled, revealing a research project with spiders, a letter from Mary Parker to Richard Parker that exposed his
workaholic A workaholic is a person who works compulsively. A workaholic experiences an inability to limit the amount of time they spend on work despite negative consequences such as damage to their relationships or health. There is no generally accepted ...
habits and a ''Daily Bugle'' newspaper that contained notes about Oscorp. On May 30, 2012, the third (and apparently final) set of challenges in the Animal Dynamics Lab was launched with two new video updates of Doctor Connors, an image of Richard and Mary Parker, letters from Rajit Ratha to Doctor Connors, one from Doctor Connors to Richard Parker and another note to Richard from Mary. On June 1, 2012, a Carl's Jr. in
Glendale, California Glendale is a city in the San Fernando Valley and Verdugo Mountains regions of Los Angeles County, California, Los Angeles County, California, United States. At the 2020 United States Census, 2020 U.S. Census the population was 196,543, up from ...
hosted the next viral campaign by decorating webs and declaring a crime scene due to Spider-Man's apprehension of a serial car and motorcycle thief. It was announced via ''The Mark of the Spider-Man'' Twitter feed, and with the code word "Web of Crime", a hidden message was discovered, entitled a "Spider cipher". The code name "adhere" named another sub-site of ''the Mark of the Spider-Man'' campaign that revealed crime reports. Oliver Lyttleton of
indieWire IndieWire (sometimes stylized as indieWIRE or Indiewire) is a film industry and review website that was established in 1996. The site's focus was predominantly independent film, although its coverage has grown to "to include all aspects of Hollyw ...
felt that viral ads such as the webbed menace website seemed a little forced and cribbed heavily from the example set by ''
The Dark Knight ''The Dark Knight'' is a 2008 superhero film directed by Christopher Nolan from a screenplay he co-wrote with his brother Jonathan. Based on the DC Comics superhero, Batman, it is the sequel to ''Batman Begins'' (2005) and the second insta ...
'' with viral games. Silas Lesnick of SuperheroHype!, on the other hand, described the film's viral as "one of the most comprehensive film virals to date".


Philanthropy

T-shirts depicting the film's Spider-Man to help the cause for
Stand Up to Cancer Stand Up to Cancer (SU2C) is a charitable program of the Entertainment Industry Foundation (EIF). SU2C aims to raise significant funds for translational cancer research through online and televised efforts. Central to the program is a telethon tha ...
were available. Garfield wore the shirt, explaining that "these shirts underscore the idea that anyone has the power to be a hero. Cancer is one of our greatest villains. I'm proud to join others in standing up to this disease." Ziskin's death from cancer was used as inspiration for the cause. Sony created a website for the cause. Columbia Pictures teamed up with New York City cultural institutions to create "Spider-Man week" by helping out in the community.


Release


Theatrical

On February 10, 2010, Sony announced that the film would be released in 3D,
RealD 3D RealD 3D is a digital stereoscopy, stereoscopic projection technology made and sold by RealD. It is currently the most widely used technology for watching 3D films in theaters. Worldwide, RealD 3D is installed in more than 26,500 auditoriums by app ...
And IMAX 3D on July 3, 2012. Release dates outside the US were moved up to June in other countries to increase first-week sales. Premieres took place in Tokyo, Japan on June 13. The film is rated
PG-13 The Motion Picture Association film rating system is used in the United States and its territories to rate a motion picture's suitability for certain audiences based on its content. The system and the ratings applied to individual motion pictures ...
for sequences of action and violence.


Home media

''The Amazing Spider-Man'' was released by
Sony Pictures Home Entertainment Sony Pictures Home Entertainment (abbreviated as SPHE) is the home video distribution division of Sony Pictures Entertainment, a subsidiary of Sony Group Corporation. Background SPHE is responsible for the distribution of the Sony Pictures lib ...
on Blu-ray, Blu-ray 3D, DVD and digital download on November 9, 2012, in North America. These releases contain a ninety-minute behind-the-scenes documentary for the film along with UltraViolet download. Other special features include "Rite of Passage: The Amazing Spider-Man reborn" and "The Oscorp Archives - Production Art Gallery". The discs also contain audio commentary from Marc Webb, Avi Arad and Matt Tolmach. The deleted scenes included relationship-building between Peter and Connors which Joey Esposito of
IGN ''IGN'' (formerly ''Imagine Games Network'') is an American video game and entertainment media website operated by IGN Entertainment Inc., a subsidiary of Ziff Davis, Inc. The company's headquarters is located in San Francisco's SoMa distri ...
thought gives the Lizard a sense of sympathy that is lacking in the final film. The Blu-ray/DVD combo pack contains three disks and also contains a
second screen A second screen involves the use of a computing device (commonly a mobile device, such as a smartphone or Tablet computer, tablet) to provide an enhanced viewing experience for content on another device, such as a television. In particular, the te ...
app for the
iPad The iPad is a brand of iOS and iPadOS-based tablet computers that are developed by Apple Inc. The iPad was conceived before the related iPhone but the iPhone was developed and released first. Speculation about the development, operating s ...
. Sony also included a limited edition gift set on November 9, 2012, containing four disks with the special editions along with figurines of Spider-Man and the Lizard from the film. While released, the film was reported as dominating the sales chart on its first release until the end of November 11, 2012 while its rental chart had ''The Amazing Spider-Man'' at number two behind ''
Prometheus In Greek mythology, Prometheus (; , , possibly meaning "forethought")Smith"Prometheus". is a Titan god of fire. Prometheus is best known for defying the gods by stealing fire from them and giving it to humanity in the form of technology, know ...
''. It then became number one in rental and dropped to number two in sales chart after its second week. FX has acquired the TV commercial rights to the film to air in late 2014. The film was included in "The Spider-Man Legacy Collection" of five Spider-Man films on 4K UHD Blu-Ray, released on October 17, 2017.


Reception


Box office

''The Amazing Spider-Man'' earned $262 million in North America and $495.9 million in other countries, for a worldwide total of $757.9 million. It is the 106th highest-grossing film, the seventh highest grossing film of 2012, the 19th highest-grossing superhero film, the fifth grossing ''Spider-Man'' film, the sixth highest grossing film distributed by Sony/Columbia and the highest grossing
reboot In computing, rebooting is the process by which a running computer system is restarted, either intentionally or unintentionally. Reboots can be either a cold reboot (alternatively known as a hard reboot) in which the power to the system is physi ...
of all time worldwide. In North America, the film earned $7.5 million during its midnight run at 3,150 locations, including $1.2 million from 300 IMAX venues. On its opening day, a pre-holiday Tuesday, it set a Tuesday-gross record with $35 million (previously held by ''
Transformers ''Transformers'' is a media franchise produced by American toy company Hasbro and Japanese toy company Takara Tomy. It primarily follows the Autobots and the Decepticons, two alien robot factions at war that can transform into other forms, suc ...
''), which would eventually be topped in 2019 by '' Spider-Man: Far From Home'' with $39.3 million. The next day, the film dropped 33.4 percent to $23.3 million—the second highest non-opening Wednesday. Over the three-day weekend, it grossed $62 million. This pushed the film's six-day gross to $137 million, which was smaller than those of ''Transformers'' ($155.41 million) and ''
Spider-Man 2 ''Spider-Man 2'' is a 2004 American superhero film directed by Sam Raimi and written by Alvin Sargent from a story by Alfred Gough, Miles Millar and Michael Chabon. Based on the fictional Marvel Comics character of the same name, it is the ...
'' ($180.07 million) among past Fourth of July releases. Although the film did not match its predecessors, Sony Pictures stated, "In the world of re-launched franchises, this is a spectacular success by any measure". For example, both ''
Batman Begins ''Batman Begins'' is a 2005 superhero film directed by Christopher Nolan and written by Nolan and David S. Goyer. The film is based on the DC Comics character Batman, it stars Christian Bale as Bruce Wayne / Batman, with Michael Caine, Liam ...
'' ($79.5 million) and '' X-Men: First Class'' ($69.9 million) (both were non 3D-movies) opened significantly below ''The Amazing Spider-Man''. It remained at the number 1 spot for ten consecutive days, until the opening day of '' Ice Age: Continental Drift''. Outside North America, ''The Amazing Spider-Man'' grossed $51.1 million on its five-day opening weekend (June 27 – July 1, 2012) from 13 markets, with strong openings in many Asian countries. In India, it earned $6.0 million, a record opening for a Hollywood film. Its final box office collection in India was $20 million making it the eighth highest grossing Hollywood film in India of all time. Kercy Daruwala of Sony Pictures in India felt very confident that the presence of famed Indian actor Irrfan Khan would enhance attendance. Opening in an additional 61 markets, the film made $127.5 million over its second weekend. The movie ranked number one in over 30 countries. In Indonesia, it broke the opening-weekend record with $4.5 million while, in the UK, it opened to £11.1 million ($18.1 million) which is about equal with ''Spider-Man 3'' (£11.8 million). In its last market, China, ''The Amazing Spider-Man'' grossed $33.3 million over its seven-day debut, which is more than '' Spider-Man 3''s lifetime box office in China. China is also the movie's highest-grossing territory with $48.8 million.


Critical response

On
review aggregator A review aggregator is a system that collects reviews of products and services (such as films, books, video games, software, hardware, and cars). This system stores the reviews and uses them for purposes such as supporting a website where users ...
Rotten Tomatoes Rotten Tomatoes is an American review-aggregation website for film and television. The company was launched in August 1998 by three undergraduate students at the University of California, Berkeley: Senh Duong, Patrick Y. Lee, and Stephen Wang ...
, the film has an approval rating of based on reviews, with an average rating of . The site's critical consensus reads, "A well-chosen cast and sure-handed direction allows ''The Amazing Spider-Man'' to thrill despite revisiting many of the same plot points from 2002's '' Spider-Man''." On
Metacritic Metacritic is a website that review aggregator, aggregates reviews of films, TV shows, music albums, video games and formerly, books. For each product, the scores from each review are averaged (a weighted arithmetic mean, weighted average). M ...
, the film has an average score of 66 out of 100, based on 42 critics, indicating "generally favorable reviews". According to Rotten Tomatoes' yearly lists (by using a weighted formula of the critics review in the site), it was placed number 32 on its list of the all-time best comic book films in 2012 and had fallen to 36th in 2013.
CinemaScore CinemaScore is a market research firm based in Las Vegas. It surveys film audiences to rate their viewing experiences with letter grades, reports the results, and forecasts box office receipts based on the data. Background Ed Mintz founded Ci ...
's audience graded it an "A−" on an A+ to F scale. Jordan Mintzer of ''
The Hollywood Reporter ''The Hollywood Reporter'' (''THR'') is an American digital and print magazine which focuses on the Hollywood film, television, and entertainment industries. It was founded in 1930 as a daily trade paper, and in 2010 switched to a weekly larg ...
'' felt that the film was satisfying, explaining that Webb directed with emotional and comedic touches and provided a darker depiction and a stronger romance than the original. Boyd Van Hoeija of ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' described the film as a "mostly slick, entertaining and emotionally involving recombination of fresh and familiar elements". A columnist of ''
The Village Voice ''The Village Voice'' is an American news and culture paper, known for being the country's first alternative newsweekly. Founded in 1955 by Dan Wolf, Ed Fancher, John Wilcock, and Norman Mailer, the ''Voice'' began as a platform for the crea ...
'', Chris Pakham felt that the film was faithful to the comics and that "Garfield's spindly physicality evokes the Marvel illustrations of the 1960s." Conversely, Lou Lemenick of the ''
New York Post The ''New York Post'' (''NY Post'') is a conservative daily tabloid newspaper published in New York City. The ''Post'' also operates NYPost.com, the celebrity gossip site PageSix.com, and the entertainment site Decider.com. It was established ...
'' wrote that the film was dull and uninspiring and felt that it did not compare to ''
Batman Begins ''Batman Begins'' is a 2005 superhero film directed by Christopher Nolan and written by Nolan and David S. Goyer. The film is based on the DC Comics character Batman, it stars Christian Bale as Bruce Wayne / Batman, with Michael Caine, Liam ...
'' and was "a pointless rehash in the mode of ''
Superman Returns ''Superman Returns'' is a 2006 American superhero film directed by Bryan Singer and written by Michael Dougherty and Dan Harris (screenwriter), Dan Harris from a story by Singer, Dougherty and Harris based on the DC Comics character Superman. I ...
''." ''
New Yorker New Yorker or ''variant'' primarily refers to: * A resident of the State of New York ** Demographics of New York (state) * A resident of New York City ** List of people from New York City * ''The New Yorker'', a magazine founded in 1925 * ''The New ...
'' critic
Anthony Lane Anthony Lane is a British journalist who is a film critic for ''The New Yorker'' magazine. Career Education and early career Lane attended Sherborne School and graduated with a degree in English from Trinity College, Cambridge, where he also ...
described the film as "running out of nimbleness and fun, and the promise contained in its title seems ever more tendentious."
Kenneth Turan Kenneth Turan (; born October 27, 1946) is an American retired film critic, author, and lecturer in the Master of Professional Writing Program at the University of Southern California. He was a film critic for the ''Los Angeles Times'' from 1991 ...
of the ''
Los Angeles Times The ''Los Angeles Times'' (abbreviated as ''LA Times'') is a daily newspaper that started publishing in Los Angeles in 1881. Based in the LA-adjacent suburb of El Segundo since 2018, it is the sixth-largest newspaper by circulation in the U ...
'' called the film "memorable in pieces but not as a whole" and said that its best element is the relationship between Peter and Gwen, while the Lizard "is not quite an opponent for the ages."
Lisa Schwarzbaum Lisa Schwarzbaum (born July 5, 1952) is an American film critic. She joined ''Entertainment Weekly'' as a film critic in the 1990s and remained there until February 2013. Career She has been featured on CNN, co-hosted '' Siskel & Ebert at the Mov ...
of ''
Entertainment Weekly ''Entertainment Weekly'' (sometimes abbreviated as ''EW'') is an American digital-only entertainment magazine based in New York City, published by Dotdash Meredith, that covers film, television, music, Broadway theatre, books, and popular cul ...
'' gave the film an A− describing the film as "a friskier, sweeter-natured variation" when compared to Raimi's work. She explained that the most "amazing" element was not the "blockbuster wow!" but instead the "intimate awww." Claudia Puig of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' explained that "as a new chapter in the superpowered arachnid saga, it stands on its own quite nicely, focusing more on human emotions than on a panoply of special effects." She said "where Tobey Maguire in the original Spider-Man trilogy was earnest, Garfield's Spider-Man is whip-smart and likably cheeky, with an undercurrent of teenage angst." She also called the film "as much a
coming-of-age Coming of age is a young person's transition from being a child to being an adult. The specific age at which this transition takes place varies between societies, as does the nature of the change. It can be a simple legal convention or can ...
story as a crime-fighting action saga." Christy Lemire of the
Associated Press The Associated Press (AP) is an American non-profit news agency headquartered in New York City. Founded in 1846, it operates as a cooperative, unincorporated association. It produces news reports that are distributed to its members, U.S. newspa ...
described Garfield's Spider-Man as an arrogant and misunderstood outsider, giving the film a "restless, reckless energy and a welcome sense of danger." She also concluded that Webb was a different sort of director, saying that while Webb's big set pieces lacked Raimi's imagination, they conveyed "emotional truth" and "a pervasive sense of humanity". However,
Ty Burr Ty Burr (born August 17, 1957) is an American film critic, columnist, and author who currently writes a film and popular culture newsletter "Ty Burr's Watchlist" on Substack. Burr previously served as film critic at ''The Boston Globe'' for two ...
of ''
The Boston Globe ''The Boston Globe'' is an American daily newspaper founded and based in Boston, Massachusetts. The newspaper has won a total of 27 Pulitzer Prizes, and has a total circulation of close to 300,000 print and digital subscribers. ''The Boston Glob ...
'' felt that the film lacked the original's pop grace and the pulpy joy, saying the film was "dumbed down, tarted up" and "almost shockingly uninspired". Burr evaluated it as "the worst superhero film since ''
Green Lantern Green Lantern is the name of several superheroes appearing in American comic books published by DC Comics. They fight evil with the aid of rings that grant them a variety of extraordinary powers, all of which come from imagination, fearlessness, ...
''". Colin Covert of the ''
Star Tribune The ''Star Tribune'' is the largest newspaper in Minnesota. It originated as the ''Minneapolis Tribune'' in 1867 and the competing ''Minneapolis Daily Star'' in 1920. During the 1930s and 1940s, Minneapolis's competing newspapers were consolida ...
'' also felt that ''The Amazing Spider-Man'' is weaker than its predecessor and described it as "''
The Notebook ''The Notebook'' is a 2004 American romantic drama film directed by Nick Cassavetes, with a screenplay by Jeremy Leven and Jan Sardi, based on the 1996 novel of the same name by Nicholas Sparks. The film stars Ryan Gosling and Rachel McAdams ...
'' in spandex".
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
of the ''
Chicago Sun-Times The ''Chicago Sun-Times'' is a daily newspaper published in Chicago, Illinois, United States. Since 2022, it is the flagship paper of Chicago Public Media, and has the second largest circulation among Chicago newspapers, after the ''Chicago T ...
'' felt that the reboot provided better reasons for why Peter Parker adopts his superhero role, even if the origin story didn't need to be told once again. He also remarked that it was "probably the second best" of the four ''Spider-Man'' films after ''
Spider-Man 2 ''Spider-Man 2'' is a 2004 American superhero film directed by Sam Raimi and written by Alvin Sargent from a story by Alfred Gough, Miles Millar and Michael Chabon. Based on the fictional Marvel Comics character of the same name, it is the ...
'', explaining that Lizard was lackluster compared to that film's villain,
Doctor Octopus Doctor Octopus (Dr. Otto Gunther Octavius), also known as Doc Ock for short, is a fictional character appearing in American comic books published by Marvel Comics. The character was created by Stan Lee and Steve Ditko and first appeared in ''Th ...
, and had the dramatic range of
Godzilla is a fictional monster, or '' kaiju'', originating from a series of Japanese films. The character first appeared in the 1954 film ''Godzilla'' and became a worldwide pop culture icon, appearing in various media, including 32 films produc ...
.
Joe Morgenstern Joe Morgenstern (born October 3, 1932) is an American writer and retired film critic. He wrote for ''Newsweek'' from 1965 to 1983, and then for ''The Wall Street Journal'' from 1995 to 2022. He won the Pulitzer Prize for Criticism in 2005. Morgen ...
of ''
The Wall Street Journal ''The Wall Street Journal'' is an American business-focused, international daily newspaper based in New York City, with international editions also available in Chinese and Japanese. The ''Journal'', along with its Asian editions, is published ...
'', pointed out that "the truly amazing thing is that most of what happens to Peter Parker in the first half of the film has already happened in previous chapters of the Spidey saga", that "what's old is old again." However, Randy Myers from the ''
San Jose Mercury News ''The Mercury News'' (formerly ''San Jose Mercury News'', often locally known as ''The Merc'') is a morning daily newspaper published in San Jose, California, in the San Francisco Bay Area. It is published by the Bay Area News Group, a subsidiar ...
'' found it "the best Spidey yet", describing it as "strong, bold and well-acted." He felt that a viewer couldn't help but feel
déjà vu ''Déjà vu'' ( , ; "already seen") is a French loanword for the phenomenon of feeling as though one has lived through the present situation before.Schnider, Armin. (2008). ''The Confabulating Mind: How the Brain Creates Reality''. Oxford Univer ...
, but that the work shows greater "dimension". Dana Stevens at ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'' magazine believed that the film was an "absolutely unnecessary" retelling of the origin story, although it avoided "the common comic-book adaptation trap of gloomy self-seriousness".
Peter Travers Peter Joseph Travers (born ) is an American film critic, journalist, and television presenter. He reviews films for ABC News and previously served as a movie critic for ''People'' and ''Rolling Stone''. Travers also hosts the film interview prog ...
of ''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first kno ...
'' also opined that the "unnecessary" reboot pulled stellar performances from Garfield and Stone and touches the heart. Andrew Garfield received general praise for his performance. Bob Mondello of
NPR National Public Radio (NPR, stylized in all lowercase) is an American privately and state funded nonprofit media organization headquartered in Washington, D.C., with its NPR West headquarters in Culver City, California. It differs from other ...
said, "Here comes another Spider-dude: This Andrew Garfield guy. So he'd better be really something, right? Well, as it happens, he is." Tom Charity of
CNN CNN (Cable News Network) is a multinational cable news channel headquartered in Atlanta, Georgia, U.S. Founded in 1980 by American media proprietor Ted Turner and Reese Schonfeld as a 24-hour cable news channel, and presently owned by ...
found Garfield's "combination of fresh-faced innocence, nervous agitation and wry humor ... immediately appealing." Stephanie Zacharek of
Movieline ''Movieline'' was a website, formerly a Los Angeles-based film and entertainment magazine, launched in 1985 as a local magazine, which went national in 1989. Known for its cult status and popularity among film critics,Saba, Michael''Movieline'' m ...
said she "had no specific desire to see the series resuscitated. But watching Garfield and Stone made me think doing so wasn't such a bad idea". Mary F. Pols of ''
Time Time is the continued sequence of existence and events that occurs in an apparently irreversible succession from the past, through the present, into the future. It is a component quantity of various measurements used to sequence events, to ...
'' said that even though the story was familiar Garfield and Webb made it feel "convincingly fresh and exciting."


Accolades


Themes and analysis

Webb described the film as "a story about a kid who grows up looking for his father and finds himself." Both Webb and star Garfield described Parker as an outsider by choice, someone hard to get close to. As in the early comic books, the character "is a science whiz. If you look back to the early Stan Lee and Steve Ditko comics, he's a nerd with big glasses," said Webb. He explained "the idea of what a nerd is has changed in 40 or 50 years. Nerds are running the world. Andrew Garfield made a movie alled_''The_Social_Network''.html" ;"title="The_Social_Network.html" ;"title="alled ''The Social Network">alled ''The Social Network''">The_Social_Network.html" ;"title="alled ''The Social Network">alled ''The Social Network''about it. ... What was important in those early comics was this notion that Peter Parker is an outsider and how we define that in a contemporary context." Garfield compared his Spider-Man façade as a metaphor for internet anonymity, saying, "You feel the power of it, the power of not being seen, the power of the mask. Peter becomes witty when he's got that protective layer. It's like he's on a message board. He's got the anonymity of the Internet within that suit, and he can say whatever the @#!*% he likes, and he can get away with anything." Garfield tried to explore Parker as an orphan, whom he feels "are the strongest human beings on the planet." He said Parker is "a human hero hogoes through all of the same struggles that we all have gone through, especially the skinny ones howant more power than they feel they have." He believes Parker represents "a very inspiring, aspirational character that symbolizes goodness—and how difficult it is to be good—but how worth it it is." Rhys Ifans compared this film to William Shakespeare's ''Hamlet'' on the grounds that Spider-Man can be redone over and over in different ways. He felt that they are similar in that they both represent meaningful archetypal young men grappling with the loss of their father. Critics like Claudia Puig of ''
USA Today ''USA Today'' (stylized in all uppercase) is an American daily middle-market newspaper and news broadcasting company. Founded by Al Neuharth on September 15, 1982, the newspaper operates from Gannett's corporate headquarters in Tysons, Virgini ...
'' felt that Garfield's character as the superhero "embodies the nerdy Parker, the anguished fatherless teen and the cocky super-hero in equal doses". Boyd Hoij of ''
Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...
'' noted that Garfield's character as Spider-Man makes an interesting hero in the film because of how it establishes early on that Peter's growing pains along with his search for an identity are common to any teenager and that "his struggles involve real people—and real lives." Stone described her character as "a daddy's girl" who is very responsible and protective of her family and loves science. She said of her character, "she offers Parker a world of stability, of a family unit not marred with parental loss and, beyond physical allure, the two forge an intellectual connection over their shared love of science." Her character, she explained, "is stuck between er fatherthe Captain and Peter Parker and Spider-Man, who have different ways about going about finding justice in their lives" which she felt was a fun thing to explore. Dana Stevens of ''
Slate Slate is a fine-grained, foliated, homogeneous metamorphic rock derived from an original shale-type sedimentary rock composed of clay or volcanic ash through low-grade regional metamorphism. It is the finest grained foliated metamorphic rock. ...
'' described her character "as the stuff of a comic nerd's dreams: a sweet, smart, wisecracking dame in demure sweaters, miniskirts, thigh-high stockings and boots." Webb felt that the Lizard was the best villain because, "He's the literal embodiment of the theme of the movie, which is we all have a missing piece. He has no arm. Peter has no parents, and he fills that void with Spider-Man." Producer Avi Arad felt likewise, explaining, " u look at Peter, he misses the parents, ndConnors has one arm. ... otionally, tis a very similar problem. It is a cautionary tale."Video interview at Accompanying text only June 7, 2012. English-language video originally at Webb said that the Lizard "is not the worst villain on the planet. He's not a mustache-twirling guy who wants to terrorize people. He believes he's doing the right thing." Actor Rhys Ifans described his character as a flawed character comparable to Dr. Jekyll and Mr. Hyde. "Curt Connors is by no means an evil villain," Ifans stated. "He's not like the Batman villains, like the Joker, who are the embodiment of evil. Curtis Connors is a great man who makes a bad decision. ... at's the whole magic of the Spider-Man idea. These people are the embodiment of our flaws and our desires that lead to tragedy." Ifans described Connors as a force for good throughout his life: "He's a geneticist who wants to help people, like him, who are limbless. In his eagerness to advance that science, he makes a mistake and that's an occurrence we've seen throughout time, sometimes to our benefit, sometimes to our detriment." "...He is a broken man who wants to fix himself." Ifans added, "I'm not portraying a villain in any sense. Connors does feel cheated by God, and he's looking for answers in science. God seems to intervene." Webb said that Oscorp Tower is pivotal as a part of a new mythology of the film. He liked that Parker was connected to the building in some way and to think of it as "a
Tower of Babel The Tower of Babel ( he, , ''Mīgdal Bāḇel'') narrative in Genesis 11:1–9 is an origin myth meant to explain why the world's peoples speak different languages. According to the story, a united human race speaking a single language and mi ...
in the middle of
Manhattan Manhattan (), known regionally as the City, is the most densely populated and geographically smallest of the five boroughs of New York City. The borough is also coextensive with New York County, one of the original counties of the U.S. state ...
that has something dark and seedy going on in there." The critic
Roger Ebert Roger Joseph Ebert (; June 18, 1942 – April 4, 2013) was an American film critic, film historian, journalist, screenwriter, and author. He was a film critic for the ''Chicago Sun-Times'' from 1967 until his death in 2013. In 1975, Ebert beca ...
described the place as a "typical comic-book mega-corporation with a madman at the top."


Legacy

The comic-book website
Newsarama Newsarama is an American website that publishes news, interviews, and essays about the American comic book industry. It is owned by Future US. In June 2020, Newsarama was merged with the website GamesRadar+, also owned by FutureUS. History N ...
placed ''The Amazing Spider-Man'' on its top 10 list of comic-book films. Mark Hughes of ''
Forbes ''Forbes'' () is an American business magazine owned by Integrated Whale Media Investments and the Forbes family. Published eight times a year, it features articles on finance, industry, investing, and marketing topics. ''Forbes'' also re ...
'' ranked the film as the seventh greatest comic book superhero film being the highest ''Spider-Man'' film in the list while Jacob Hall of ScreenCrush ranked the film as 13th greatest modern Marvel film being the lowest ''Spider-Man'' film in the list. A scientist from
Wake Forest Baptist Medical Center Atrium Health Wake Forest Baptist is an academic medical center and health system located in Winston-Salem, North Carolina, and part of Charlotte-based Atrium Health. It is the largest employer in Forsyth County, with more than 19,220 emplo ...
referenced the film to news organizations in explaining how scientists from the medical center are working on a long-term project involving
spider silk Spider silk is a protein fibre spun by spiders. Spiders use their silk to make Spider web, webs or other structures, which function as sticky nets to catch other animals, or as nests or cocoons to protect their offspring, or to wrap up prey. ...
s and potential human
regeneration Regeneration may refer to: Science and technology * Regeneration (biology), the ability to recreate lost or damaged cells, tissues, organs and limbs * Regeneration (ecology), the ability of ecosystems to regenerate biomass, using photosynthesis ...
along with deciphering fact and fiction from the film. On September 30, 2020, it was announced that the upcoming remaster of ''Marvel's Spider-Man'' for the
PlayStation 5 The PlayStation 5 (PS5) is a home video game console developed by Sony Interactive Entertainment. Announced as the successor to the PlayStation 4 in April 2019, it was launched on November 12, 2020, in Australia, Japan, New Zealand, North Ame ...
would be adding an exclusive suit based on the costume featured in the first film, titled the "Amazing Suit". The suit was made available since the game's launch on November 12, 2020 as a digital bonus for the Ultimate Edition of '' Spider-Man: Miles Morales''.


Other media

A video game of the same name developed by
Beenox Beenox Inc. is a Canadian video game developer established in 2000 in Quebec City, Quebec, Canada. The studio became a wholly owned subsidiary of Activision on May 25, 2005. History Between 2003 and 2006, the developer was essentially a porting ...
was announced at the 2011
New York Comic Con The New York Comic Con is an annual New York City fan convention dedicated to Western comics, graphic novels, anime, manga, video games, cosplay, toys, movies, and television. It was first held in 2006. History The New York Comic Con is a f ...
. They were the development team behind the previous two ''Spider-Man'' games, '' Spider-Man: Shattered Dimensions'' and '' Spider-Man: Edge of Time''. The game was released on June 26, 2012, in
Xbox 360 The Xbox 360 is a home video game console developed by Microsoft. As the successor to the original Xbox, it is the second console in the Xbox series. It competed with Sony's PlayStation 3 and Nintendo's Wii as part of the seventh generation ...
,
PlayStation 3 The PlayStation 3 (PS3) is a home video game console developed by Sony Interactive Entertainment, Sony Computer Entertainment. The successor to the PlayStation 2, it is part of the PlayStation brand of consoles. It was first released on Novemb ...
, personal computer,
Nintendo Wii The Wii ( ) is a home video game console developed and marketed by Nintendo. It was released on November 19, 2006, in North America and in December 2006 for most other regions of the world. It is Nintendo's fifth major home game console, f ...
,
Nintendo DS The is a handheld game console produced by Nintendo, released globally across 2004 and 2005. The DS, an initialism for "Developers' System" or "Dual Screen", introduced distinctive new features to handheld games: two LCD screens working in tan ...
and
Nintendo 3DS The is a handheld game console produced by Nintendo. It was announced in March 2010 and unveiled at E3 2010 as the successor to the Nintendo DS. The system features backward compatibility with Nintendo DS video games. As an eighth-generatio ...
. Dee Brown of Beenox noted, "The fact that our game is based on the movie, and the movie is re-approaching the universe in a completely different way—a more grounded, more realistic approach—gives us an incredible setting to play with". The game takes place after the events of the film. Sony and
Gameloft Gameloft SE is a French video game publisher based in Paris, founded in December 1999 by Ubisoft co-founder Michel Guillemot. The company operates 18 development studios worldwide, and publishes games with a special focus on the mobile games ma ...
teamed up again to create an official mobile game for the film.
Sky Betting and Gaming Sky Betting & Gaming is a British-based gambling company, owned by Flutter Entertainment, with headquarters in Leeds, West Yorkshire and offices in Sheffield & Solihull. Sky Betting & Gaming consists of five core brands: Sky Bet, Sky Vegas, Sky ...
's
online casino Online casinos, also known as virtual casinos or Internet casinos, are online versions of traditional ("brick and mortar") casinos. Online casinos enable gamblers to play and wager on casino games through the Internet. It is a prolific form of o ...
website Sky Vegas created a related
casino game Games available in most casinos are commonly called casino games. In a casino game, the players gamble cash or casino chips on various possible random outcomes or combinations of outcomes. Casino games are also available in online casinos, wher ...
. The comic was released in June, named ''The Amazing Spider-Man: The Movie'' #1–2, written by Tom Cohen and illustrated by Neil Edwards. A trade paperback was published collecting the two-parter a week before the film's release, entitled ''The Amazing Spider-Man: The Movie Prelude'', which also included ''
The Amazing Spider-Man ''The Amazing Spider-Man'' is an ongoing American comic book series featuring the Marvel Comics superhero Spider-Man as its main protagonist. Being in the Earth 616, mainstream continuity of the franchise, it began publication in 1963 as a bim ...
'' issues #75–77. The soundtrack album of the film was released the same day as the film, under the
Sony Classical Sony Classical is an American record label founded in 1924 as Columbia Masterworks Records, a subsidiary of Columbia Records. In 1980, the Columbia Masterworks label was renamed as CBS Masterworks Records. The CBS Records Group was acquired by S ...
banner.


Sequel

''The Amazing Spider-Man'' was originally reported as being the first of at least three films to the trilogy. The sequel, ''
The Amazing Spider-Man 2 ''The Amazing Spider-Man 2'' (internationally titled ''The Amazing Spider-Man 2: Rise of Electro'') is a 2014 American superhero film based on the Marvel Comics character Spider-Man. The film was directed by Marc Webb and produced by Avi A ...
'' was released on May 2, 2014. On June 17, 2013, Sony announced two more sequels to follow ''The Amazing Spider-Man 2'', which were scheduled to release on June 10, 2016, and May 4, 2018, respectively. However, in July 2014, the third film was delayed to an unspecified date in 2018. In November 2013, Sony Pictures Entertainment chief Michael Lynton told analysts, "We do very much have the ambition about creating a bigger universe around Spider-Man. There are a number of scripts in the works". A
Venom Venom or zootoxin is a type of toxin produced by an animal that is actively delivered through a wound by means of a bite, sting, or similar action. The toxin is delivered through a specially evolved ''venom apparatus'', such as fangs or a sti ...
spin-off had been in early stages of planning at the studio since 2008. In December 2013, Sony announced plans for spin-offs featuring the supervillains
Sinister Six Sinister commonly refers to: * Evil * Ominous Sinister may also refer to: Left side * Sinister, Latin for the direction "left" * Sinister, in heraldry, is the bearer's true left side (viewers' right side) of an escutcheon or coat of arms; see de ...
and
Venom Venom or zootoxin is a type of toxin produced by an animal that is actively delivered through a wound by means of a bite, sting, or similar action. The toxin is delivered through a specially evolved ''venom apparatus'', such as fangs or a sti ...
.


Marvel Cinematic Universe

In February 2015, Sony Pictures and Marvel Studios announced that Spider-Man would appear in the
Marvel Cinematic Universe The Marvel Cinematic Universe (MCU) is an American media franchise and shared universe centered on a series of superhero films produced by Marvel Studios. The films are based on characters that appear in American comic books published by ...
(MCU), with the character first appearing in 2016's '' Captain America: Civil War''. Sony released '' Spider-Man: Homecoming'', which was produced by
Kevin Feige Kevin Feige ( ; born June 2, 1973) is an American film and television producer who has been the president of Marvel Studios and the primary producer of the Marvel Cinematic Universe franchise since 2007. The films he has produced have a combin ...
and
Amy Pascal Amy Beth Pascal (born March 25, 1958) is an American film producer and business executive. She served as the Chairperson of the Motion Pictures Group of Sony Pictures Entertainment (SPE) and Co-Chairperson of SPE, including Sony Pictures Televis ...
, on July 7, 2017, and will continue to finance, distribute, own and have final creative control of the ''Spider-Man'' films. Marvel Studios will also explore opportunities to integrate other characters of the Marvel Cinematic Universe into future ''Spider-Man'' films. '' Spider-Man: No Way Home'' (2021) features Andrew Garfield and
Rhys Ifans Rhys Ifans (; born Rhys Owain Evans; 22 July 1967) is a Welsh actor and musician. He was the frontman of Welsh rock music bands the Peth and Super Furry Animals. As an actor, he is best known for his roles in ''Notting Hill'' (1999), ''Kevin & ...
reprising their respective roles as Peter Parker / Spider-Man, and Dr. Curt Connors / Lizard as both are transported to the MCU.


Notes


References


Further reading

* Paur, Joey
Sam Raimi finally sees ''The Amazing Spider-Man''
Geek Tyrant. March 2013


External links

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