Teaser Campaign
A teaser (or more specifically teaser trailer) is a mini- trailer and a form of teaser campaign advertising that focuses on film and television programming. It is a videography pre-release move or television show advertisement. Short in length, teaser trailers contain little material from the advertised content to be released. Frequently, they contain hinted, cryptic, curiosity-inducing messages. Methods of this nature are designed to pique audience interest and anticipation, as well as increase the hype of the advertised content before release of its trailer. The length of a teaser trailer is usually only around 20–30 seconds. It is generally created during the shooting of the film or program and released before the completion of shooting. For films A teaser trailer is a short video segment related to an upcoming film, television program, video game, or similar, that is usually released long in advance of the product, so as to "tease" the audience; an early example of the teas ...
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Trailer (promotion)
A trailer (also known as a preview, coming attraction or attraction video) is a commercial advertisement, originally for a feature film that is going to be exhibited in the future at a movie theater/cinema. It is a product of creative and technical work. Movie trailers have now become popular on DVDs and Blu-ray discs, as well as on the Internet and mobile devices. Of some 10 billion videos watched online annually, film trailers rank third, after news and user-created video. The trailer format has been adopted as a promotional tool for television shows, video games, books, and theatrical events/concerts. History The first trailer shown in an American film theater was in November 1913, when Nils Granlund, the advertising manager for the Marcus Loew theater chain, produced a short promotional film for the musical ''The Pleasure Seekers'', opening at the Winter Garden Theatre on Broadway. As reported in a wire service story carried by the Lincoln, Nebraska ''Daily Star'' ...
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