Take-Two Interactive
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Take-Two Interactive Software, Inc. is an American video game
holding company A holding company is a company whose primary business is holding a controlling interest in the securities of other companies. A holding company usually does not produce goods or services itself. Its purpose is to own shares of other companies ...
based in
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and founded by Ryan Brant in September 1993. The company owns two major publishing labels,
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
and 2K, which operate internal game development studios. Take-Two created the
Private Division Private Division is an American video game publisher based in New York City. The brainchild of Take-Two Interactive's Michael Worosz, the subsidiary was founded by Worosz and Allen Murray, and officially announced on December 14, 2017. Private ...
label to support publishing from
independent developers An indie game, short for independent video game, is a video game typically created by individuals or smaller development teams without the financial and technical support of a large game publisher, in contrast to most "AAA" (triple-A) games. ...
and more recently announced a new internal studio for the label called Intercept Games. The company also formed
Ghost Story Games Ghost Story Games, LLC is an American video game developer based in Westwood, Massachusetts, and led by Ken Levine. The studio is the rebranding of Irrational Games as announced in February 2017, and while still the same business subsidiary und ...
which was a former 2K studio under the name
Irrational Games Irrational Games (known as 2K Boston between 2007 and 2009) was an American video game developer founded in 1997 by three former employees of Looking Glass Studios: Ken Levine, Jonathan Chey, and Robert Fermier. Take-Two Interactive acquired t ...
. The company acquired the developers
Socialpoint Socialpoint (formerly Social Point until 2019) is a Spanish video game developer based in Barcelona. Founded in October 2008 by Horacio Martos and Andrés Bou, the company specializes in free-to-play mobile and social network games, distribut ...
, Playdots and
Nordeus Nordeus is a Serbian mobile game developer headquartered in New Belgrade. The studio's debut game is Top Eleven Football Manager, a free-to-play social football management simulation game. In 2013, the game reached the top of the grossing ch ...
to establish itself in the
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market. The company also owns 50% of professional
esports Esports, short for electronic sports, is a form of competition using video games. Esports often takes the form of organized, multiplayer video game competitions, particularly between professional players, individually or as teams. Although orga ...
organization
NBA 2K League The NBA 2K League (NBA2KL or simply 2K League) is an esports league joint venture between the National Basketball Association and Take-Two Interactive. The league was announced on February 9, 2017. On May 4, 2017, it was revealed that 17 of the ...
. Take-Two's combined portfolio includes franchises such as ''
BioShock ''BioShock'' is a 2007 first-person shooter game developed by 2K Boston (later Irrational Games) and 2K Australia, and published by 2K Games. The first game in the ''BioShock'' series, it was released for Microsoft Windows and Xbox 360 pla ...
'', ''
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'', ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is a series of action-adventure games created by David Jones (video game developer), David Jones and Mike Dailly (game designer), Mike Dailly. Later titles were developed under the oversight of brothers Dan Hous ...
'', ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball, and more specifically, the National Basketball A ...
'', and ''
Red Dead ''Red Dead'' is a series of Western-themed action-adventure games published by Rockstar Games. The first entry in the series, ''Red Dead Revolver'', was released on the PlayStation 2 and Xbox in May 2004. Originally developed by Capcom, ''Red Dea ...
'' among others. As of March 2018, it is the third-largest publicly traded game company in the Americas and Europe after
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. It was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Viven ...
and
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
, with an estimated
market cap Market capitalization, sometimes referred to as market cap, is the total value of a publicly traded company's outstanding common shares owned by stockholders. Market capitalization is equal to the market price per common share multiplied by t ...
of .


History


1993–2000: Formation and initial growth

Take-Two Interactive was founded by Ryan Ashley Brant, the son of media executive and ''
Interview An interview is a structured conversation where one participant asks questions, and the other provides answers.Merriam Webster DictionaryInterview Dictionary definition, Retrieved February 16, 2016 In common parlance, the word "interview" ...
'' co-owner
Peter Brant Peter Mark Brant Sr. (born March 1, 1947) is an American industrialist, as well as a magazine publisher, film producer, and art collector. He is married to model Stephanie Seymour. Early life and education Brant was raised in Jamaica Estate ...
. Ryan Brant had attended the
Hotchkiss School The Hotchkiss School is a coeducational University-preparatory school#North America, preparatory school in Lakeville, Connecticut, United States. Hotchkiss is a member of the Eight Schools Association and Ten Schools Admissions Organization. It i ...
and the
Wharton School of the University of Pennsylvania The Wharton School of the University of Pennsylvania ( ; also known as Wharton Business School, the Wharton School, Penn Wharton, and Wharton) is the business school of the University of Pennsylvania, a Private university, private Ivy League rese ...
, graduating in May 1992. He began his career in May 1991, working for his father as the
chief operating officer A chief operating officer or chief operations officer, also called a COO, is one of the highest-ranking executive positions in an organization, composing part of the "C-suite". The COO is usually the second-in-command at the firm, especially if t ...
of Stewart, Tabori & Chang, a publisher of illustrated books, until August 1993. As Brant wanted to forge his own path, he decided to create a video game publishing company. He stated "I wanted to get into a business where I could raise capital as a younger guy. In technology people expect you to be a younger person." An initial in funding was raised from his family and private investors. Take-Two was incorporated in
Delaware Delaware ( ) is a state in the Mid-Atlantic region of the United States, bordering Maryland to its south and west; Pennsylvania to its north; and New Jersey and the Atlantic Ocean to its east. The state takes its name from the adjacent Del ...
on September 30, 1993, with Brant (21 years old at the time) as
chief executive officer A chief executive officer (CEO), also known as a central executive officer (CEO), chief administrator officer (CAO) or just chief executive (CE), is one of a number of corporate executives charged with the management of an organization especially ...
(CEO). The business was launched with assistance from John Antinori and Mark Seremet. Seremet sold his stake in the company in 1998. Early on, Take-Two had a location in
Latrobe, Pennsylvania Latrobe is a city in Westmoreland County, Pennsylvania, in the United States and part of the Pittsburgh metropolitan area. The city population was 8,338 as of the 2010 census (9,265 in 1990). It is located near Pennsylvania's scenic Chestnut Rid ...
. By June 1994, the company had acquired and absorbed InterOptica, a software publisher owned by Wan Chai and headed by Catherine Winchester (later Heald); the latter became Take-Two's first
president President most commonly refers to: *President (corporate title) *President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese ful ...
. Later that month, Take-Two struck a deal with
GameTek GameTek was an American video game publisher based in North Miami Beach, Florida known for publishing video game adaptations of game shows in the late 1980s and early 1990s. GameTek was a trade name for IJE, the owner of electronic publishing rig ...
that would see the publisher distribute five of Take-Two's games worldwide. Starting with ''
Star Crusader ''Star Crusader'' is a space combat simulation released in 1994 by Take-Two Interactive. In 1995, a CD-ROM "Talkie" version was released. Story The player assumes the role of Roman Alexandria, a crack pilot for the Gorene Empire in their conquest ...
'' in September 1994, Take-Two found its first major success within games that included full motion video with well-known live actors performing the parts, following the success that Mechadeus had with '' The Daedalus Encounter'' which featured
Tia Carrere Althea Rae Duhinio Janairo (born January 2, 1967), known professionally as Tia Carrere (), is an American actress, singer and former model who got her first big break as a regular on the daytime soap opera '' General Hospital''. Carrere played C ...
. Take-Two hired Dennis Hopper, among others, to star in parts for '' Hell: A Cyberpunk Thriller'' (1994), which sold over 300,000 copies over the following year and established profit for the company. This was followed by ''
Ripper Ripper or The Ripper may refer to: People * Ripper (surname) * Paul Burchill, ring name "The Ripper", a professional wrestler based on Jack the Ripper * Kirk Hammett, nicknamed "The Ripper", the lead guitarist in the heavy metal band Metallica ...
'' (1996), of which of its budget was used to hire actors such as Christopher Walken,
Karen Allen Karen Jane Allen (born October 5, 1951) is an American film and stage actress. After making her film debut in ''Animal House'' (1978), she portrayed Marion Ravenwood opposite Harrison Ford in '' Raiders of the Lost Ark'' (1981), a role she lat ...
, and
Burgess Meredith Oliver Burgess Meredith (November 16, 1907 – September 9, 1997) was an American actor and filmmaker whose career encompassed theater, film, and television. Active for more than six decades, Meredith has been called "a virtuosic actor" and "on ...
. The success of both these games, as well as earlier titles, led to a publishing agreement between Take-Two and
Acclaim Entertainment Acclaim Entertainment, Inc. was an American video game publisher based in Glen Cove, New York. Originally formed by Greg Fischbach, Robert Holmes and Jim Scoroposki out of an Oyster Bay storefront in 1987, the company established a worldwide ...
to publish Take-Two's titles, as well as obtaining overseas distribution. Take-Two also secured a license with
Sony Computer Entertainment Sony Interactive Entertainment (SIE), formerly known as Sony Computer Entertainment (SCE), is a multinational video game and digital entertainment company wholly owned by multinational conglomerate Sony. The SIE Group is made up of two legal co ...
to publish on the
PlayStation is a video gaming brand that consists of five home video game consoles, two handhelds, a media center, and a smartphone, as well as an online service and multiple magazines. The brand is produced by Sony Interactive Entertainment, a divisi ...
line of consoles. In February 1995,
GameTek GameTek was an American video game publisher based in North Miami Beach, Florida known for publishing video game adaptations of game shows in the late 1980s and early 1990s. GameTek was a trade name for IJE, the owner of electronic publishing rig ...
acquired a stake in Take-Two, aligning the studio with its own Alternative Reality Technologies. By July 1995, Take-Two had established its head office in the
Silicon Alley Silicon Alley is an area of high tech companies centered around southern Manhattan's Flatiron district in New York City. The term was coined in the 1990s during the dot-com boom, alluding to California's Silicon Valley tech center. The term h ...
area of
New York City New York, often called New York City or NYC, is the List of United States cities by population, most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the L ...
. Take-Two expanded in its Latrobe location and, in September 1996, took over the second floor of its office building, which had been occupied by the Chestnut Ridge Chapter of the
American Red Cross The American Red Cross (ARC), also known as the American National Red Cross, is a non-profit humanitarian organization that provides emergency assistance, disaster relief, and disaster preparedness education in the United States. It is the desi ...
. Around 1996, the company was making about , but Brant wanted to further expand the company, and made its first acquisition of Mission Studios and publishing its '' JetFighter III'' game in 1996. Brant decided to secure additional funds for acquisition by taking the company public. The company announced this intent in April 1997, looking to raise . The company had its
initial public offering An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...
(IPO) on April 15, 1997, being listed under the
ticker symbol A ticker symbol or stock symbol is an abbreviation used to uniquely identify publicly traded shares of a particular stock on a particular stock market. In short, ticker symbols are arrangements of symbols or characters (generally Latin letters ...
TTWO on the
NASDAQ The Nasdaq Stock Market () (National Association of Securities Dealers Automated Quotations Stock Market) is an American stock exchange based in New York City. It is the most active stock trading venue in the US by volume, and ranked second ...
stock exchange. The opening price was , above the expected , and on its first day rose to . From the IPO, the company gained about along with on venture fund promissory notes. At this time, Peter Brant had been the largest shareholder in Take-Two at 25% owned through Bridgehampton Investors LP, which also had Ryan Brant as
general partner General partner is a person who joins with at least one other person to form a business. A general partner has responsibility for the actions of the business, can legally bind the business and is personally liable for all the partnership's debts an ...
. The additional funds allowed Take-Two to acquire GameTek's European operations, its internal Alternative Reality Technologies studio (later renamed Rockstar Toronto), and the rights to GameTek's '' Dark Colony'', '' The Quivering'', ''
The Reap ''The Reap'' is an arcade shooter. It was released in 1997 for the PC, developed by Housemarque and published by Take 2 Interactive Software Europe. Gameplay The game has a total of 4 stages and each stage has three to four levels, altogether ...
'', ''
Jeopardy! ''Jeopardy!'' is an American game show created by Merv Griffin. The show is a quiz competition that reverses the traditional question-and-answer format of many quiz shows. Rather than being given questions, contestants are instead given genera ...
'' and ''
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'' games. The company hired Kelly Sumner, a GameTek executive director, as part of this purchase. Additionally, the company acquired Inventory Management Systems, Creative Alliance Group, and Alliance Inventory Management, three video game distribution companies that helped to extend Take-Two's reach into the retail market. In the same year, Take-Two stepped in as the publisher of ''
Monkey Hero ''Monkey Hero'' (''The Adventures of Monkey Hero'' in Europe) is an Action-adventure game developed by Blam! and published by Take-Two Interactive for the Sony PlayStation video game console. The game is similar to the likes of ''The Legend of ...
''. Its developer, Blam!, had been struggling financially after the game's original publisher, BMG Interactive, was shut down by its parent company, BMG Entertainment. In March 1998, Take-Two acquired all assets of BMG Interactive for 1.85 million shares (16% of Take-Two's
common stock Common stock is a form of corporate equity ownership, a type of security. The terms voting share and ordinary share are also used frequently outside of the United States. They are known as equity shares or ordinary shares in the UK and other Com ...
), worth about . In the previous year, the United Kingdom-based
DMA Design Rockstar North Limited (formerly DMA Design Limited) is a British video game development company and a studio of Rockstar Games based in Edinburgh. The company was founded as DMA Design in Dundee in 1987 by David Jones, soon hiring former cla ...
and BMG Entertainment had just released ''
Grand Theft Auto ''Grand Theft Auto'' (''GTA'') is a series of action-adventure games created by David Jones (video game developer), David Jones and Mike Dailly (game designer), Mike Dailly. Later titles were developed under the oversight of brothers Dan Hous ...
'', and while it financially performed well but was not a critical success in Europe, it had sparked controversy over the use of violence in video games, with United States Senator
Joe Lieberman Joseph Isadore Lieberman (; born February 24, 1942) is an American politician, lobbyist, and attorney who served as a United States Senate, United States senator from Connecticut from 1989 to 2013. A former member of the Democratic Party (Uni ...
speaking out strongly against it. Seeing the opportunity to capture attention on the game, Brant had initiated the acquisition of BMG as to acquire the ''Grand Theft Auto'' property, and at the same time, contacted BMG's Sam and
Dan Houser Daniel Houser (born November 1973) is an English video game producer, writer, and voice actor, as well as the co-founder (along with his brother Sam) and former vice president of creativity for Rockstar Games. As well as producing video games, ...
(both instrumental to getting ''Grand Theft Auto'' to market), Terry Donovan, and Jamie King to found a new label within Take-Two, called
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
for which to develop more titles like it.
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
' (EA) 2008 CEO,
John Riccitiello John Riccitiello () is an American business executive who is chief executive officer (CEO) of Unity Technologies. Previously, he served as CEO, chief operating officer and president of Electronic Arts, and co-founded private equity firm Elevat ...
, stated that, with the establishing of Rockstar, Take-Two effectively invented the "label" corporate structure, which EA followed into in 2008. With the rights to ''Grand Theft Auto'', Take-Two expanded its publication into North America, and the game became Take-Two's first financial success with over 1.5 million copies sold. Take-Two also began taking on distribution capabilities, acquiring various distribution firms such as DirectSoft Australia for the Oceania market. Notably, in August 1998, Take-Two acquired
Jack of All Games Jack of All Games, Inc. was an American distributor of video games and video game-related hardware based in West Chester Township, Ohio. Founded by David Rosenbaum in 1989, the company was sold to Take-Two Interactive in August 1998. Through a ...
, an America game distributor, for about . Take-Two subsequently bundled many of its existing and future distribution outlets under the Jack of All Games brand. In 1999, Take-Two acquired DMA Design (ultimately renamed
Rockstar North Rockstar North Limited (formerly DMA Design Limited) is a British video game development company and a studio of Rockstar Games based in Edinburgh. The company was founded as DMA Design in Dundee in 1987 by David Jones (video game developer), D ...
), and invested into
Gathering of Developers Gathering of Developers, Inc. (shortened as G.O.D. or GodGames, and branded as Gathering between 2003 and 2004) was an American video game publisher based in New York City. Founded by Mike Wilson and associates in January 1998 and originally b ...
and
Bungie Bungie, Inc. is an American video game company based in Bellevue, Washington. It is a studio owned by Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones (progr ...
(eventually transferred over to
Microsoft Game Studios Xbox Game Studios (previously known as Microsoft Studios, Microsoft Game Studios, and Microsoft Games) is an American video game publisher and part of the Microsoft Gaming division based in Redmond, Washington. It was established in March 2000, ...
). In September, the company also acquired Triad Distributors and Global Star Software, a video game distributor and publisher, respectively, both founded in 1993 by Craig McGauley and Damian Cristiani and operating out of the same offices in
Concord, Ontario Concord is a suburban industrial district in the City of Vaughan in York Region, located north of Toronto, Ontario, Canada. According to the 2001 Census, Concord has 8,255 residents. It is accessed by two provincial highways: Highway 407 a ...
, with the same management team. Israeli developer Pixel Broadband Studios was acquired for in March 2000, before Take-Two sold it off to Gameplay.com in October that year, receiving in Gameplay.com shares in return.


2001–2006: Further acquisitions and regulatory investigations

In February 2001, Brant stepped down as CEO of Take-Two to serve as its
chairman The chairperson, also chairman, chairwoman or chair, is the presiding officer of an organized group such as a board, committee, or deliberative assembly. The person holding the office, who is typically elected or appointed by members of the grou ...
, being replaced in the former role by Sumner. Around this time, the company had 658 employees. With Rockstar, Take-Two invested into developments of sequels to ''Grand Theft Auto'', including ''
Grand Theft Auto 2 ''Grand Theft Auto 2'' is an action-adventure game, developed by DMA Design and published by Rockstar Games in October 1999, for Microsoft Windows and the PlayStation, and the Dreamcast and Game Boy Color in 2000. It is the sequel to 1997's ' ...
'' (1999), and '' Grand Theft Auto III'' (2001) along with sequels, '' Grand Theft Auto: Vice City'' (2002) and '' Grand Theft Auto: San Andreas'' (2004). By 2003, Take-Two had revenues exceeding . In 2004, Take-Two paid to
Infogrames Atari SA (formerly Infogrames Entertainment SA) is a French video game holding company headquartered in Paris. Its subsidiaries include Atari Interactive and Atari, Inc. It is the current owner of the Atari brand through Atari Interactive. ...
for the rights to the ''Civilization'' series. The company had also planned to acquire
Vivendi Universal Games Vivendi Games was an American video game publisher and holding company based in Los Angeles. It was founded in 1996 as CUC Software, the publishing subsidiary of CUC International, after the latter acquired video game companies Davidson & Associ ...
for . In 2005, Take-Two began a host of acquisitions, spending more than buying game developers. One of its largest acquisitions was for the development studios
Visual Concepts Visual Concepts Entertainment is an American video game developer based in Novato, California. Founded in May 1988, the company is best known for developing Sports video game, sports games in the ''2K'' franchise, most recently ''NBA 2K'' and ' ...
and
Kush Games 2K Los Angeles (formerly Kush Games, Inc.) was an American video game developer based in Camarillo, California. Founded by Umrao Mayer in 1998, the company was part of Visual Concepts, which itself was a part of Sega. Both Kush Games and Visual ...
from
Sega is a Japanese multinational corporation, multinational video game and entertainment company headquartered in Shinagawa, Tokyo. Its international branches, Sega of America and Sega Europe, are headquartered in Irvine, California and London, r ...
for about in January 2005. Both studios had been extensively behind several sports simulation games, branded through
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
, and typically released updated versions each year, using a ''2K'' brand to differentiate versions (such as ''
ESPN NFL 2K5 ''ESPN NFL 2K5'' is an American football video game developed by Visual Concepts for the PlayStation 2 and Xbox consoles. Published by 2K Sports and the Sega Corporation, it is the sixth installment of the '' NFL 2K series'' and the last to use ...
''). In 2004, Take-Two had struck a deal with Sega to help publish these titles. Just prior to Take-Two's acquisition,
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
announced it had secured the exclusive rights to create video games based on the
National Football League The National Football League (NFL) is a professional American football league that consists of 32 teams, divided equally between the American Football Conference (AFC) and the National Football Conference (NFC). The NFL is one of the ...
(NFL) and a fifteen-year branding deal with
ESPN ESPN (originally an initialism for Entertainment and Sports Programming Network) is an American international basic cable sports channel owned by ESPN Inc., owned jointly by The Walt Disney Company (80%) and Hearst Communications (20%). The ...
, effectively killing Visual Concepts' own NFL title and devaluing their others games. This decision led Sega to abandon the sports-game market. Take-Two acquired these studios and unique branding (including the ''2K'' brand), as well as negotiated for exclusive rights with
Major League Baseball Major League Baseball (MLB) is a professional baseball organization and the oldest major professional sports league in the world. MLB is composed of 30 total teams, divided equally between the National League (NL) and the American League (AL), ...
for video games. A day after announcing these acquisitions, Take-Two established their 2K publishing label to maintain the ''2K'' brand, moving several planned games from their budget software label, Global Star, to 2K. Take-Two further realigned the other existing internal studios — Indie Built, Venom Games, PopTop Software and Frog City Software, and Take-Two Licensing — within this new structure. After the formation of 2K, Take-Two completed other major acquisitions.
Firaxis Games Firaxis Games, Inc. is an American video game developer based in Sparks, Maryland. The company was founded in May 1996 by Sid Meier, Jeff Briggs and Brian Reynolds (game designer), Brian Reynolds following their departure from MicroProse, Meier ...
was acquired in November 2005 for around ; Take-Two had already supported the studio by using their acquisition of the ''Civilization'' license to support publishing of ''
Civilization IV ''Civilization IV'' (also known as ''Sid Meier's Civilization IV'') is a 4X turn-based strategy computer game and the fourth installment of the ''Civilization'' series, and designed by Soren Johnson under the direction of Sid Meier and his vid ...
''.
Irrational Games Irrational Games (known as 2K Boston between 2007 and 2009) was an American video game developer founded in 1997 by three former employees of Looking Glass Studios: Ken Levine, Jonathan Chey, and Robert Fermier. Take-Two Interactive acquired t ...
was acquired around January 2006 for about , including both its Boston and its Canberra studio. At the time Irrational had already established a publishing deal with Take-Two for their upcoming ''
BioShock ''BioShock'' is a 2007 first-person shooter game developed by 2K Boston (later Irrational Games) and 2K Australia, and published by 2K Games. The first game in the ''BioShock'' series, it was released for Microsoft Windows and Xbox 360 pla ...
'' game. With the deal, Irrational became part of the 2K label. It also acquired PAM Development from the Gaia Capital Group for , giving them access to the ''
Top Spin In ball sports, topspin or overspin is a property of a ball that rotates forwards as it is moving. Topspin on a ball propelled through the air imparts a downward force that causes the ball to drop, due to its interaction with the air (see Magnu ...
'' series of tennis games. However, during this period, the
U.S. Securities and Exchange Commission The U.S. Securities and Exchange Commission (SEC) is an independent agency of the United States federal government, created in the aftermath of the Wall Street Crash of 1929. The primary purpose of the SEC is to enforce the law against market ...
(SEC) began examining Take-Two's business records, based on complaints filed from 2001 that Take-Two's earnings did not seem to match figures of game sales reported by
NPD Group The NPD Group, Inc. (NPD; formerly National Purchase Diary Panel Inc. and NPD Research Inc.) is an American market research company founded on September 28, 1966, and based in Port Washington, New York. In 2017, NPD ranked as the 8th largest mar ...
. The SEC's formal complaint found that the company had purportedly sold products to distributors as a "parking transaction" for a quarter, as to artificially increase their revenues for investors, which it estimated was a fraud. A lawsuit was filed against Take-Two in December 2001, alleging that the company had lied to shareholders. Take-Two initially restated seven quarters of past financial results in February 2002, then five years in January 2004. Brant stepped down as chairman in March, being succeeded by Richard Roedel. After the SEC's issuance of the complaint in 2005, Take-Two agreed to pay a fine, along with Brant and other executives paying fines totaling around . Brant, who had remained with the company in the non-executive role of "Vice President of Production", ultimately resigned from the company in October 2006, following a four-month disability leave due to a bad back. In 2007, a separate investigation by the SEC found further issues with Brant and two other executives of the company. In an industry-wide sweep against
options backdating In finance, options backdating is the practice of altering the date a stock option was granted, to a usually earlier (but sometimes later) date at which the underlying stock price was lower. This is a way of repricing options to make them more v ...
(receiving shares when they are priced high but backdating their ownership to when they were priced low), the SEC had found Brant had received backdating options of over 2.1 million shares, though he had excised all options upon his 2006 resignation. Brant pleaded guilty to falsifying business records, but agreed to co-operate with the SEC and instead of receiving up to four years in prison, was fined and barred from holding any "control management positions" in a publicly traded company. Brant died of
cardiac arrest Cardiac arrest is when the heart suddenly and unexpectedly stops beating. It is a medical emergency that, without immediate medical intervention, will result in sudden cardiac death within minutes. Cardiopulmonary resuscitation (CPR) and possib ...
in March 2019 at the age of 47. Further troubling Take-Two during this period was criticism and legal actions taken against the ''Hot Coffee'' mod, a user-made
modification Modification may refer to: * Modifications of school work for students with special educational needs * Modifications (genetics), changes in appearance arising from changes in the environment * Posttranslational modifications, changes to prote ...
to ''Grand Theft Auto: San Andreas'' that unlocked a hidden graphic sex scene that was built into the game, with concerned politicians and consumers stating the scene belied the game's
ESRB The Entertainment Software Rating Board (ESRB) is a self-regulatory organization that assigns age and content ratings to consumer video games in the United States and Canada. The ESRB was established in 1994 by the Entertainment Software Asso ...
content rating. Actions taken against Take-Two included an investigation by the
Federal Trade Commission The Federal Trade Commission (FTC) is an independent agency of the United States government whose principal mission is the enforcement of civil (non-criminal) antitrust law and the promotion of consumer protection. The FTC shares jurisdiction ov ...
for deceptive advertising, to which Take-Two and Rockstar settled in 2006 on fines for any future violations of content ratings. Take-Two completed a settlement related to class-action lawsuits filed against it in 2005 over the ''Hot Coffee'' mod, as well as to a class-action lawsuit brought by shareholders over the options backdating fraud, in September 2009.


2007–2008: Shareholder takeover and attempted buy-out

A fire had damaged part of the Take-Two headquarters building in New York in 2006. In early January 2007, Take-Two relocated the headquarters for 2K to
Novato, California Novato (Spanish for "Novatus") is a city in Marin County, California, in the North Bay region of the Bay Area. At the 2020 census, Novato had a population of 53,225. History What is now Novato was originally the site of several Coast Miwok ...
to 65,000 square feet of space at Hamilton Landing, an office park that had repurposed the former hangar structures from the
Hamilton Army Airfield Hamilton Field (Hamilton AFB) was a United States Air Force base, which was inactivated in 1973, decommissioned in 1974, and put into a caretaker status with the Air Force Reserves until 1976. It was transferred to the United States Army in 1983 ...
. Later that year in September, Take-Two established a partnership with
Nickelodeon Nickelodeon (often shortened to Nick) is an American pay television television channel, channel which launched on April 1, 1979, as the first cable channel for children. It is run by Paramount Global through its List of assets owned by Param ...
and launched a new label,
2K Play K, or k, is the eleventh letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''kay'' (pronounced ), plural ''kays''. The letter K u ...
, designed for publishing of family-friendly titles alongside 2K's 2K Games and 2K Sports sub-labels, absorbing the remaining publishing duties of the Global Star label. In December 2007, Take-Two established
2K Marin K, or k, is the eleventh letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''kay'' (pronounced ), plural ''kays''. The letter K u ...
(named after
Marin County Marin County is a county located in the northwestern part of the San Francisco Bay Area of the U.S. state of California. As of the 2020 census, the population was 262,231. Its county seat and largest city is San Rafael. Marin County is acros ...
, where Novato is located) and expanded its presence at Hamilton Landing. Due to the various SEC investigations and the ''Hot Coffee'' controversy, investors in Take-Two discussed the possibility to taking over the company at its next board meeting in March 2007, as to oust the company's current management. There was also issues with Take-Two failing to make its revenue targets, having lost in 2006. The investors, OppenheimerFunds Inc., S.A.C. Capital Management, Tudor Investment Corp., D.E. Shaw Valence Portfolios and ZelnickMedia, held 46% of the company's stock at this point, and were looking to put ZelnickMedia's Strauss Zelnick as the chairman of the board while outing long-standing management and board members. Zelnick had previously been president and CEO of BMG's North American division at the time of the sale of BMG Interactive to Take-Two, a move he had been against believing that BMG could have capitalized on the video game sector more. Following BMG, Zelnick had been COO of
20th Century Fox 20th Century Studios, Inc. (previously known as 20th Century Fox) is an American film production company headquartered at the Fox Studio Lot in the Century City area of Los Angeles. As of 2019, it serves as a film production arm of Walt Dis ...
and CEO of
Crystal Dynamics Crystal Dynamics, Inc. is an American video game developer based in San Mateo, California and part of Embracer Group. The studio developed the '' Gex'', ''Legacy of Kain'', and ''Tomb Raider'' series. Founded in 1992 by Madeline Canepa, Judy L ...
. He founded ZelnickMedia few years later in 2001 as a private equity firm to focus on media and interactive entertainment investments. Industry analyst
Michael Pachter Michael may refer to: People * Michael (given name), a given name * Michael (surname), including a list of people with the surname Michael Given name "Michael" * Michael (archangel), ''first'' of God's archangels in the Jewish, Christian and ...
stated that a takeover would be best for Take-Two, as the present management "completely abdicated any responsibility for the oversight of the options-granting policy. A more responsible board would have committed hari-kari." The current CEO, Paul Eibeler, who had replaced Brant after his resignation, had tried to find a buyer for Take-Two after the investors filed their intent with the SEC, among which included EA, but could not negotiate a sale before the meeting. The takeover was successfully agreed to by stockholders on March 29, 2007, with Zelnick naming Ben Feder, a partner at ZelnickMedia, as the new CEO. , Strauss Zelnick is the largest single shareholder by voting power. The company announced a major restructuring in mid-2007, following the takeover. With the move of the 2K labels to Novato, the executive, management, distribution and sales areas were evaluated to align these by business discipline rather than geography. Subsequently, the company let go about 5 to 15% of its approximately 2100 employees, closed down some of its European offices and centralizing these in its Geneva location, and looked to get out of the distribution market by looking for buyers of Jack of All Games. In mid-February 2008, EA made a -per-share all-cash transaction offer worth around to the board of Take-Two, subsequently revising it to per share after being rejected and making the offer known to the public. At the time, Take-Two's stock was valued around per share. EA CEO
John Riccitiello John Riccitiello () is an American business executive who is chief executive officer (CEO) of Unity Technologies. Previously, he served as CEO, chief operating officer and president of Electronic Arts, and co-founded private equity firm Elevat ...
said that EA had previous considered a deal for Take-Two in the previous year when they were approached by Eibeler, however, with
Activision Activision Publishing, Inc. is an American video game publisher based in Santa Monica, California. It serves as the publishing business for its parent company, Activision Blizzard, and consists of several subsidiary studios. Activision is one o ...
's acquisition of
Vivendi Games Vivendi Games was an American video game publisher and holding company based in Los Angeles. It was founded in 1996 as CUC Software, the publishing subsidiary of CUC International, after the latter acquired video game companies Davidson & Assoc ...
in December 2007, EA was looking to resecure itself as one of the top video game publishers with the acquisition of Take-Two. While Take-Two had been discussing the potential of a buyout to a large media company after the shareholder takeover, Zelnick and the board rejected the offer, with Zelnick stating "We didn't slam the door, we just said look, the price is not right and the time is wrong". Take-Two offered to discuss the offer after ''
Grand Theft Auto IV ''Grand Theft Auto IV'' is a 2008 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the sixth main entry in the ''Grand Theft Auto'' series, following 2004's '' Grand Theft Auto: San Andreas'', and the e ...
'' release on April 29, 2008, which many considered to be the lucrative property that EA desired. An acquisition would have ended EA's main competition in sports video games. EA continued to extend its bid offer throughout 2008, but by September 2008, EA decided to back away and let the offer expire, as Take-Two continued to call EA's cash offer as inadequate.


2008–2018: Continued growth

In September 2008, Take-Two established an outsourcing agreement with Ditan Distribution LLC, at the time owned by
Cinram Cinram International was a Toronto, Canada-based manufacturer of pre-recorded Blu-ray Discs, DVDs, CD-Audio, CD-ROMs, VHS tapes and audio cassettes. It was an affiliate of the Arizona-based Najafi Companies. History Cinram was established ...
, a Canadian manufacturer of optical media. Through the agreement, Take-Two offloaded all distributing duties from Jack of All Games to Ditan, while establishing the means for Jack of All Games to license and distribute third-party titles. Subsequently, in December 2009, Take-Two sold Jack of All Games to
Synnex Synnex was an American multinational corporation that provides information technology (IT) services to businesses. It merged with competitor Tech Data to form TD Synnex. It was founded in 1980 by Robert T. Huang and based in Fremont, Cali ...
for about , leaving the distribution market and focusing solely on development and publishing. In 2010, Ben Feder stepped down as CEO, and was replaced by Zelnick, who remains the company's chairman and CEO. In January 2013, while being dissolved,
THQ THQ Inc. was an American video game company based in Agoura Hills, California. It was founded in April 1990 by Jack Friedman, originally in Calabasas, and became a public company the following year through a reverse merger takeover. Initi ...
sold the rights of the ''WWE'' wrestling games series to Take-Two. Subsequently, 2K Sports has published annual ''WWE 2K'' games as part of its lineup. Around 2013, Take-Two began to repurchase about 7.5 million outstanding shares of the company (about 10%), based on the company's projections that it would remain profitable over the next several years. As part of this, the company bought back around 12 million shares owned by
Carl Icahn Carl Celian Icahn (; born February 16, 1936) is an American financier. He is the founder and controlling shareholder of Icahn Enterprises, a public company and diversified conglomerate holding company based in Sunny Isles Beach. Icahn takes la ...
, about 11% of the total shares, for about . Icahn had been seen as favoring selling the company to a buyer. This subsequently led to three board members who had been recommended on the board by Icahn to resign. The move to buy back shares was seen by analysts of the company's assurance in ''
Grand Theft Auto V ''Grand Theft Auto V'' is a 2013 action-adventure game developed by Rockstar North and published by Rockstar Games. It is the seventh main entry in the Grand Theft Auto, ''Grand Theft Auto'' series, following 2008's ''Grand Theft Auto IV'', and ...
'', which was released in September 2013. ''Grand Theft Auto V'' has since sold nearly 100 million units by 2018, making it one of the most successful video games ever and bringing an estimated to Take-Two, increasing its stock value by more than 600%. In December 2013, former
Marvel Marvel may refer to: Business * Marvel Entertainment, an American entertainment company ** Marvel Comics, the primary imprint of Marvel Entertainment ** Marvel Universe, a fictional shared universe ** Marvel Music, an imprint of Marvel Comics * ...
editor-in-chief
Bill Jemas Bill Jemas is an American media entrepreneur, writer, and editor, known for his tenure as president of Fleer Entertainment Group during the 1990s, and for his work as vice president of Marvel Comics from 2000 to 2004. During his time at Marvel, Jem ...
announced that he had joined Take-Two to start a "graphic fiction imprint". The imprint, Double Take Comics, was launched in October 2014, but ultimately was not successful and was shuttered in November 2016.
Leslie Benzies Leslie Peter Benzies (born 17 January 1971) is a Scottish video game producer and the former president of Rockstar North, a subsidiary of Rockstar Games. He was the lead developer on the ''Grand Theft Auto'' series, taking responsibility from ...
, former President of Rockstar North, took sabbatical leave from Rockstar on September 1, 2014. In January 2016 it was announced that he had left the company. On April 12, 2016, Benzies started legal action against Rockstar and Take-Two claiming $150 million in unpaid royalties. Take-Two had invested into mobile-game developer
Scopely Scopely, Inc is an interactive entertainment company and mobile-first video game developer and publisher. The company is headquartered in Culver City, California, with offices in Barcelona, Spain; Boulder, Colorado; Dublin, Ireland; London, Englan ...
in July 2016. On February 1, 2017, the company acquired social and mobile game developer Social Point for about to enter into the mobile gaming industry. In that same month, Take-Two and the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
(NBA) announced a partnership to create the
NBA 2K League The NBA 2K League (NBA2KL or simply 2K League) is an esports league joint venture between the National Basketball Association and Take-Two Interactive. The league was announced on February 9, 2017. On May 4, 2017, it was revealed that 17 of the ...
, a professional eSports league based on the ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball, and more specifically, the National Basketball A ...
'' games, and the first eSports league to be managed by a professional sports league. Teams for the League are to be partially sponsored by existing NBA teams, so that there would be eSports equivalent teams for each of the thirty professional NBA teams. The inaugural season is planned to launch in May 2018. On May 31, 2017, Take-Two Interactive acquired ''
Kerbal Space Program ''Kerbal Space Program'' (''KSP'') is a space flight simulation video game developed by Mexican developer Squad for Microsoft Windows, macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system de ...
''. Later, Take-Two announced the formation of its
Private Division Private Division is an American video game publisher based in New York City. The brainchild of Take-Two Interactive's Michael Worosz, the subsidiary was founded by Worosz and Allen Murray, and officially announced on December 14, 2017. Private ...
publishing label on December 14, 2017. Private Division was established to fund and publish games by mid-size independent development studios, such as ''Kerbal Space Program'', and had four planned games from separate studios at its launch. The company completed its move of its New York headquarters from
NoHo NoHo, short for North of Houston Street (as contrasted with SoHo), is a primarily residential neighborhood in Lower Manhattan in the New York City borough of Manhattan. It is bounded by Mercer Street to the west and the Bowery to the east, ...
to more than 61,000 square feet of space in
Bryant Park Bryant Park is a public park located in the New York City borough of Manhattan. Privately managed, it is located between Fifth Avenue and Avenue of the Americas ( Sixth Avenue) and between 40th and 42nd Streets in Midtown Manhattan. The e ...
in early 2018. According to
Dan Houser Daniel Houser (born November 1973) is an English video game producer, writer, and voice actor, as well as the co-founder (along with his brother Sam) and former vice president of creativity for Rockstar Games. As well as producing video games, ...
, Rockstar Games required to expand in the two companies' shared headquarters and thus asked the Take-Two executives to move. On March 8, 2018, Zelnick attended a White House meeting held by the 45th president of the United States,
Donald Trump Donald John Trump (born June 14, 1946) is an American politician, media personality, and businessman who served as the 45th president of the United States from 2017 to 2021. Trump graduated from the Wharton School of the University of Pe ...
, along with various other attendees involved with the video game industry, and members of Congress, to discuss video game violence in the wake of the
Stoneman Douglas High School shooting On February 14, 2018, 19-year-old Nikolas Cruz opened fire on students and staff at Marjory Stoneman Douglas High School in the Miami suburban town of Parkland, Florida, murdering 17 people and injuring 17 others. Cruz, a former student at t ...
. On March 9, 2018,
S&P Global S&P Global Inc. (prior to April 2016 McGraw Hill Financial, Inc., and prior to 2013 The McGraw–Hill Companies, Inc.) is an American publicly traded corporation headquartered in Manhattan, New York City. Its primary areas of business are financ ...
announced the addition of Take-Two Interactive to the
S&P 500 The Standard and Poor's 500, or simply the S&P 500, is a stock market index tracking the stock performance of 500 large companies listed on stock exchanges in the United States. It is one of the most commonly followed equity indices. As of D ...
, joining two other major video game publishers EA and
Activision Blizzard Activision Blizzard, Inc. is an American video game holding company based in Santa Monica, California. It was founded in July 2008 through the merger of Activision, Inc. (the publicly traded parent company of Activision Publishing) and Viven ...
. Similar to the situation in 2013, Take-Two started buying back around of its stock (estimated to be about 2.5% of the outstanding stock), predicated on similar expectations that ''
Red Dead Redemption 2 ''Red Dead Redemption 2'' is a 2018 action-adventure game developed and published by Rockstar Games. The game is the third entry in the ''Red Dead'' series and a prequel to the 2010 game ''Red Dead Redemption''. The story is set in 1899 and f ...
'', to be released in October 2018, would similarly boost the company's profits as ''Grand Theft Auto V'' had done. On March 29, 2018, Benzies' litigation against Rockstar and Take-Two suffered a significant setback when the companies succeeded in dismissing 12 out of 18 of his claims, though the court did rule that Benzies "remains entitled to receive certain royalties" as part of his compensation. Sometime in 2018, Take-Two levied a legal warning against Benzies' new company Royal Circus Games, citing the similarity of its acronym (RCG) to Rockstar Games (RSG) as an infringement of intellectual property; due to this, Benzies later renamed his company Build a Rocket Boy Games in October 2018. Take-Two had also decried their employment of Rockstar North staff as a deceptive tactic to create an affiliation between them. Take-Two and the NBA signed a seven-year, licensing deal to extend Take-Two's rights to develop the ''NBA 2K'' games in January 2019. Analysts estimated that this represented at least 15% of Take-Two's revenue from the sale of ''NBA 2K'' games, atypical of other license deals, due to the growing popularity of the series.


2019–present: Studio expansions

A then-yet-to-be named studio under the 2K brand in the
Silicon Valley Silicon Valley is a region in Northern California that serves as a global center for high technology and innovation. Located in the southern part of the San Francisco Bay Area, it corresponds roughly to the geographical areas San Mateo County ...
region of the
San Francisco Bay Area The San Francisco Bay Area, often referred to as simply the Bay Area, is a populous region surrounding the San Francisco, San Pablo, and Suisun Bay estuaries in Northern California. The Bay Area is defined by the Association of Bay Area Go ...
was established by Take-Two in February 2019. The studio is led by
Michael Condrey Michael Condrey is the co-founder and former studio head of Sledgehammer Games, which he founded with Glen Schofield after their collaboration on the popular video game franchise ''Dead Space''. He is now the president of 31st Union, a 2K stud ...
, formerly of
Sledgehammer Games Sledgehammer Games, Inc. is an American video game developer company formed in 2009 by Glen Schofield and Michael Condrey. The pair formerly worked at Visceral Games and are responsible for the creation of ''Dead Space (2008 video game), Dead Sp ...
and
Visceral Games Visceral Games (formerly EA Redwood Shores) was an American video game developer studio owned by Electronic Arts. The studio is known for the ''Dead Space'' series. History EA Redwood Shores (1998–2009) In 1998, Electronic Arts (EA) moved fr ...
, and was initially working on an unannounced project. A year later, it was announced that the studio would be officially named
31st Union 31st Union is a video game development studio of 2K based in San Mateo, California, with a studio in Valencia, Spain. It was founded in February 2019, then provisionally named 2K Silicon Valley, with Sledgehammer Games co-founder Michael Cond ...
, that it was opening a second studio in Spain, and that it was focusing on "an ambitious and inspired new IP". On February 7, 2019, Benzies' litigation with Take-Two had officially come to an end. All parties involved in the case successfully executed a confidential settlement, with each agreeing to bear its own costs and expenses, including, without limitation, attorney's fees. In May 2019, Rockstar Games announced that they had acquired Dhruva Interactive from Starbreeze Studios for $7.9 million, with the sale having been finalized later that same month. The company had been merged into Rockstar India, which added an additional 320 employees to the studio. In September 2019, Rockstar Games announced that they had released their own game launcher, a
digital distribution Digital distribution, also referred to as content delivery, online distribution, or electronic software distribution, among others, is the delivery or distribution of digital media content (media), content such as Sound recording and reproductio ...
,
digital rights management Digital rights management (DRM) is the management of legal access to digital content. Various tools or technological protection measures (TPM) such as access control technologies can restrict the use of proprietary hardware and copyrighted works. ...
,
multiplayer A multiplayer video game is a video game in which more than one person can play in the same game environment at the same time, either locally on the same computing system (couch co-op), on different computing systems via a local area network, or ...
and communications service. Take-Two established a new, yet-to-be named studio under Private Division in February 2020, later named
Intercept Games Intercept may refer to: *X-intercept, the point where a line crosses the x-axis *Y-intercept, the point where a line crosses the y-axis *Interception, a play in various forms of football *'' The Mona Intercept'', a 1980 thriller novel by Donald Ham ...
, located in Seattle to take on the development of ''
Kerbal Space Program 2 ''Kerbal Space Program 2'' is a space flight simulation video game developed by Intercept Games and published by Private Division. It is the sequel to 2011's '' Kerbal Space Program'' and was released for early access on February 24, 2023, for ...
''. The new studio staff included more than a dozen former members of Star Theory Games who had been working on the title, including Jeremy Ables and Nate Simpson from Star Theory, which had been previously handling the development of the game but outside of Take-Two's structure. Via 2K Sports, Take-Two established a new publishing agreement with the NFL in March 2020 to start republishing NFL games starting in 2021. While EA's ''Madden'' series will coexist and remain the official game of the NFL, while 2K's are called "non-simulation football game experiences" to distinguish from EA's games. In August 2020, Take-Two announced it was acquiring mobile game developer Playdots (developer of the mobile games
Dots Directly observed treatment, short-course (DOTS, also known as TB-DOTS) is the name given to the tuberculosis (TB) control strategy recommended by the World Health Organization. According to WHO, "The most cost-effective way to stop the spread of T ...
, Two Dots and Dots & Co.) for $192 million in cash and stock with the acquisition expected to be completed in Q3 2020. In October 2020, it was announced that Take-Two had acquired
Dundee Dundee (; sco, Dundee; gd, Dùn Dè or ) is Scotland's fourth-largest city and the 51st-most-populous built-up area in the United Kingdom. The mid-year population estimate for 2016 was , giving Dundee a population density of 2,478/km2 or ...
-based Ruffian Games (known for their work on '' Halo: The Master Chief Collection'' and ''
Crackdown 3 ''Crackdown 3'' is an action-adventure video game developed by Sumo Digital and published by Microsoft Studios for Windows and Xbox One. It continues the series nearly nine years after the release of 2010's Xbox 360 video game ''Crackdown 2''. Or ...
'') after a year long development partnership on an undisclosed partnership, following the acquisition, Ruffian became part of Rockstar Games as Rockstar Dundee. Take-Two offered to buyout
Codemasters The Codemasters Software Company Limited (trade name: Codemasters) is a British video game developer based in Southam, England, which is a subsidiary of American corporation Electronic Arts. Founded by brothers Richard and David Darling in Oct ...
in November 2020 in a deal valued approximately . While the offer awaited regulatory approval and was expected to be complete by early 2021, both Take-Two and Codemasters' board of directors confirmed the deal. However, Take-Two's bid was subsequently trumped by
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
in December 2020, which offered ( per share), and agreed to acquire Codemasters. Take-Two formally withdrew its offer in January 2021. The
Public Investment Fund of Saudi Arabia The Public Investment Fund (PIF; ar, links=no, صندوق الإستثمارات العامة) is the sovereign wealth fund of Saudi Arabia. It is among the largest sovereign wealth funds in the world with total estimated assets of $620 billion ...
acquired 3.9 million shares of Take-Two, valued at , in February 2021. 2K acquired
HB Studios HB Studios Multimedia Limited is a Canadian video game developer based in Lunenburg, Nova Scotia. It is best known for its Rugby football, rugby and cricket games. History HB Studios was founded in early July 2000 by Jeremy Wellard in Lunenburg ...
in March 2021, who previously developed '' PGA Tour 2K21'' and ''
The Golf Club 2019 featuring PGA Tour ''The Golf Club 2019 featuring PGA Tour'' is a sports video game developed by HB Studios and published by 2K Sports for Microsoft Windows, PlayStation 4 and Xbox One. It is the third installment of the '' PGA Tour 2K'' series, the first in the ...
'' under 2K Sports' publishing labels. The acquisition includes the rights to the ''
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...
'' games, which have the official endorsement of the
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...
itself. Additionally, 2K announced they had secured a contract with
Tiger Woods Eldrick Tont "Tiger" Woods (born December 30, 1975) is an American professional golfer. He is tied for first in PGA Tour wins, ranks second in men's major championships, and holds numerous golf records. * * * Woods is widely regarded as ...
, who had previously been a key figure for
Electronic Arts Electronic Arts Inc. (EA) is an American video game company headquartered in Redwood City, California. Founded in May 1982 by Apple employee Trip Hawkins, the company was a pioneer of the early home computer game industry and promoted the d ...
' ''
PGA Tour The PGA Tour (stylized in all capital letters as PGA TOUR by its officials) is the organizer of professional golf tours in the United States and North America. It organizes most of the events on the flagship annual series of tournaments also k ...
'' series, as an executive director and consultant for future 2K ''PGA Tour'' games as well as his likeness for the games. Later that month, 2K acquired the games division of HookBang based in Austin, Texas, which had supported work on the ''NBA 2K'' series in the past. The division was relocated to a new Austin location and rebranded as Visual Concepts Austin to continue support for that series. In June 2021, Take-Two made its largest acquisition to date with the $378 million acquisition of '' Top Eleven'' developer
Nordeus Nordeus is a Serbian mobile game developer headquartered in New Belgrade. The studio's debut game is Top Eleven Football Manager, a free-to-play social football management simulation game. In 2013, the game reached the top of the grossing ch ...
, further expanding its mobile game division, which, as of July 2021, is known as T2 Mobile Games. Take-Two Interactive announced its intent to acquire the mobile developer
Zynga Zynga Inc. () is an American developer running social video game services. It was founded in April 2007, with headquarters in San Mateo, California. The company primarily focuses on mobile and social networking platforms. Zynga states its missio ...
in January 2022, in a cash-and-stock deal with a value of $12.7 billion, with Take-Two acquiring all outstanding shares of Zynga at $9.86 apiece. The deal was expected to close in June. Take-Two said that the acquisition would help boost its presence in the
mobile gaming A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to h ...
market, stating "We see tremendous untapped potential to bring Take-Two’s renowned console and PC properties to mobile, a high-priority initiative that will be energized by the addition of Zynga’s leading development, publishing, and live operations teams." Both shareholders of the companies approved the merger on May 19, 2022 and the closing of the transaction took effect on May 23, 2022. In October 2022, Take-Two announced that Playdots would be shut down, with control of Two Dots being transferred to Zynga.


Company structure

Take-Two's executive offices and worldwide headquarters are located in New York City. The company runs its European operations from Windsor, England and its Asian operations from
Singapore Singapore (), officially the Republic of Singapore, is a sovereign island country and city-state in maritime Southeast Asia. It lies about one degree of latitude () north of the equator, off the southern tip of the Malay Peninsula, borde ...
. , Take-Two's primary business is through two self-owned publishing labels. One label is
Rockstar Games Rockstar Games, Inc. is an American video game publisher based in New York City. The company was established in December 1998 as a subsidiary of Take-Two Interactive, using the assets Take-Two had previously acquired from BMG Interactive. Foun ...
, also located in New York City, and is specialized on development and publication of
action-adventure games The action-adventure genre is a video game hybrid genre that combines core elements from both the action game and adventure game genres. Typically, pure adventure games have situational problems for the player to solve to complete a story ...
such as ''Grand Theft Auto''. The other label is 2K, headquartered in Novato, California, and is composed of its divisions 2K Games,
2K Sports 2K is an American video game publisher based in Novato, California. 2K was founded under Take-Two Interactive in January 2005 through the 2K Games and 2K Sports labels, following Take-Two Interactive's acquisition of Visual Concepts that same m ...
, and
2K Play K, or k, is the eleventh letter in the Latin alphabet, used in the modern English alphabet, the alphabets of other western European languages and others worldwide. Its name in English is ''kay'' (pronounced ), plural ''kays''. The letter K u ...
. The 2K Sports division handles the development and publication of Take-Two's sports simulation games, such as the ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball, and more specifically, the National Basketball A ...
'' series. 2K Play covers family-friendly and children's video games produced by Take-Two's studios. 2K Games handles nearly all other production from Take-Two's internal development studios as well as titles from selected third parties (such as the ''
Borderlands A borderland or borderlands are the geographical space or zone around a territorial border. Borderland or borderlands may refer to: Places * Borderland, West Virginia, an unincorporated community in Mingo County, West Virginia * Borderland (ele ...
'' series developed by
Gearbox Software Gearbox Software is an American video game development company based in Frisco, Texas. It was established as a limited liability company in February 1999 by five developers formerly of Rebel Boat Rocker. Randy Pitchford, one of the founders, s ...
). Separately, Take-Two owns
Private Division Private Division is an American video game publisher based in New York City. The brainchild of Take-Two Interactive's Michael Worosz, the subsidiary was founded by Worosz and Allen Murray, and officially announced on December 14, 2017. Private ...
, a label designed to help publish and market games from mid-sized independent developers, such as
Squad In military terminology, a squad is among the smallest of military organizations and is led by a non-commissioned officer. NATO and US doctrine define a squad as an organization "larger than a team, but smaller than a section." while US Army do ...
's ''
Kerbal Space Program ''Kerbal Space Program'' (''KSP'') is a space flight simulation video game developed by Mexican developer Squad for Microsoft Windows, macOS macOS (; previously OS X and originally Mac OS X) is a Unix operating system de ...
''. Finally, Take-Two owns Social Point, a developer for the
mobile game A mobile game, or smartphone game, is a video game that is typically played on a mobile phone. The term also refers to all games that are played on any portable device, including from mobile phone (feature phone or smartphone), tablet, PDA to ...
market. With this structure been in place since 1997–1998, each labels are incorporated principal operating businesses and have a higher degree of autonomy and each with their own infrastructure and resources, management, and profit and loss strategies. Take-Two has divested itself of its older manufacturing and distribution operations in favor of digital publication and third-party retail distribution. Since 2016, around half of the company's revenues are from digital distribution, whether from digital sales of games through personal computer or consoles, or through
video game monetization Video game monetization is a type of process that a video game publisher can use to generate revenue from a video game product. The methods of monetization may vary between games, especially when they come from different genres or platforms, but ...
of its computer, console, and mobile titles.


Publishers


Former


Developers


Former


Other holdings

Take-Two equally shares control of the
NBA 2K League The NBA 2K League (NBA2KL or simply 2K League) is an esports league joint venture between the National Basketball Association and Take-Two Interactive. The league was announced on February 9, 2017. On May 4, 2017, it was revealed that 17 of the ...
, a competitive esports league based on its ''
NBA 2K ''NBA 2K'' is a series of basketball sports simulation video games developed by Visual Concepts and released annually since 1999. The premise of the series is to emulate the sport of basketball, and more specifically, the National Basketball A ...
'' series, along with the
National Basketball Association The National Basketball Association (NBA) is a professional basketball league in North America. The league is composed of 30 teams (29 in the United States and 1 in Canada) and is one of the major professional sports leagues in the United S ...
. The company has an undisclosed minority interest in
Scopely Scopely, Inc is an interactive entertainment company and mobile-first video game developer and publisher. The company is headquartered in Culver City, California, with offices in Barcelona, Spain; Boulder, Colorado; Dublin, Ireland; London, Englan ...
. It had previously held 19.9% interest in
Bungie Bungie, Inc. is an American video game company based in Bellevue, Washington. It is a studio owned by Sony Interactive Entertainment. The company was established in May 1991 by Alex Seropian, who later brought in programmer Jason Jones (progr ...
, which it turned over to
Microsoft Game Studios Xbox Game Studios (previously known as Microsoft Studios, Microsoft Game Studios, and Microsoft Games) is an American video game publisher and part of the Microsoft Gaming division based in Redmond, Washington. It was established in March 2000, ...
on their acquisition in June 2000, in exchange for receiving the rights to Bungie's ''
Myth Myth is a folklore genre consisting of Narrative, narratives that play a fundamental role in a society, such as foundational tales or Origin myth, origin myths. Since "myth" is widely used to imply that a story is not Objectivity (philosophy), ...
'' and ''
Oni An is a kind of ''yōkai'', demon, orc, ogre, or troll in Japanese folklore. Oni are mostly known for their fierce and evil nature manifested in their propensity for murder and cannibalism. Notwithstanding their evil reputation, oni possess ...
'' IPs, and the license to use the ''
Halo Halo, halos or haloes usually refer to: * Halo (optical phenomenon) * Halo (religious iconography), a ring of light around the image of a head HALO, halo, halos or haloes may also refer to: Arts and entertainment Video games * ''Halo'' (franch ...
'' engine to produce two new games. Take-Two also had a 2.3% interest in
Twitch Twitch may refer to: Biology * Muscle contraction ** Convulsion, rapid and repeated muscle contraction and relaxation ** Fasciculation, a small, local, involuntary muscle contraction ** Myoclonic twitch, a jerk usually caused by sudden muscle co ...
, which was bought out upon the service's acquisition by
Amazon Amazon most often refers to: * Amazons, a tribe of female warriors in Greek mythology * Amazon rainforest, a rainforest covering most of the Amazon basin * Amazon River, in South America * Amazon (company), an American multinational technology c ...
in 2014, receiving from the sale.


Litigation

Take-Two has used
trademark dilution Trademark dilution is a trademark law concept giving the owner of a famous trademark standing to forbid others from using that mark in a way that would lessen its uniqueness. In most cases, trademark dilution involves an unauthorized use of anoth ...
complaints to prevent other publishers and developers from registering trademarks comparable to Take-Two's own trademarks, such as blocking trademark registration that involve "rockstar", "bully", "2K", and the capital letter "R". The publisher filed a dispute against
Hazelight Studios Hazelight Studios is a video game development company based in Stockholm, Sweden. Founded by director Josef Fares in 2014, the company is best known for developing cooperative multiplayer games ''A Way Out (video game), A Way Out'' and ''It Take ...
to block its attempt to trademark '' It Takes Two'', due to the similarity of its name to Take-Two's. Hazelight was forced to abandon the trademark application, making it more difficult to promote the game. Take-Two has also been active in blocking the release of mods for ''Grand Theft Auto'' games. While some of these mods had used assets from the original games and gave valid reason for Take-Two to protect its copyrights, other mods that Take-Two had targeted were made from legal
reverse engineering Reverse engineering (also known as backwards engineering or back engineering) is a process or method through which one attempts to understand through deductive reasoning how a previously made device, process, system, or piece of software accompli ...
of the game, making Take-Two's claims contentious. Take-Two has clarified that it had no issue with mods intended for single-player games that were legally made, but would take action against other types of mods.


Games published


Notes


References


External links

* {{Authority control 1993 establishments in New York (state) 1997 initial public offerings American companies established in 1993 Companies listed on the Nasdaq Holding companies based in New York City Holding companies established in 1993 Publicly traded companies based in New York City Video game companies established in 1993 Video game companies of the United States Video game development companies Video game publishers